But Chandler Burr, the "New York Times "perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes--one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching "Sex and the City"'s Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Hermes, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermes's perfume business and challenge "le monstre "of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr's informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry."

    By playing with gender conventions, highlighting the ripe smells of the human body, or celebrating queer and louche identities, 20th-century perfume broke free from the assumptions of the prior century, and became a largely unrecognized part of the social and style revolutions of the modern era.In Scent and Subversion: Decoding a Century of Provocative Perfume, Barbara Herman continues her irreverent, poetic, and often humorous analysis of vintage perfumes and perfume ads that she began on her popular blog YesterdaysPerfume.com. The book features descriptions of over 300 perfumes, starting with Fougère Royale (1882) and ending with Demeter's Laundromat (2000).Lavishly illustrated with more than 100 vintage perfume ads, it will also regale you with essays on scent appreciation, a glossary of important perfume terms and ingredients, and tips on how to begin your own foray into vintage and contemporary perfume. Herman also looks to the future through interviews with scent visionaries such as odor expert and "professional provocateur" Sissel Tolaas, punk perfumer Antoine Lie, and Martynka Wawrzyniak, the artist behind "Smell Me," the world's first olfactory self-portrait.The perfect book for perfume aficionados (aka "perfumistas") as well as connoisseurs of modern fashion and design, feminist and LGBTQ historians, and fans of vintage advertising.

    Renowned perfumer Mandy Aftel explores the primal nature and fundamental importance of aroma in everyday life, teaching people about the nature of smell and the idea of "olfactory consciousness" in Essence and Alchemy: A Natural History of Perfume.

    Turin, a renowned scientist, and Sanchez, a longtime perfume critic, have spent years sniffing the world’s most elegant and beautiful—as well as some truly terrible—perfumes. In Perfumes: The Guide, they combine their talents and experience to review more than twelve hundred fragrances, separating the divine from the good from the monumentally awful. Through witty, irreverent, and illuminating prose, the reviews in Perfumes not only provide consumers with an essential guide to shopping for fragrance, but also make for a unique reading experience. Perfumes features introductions to women’s and men’s fragrances and an informative “frequently asked questions” section including: • What is the difference between eau de toilette and perfume? • How long can I keep perfume before it goes bad? • What’s better: splash bottles or spray atomizers? • What are perfumes made of? • Should I change my fragrance each season? Perfumes: The Guide is an authoritative, one-of-a-kind book that will do for fragrance what Robert Parker’s books have done for wine. Beautifully designed and elegantly illustrated, this book will be the perfect gift for collectors and anyone who’s ever had an interest in the fascinating subject of perfume.Read Luca Turin and Tania Sanchez's posts on the Penguin Blog.

    It is this passion she pursued all the way to Paris, where she now lives, and which led her to become a respected fragrance writer. But little did she know that it would also lead her to achieve a perfume lover's wildest dream: When Denyse tells famous perfumer Betrand Duchaufour at L'Artisan Parfumeur of a sensual night spent in Seville under a blossoming orange tree, wrapped in the arms of a beautiful man, the story stirs his imagination and together they create a scent that captures the essence of that night. As their unique creative collaboration unfolds, the perfume-in-progress conjures intimate memories, leading Beaulieu to make sense of her life through scents. Throughout the book, she weaves the evocative history of perfumery into her personal journey, in an intensely passionate voice: the masters and the masterpieces, the myths and the myth-busting, down to the molecular mysteries that weld our flesh to flowers.Now, just to set your nostrils aquiver: Séville à l'aube is an orange blossom oriental with zesty, green and balsamic effects, with notes of petitgrain, petitgrain citronnier, orange blossom, beeswax, incense, and lavender, and is now available at fragrance outlets in the U.S.

    One hundred perfumes and scents in all their fragrant glory reveal a fascinating social history of the past century. From the belle epoque through the swinging sixties, to the naughty nineties and beyond, Ostrom brings intelligence and wit to this most ravishing of subjects.There was the patriotic impact of English Lavender during World War I and perfumes that captured the Egyptomania of the 1920's. Estee Lauder created "Youth Dew" and with it, distilled the essence of 1950's suburbia. Patchouli Oil—the "anti-perfume" of the 1960s—was sure to keep money out of the hands of corporations and "the man." And who could forget the fervor created by the grunge androgyny of CK One? Scent is truly the passport to memory, making Perfume both a lush treat and an insightful examination of the twentieth century through the most mysterious of the five sense.

    Mazzeo returns with a captivating history of the world’s most famous, seductive, and popular perfume: Chanel No. 5. Mazzeo’s sweeping story of the iconic scent (known as “le monstre” in the fragrance industry) stretches from Coco Chanel’s early success to the rise of the seminal fragrance during the 1950s to the confirmation of its bestseller status in today’s crowded perfume market.

    But if you cannot smell, does the rose lose its sweetness?The first and definitive book on the psychology of smell, The Scent of Desire traces the importance of smell in our lives, from nourishment to procreation to our relationships with the people closest to us and the world at large. Smell was the very first sense to evolve and is located in the same part of the brain that processes emotion, memory, and motivation. To our ancestors, the sense of smell wasn't just important, it was crucial to existence and it remains so today. Our emotional, physical, even sexual lives are profoundly shaped by both our reactions to and interpretations of different smells.Why do some people like a certain smell and others hate it? Is smell personal or cultural? How does smell affect our choices and our daily lives? Rachel Herz explores these questions and examines the role smell plays in our lives, and how this most essential of senses is imperative to our physical and emotional well-being. Herz investigates how our sense of smell functions, examines what purpose it serves, and shows how inextricably it is linked to our survival. She introduces us to people who have lost their ability to smell and shows how their experiences confirm this sense's importance by illuminating the traumatic effect its loss has on the quality of day-to-day living. Herz illustrates how profoundly scent and the sense of smell affect our daily lives with numerous examples and personal accounts based on her years of research.The wonders of our sense of smell are all explored in a compelling and engaging manner, from emotions and memory to aromatherapy and pheromones. For anyone who has ever wondered about human nature or been curious about the secrets of both the body and the mind, The Scent of Desire is a fascinating, down-to-earth tour of the psychology and biology of our most neglected sense, the sense of smell.

    But when Feynman said he didn’t understand quantum mechanics, he didn’t mean that he couldn’t do it – he meant that’s all he could do. He didn’t understand what the maths was saying: what quantum mechanics tells us about reality.Over the past decade or so, the enigma of quantum mechanics has come into sharper focus. We now realise that quantum mechanics is less about particles and waves, uncertainty and fuzziness, than a theory about information: about what can be known and how.This is more disturbing than our bad habit of describing the quantum world as ‘things behaving weirdly’ suggests. It calls into question the meanings and limits of space and time, cause and effect, and knowledge itself.The quantum world isn’t a different world: it is our world, and if anything deserves to be called ‘weird’, it’s us. This exhilarating book is about what quantum maths really means – and what it doesn’t mean.

    Relativity and quantum physics touch the very basis of physical reality, altering our commonsense notions of space and time, cause and effect. Both have reputations for complexity. But the basic ideas behind relativity and quantum physics are, in fact, simple and comprehensible by anyone. As Professor Wolfson points out, the essence of relativity can be summed up in a single sentence: The laws of physics are the same for all observers in uniform motion. The same goes for quantum theory, which is based on the principle that the "stuff " of the universe-matter and energy-is not infinitely divisible but comes in discrete chunks called "quanta." Profound ... Beautiful ... Relevant Why should you care about these landmark theories? Because relativity and quantum physics are not only profound and beautiful ideas in their own right, they are also the gateway to understanding many of the latest science stories in the media. These are the stories about time travel, string theory, black holes, space telescopes, particle accelerators, and other cutting-edge developments. Consider these ideas: Although Einstein's theory of general relativity dates from 1914, it has not been possible to test certain predictions until recently. The Hubble Space Telescope is providing some of the most striking confirmations of the theory, including certain evidence for the existence of black holes, objects that warp space and time so that not even light can escape. Also, the expansion of the universe predicted by the theory of general relativity is now a known rate. General relativity also predicts an even weirder phenomenon called "wormholes" that offer shortcuts to remote reaches of time and space. According to Einstein's theory of special relativity, two twins would age at different rates if one left on a high-speed journey to a distant star and then returned. This experiment has actually been done, not with twins, but with an atomic clock flown around the world. Another fascinating experiment confirming that time slows as speed increases comes from measuring muons at the top and bottom of mountains. A seemingly absurd consequence of quantum mechanics, called "quantum tunneling," makes it possible for objects to materialize through impenetrable barriers. Quantum tunneling happens all the time on the subatomic scale and plays an important role in electronic devices and the nuclear processes that keep the sun shining. Some predictions about the expansion of the universe were so odd that Einstein himself tried to rewrite the mathematics in order to eliminate them. When Hubble discovered the expansion of the universe, Einstein called the revisions the biggest mistake he had ever made. An intriguing thought experiment called "Schrödinger's cat" suggests that a cat in an enclosed box is simultaneously alive and dead under experimental conditions involving quantum phenomena. From Aristotle to the Theory of Everything Professor Wolfson begins with a brief overview of theories of physical reality starting with Aristotle and culminating in Newtonian or "classical" physics. Then he outlines the logic that led to Einstein's theory of special relativity, and the simple yet far-reaching insight on which it rests. With that insight in mind, you move on to consider Einstein's theory of general relativity and its interpretation of gravitation in terms of the curvature of space and time. Professor Wolfson then shows how inquiry into matter at the atomic and subatomic scales led to quandaries that are resolved-or at least clarified-by quantum mechanics, a vision of physical reality so at odds with our experience that it nearly defies language. Bringing relativity and quantum mechanics into the same picture leads to hypotheses about the origin, development, and possible futures of the entire universe, and the possibility that physics can produce a "theory of everything" to account for all aspects of the physical world. Fascinating Incidents and Ideas Along the way, you'll explore these fascinating incidents and ideas: In the 1880s, Albert Michelson and Edward Morley conducted an experiment to determine the motion of the Earth relative to the ether, which was a supposedly imponderable substance pervading all of space. You'll learn about their experiment, its shocking result, and the resulting theoretical crisis. In 1905, a young Swiss patent clerk named Albert Einstein resolved the crisis by discarding the ether concept and asserting the principle of relativity-that the laws of physics are the same for all observers in uniform motion. Relativity implies that the time order of events can be different in different reference frames. Does this wreak havoc with cause and effect? And why does Einstein assert that nothing can go faster than light? Shortly after publishing his 1905 paper on special relativity, Einstein realized that his theory required a fundamental equivalence between mass and energy, which he expressed in the equation E=mc2. Among other things, this famous formula means that the energy contained in a single raisin could power a large city for a whole day. Historically, the path to general relativity followed Einstein's attempt to incorporate gravity into relativity theory, which led to his understanding of gravity not as a force, but as a local manifestation of geometry in curved spacetime. Quantum theory places severe limits on our ability to observe nature at the atomic scale because it implies that the act of observation necessarily disturbs the thing that is being observed. The result is Werner Heisenberg's famous "uncertainty principle." Are quarks, the particles that make up protons and neutrons, the truly elementary particles? What are the three fundamental forces that physicists identify as holding particles together? Could they be manifestations of a single, universal force? A Teaching Legend On his own Middlebury College campus, Professor Wolfson is a teaching legend with an infectious enthusiasm for his subject and a knack for conveying difficult concepts in a way that fosters true understanding. He is the author of an introductory text on physics, a contributor to the esteemed publication Scientific American, and a specialist in interpreting science for the nonspecialist. In this course, Professor Wolfson uses extensive illustrations and diagrams to help bring to life the theories and concepts that he discusses. Thus we highly recommend our DVD version, although Professor Wolfson is mindful of our audio students and carefully describes visual materials throughout his lectures. Professor Richard Wolfson on the Second Edition of Einstein's Relativity: "The first version of this course was produced in 1995. In this new version, I have chosen to spend more time on the philosophical interpretation of quantum physics, and on recent experiments relevant to that interpretation. I have also added a final lecture on the theory of everything and its possible implementation through string theory. The graphic presentations for the DVD version have also been extensively revised and enhanced. But the goal remains the same: to present the key ideas of modern physics in a way that makes them clear to the interested layperson."

    No, more than that: she idolizes them. She marvels at their native abilities and the momentous role these misunderstood and unjustly feared creatures have played in the development of human history. And with her book, Robbing the Bees, she succeeds in making the reader love bees, too. Take this nifty bit of information, one of countless fascinating factoids offered by Bishop in her celebration of all things bee-related: "Because of bees' starring role in the drama of pollination, we humans are indebted to them, directly and indirectly, for a third of our food supply. Visiting bees are required for the commercial production of more than a hundred of our most important crops including alfalfa, garlic, apples, broccoli, Brussels sprouts, citrus, melons, onion, almonds, turnips, parsley, sunflower, cranberries, and clover." Or how about this: "For the past decade, the American military has been testing [bees'] potential as special agents in the war on drugs and terrorism. Bees are as sensitive to odor as dogs and can be trained to buzz in on drugs, explosives, landmines, and chemical weapons." Beat that as a winning opening gambit at a cocktail party. And that ain't all. Bishop charts the evolution of honey and beeswax harvesting through the ages, gives us an up-close look inside working beehives from ancient Egypt to the present day, interviews beekeepers, quotes bee chroniclers past and present (from Charles Darwin to contemporary Florida beekeeper Donald Smiley), reveals her rather clumsy foray into beekeeping in candid detail, studies bees' impact on religion and history, and provides a selection of innovative recipes calling for honey. Through it all, Bishop never loses sight of the star of the show--the humble honey bee--or the crucial but largely unrewarded role they continue to play on our planet. And she does it with snappy prose and keen humor. Dogs be warned: if Bishop has her way, bees will be the it pet of the future, or at least less likely to die at the end of a folded newspaper next time one buzzes in through an open window. --Kim Hughes

    One frigid winter morning, Robert Penn lovingly selected an ash tree and cut it down. He wanted to see how many beautiful, handmade objects could be made from it.Thus begins an adventure of craftsmanship and discovery. Penn visits the shops of modern-day woodworkers—whose expertise has been handed down through generations—and finds that ancient woodworking techniques are far from dead. He introduces artisans who create a flawless axe handle, a rugged and true wagon wheel, a deadly bow and arrow, an Olympic-grade toboggan, and many other handmade objects using their knowledge of ash’s unique properties. Penn connects our daily lives back to the natural woodlands that once dominated our landscapes.Throughout his travels—from his home in Wales, across Europe, and America—Penn makes a case for the continued and better use of the ash tree as a sustainable resource and reveals some of the dire threats to our ash trees. The emerald ash borer, a voracious and destructive beetle, has killed tens of millions of ash trees across North America since 2002. Unless we are prepared to act now and better value our trees, Penn argues, the ash tree and its many magnificent contributions to mankind will become a thing of the past. This exuberant tale of nature, human ingenuity, and the pleasure of making things by hand chronicles how the urge to understand and appreciate trees still runs through us all like grain through wood.

    Drawing upon a lifetime of scientific expertise and abiding love of nature, Fortey uses his small wood to tell a wider story of the ever-changing British landscape, human influence on the countryside over many centuries and the vital interactions between flora, fauna and fungi.The trees provide a majestic stage for woodland animals and plants to reveal their own stories. Fortey presents his wood as an interwoven collection of different habitats rich in species. His attention ranges from the beech and cherry trees that dominate the wood to the flints underfoot; the red kites and woodpeckers that soar overhead; the lichens, mosses and liverworts decorating the branches as well as the myriad species of spiders, moths, beetles and crane-flies. The 300 species of fungi identified in the wood capture his attention as much as familiar deer, shrews and dormice.Fortey is a naturalist who believes that all organisms are as interesting as human beings – and certainly more important than the observer. So this book is a close examination of nature and human history. He proves that poetic writing is compatible with scientific precision. The book is filled with details of living animals and plants, charting the passage of the seasons, visits by fellow enthusiasts; the play of light between branches; the influence of geology; and how woodland influences history, architecture and industry. On every page he shows how an intimate study of one small wood can reveal so much about the natural world and demonstrates his relish for the incomparable pleasures of discovery.

    These birds are a bit mysterious, and that s part of what makes them so fascinating. Calvez makes the science entertaining and accessible while exploring the questions about the human-animal connection, owl obsession, habitat, owl calls, social behavior, and mythology."

    Both endeavours, Edward O. Wilson reveals, have their roots in human creativity—the defining trait of our species.Reflecting on the deepest origins of language, storytelling, and art, Wilson demonstrates how creativity began not ten thousand years ago, as we have long assumed, but over one hundred thousand years ago in the Paleolithic age. Chronicling this evolution of creativity from primate ancestors to humans, The Origins of Creativity shows how the humanities, spurred on by the invention of language, have played a largely unexamined role in defining our species. And in doing so, Wilson explores what we can learn about human nature from a surprising range of creative endeavors—the instinct to create gardens, the use of metaphors and irony in speech, and the power of music and song.Our achievements in science and the humanities, Wilson notes, make us uniquely advanced as a species, but also give us the potential to be supremely dangerous, most worryingly in our abuse of the planet. The humanities in particular suffer from a kind of anthropomorphism, encumbered by a belief that we are the only species among millions that seem to matter, yet Wilson optimistically reveals how researchers will have to address this parlous situation by pushing further into the realm of science, especially fields such as evolutionary biology, neuroscience, and anthropology.With eloquence and humanity, Wilson calls for a transformational "Third Enlightenment," in which the blending of these endeavors will give us a deeper understanding of the human condition and our crucial relationship with the natural world.