Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

    Gain the language skills you want."Practice Makes Perfect: Basic Spanish" is a trusted companion to your Spanish-learning experience. In each bite-sized lesson, author Dorothy Richmond explains one--and only one--grammar concept and illustrates it with many clear examples. The accompanying fun and interesting exercises let you practice, practice, practice what you have learned. Although these lessons are purposely short so you can complete them in twenty minutes or less, you can go at a pace that works for you.This guide/workbook will help you master present tense verb conjugation the "ser" and "estar" verb forms adjectives possessive pronouns sentence structures the contractions "al" and "del" indefinite articles "tener" idioms and moreWhether you are learning on your own or taking a beginning Spanish class, "Practice Makes Perfect: Basic Spanish" will help you build your confidence."

    English follows other languages down dark alleys, knocks them over, and goes through their pockets for loose grammar."James D. NicollOrganized alphabetically for easy reference, A Certain "Je Ne Sais Quoi" is an accessible lexicon of foreign words and phrases used in English, containing everything from aficionado (Spanish) to zeitgeist (German). Inside you'll find translations, definitions, origins, and a descriptive timeline of each item's evolution. Entries include:À la carte: from the card or of the menu (French) Fiasco: complete failure (Italian) Dungarees: thick cotton cloth/overalls (Hindi) Diaspora: dispersion (Greek) Smorgasbord: bread and butter (Swedish) Cognoscenti: those who know (Italian) Compos mentis: having mastery of one's mind; with it (Latin)Attractively packaged with black and white illustrations, this whimsical yet authoritative book is a great gift for any etymologically fascinated individual. Use this book to reacquaint yourself with the English language, and you'll be compos mentis in no time.

    Digital SLR Cameras & Photography For Dummies covers the hardware, the software, and the techniques you need to take top-notch digital photos with your dSLR. This guide will get you clicking with information on:The advantages of a dSLR camera: more control over what portions of your images are in sharp focus; a more accurate viewfinder; lower levels of the annoying grain effect called noise; ability to capture the most fleeting action; more control over depth-of-field; ability to review your image immediately, upload the photo to your computer, make adjustments, and print a full-color print in minutes Choosing the accessories that will take your dSLR to the next level, depending on the type of photography you do and your current and future needs Megapixels, and matching pixels to print sizes and printers The components of a dSLR: lens; viewing system, aperture, shutter, light-sensitive component; medium for storing the captured image Accessorizing your dSLR with memory cards, filter add-ons (infrared, polarizers, neutral density, and special effects), electronic flash, tripods, and more Once you get your hands on a dSLR camera (literally), this reference helps you use its features and controls to take great pictures. Complete with more than 300 color photos, lots of tables, and clear, step-by-step instructions for various situations, subjects, and calculations, Digital SLR Cameras & Photography For Dummies helps you refine your techniques with info on:Getting the exposure right with the histogram, the metering system, or Program, Aperture Priority, Shutter Priority, or Manual Exposure modes Achieving the right focus with manual focus or autofocus The scoop on lenses--prime, zoom, and special--and using them appropriately and creativelyHow to use interchangeable lenses, set up speedy continuous-shooting burst modes, apply selective focus, and shoot under the lowest light levels Special features of dSLR to reduce noise, cancel camera shake, do time-lapse photography, and shoot infrared photos Working with the RAW format, JPEG, or both Taking action, flash, or sequence photos or freezing the action Composition basics, including the Rule of Thirds, tips for shooting portraits or group photos, and more Using image editors to fix-up your photos (with cropping, tonal adjustments, color correction, spot removal, sharpening/blurring, and more), with step-by-step instructions for using Photoshop Compositing images Choosing your printer and evaluating your output options With Digital SLR Cameras & Photography For Dummies, you won't only get the how-to for various types of shots, you'll see the results with great color photos. In no time, you'll be taking great photos of your own.

    Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way the results are derived from the figures, and points up the countless number of dodges which are used to fool rather than to inform.

    Enthusiastically praised by parents and professionals around the world, the down--to--earth, respectful approach of Faber and Mazlish makes relationships with children of all ages less stressful and more rewarding.Recently revised and updated with fresh insights and suggestions, How to Talk so Kids Will Listen & Listen so Kids Will Talk is full of practical, innovative ways to solve common problems and build foundations for lasting relationships.

    But if code isn't clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code. But it doesn't have to be that way. Noted software expert Robert C. Martin presents a revolutionary paradigm with Clean Code: A Handbook of Agile Software Craftsmanship . Martin has teamed up with his colleagues from Object Mentor to distill their best agile practice of cleaning code on the fly into a book that will instill within you the values of a software craftsman and make you a better programmer but only if you work at it. What kind of work will you be doing? You'll be reading code - lots of code. And you will be challenged to think about what's right about that code, and what's wrong with it. More importantly, you will be challenged to reassess your professional values and your commitment to your craft. Clean Code is divided into three parts. The first describes the principles, patterns, and practices of writing clean code. The second part consists of several case studies of increasing complexity. Each case study is an exercise in cleaning up code - of transforming a code base that has some problems into one that is sound and efficient. The third part is the payoff: a single chapter containing a list of heuristics and "smells" gathered while creating the case studies. The result is a knowledge base that describes the way we think when we write, read, and clean code. Readers will come away from this book understanding ‣ How to tell the difference between good and bad code‣ How to write good code and how to transform bad code into good code‣ How to create good names, good functions, good objects, and good classes‣ How to format code for maximum readability ‣ How to implement complete error handling without obscuring code logic ‣ How to unit test and practice test-driven development This book is a must for any developer, software engineer, project manager, team lead, or systems analyst with an interest in producing better code.

    History is designed to meet the scope and sequence requirements of most introductory courses. The text provides a balanced approach to U.S. history, considering the people, events, and ideas that have shaped the United States from both the top down (politics, economics, diplomacy) and bottom up (eyewitness accounts, lived experience). U.S. History covers key forces that form the American experience, with particular attention to issues of race, class, and gender.

    A Glossary of Literary Terms covers the terminology of literature - from literary history to theory to criticism - making it a valuable addition to any literary theory or literature course.

    Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

    From mood to memory, persuasion to procrastination, and resilience to relationships, Wiseman outlines the research supporting this new science of rapid change, and describes how these quick and quirky techniques can be incorporated into everyday life. Think a little, change a lot."Discover why even thinking about going to the gym can help you keep in shape ""Learn how pot plants make you more creative ""Find out why putting a pencil between your teeth instantly makes you happier "" "'At last, a self-help guide that is based on proper research. Perfect for busy, curious, smart people' Simon Singh, author of Fermat's Last Theorem'A triumph of scientifically proven advice over misleading myths of self-help. Challenging, uplifting and long overdue' Derren Brown

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    The instruction and practice in the Complete Guide to the TOEFL iBT closely mirrors the actual test, helping students to master the skills necessary to achieve the best possible score on the TOEFL iBT test and prepare them for success in an academic setting.

    While seemingly harmless, the question has unintended consequences. It can make you feel like you need to choose one job, one passion, one thing to be about. Guess what? You don't.Having a lot of different interests, projects and curiosities doesn't make you a "jack-of-all-trades, master of none." Your endless curiosity doesn't mean you are broken or flaky. What you are is a multipotentialite: someone with many interests and creative pursuits. And that is actually your biggest strength.How to Be Everything helps you channel your diverse passions and skills to work for you. Based on her popular TED talk, "Why some of us don't have one true calling", Emilie Wapnick flips the script on conventional career advice. Instead of suggesting that you specialize, choose a niche or accumulate 10,000 hours of practice in a single area, Wapnick provides a practical framework for building a sustainable life around ALL of your passions.You'll discover:•  Why your multipotentiality is your biggest strength, especially in today's uncertain job market.•  How to make a living and structure your work if you have many skills and interests.•  How to focus on multiple projects and make progress on all of them.•  How to handle common insecurities such as the fear of not being the best, the guilt associated with losing interest in something you used to love and the challenge of explaining "what you do" to others. Not fitting neatly into a box can be a beautiful thing. How to Be Everything teaches you how to design a life, at any age and stage of your career, that allows you to be fully you, and find the kind of work you'll love.

    Its easy-to-read treatment offers an intuitive approach, featuring informal discussions followed by thematically arranged exercises. Intended for undergraduate courses in abstract algebra, it is suitable for junior- and senior-level math majors and future math teachers. This second edition features additional exercises to improve student familiarity with applications. An introductory chapter traces concepts of abstract algebra from their historical roots. Succeeding chapters avoid the conventional format of definition-theorem-proof-corollary-example; instead, they take the form of a discussion with students, focusing on explanations and offering motivation. Each chapter rests upon a central theme, usually a specific application or use. The author provides elementary background as needed and discusses standard topics in their usual order. He introduces many advanced and peripheral subjects in the plentiful exercises, which are accompanied by ample instruction and commentary and offer a wide range of experiences to students at different levels of ability.