Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income. HAVE YOU EVER wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training? You're not alone. For years Jon's been asked these questions so he read, watched, researched and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to: Find your dream job in the fitness industry (pg 26) Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64) Build amazing workouts for beginners (pg 124) Deal with difficult client types (pg 160) Develop multiple income streams while maintaining your reputation (pg 202) Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.

    A new chapter on The Many Benefits of Yoga gives a fascinating and valuable overview of the ways that yoga can maintain or restore the health of the body. With the help of specially commissioned anatomical drawings, it explains how yoga poses work on and benefit the body, including their effect on different types of muscle and the connective tissue (the vast network of elastic tissue that encloses and connects muscles and organs); how poses can help to stimulate our hormonal system; the vital role they play in calming the nervous system, helping you to relax and deal with stress; and the powerful effect yoga has in oxygenating the whole body, and especially the brain, which needs plentiful supplies of oxygen to function properly. In the chapter Proper Exercise, the yoga poses are arranged in the order you should practice them in, and poses are clearly labeled beginner, intermediate, or advanced, helping the reader to progress at his or her own pace. At the end of the book, in another new feature that yoga students will welcome, there are specially devised programs of yoga poses for beginners, intermediate, and advanced students of 20, 40 and 60 minutes each. The chapters on Yogic Breathing and on Positive Thinking and Meditation provide detailed advice on breathing techniques and on how to meditate. The Vegetarian Diet chapter has also been rewritten, and now includes a helpful transition eating plan to becoming vegetarian. The chapter also includes over 40 wholesome and delicious all-new vegetarian recipes.