Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

Conversations with Gabriel García Márquez


Gene H. Bell-Villada - 2005
    1927) is a sophisticated literary artist with broad popularity. His masterpiece, One Hundred Years of Solitude, has sold tens of millions of copies worldwide. In 1982, he received the Nobel Prize for Literature.Conversations with Gabriel Garc�a M�rquez starts with the years of his early phenomenal success and continues through his most recent, turn-of-the-century exchanges. He speaks of his impoverished childhood, his life as an indifferent student, his apprenticeship as a journalist, the inspiration that led to the writing of his most renowned novel, the difficulties brought by fame, and his leftist opinions. Works such as The Autumn of the Patriarch, Love in the Time of Cholera, The General in His Labyrinth, and News of a Kidnapping are discussed in detail.When interviewed by Hispanic journalists, Garc�a M�rquez chats spontaneously and frankly about all sorts of topics, including himself. Those conversations, translated into English for the first time, offer a fascinating glimpse of the Colombian genius at his most down-to-earth, informal, and relaxed. Taken together with seminal pieces from the Atlantic Monthly, the New York Times Book Review, and other English-language periodicals, Conversations with Gabriel Garc�a M�rquez offers a nuanced, multi-faceted view of one of contemporary literature's greatest masters.Gene H. Bell-Villada of Williamstown, Massachusetts, is chair of the Department of Romance Languages at Williams College and the author of National Book Critics Circle Award finalist Art for Art's Sake & Literary Life: How Politics & Markets Helped Shape the Ideology and Culture of Aestheticism, 1790-1990, and Overseas American: Growing Up Gringo in the Tropics (University Press of Mississippi).

The Weekend That Changed Wall Street: An Eyewitness Account


Maria Bartiromo - 2010
     During a single historic weekend (September 12-14, 2008) the fate of Lehman Brothers was sealed, Merrill Lynch barely survived, and AIG became a ward of the federal government. Top CNBC anchor Maria Bartiromo spent the entire weekend taking frantic phone calls from the most powerful players on Wall Street and in Washington, as they toiled to keep the economy from complete collapse. Those CEOs and dozens of other sources gave Bartiromo behind-the-scenes details unavailable to other members of the media, of the crisis and its aftermath. Now she draws on her high-level network to provide an eyewitness account of the biggest events of the financial crisis including at length interviews with former treasury secretary Henry Paulson, former AIG chairman Hank Greenberg, former Merrill Lynch CEO John Thain, and JP Morgan CEO Jamie Dimon, among many others. Writing with both authority and dramatic flair, Bartiromo weaves a thrilling narrative that will make news. She also tackles the big questions: how did an unmatched period of market euphoria and growth turn sour, catapulting the economy into a dangerous slide? And in the long run, how will the near-catastrophe really change Wall Street?

101 Secrets of the Freemasons: The Truth Behind the World's Most Mysterious Society


Barbara Karg - 2009
    Edgar Hoover to brilliant imaginer Walt Disney and bad boy of baseball Ty Cobb, Freemasons have influenced every aspect of American life. Yet this secret society remains as controversial and mysterious as ever. In this book, you'll learn the truth about: The power and meaning behind the symbols, rites, and rituals Alleged connections with Jack the Ripper, the KKK, and the Holy Grail Freemasons vs. the Nazis The centuries-long rivalry with the Catholic Church Freemasonry's growing influence here and abroad As the largest--and oldest--fraternal organization, the Freemasons will continue to shape the world we live in for the foreseeable future. With this tell-all guide, you'll unravel the mystery of this intriguing society--one secret at a time!