Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    More than forty years after its first publication this masterful survey remains the standard textbook on the central period of Roman history.

    -- Dana Polan, Camera Obscura.

    Long-established techniques are carefully explained as well as exciting new methods as the authors describe the ways in which archaeologists seek to explain and interpret the remote past of humankind

    John Arnold's addition to Oxford's popular Very Short Introductions series is a stimulating essay about how people studyand understand history. The book begins by inviting us to think about various questions provoked by our investigation of history, and then explores the ways in which these questions have been answered in the past. Such key concepts as causation, interpretation, and periodization are introduced byway of concrete examples of how historians work, thus giving the reader a sense of the excitement implicit in discovering the past--and ourselves.The aim throughout History: A Very Short Introduction is to discuss theories of history in a general, pithy, and accessible manner, rather than delve into specific periods. This is a book that will appeal to all students and general readers with an interest in history or historiography.About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchantand provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, theseries will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy andaffordable guide that will likely prove indispensable.

    From the 100 Years War to the Gulf Wars, and from the wisdom of Aristotle to the Civil Rights movement, this book distils the major events in human history into easily digestible chunks. Each essay is accompanied by an image - or a clear diagram to illustrate complex ideas - and will plug the gaps in your knowledge of the most important eras, movements and events in the history of humankind. World History in Minutes is the perfect introduction to this expansive subject. Contents include: Neanderthals, Babylonians, Attilla the Hun, Abyssinian Empire, Magna Carta, Black Death, Inca, Henry VIII Reformation, Ulster Plantations, Rousseau and the Enlightenment, Declaration of Independence, French Revolution, Tonga Civil War, Universal Suffrage, Spanish Influenza, Great Depression, Pearl Harbour, The Space Age, Civil Rights, Environmentalism, Oligarchs and Tiger Economies.

    But is philosophy really so complicated? And is it really as irrelevant as it sometimes seems? "I Think, Therefore I Am" is the ideal way to take the fear out of philosophy. Written in an accessible and highly entertaining style, it explains how and why philosophy began, and how, from Greek democracy to Communism, the ways in which we live, learn, argue, vote and even spend our money have their origins in philosophical thought.Philosophers certainly like to make life sound awfully complicated. But is philosophy really so complicated? And is it really as irrelevant as it sometimes seems? "I Think, Therefore I Am" is the ideal way to take the fear out of philosophy. Written in an accessible and highly entertaining style, it explains how and why philosophy began, and how, from Greek democracy to Communism, the ways in which we live, learn, argue, vote and even spend our money have their origins in philosophical thought.

    Naturalist. Warrior. President. There are so many sides to Theodore Roosevelt that it is easy to overlook one of his most enduring contributions to American public life: the use of fame to fuel his political career.In this concisely written, enlightening book, presidential historian Lewis L. Gould goes beyond the bully pulpit stereotypes to reveal how Roosevelt used his celebrity to change American politics. Based on research gleaned from the personal papers of Roosevelt and his contemporaries, TheodoreRoosevelt recaptures its subject's bold activism and irrepressible, larger-than-life personality. Beginning with his privileged childhood in New York City, the narrative traces his election to the New York Assembly, where he quickly rose through the ranks of the Republican Party. It is here that hefirst applied his shrewd ability to keep himself in the spotlight--a skill that served him well as commander of a volunteer regiment (dubbed Roosevelt's Rough Riders) in the Spanish-American War. Gould shows how Roosevelt rode a wave of popular acclaim at the war's end, assuming the governorshipof New York and serving as president from 1901 to 1909. While covering his major accomplishments as chief executive, including his successes as a trust-buster, labor mediator, and conservationist, Gould explains how fame both sustained and limited Roosevelt when he ran for president in 1912 andopposed Woodrow Wilson's policies during World War I.Theodore Roosevelt delivers the most insightful look yet at a pioneer of political theater--a man whose vigorous idealism as a champion of democracy serves as a counterpoint to the cynicism of today's political landscape. The book will coincide with the 100th anniversary of Roosevelt's third partyrun for the Progressive or Bull Moose Party.

    Written in easy-to-understand language, Religion 101 offers a fascinating--and memorable--glimpse at the sacred stories, traditions, and doctrines that have influenced today's most popular religions.From Jesus and the Four Noble Truths to the Buddhist Wheel of Existence, this book provides you with thought-provoking insight into the customs and beliefs of common faiths like Christianity, Judaism, Buddhism, and Islam. Inside, you will also discover hundreds of important religious facts, illustrations, and thought puzzles that you won't be able to find anywhere else.So whether you're looking to unravel the mysteries of existence and meaning, or just want to find out what Kabbalah is all about, Religion 101 has all the answers--even the ones you didn't know you were looking for.

    

    In Sam Houston, James L. Haley explores Houston’s momentous career and the complex man behind it. Haley’s fifteen years of research and writing have produced possibly the most complete, most personal, and most readable Sam Houston biography ever written. Drawn from personal papers never before available as well as the papers of others in Houston’s circle, this biography will delight anyone intrigued by Sam Houston, Texas history, Civil War history, or America’s tradition of rugged individualism.Sam Houston is the winner of numerous awards, including:T. R. Fehrenbach Book Award, Texas Historical CommissionCoral Horton Tullis Memorial Prize, Texas State Historical AssociationSpur Award, Biography, Western Writers of America

     The next ten years will be a time of massive transition. The wars in the Islamic world will be subsiding, and terrorism will become something we learn to live with. China will be encountering its crisis. We will be moving from a time when financial crises dominate the world to a time when labor shortages will begin to dominate. The new century will be taking shape in the next decade. In The Next Decade, George Friedman offers readers a pro­vocative and endlessly fascinating prognosis for the immedi­ate future. Using Machiavelli’s The Prince as a model, Friedman focuses on the world’s leaders—particularly the American president—and with his trusted geopolitical insight analyzes the complex chess game they will all have to play. The book also asks how to be a good president in a decade of extraordinary challenge, and puts the world’s leaders under a microscope to explain how they will arrive at the decisions they will make—and the consequences these actions will have for us all.From the Hardcover edition.

    This is the book to put you right – how to read up in advance, how to get there, settle in and keep safe on the streets, how to meet the people and find out the famous. Saunter over London Bridge with its dozens of shops and houses. Wonder at Whitehall, Europe’s largest palace. Revere the tombs of kings in Westminster Abbey. Tour the Tower of London – an archive, armoury, mint, menagerie, prison and jewel house all in one building. Watch the finest plays and players at the Rose Theatre and marvel at the bustle of business in the Royal Exchange. Go down to Greenwich to stand on the deck of the Golden Hind, the ship that sailed round the world.London is the magnet for the talents of a nation stirring to greatness. Shakespeare bestrides the stage. At Elizabeth’s dazzling court Ralegh and Essex are rivals for her favour. From the shadows Dr Dee, mathematician and magician, proffers secret counsel to the Queen.T picture researchers Sally Paley and Alice Foster won the Longman-History Today award 2010 for Historical Picture Researcher of the Year for their work on Shakespeare's London on 5 Groats a Day.

    In this sumptuously illustrated single-volume history, noted historian Patricia Ebrey traces the origins of Chinese culture from prehistoric times to the present. She follows its development from the rise of Confucianism, Buddhism, and the great imperial dynasties to the Mongol, Manchu, and Western intrusions and the modern communist state. Her scope is phenomenal--embracing Chinese arts, culture, economics, society and its treatment of women, foreign policy, emigration, and politics, including the key uprisings of 1919 and 1989 in Tiananmen Square. Both a comprehensive introduction to an extraordinary civilization, and an expert exploration of the continuities and disjunctures of Chinese history, Professor Ebrey's book has become an indispensable guide to China past and present. Patricia Ebrey is Professor of East Asian Studies and History and the author of Chinese Civilization: A Sourcebook (1993).

    We use these phrases every day and yet have only the vaguest idea of where many of them come from. The origins of hundreds of common phrases are explained in this irreverent journey through the most fascinating and richest regions of the English language. Once you've read one, you'll be diving back in to look up all the others. Red Herrings is full of amazing definitions that take us all over the world, including military traditions and famous people who lent their names to describe familiar situations. From the drop of a hat to the bitter end - you'll never speak English in the same way again.