Reflecting on the transitions in his life and in all our lives, he notices that “doorways are where the truth is told,” and wonders if there’s one thing–art, activism, family, money, fame–that could lead to a “life of meaning.” In a book that is candid, wise, and as questioning as it is incisive, Alda amuses and moves us with his uniquely hilarious meditations on questions great and small. Praise for Things I Overheard While Talking to Myself “Engagingly thoughtful and thought-provoking . . . [Alan Alda] candidly shares many stories of his life, so easily and wittily you can hear him speak as you read.”–Sydney Sun Herald“Alda is chatty, easygoing and humble, rather like a Mr. Rogers for grownups. His words of inspiration would be a perfect gift for a college grad or for anyone facing major life changes.”–Publishers Weekly (starred review)“Smart, engaged, funny and observant.”–San Antonio Express-News

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    Like George Washington and his own hero Julius Caesar, he was one of the greatest soldier-statesmen of all times. Andrew Roberts’s Napoleon is the first one-volume biography to take advantage of the recent publication of Napoleon’s thirty-three thousand letters, which radically transform our understanding of his character and motivation. At last we see him as he was: protean multitasker, decisive, surprisingly willing to forgive his enemies and his errant wife Josephine. Like Churchill, he understood the strategic importance of telling his own story, and his memoirs, dictated from exile on St. Helena, became the single bestselling book of the nineteenth century. An award-winning historian, Roberts traveled to fifty-three of Napoleon’s sixty battle sites, discovered crucial new documents in archives, and even made the long trip by boat to St. Helena. He is as acute in his understanding of politics as he is of military history. Here at last is a biography worthy of its subject: magisterial, insightful, beautifully written, by one of our foremost historians.

    A NATURAL WOMAN chronicles King's extraordinary life, drawing readers into her musical world, including her phenomenally successful #1 album Tapestry, and into her journey as a performer, mother, wife and present-day activist. Deeply personal, King's long-awaited memoir offers readers a front-row seat to the woman behind the legend. The book will include dozens of photos from King's childhood, her own family, and behind-the-scenes images from her performances.

    ” —Complex“A cautionary tale that ends in triumph.” —GQ“A revelation and a welcome addition to hip-hop’s literary legacy.” —All Hip Hop The highly anticipated memoir from Gucci Mane, “one of hip-hop’s most prolific and admired artists” (The New York Times).For the first time Gucci Mane tells his story in his own words. It is the captivating life of an artist who forged an unlikely path to stardom and personal rebirth. Gucci Mane began writing his memoir in a maximum-security federal prison. Released in 2016, he emerged radically transformed. He was sober, smiling, focused, and positive—a far cry from the Gucci Mane of years past.Born in rural Bessemer, Alabama, Radric Delantic Davis became Gucci Mane in East Atlanta, where the rap scene is as vibrant as the dope game. His name was made as a drug dealer first, rapper second. His influential mixtapes and street anthems pioneered the sound of trap music. He inspired and mentored a new generation of artists and producers: Migos, Young Thug, Nicki Minaj, Zaytoven, Mike Will Made-It, Metro Boomin.Yet every success was followed by setback. Too often, his erratic behavior threatened to end it all. Incarceration, violence, rap beefs, drug addiction. But Gucci Mane has changed, and he’s decided to tell his story.In his extraordinary autobiography, the legend takes us to his roots in Alabama, the streets of East Atlanta, the trap house, and the studio where he found his voice as a peerless rapper. He reflects on his inimitable career and in the process confronts his dark past—years behind bars, the murder charge, drug addiction, career highs and lows—the making of a trap god. It is one of the greatest comeback stories in the history of music.The Autobiography of Gucci Mane is a blunt and candid account—an instant classic.