Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    Throughout, gorgeous photographs of rooms with rare collections, floor-to-ceiling shelves, and stacks upon stacks of books inspire readers to live better with their own collections.Praise for Bibliostyle"Featuring enviable private libraries and packed floor-to-ceiling shelves, this beautiful volume makes a compelling case for books as d�cor."--New York"Freudenberger spotlights the splendid, enviable personal libraries of literary figures whose owners obviously care about their book collections and have actually read them, too."--The Boston Globe"This is a coffee table book that makes you think as well as admire and desire."--Sydney Herald"Offers a look into the fabulous homes of book lovers the world over, showcasing how their interior design is built around the tomes they love most."--CN"The photographs of rooms with rare collections, floor-to-ceiling shelves, and stacks upon stacks of books will inspire readers to live better with their own collections."--Publishers Weekly "Nina Freudenberger teams with Sadie Stein of The New Yorker and photographer Shade Degges of Architectural Digest to showcase beautiful photographs of the private libraries of book lovers from all over the world."--BookRiot

    Flight Attendant Memoir is an intriguing, inside view of the not-so-friendly skies seen through the eyes of former flight attendant, Margo Anderson; if you are a frequent flier or plan to fly in the near future, fasten your seat belts for a turbulent read!

    Have you ever wondered what nurses do behind closed curtains? Nursing has evolved from the abstract image of its predecessors wearing the perfect cap atop a perfectly shaped bun. This unveiling will give you a glimpse into their world. From their perspective. It doesn’t always match the vision of Florence Nightingale sitting and praying over the patient for a speedy recovery. What you will discover in this true account may shock some, and enlighten many—whether it’s about the nurses who have to protect themselves from that angry patient throwing unmentionables at them, or the ones being threatened by the use of excrements as a weapon. Health care is changing at a rapid speed that only CEO’s can keep up with. Bedside nursing has gone beyond the bounds of possibility. The many tasks and activities—along with increased acuity’s—creates an insurmountable work load. Nurses are a unique group, not divided by race, age, or religion. We are united by our humanity, and it takes a special disposition to fulfill this calling.

    First in the Campfire Tales series that includes stories of western men like Hugh Glass and John Colter.

    By drawing from a decade of experience as a techie, he has created a concise and practical book 'How to Write Effective Emails at Work' You’ll learn: - three important aspects of an email - four situations when we should not write - five tools to get attention - how to smartly respond to emails - the most important benefit of an email - how to get more work done using emails Learn the Six Keys and take your email writing skills to the next level. Pick up a copy of this book and enjoy this quick read.

    The Ultimate Key Steps to Self-Discipline

    When you think about the kind of guy you are going to marry, a Romany living in an old caravan does not normally come to mind! Can't think why, can you?! So, there I was. 19 years old and fed up with 'normal' guys who only wanted one thing. Yep you guessed it! But then.... along comes this guy, tall, skinny, bad hair, ugly/handsome..... did I say bad hair? Oh yes! And that was just the beginning! But little did I know that he was a gypsy! Oh boy! Gypsies and gorgi's don't mix.....do they? I was about to find out! Honest, raw, colourful, and downright hilarious! Based on the true story of Nell Rose Loveridge and Jake her gypsy rover!

    It was a New York Times best seller for over eight years. These blinks explain how society raises people to conform to a strict set of rules and how, with a little effort and commitment, you can set your own guidelines for life. PLEASE NOTE: This is a summary and analysis of the book and NOT the original book. Our summaries aim to teach you important lessons in a time-efficient and cost-effective manner. They are coherent, concise, and comprehensive, highlighting the main ideas and concepts found in the original books. Unessential information is removed to save the reader hours of reading time. Save time and money while completing your reading list.

    The last time I'd weighed that much was 1997, when I was pregnant with triplets! The previous year had been a tough one. My beloved Mother died on January 15, 2015. Still reeling from my recent divorce and raising 3 teenagers, I sank into a deep depression. Already over 200 pounds, I gained even more weight that year. On the one year anniversary of Mom's death, as we gathered around her grave, something clicked. I knew it was time. I had to lose the weight for good. After a lifetime of yo-yo dieting, I knew better than to follow any diet or deprive myself. I had to find a way of eating that I could sustain ... for life. This is my story, how I was able to lose 90 pounds and achieve a normal weight … at age 61. I did it by following a few simple rules, while enjoying all my favorite foods and walking daily at my treadmill desk. I wrote this memoir for several reasons. To provide inspiration, motivation and hope for people in their 50s, 60s and beyond who struggle with obesity. To encourage others to create their own customized eating and exercise plan – a sustainable lifestyle. And finally, to hold myself accountable for keeping the weight off. You CAN lose weight and keep it off, at any age. If I can do it, anyone can. - Sharon Odom

    

    Yes, it is really that good.""This is going to be my 'go to book' when I've had a bad day!"Please Note: Some profanity, not for children!

    

    . . The turret was rolling away when the Sherman ignited . . . a bright orange flame shot up, followed by a mushroom cloud explosion. . . flashes of tracer exploded across the battlefield . . . I must pay tribute to the crew of the second Sherman, who seemed undaunted . . ." Recorded by researchers in 1962, these three eyewitness statements by former Waffen SS panzer crewmen relate the sheer violence and aggression of tank combat between the late-war panzers and the Allied Sherman variants. Italy 1944: An SS Panther stands guard over a stricken Elefant tank destroyer, as US Army Shermans move in for the kill. Includes a rare account of the Sherman calliope in action. Normandy 1944: Two Panthers and supporting infantry cause havoc in a British supply line, including combat against the Sherman Firefly and Churchill Crocodile. The Ardennes 1945: A Jagdtiger takes on a series of Shermans in the final stages of the Ardennes campaign, told in ruthless clarity by the Jagdtiger's 128mm gun crew. With ice-cold detail, phenomenal drama and sense of crisis, these first-hand accounts stand out today as one of the most remarkable testimonies to the experience of tank warfare in WW2. They will fascinate anyone interested in tank combat, the Waffen SS, the Sherman variants in action and the use of armor from 1941 to 1945. The complete collection of these unique interviews, covering panzer battles from Barbarossa to Berlin, is available in the Sprech Media book 'SS Panzer SS Voices.'

    In 1976 their dream of owning a peaceful summer retreat came true when they stumbled across this derelict farmhouse surrounded by fields and orchards, and saw what it could become. Over the years there has been the inevitable sadness, but also the joys of new grandchildren, anniversaries, village fetes, and splendid meals taken with their neighbours. And whilst the family has seen many changes in its time, the warm and welcoming atmosphere they first fell in love with has remained the same. Now they face their own personal tragedy, but through all their sorrows Bel-Air continues to be a place of hope and happiness, as well as extraordinary beauty.