The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    Teaching Shakespeare is a major contribution to the knowledge and expertise of all teachers of Shakespeare in schools, colleges and institutions of higher education. It makes explicit the principles of active learning which underpin Cambridge School Shakespeare, and helps teachers to develop their existing good practice. Practical examples are given from the plays most frequently used in schools, but Rex Gibson shows that the principles apply equally to the less frequently studied plays, thereby extending the canon of school Shakespeare.

    HERE’S HOW Are you struggling to find marketing ideas for your small business? Does your business plan consist of a few scribbles on the back of a napkin? Does the thought of learning “online marketing” scare you? Do you find traditional business books dull, or uninspiring? Have you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now? Do you want to grow your small business, without having to learn complex marketing strategies, and without being told to simply “work harder than everyone else”? If so, then “Big Ideas... for Small Businesses” could be the “lightbulb moment” you’ve been waiting for... Former civil servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousands of mistakes along the way. This book is a collection of the lessons and successes that he uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want. SOME OF THE “BIG IDEAS” THAT YOU WILL DISCOVER: - Why the “Dragons” hate lifestyle businesses, and why you should love them - How almost anyone could become a millionaire in their lifetime, given just £200 a month. - Why John blames Richard Branson for his early failures - How to get clarity on your business strategy, and bring that into your daily routine. - How to sell a dozen eggs for over £500 - The ONE thing that truly transformed John’s business - How to find, hire, (and fire!) your first employee. - Why every Luke Skywalker needs a Yoda. - EXACTLY how he made over £100k from ONE marketing campaign. - The five magic ingredients for success in almost any given field. JOHN LAMERTON is a lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two young children. A former “hustler”, he now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, teaching them how to design their business around their lifestyle.

     This book is the complete beginner's guide to long range shooting written in simple every-day language so that it's easy to follow. Included are personal tips and best advice from my years of special operations sniper schooling and experience, and as a sniper instructor. If you are an experienced shooter, this guide will be a resource covering the principles and theory of long range shooting. This is the preliminary book to help you understand fundamental concepts such as MOA vs Mils and external ballistics, that can be like a trusted resource at the range. Learning to shoot long range isn t that difficult. Once you understand the basics, you can start to master your technique and you ll be hitting targets in no time. The author has a series of online instructional videos known for their ability to take seemingly complex areas of long range shooting and breaking them down so that they're easy to understand. This book was motivated by the feedback from those videos. This book is the complete beginner's guide to long range shooting written in simple every-day language so that it's easy to follow. Included are personal tips and best advice from my years of special operations sniper schooling and experience, and as a sniper instructor. If you are an experienced shooter, this guide will be a resource covering the principles and theory of long range shooting. This is the preliminary book to help you understand fundamental concepts such as MOA vs Mils and external ballistics, that can be like a trusted resource at the range. Learning to shoot long range isn’t that difficult. Once you understand the basics, you can start to master your technique and you’ll be hitting targets in no time. The author has a series of online instructional videos known for their ability to take seemingly complex areas of long range shooting and breaking them down so that they're easy to understand. This book was motivated by the feedback from those videos. The handbook is broken down into three main categories: What it is/How it works, Fundamentals, and How to use it. "What it is/How it works" covers equipment, terminology, and basic principles. "Fundamentals" covers the theory of long range shooting. "How to use it" gives you practical advice on how to implement what you've learned so far to make you a long range shooter. "Whether you're looking to dip a toe into the complex world of long range shooting, or you're a seasoned shooter with years of trigger time, Ryan Cleckner's book will prove to be excellent reference material. Well written and easy to understand, it covers all the essential topics that a well rounded shooter needs to master." --Iain Harrison, Editor, Recoil Magazine

    Around its mystical powers has grown a centuries-old ritual and a fascinating, intricate discipline. This unique guide unlocks the mysteries of this ancient ritual practice, explaining the history and significance of swords in the samurai culture, and documenting the techniques of swordsmanship, as no other book in English does.IAI: The Art of Drawing the Sword is a thorough examination of the traditional Japanese martial art of iaijutsu. Included in this volume are introductions to sword care and selection; general etiquette and the training uniform and gear; proper basic sword procedure; sword techniques and drills for practice and demonstrations; kata; and sword testing; as well as the story of the Chushingura (the 47 Ronin). Generously illustrated with black and white photographs and line drawings, IAI: The Art of Drawing the Sword is a storehouse of information for both the aspiring student and the experienced swordsman.

    Kendo: The Definitive Guide is the first book in English to provide a practical and truly comprehensive approach to the subject. Everything that the novice needs to know, from basic information about purchasing, wearing, and maintaining essential equipment to competing in international tournaments, is explained in simple, straightforward language. Step-by-step explanation of fundamental techniques needed to be mastered to attain black belt level is illustrated in easy-to-follow line drawings. With appendices giving the rules at international competitions and important information about Kendo clubs outside Japan, Kendo is the definitive guide for all non-Japanese Kendoists. A special section about the history and development of this martial art and guidelines for running practice sessions also make it a unique resource for all teachers of Kendo.

    As a professional C++ developer and former Harvard teaching fellow, I know what you need to know to be a great C++ programmer, and I know how to teach it, one step at a time. I know where people struggle, and why, and how to make it clear. I cover every step of the programming process, including:Getting the tools you need to program and how to use them*Basic language feature like variables, loops and functions*How to go from an idea to code*A clear, understandable explanation of pointers*Strings, file IO, arrays, references*Classes and advanced class design*C++-specific programming patterns*Object oriented programming*Data structures and the standard template library (STL)Key concepts are reinforced with quizzes and over 75 practice problems.

    

    The New Rules of Lifting Supercharged is a total reboot of the weightlifting workout book that launched the series in 2006, packing even more power on every page. Featuring ten completely new workouts for both women and men, Supercharged emphasizes four major movements that do the most to change the way your body looks, feels, and performs: squat, deadlift, push, and pull. In addition, Cosgrove’s updated total-body workout program improves core strength, mobility, flexibility, balance, endurance, and athleticism . . . all in just three hours a week of exercise. Another big change from the original New Rules of Lifting is a self-customized workout system. Readers can choose their own exercises from a menu for each movement category, allowing beginner and advanced lifters to get tremendous results from the same basic plan. Each workout ends with a “finisher”—five to ten minutes of fun but high-effort drills such as complexes, intervals, and density training, with the choice of the reader’s favorite exercises. The ultimate guide to total-body strengthening, this supercharged edition of The New Rules of Lifting will lift readers to stratospheric results.

    Almost anyone with a desire to help others can be a people helper, but often those Christians who feel most called to counsel are unsure of how to use the Bible to ease another person’s problems.This book will guide you to a practical, working knowledge of Scripture, the character of God, and the basics of the Christian faith--the core of what Christian counselors must know to be truly effective in helping others.

    It's payoff time for a year spent screening miles of videotape and probing mountains of data, balancing the promise of a dazzling 40-yard-dash time against the perils of a putrid GPA, and text-messaging high schoolers 50 times a day. It's the day when coaches across the country camp out in front of their fax machines waiting for their football futures to be decided by a bunch of 18-year-olds. It's National Signing Day.In this surprising and unprecedented dissection of college football's secret season, author Bruce Feldman takes you deep inside the war room of Ole Miss head coach Ed Orgeron, the combustible Cajun who built national championship teams at the University of Miami and USC before setting up shop in the Deep South. In a blow-by-blow account of the year leading up to National Signing Day 2007, Feldman reveals the inner secrets of Orgeron's success, recounting every step along the way as Orgeron and his Ole Miss staff pick 25 winners from a list of 1,000 names.Meat Market makes the actual football season the one that runs from September through January read like a postscript.

    John McCormack moved his wife and kids to Choctaw County, Alabama, to start his first practice. Choctaw folk never had a licensed vet before, and, with few exceptions, they welcomed the red-headed doctor and the tireless care he gave their animals.Fields and Pastures New is the heartwarming story of young Dr. McCormack's first years in this deeply rural country, where mule-drawn wagons still bumped down dirt roads . . . where the local barbershop was the best place to catch up on the news . . . and where nobody ever let Doc forget his most embarrassing moments."I am proud to say that my closest friendships, outside my family, have been with my clients, " Dr. McCormack writes. "I hope readers will get to know some of the workings of the small family farm, and how these down-to-earth people confront their hardships and disappointments with so much good humor."

    The world knew him as a union official, a long-time member of the Teamsters Union; he was a member of Jimmy Hoffa’s inner circle at the top of the national union. He had run-ins with the law in this position. He was charged with the murder of a rebel union member in a riot that occurred outside the Teamster’s Local Philadelphia Union Hall, but the charges were later dropped. He went to prison in the 80s after being caught on a wire instructing once of his crew to break someone’s legs and was named in Rudy Giuliani’s Mafia Commission Trial as an unindicted co-conspirator and one of only two non-Italian members of the Mafia Commission. As an old man suffering from cancer that would soon kill him, Frank Sheeran shared his story with his attorney. He told him of the things that were already known, but he shared much, much more. This book explores Frank Sheeran’s confessions as a lifelong criminal with ties to some of the biggest crimes of the 20th century. Inside this book, you will find: A detailed account of Frank Sheeran’s time in the army during the second world war, where he was in combat for an astounding four hundred and eleven days, with a focus on the war crimes he has admitted to; A look into Sheeran’s post-war slides into a life of crime, finding himself working for the Mafia before he even knew what the Mafia was; Information on his time as a hitman for the Mafia and how that led him to work for Jimmy Hoffa as muscle and hitman for the powerful Teamster Boss; Frank Sheeran’s accounts of his connections to the Bay of Pigs Invasion and the Assassination of JFK; and His confession to the murders of Crazy Joe Gallo and of his friend, Jimmy Hoffa.

    It can teach anyone to play, we promise! Includes instruction CD with 99 tracks. We guarantee this book will get you started playing bluegrass banjo.

    Offers 365 daily inspirational thoughts from The Road Less Traveled and The Different Drum that focus on the challenges of everyday life.