The meme is also one of the most important--and controversial--concepts to emerge since 'The Origin of the Species' appeared nearly 150 years ago.In 'The Meme Machine' Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive - making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more.With controversial implications for our religious beliefs, our free will, our very sense of "self," 'The Meme Machine' offers a provocative theory everyone will soon be talking about.

    Dehaene's research will fascinate not only readers interested in science and culture, but also educators concerned with debates on how we learn to read, and who wrestle with pathologies such as dyslexia. Like Steven Pinker, Dehaene argues that the mind is not a blank slate: Writing systems across all cultures rely on the same brain circuits, and reading is only possible insofar as it fits within the limits of a primate brain. Setting cutting-edge science in the context of cultural debate, Reading in the Brain is an unparalleled guide to a uniquely human ability.

    The 7th edition incorporates the latest advances in molecular diagnostics, the Human Genome Project, and much more. More than 240 dynamic illustrations and high-quality photos help you grasp complex concepts more easily. In addition to the book, you will also receive STUDENT CONSULT, enabling you to access the complete contents of the book online, anywhere you go

    At the time, Watson was only 24, a young scientist hungry to make his mark. His uncompromisingly honest account of the heady days of their thrilling sprint against other world-class researchers to solve one of science's greatest mysteries gives a dazzlingly clear picture of a world of brilliant scientists with great gifts, very human ambitions & bitter rivalries. With humility unspoiled by false modesty, Watson relates his & Crick's desperate efforts to beat Linus Pauling to the Holy Grail of life sciences, the identification of the basic building block of life. Never has a scientist been so truthful in capturing in words the flavor of his work.

    In Dark Winter, author John L. Casey, a former White House national space policy advisor, NASA headquarters consultant, and space shuttle engineer tells the truth about ominous changes taking place in the climate and the Sun.Casey’s research into the Sun’s activity, which began almost a decade ago, resulted in discovery of a solar cycle that is now reversing from its global warming phase to that of dangerous global cooling for the next thirty years or more. This new cold climate will dramatically impact the world’s citizens. In Dark Winter, he provides evidence of the following:• The end of global warming• The beginning of a “solar hibernation,” a historic reduction in the energy output of the Sun• A long-term drop in Earth’s temperatures• The start of the next climate change to decades of dangerously cold weather• The high probability of record earthquakes and volcanic eruptionsA sobering look at Earth’s future, Dark Winter predicts worldwide, crop- destroying cold; food shortages and riots in the United States and abroad; significant global loss of life; and social, political, and economic upheaval.

    Greene, who recently launched World Science U, which offers free online science courses, explains what it is that's so "elegant" about string theory while lamenting the possible limits of what dogs (and by implication humans) can ever hope to understand about the universe. The interview was conducted by Rivka Galchen, an acclaimed fiction writer and journalist, named by The New Yorker as one of 20 Writers Under 40. Cover design by Adil Dara Kim.

    In What Is Life?, he takes up the challenge of describing what it means to be alive in a way that every reader can understand.It is a shared journey of discovery; step-by-step Nurse illuminates five great ideas that underpin biology—the Cell, the Gene, Evolution by Natural Selection, Life as Chemistry, and Life as Information. He introduces the scientists who made the most important advances, and, using his personal experiences in and out of the lab, he shares with us the challenges, the lucky breaks, and the thrilling eureka moments of discovery.Nurse writes with delight at life’s richness and with a sense of the urgent role of biology in our time. To survive the challenges that face us all today—climate change, pandemic, loss of biodiversity and food security—it is vital that we all understand what life is.

    If you read one book on human origins, this should be it' Ian Morris, author of Why the West Rules - For Now 'The who, what, where, when and how of human evolution, from one of the world's experts on the dating of prehistoric fossils' Steve Brusatte, author of The Rise and Fall of the Dinosaurs50,000 years ago, we were not the only species of human in the world. There were at least four others, including the Neanderthals, Homo floresiensis, Homo luzonesis and the Denisovans. At the forefront of the latter's ground-breaking discovery was Oxford Professor Tom Higham. In The World Before Us, he explains the scientific and technological advancements - in radiocarbon dating and ancient DNA, for example - that allowed each of these discoveries to be made, enabling us to be more accurate in our predictions about not just how long ago these other humans lived, but how they lived, interacted and live on in our genes today. This is the story of us, told for the first time with its full cast of characters.'The application of new genetic science to pre-history is analogous to how the telescope transformed astronomy. Tom Higham brings us to the frontier of recent discoveries with a book that is both gripping and fun' Paul Collier, author of The Bottom Billion'This exciting book shows that we now have a revolutionary new tool for reconstructing the human past: DNA from minute pieces of tooth and bone, and even from the dirt on the floor of caves' David Abulafia, author of The Boundless Sea'The remarkable new science of palaeoanthropology, from lab bench to trench' Rebecca Wragg Sykes, author of Kindred'Higham's thrilling account makes readers feel as if they were participating themselves in the extraordinary series of events that in the last few years has revealed our long-lost cousins' David Reich, author of Who We Are and How We Got Here'A brilliant distillation of the ideas and discoveries revolutionising our understanding of human evolution' Chris Gosden, author of The History of Magic

    If reason is so useful, why didn't it also evolve in other animals? If reason is that reliable, why do we produce so much thoroughly reasoned nonsense? In their groundbreaking account of the evolution and workings of reason, Hugo Mercier and Dan Sperber set out to solve this double enigma. Reason, they argue with a compelling mix of real-life and experimental evidence, is not geared to solitary use, to arriving at better beliefs and decisions on our own. What reason does, rather, is help us justify our beliefs and actions to others, convince them through argumentation, and evaluate the justifications and arguments that others address to us.In other words, reason helps humans better exploit their uniquely rich social environment. This interactionist interpretation explains why reason may have evolved and how it fits with other cognitive mechanisms. It makes sense of strengths and weaknesses that have long puzzled philosophers and psychologists--why reason is biased in favor of what we already believe, why it may lead to terrible ideas and yet is indispensable to spreading good ones.Ambitious, provocative, and entertaining, The Enigma of Reason will spark debate among psychologists and philosophers, and make many reasonable people rethink their own thinking.

    He also found the notes Darwin kept throughout Annie's illness, the eulogy he delivered at her funeral—and provocative new insights into Darwin’s views on nature, evolution, and the human condition. In Darwin, His Daughter & Human Evolution, Keynes shows that Darwin was not "a cold intellect with no place for love in his famous 'struggle for existence,' [but]...a man of uncommon warmth" (Scientific American).Creation: The True Story of Charles Darwin is now a major motion picture and the movie tie-in paperback is also available from Riverhead Books.

    So it's not surprising that we persist in thinking that we're in with a chance, whether we're playing the lottery or working out the likelihood of extra-terrestrial life. In Chance, a (not entirely) random selection of the New Scientist's sharpest minds provide fascinating insights into luck, randomness, risk and probability. From the secrets of coincidence to placing the perfect bet, the science of random number generation to the surprisingly haphazard decisions of criminal juries, it explores these and many other tantalising questions.Following on from the bestselling Nothing and Question Everything, this book will open your eyes to the weird and wonderful world of chance - and help you see when some things, in fact, aren't random at all.

    After the Ice is the story of this momentous period--one in which a seemingly minor alteration in temperature could presage anything from the spread of lush woodland to the coming of apocalyptic floods--and one in which we find the origins of civilization itself.Drawing on the latest research in archaeology, human genetics, and environmental science, After the Ice takes the reader on a sweeping tour of 15,000 years of human history. Steven Mithen brings this world to life through the eyes of an imaginary modern traveler--John Lubbock, namesake of the great Victorian polymath and author of Prehistoric Times. With Lubbock, readers visit and observe communities and landscapes, experiencing prehistoric life--from aboriginal hunting parties in Tasmania, to the corralling of wild sheep in the central Sahara, to the efforts of the Guila Naquitz people in Oaxaca to combat drought with agricultural innovations.Part history, part science, part time travel, After the Ice offers an evocative and uniquely compelling portrayal of diverse cultures, lives, and landscapes that laid the foundations of the modern world.

    Looking at the organisms that have made all this possible gives us a new way of understanding how we got here--and perhaps of thinking about where we're going. Instead of a history of which great scientists had which great ideas, this story of passionflowers and hawkweeds, of zebra fish and viruses, offers a bird's (or rodent's) eye view of the work that makes science possible.Mixing the celebrities of genetics, like the fruit fly, with forgotten players such as the evening primrose, the book follows the unfolding history of biological inheritance from Aristotle's search for the "universal, absolute truth of fishiness" to the apparently absurd speculations of eighteenth-century natural philosophers to the spectacular findings of our day--which may prove to be the absurdities of tomorrow.The result is a quirky, enlightening, and thoroughly engaging perspective on the history of heredity and genetics, tracing the slow, uncertain path--complete with entertaining diversions and dead ends--that led us from the ancient world's understanding of inheritance to modern genetics.

    It explains all this and much more. It discloses the best time to have a sex change, how to have a virgin birth, when to seduce your sisters or eat your lover. Quirky and brilliant, it takes as its starting point all creatures great and small worried about their bizarre sex lives, and the letters they write to the wise Dr Tatiana, the only agony aunt in all creation with a prodigious knowledge of both natural history and evolutionary biology.

    Using the latest genetic and anthropological data, Spencer Wells demonstrates that although humankind's decision to control our own food supply is what propelled us into the modern world, it had many downsides that we're just now beginning to recognize.