And The Whippoorwill Sang


Micki Peluso - 2007
     Around the dining room table of her 100 year old farmhouse Micki Peluso's six children along with three of their friends eagerly gulp down a chicken dinner. As soon as the last morsel is ravished, the lot of them is off in different directions. Except for the one whose turn it is to do the dishes. After offering her mother a buck if she’ll do them, with an impish grin, the child rushes out the front door, too excited for a hug, calling out, "Bye Mom," as the door slams shut. For the Peluso’s the nightmare begins. Micki and Butch face the horror every parent fears—awaiting the fate of one of their children. While sitting vigil in the ICU waiting room, Micki traverses the past, as a way of dealing with an inconceivable future. From the bizarre teenage elopement with her high school sweetheart, Butch, in a double wedding with her own mother, to comical family trips across country in an antiquated camper with six kids and a dog, they leave a path of chaos, antics and destruction in their wake. Micki relives the happy times of raising six children while living in a haunted house, as the young parents grow up with their kids. She bravely attempts to be the man of the house while her husband, Butch is working out of town. Hearing strange noises, which all the younger kids are sure is the ghosts, Micki tiptoes down to the cellar, shotgun in hand and nearly shoots an Idaho potato that has fallen from the pantry and thumped down the stairs. Of course her children feel obligated to tell the world. Just when their lives are nearly perfect, tragedy strikes—and the laughter dies. A terrible accident takes place in the placid valley nestled within the Susquehanna Mountains in the town of Williamsport, Pennsylvania. On a country lane just blocks from the family’s hundred year old haunted farmhouse, lives are changed forever. In a state of shock, Micki muses through their delightful past to avoid confronting an uncertain future—as the family copes with fear and apprehension. One of her six children is fighting for life in Intensive Care. Both parents are pressured by doctors to disconnect Noelle, their fourteen-year-old daughter. Her beautiful girl, funny and bright, who breathes life into every moment, who does cartwheels in piles of Autumn leaves, who loves to sing and dance down country roads, and above all loves her family with all her soul. How can Micki let this child go? The family embarks upon yet another journey, to the other side of sorrow and grasps the poignant gift of life as they begin. . .to weep. . .to laugh. . .to grieve. . .to dance—and forgive.

Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor


Virginia Eubanks - 2018
    In Pittsburgh, a child welfare agency uses a statistical model to try to predict which children might be future victims of abuse or neglect.Since the dawn of the digital age, decision-making in finance, employment, politics, health and human services has undergone revolutionary change. Today, automated systems—rather than humans—control which neighborhoods get policed, which families attain needed resources, and who is investigated for fraud. While we all live under this new regime of data, the most invasive and punitive systems are aimed at the poor.In Automating Inequality, Virginia Eubanks systematically investigates the impacts of data mining, policy algorithms, and predictive risk models on poor and working-class people in America. The book is full of heart-wrenching and eye-opening stories, from a woman in Indiana whose benefits are literally cut off as she lays dying to a family in Pennsylvania in daily fear of losing their daughter because they fit a certain statistical profile.The U.S. has always used its most cutting-edge science and technology to contain, investigate, discipline and punish the destitute. Like the county poorhouse and scientific charity before them, digital tracking and automated decision-making hide poverty from the middle-class public and give the nation the ethical distance it needs to make inhumane choices: which families get food and which starve, who has housing and who remains homeless, and which families are broken up by the state. In the process, they weaken democracy and betray our most cherished national values.This deeply researched and passionate book could not be more timely.Naomi Klein: "This book is downright scary."Ethan Zuckerman, MIT: "Should be required reading."Dorothy Roberts, author of Killing the Black Body: "A must-read for everyone concerned about modern tools of inequality in America."Astra Taylor, author of The People's Platform: "This is the single most important book about technology you will read this year."

Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry


Alan Wolk - 2015
    Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

Renewable: The World-Changing Power of Alternative Energy


Jeremy Shere - 2013
    Shere began his journey with a tour of a traditional coal-fueled power plant in his home state of Indiana, but continued on, traveling from coast to coast as he spoke to scientists, scholars and innovators. Immersing himself in the green energy world, he installed solar panels, drove through a wind farm, investigated turbines deep in the East River, and interviewed scientists who create fuel from algae and grass. He also examined the role of renewable energy in history, including surprising and entertaining stories of innovations—like plant-based fuels and giant windmills—and the curious involvement of great thinkers like Henry Ford, Thomas Edison, and Nicola Tesla. Jeremy Shere's natural curiosity and serious research of energy technology in history and of today is leavened by lively writing and a Michael Pollan-esque approach, to create an intriguing vision of the future.

Birnbaum's 2018 Walt Disney World: The Official Guide


Birnbaum Guides - 2017
    Birnbaum sheds light on where and when to catch their hysterical-and historical-antics.-Epcot's newly-expanded International Food and Wine Festival. Cheers!-Typhoon Lagoon's newest water park attraction: Miss Fortune Falls, a water-raft ride is for the whole family! -Disney Cruise Line weighs anchor a mere 50 miles from Walt Disney World, making a surf-and-turf vacation a tempting possibility for many a Disney guest. A special Birnbaum "bonus" chapter guides guests from possibility to reality, laying out all the details for pairing a Disney Cruise with a visit to Walt Disney World.

The Revenge of Analog: Real Things and Why They Matter


David Sax - 2016
    We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment


Ted Schadler - 2014
    What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:•    Find your customer’s most powerful mobile moments with a mobile moment audit.•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.•    Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.•    Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.•    Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

Infinite Distraction (Theory Redux)


Dominic Pettman - 2015
    But what if the problem is not that we are all synchronized to the same motions or moments, but rather dispersed into countless different emotional micro-experiences? What if the effect of so-called social media is to calibrate the interactive spectacle so that we never fully feel the same way as other potential allies at the same time? While one person is fuming about economic injustice or climate change denial, another is giggling at a cute cat video. And, two hours late, vice versa. The nebulous indignation which constitutes the very fuel of true social change can be redirected safely around the network, avoiding any dangerous surges of radical activity. In this short and provocative book, Dominic Pettman examines the deliberate deployment of what he calls 'hypermodulation,' as a key strategy encoded into the contemporary media environment. His account challenges the various narratives that portray social media as a sinister space of synchronized attention, in which we are busily “clicking ourselves to death.” This critical reflection on the unprecedented power of the Internet requires us to rethink the potential for infinite distraction that our latest technologies now allow.

Confessions of an Air Ambulance Doctor


Tony Bleetman - 2013
    The first of its kind to carry doctors and surgeons who can take the hospital to the patient. Drug addicts, lorry crashes, open-heart surgery, stab wounds, headless chickens, mating llamas, and strip routines - it's all in a day's work for emergency doctor Tony Bleetman and his team.Whether they are landing in the middle of the M1 or at a maximum security jail, Tony and his crew Helimed 999 are the first on the scene in the most critical of emergencies.This gripping read will make you laugh, cry and marvel at the wonders of life (and death) in equal measure.

WordPress Websites Step-by-Step - The Complete Beginner's Guide to Building a Website or Blog With WordPress


Caimin Jones - 2013
    You won't need to learn any web programming or turn yourself into a computer geek.What is WordPress?WordPress is a powerful publishing tool that's the single most popular way of publishing websites and blogs. It's used by Fortune 500 companies, startups, small businesses, bloggers and non-profits alike to build a professional presence on the web.Because WordPress lets you add and edit content through a web-based admin area, it's easier to use then you might imagine. In fact, you can build a great-looking site without being a web designer or computer geek. You can edit your website design as much as you like and add new features with a few clicks of the mouse, or you can use the default design for an equally professional-looking site.In plain English, this step-by-step book, written by a WordPress expert, helps you buy a domain name, get web hosting and set up WordPress so you can make a beautiful website or blog.Clear explanations and over 55 images of the admin screens and tools mean you can see exactly how to do all this.What you'll learn in WordPress Step-by-Step*How to choose a great domain name and get professional, reliable hosting * How to install WordPress in a few mouse clicks* How to publish posts and pages with correctly formatted text* How to give your website a professional touch by using images and videos* How to customize the design of your site without needing to be a programmer* How to extend your site even further with "plugins" * How to structure your site so you'll get found by Google* How to keep your website secure * How to solve the most common WordPress problems...and more.There's also a free bonus chapter on getting the first visitors to your site.Plus, the book is packed with links to additional resources and free design themes and plugins to help you build a website on a budget.By the time you've read the book you'll have a unique, professional and easy-to-use website to be proud of - and you'll have created it yourself!Important: This book is currently the most up-to-date WordPress book available on Amazon. Some of the older WordPress books were published more than a year ago - a lot has changed since then. This guide describes how to use the latest version of WordPress (3.5).Whether you want to build a simple website for your company or organization, make money with a blog or a full online store, this non-geek guide will get you online quickly.

Kids These Days: Human Capital and the Making of Millennials


Malcolm Harris - 2017
    An Australian millionaire says Millennials could all afford homes if we'd just give up avocado toast. Thanks, millionaire. This Millennial is here to prove them all wrong.Millennials have been stereotyped as lazy, entitled, narcissistic, and immature. We've gotten so used to sloppy generational analysis filled with dumb clichés about young people that we've lost sight of what really unites Millennials. Namely:-We are the most educated and hard-working generation in American history.-We poured historic and insane amounts of time and money into preparing ourselves for the 21st century labor market.- We have been taught to consider working for free (homework, internships) a privilege for our own benefit.- We are poorer, more medicated, and more precariously employed than our parents, grandparents, even our great grandparents, with less of a social safety net to boot. Kids These Days, is about why. In brilliant, crackling prose, early Wall Street occupier Malcolm Harris gets mercilessly real about our maligned birth cohort. Examining trends like runaway student debt, the rise of the intern, mass incarceration, social media, and more, Harris gives us a portrait of what it means to be young in America today that will wake you up and piss you off. Millennials were the first generation raised explicitly as investments, Harris argues, and in Kids These Days he dares us to confront and take charge of the consequences now that we are grown up.

The Future We Choose: Surviving the Climate Crisis


Christiana Figueres - 2020
    How we address it in the next thirty years will determine the kind of world we will live in and will bequeath to our children and to theirs.In The Future We Choose, Christiana Figueres and Tom Rivett-Carnac--who led negotiations for the United Nations during the historic Paris Agreement of 2015--have written a cautionary but optimistic book about the world's changing climate and the fate of humanity.The authors outline two possible scenarios for our planet. In one, they describe what life on Earth will be like by 2050 if we fail to meet the Paris climate targets. In the other, they lay out what it will be like to live in a carbon neutral, regenerative world. They argue for confronting the climate crisis head-on, with determination and optimism. The Future We Choose presents our options and tells us what governments, corporations, and each of us can and must do to fend off disaster.

Snobbery: The American Version


Joseph Epstein - 2002
    With dishy detail, Joseph Epstein skewers all manner of elitism in contemporary America. He offers his arch observations of the new footholds of snobbery: food, fashion, high-achieving children, schools, politics, being with-it, name-dropping, and much more. Clever, incisive, and immensely entertaining, Snobberyexplores the shallows and depths of status and taste -- with enviable results.

The Secret Life of Groceries: The Dark Miracle of the American Supermarket


Benjamin Lorr - 2020
    What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience and efficiency? In this exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing and immersive reporting, Lorr leads a wild investigation in which we learn the secrets of Trader Joe's success from Trader Joe himself, why truckers call their job "sharecropping on wheels," what it takes for a product to earn certification labels like "organic" and "fair trade," the struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business, the truth behind the alarming slave trade in the shrimp industry and much more.

The Power of Babel: A Natural History of Language


John McWhorter - 2001
    While laying out how languages mix and mutate over time, linguistics professor John McWhorter reminds us of the variety within the species that speaks them, and argues that, contrary to popular perception, language is not immutable and hidebound, but a living, dynamic entity that adapts itself to an ever-changing human environment.Full of humor and imaginative insight, The Power of Babel draws its illustrative examples from languages around the world, including pidgins, Creoles, and nonstandard dialects.