She began to see specific and interesting patterns that all centered on one element: fascination.Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:• Which brand of frozen peas you pick in the case• Which city, neighborhood, and house you choose• Which profession and company you join• Where you go on vacation• Which book you buy off the shelfStructured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

    Pages: 48. Chapters: Altheda, Altheda's potion, Altheda's wand, Amata, Amata's lover, Antioch Peverell, Antioch Peverell's first wand, Antioch Peverell's killer, Asha, Babbitty, Babbitty Rabbitty and her Cackling Stump, Brigade of Witch-Hunters, Cadmus Peverell, Cadmus Peverell's girlfriend, Cadmus Peverell's wand, Captain of the Brigade of Witch-Hunters, Charlatan, Cloak of Invisibility, Crystal casket, Death, Elder Wand, Enchanted garden, Evil sorcerer, Fountain, Gold statue of Babbitty, Grumble the Grubby Goat, Hairy Heart, Ignotus Peverell, Ignotus Peverell's son, Ignotus Peverell's wand, King, Kinsfolk, Maiden, Never-Ending Hill, Old man's donkey, Old man's family, Old man, Peasant woman's granddaughter, Peasant woman, Poisonous toadstool, Poultice for warts, Resurrection Stone, Sabre, Silver chalice, Sir Luckless, The Fountain of Fair Fortune, The Hopping Pot, The Tale of the Three Brothers, The Warlock's Hairy Heart, The Warlock's friends, The Wizard and the Hopping Pot, Warlock, Wizard's father, Wizard, Young woman's child, Young woman. Excerpt: Altheda was one of the three female protagonists in The Fountain of Fair Fortune, written by Beedle the Bard. Altheda was a witch who came to the Fountain in the hope of finding relief from poverty and despair, as her home, money, and wand had all been stolen by a Dark Wizard. After completing three trials, Altheda arrived at the Fountain with her companions Asha, Amata, and Sir Luckless. Before the four could decide who would get to bathe in the Fountain, however, Asha collapsed from exhaustion. Altheda quickly gathered some of the herbs that grew around the Fountain and prepared a potion for Asha. The potion not only saved Asha's life, but also cured her of the malady she suffered, which she had believed only the Fountain could heal. In curing Asha's sickness, Altheda realized that she had the means to earn a living, and thus had no need to...

    Their marriage isn’t perfect, but they’ve made it work. They’re active members of True Vine MB Church, she’s a photographer and he owns a tire shop. Things are, well, they are good.Until the day, their life becomes the object of somebody’s obsession. The only downside, they don’t know who it is. This person, in the darkness has a yearning, a desire to possess something Karis and Darius has ... they just didn’t know it yet.Pray and fast, that’ll help when you’re going through a storm, right? Well, they’re doing that, but things are getting worst. Fire, turmoil, secrets and a kidnapping of a spouse. It’s clear, the person responsible hasn’t read Romans 13:9, “For the commandments say, “You must not commit adultery. You must not murder. You must not steal. You must not covet...”

    Sober Positive is both the story of her journey over the last two years and a detailed road map for anyone else looking for their own way out of the alcohol maze.You may not believe this now, but it is entirely possible to stop drinking and be completely happy. To achieve true freedom from alcohol. To be sober positive. In this book you will learn how to change your mindset about alcohol, how to assemble your own personal sobriety toolbox and how to cope with sober firsts like social events, holidays and Christmas. You will gain insight into why you might be struggling with alcohol and how you can address other compulsive behaviours which may arise in early sobriety. You will develop detailed strategies for self-care and be guided though the deeper work needed to support your physical and mental wellbeing and truly thrive as a non-drinker. You will be helped to navigate changing relationships with partners, children and friends and learn some surprising truths about our best friend booze.So, if you're drinking too much and it's making you miserable, why not take a chance on being sober and happy?You might just find your best life along the way. Julia did and this book contains everything she has learned in the past two years that helped her get there.

    My Hidden Chimp is an effective and powerful new educational book that offers parents, teachers and carers some ideas and thoughts on how to help children to develop healthy habits for life. The science behind the habits is discussed in a practical way with exercises and activities to help children think the habits through and start putting them into practice. The neuroscience of the mind is simplified for children to understand and then use to their advantage. Written as a companion to The Silent Guides, these two interconnected books tackle how we can best manage our mind from childhood and into adulthood.Professor Steve Peters explains neuroscience in a straightforward and intuitive way - offering up 10 simple habits that we as adults and children should have in our arsenal to deal with everyday life. They include: - Smiling- The importance of talking through your feelings- Learning how to say sorry- Knowing how to ask for helpBy also explaining the developing 'chimp' brain in children, he shows us how 10 habits can help children to understand and manage their emotions and behaviour. These 10 habits should and can be retained for life.This is an important and another groundbreaking new book from the bestselling author of The Chimp Paradox and the creator of the chimp management mind model.

    Yet psychologists and philosophers agree that these commonplace approaches to creating happiness, success, and fulfillment make critical mistakes. Stop Chasing Carrots reveals how these mistakes begin with misconceptions about happiness and then presents a philosophy of life to achieve better results.Here is the rare book that creates a philosophy of life based on scientific evidence. Replacing self-help materialism, Eastern spiritualism/minimalism, and complex but insightful psychological studies with an accessible, balanced, and realistic concept, Stop Chasing Carrots empowers readers to lead lives based on proven ideas.

    Undisputed heavyweight champion of the world. Prodigious, powerful boxer who won 50 of his 58 fights -- 44 by knockout. Lesser known is how Tyson became one of the fiercest fighters of all time. The absolutely improbable tale began when a troubled young kid met a cantankerous old trainer at a small boxing gym in the sleepy town of Catskill, New York. Cus D'Amato would change the whole trajectory of Tyson's life, teaching him everything he knew about success in and out of the ring, before dying just a year before his protege became the youngest heavyweight champion of the world at the age of 20. How did this hard-boiled trainer turn a kid who'd been abandoned by his parents, mercilessly bullied, and imprisoned for dozens of crimes, into a pedigree pugilist? How did he take an unfocused, insecure, lost young man and turn him into a champion who lived to train, fought with an unconquerable spirit, and positively lusted after victory? Cus did it by teaching Tyson the way of the warrior monk -- the art of focus and ferocity. In this short and punchy book, we uncover the five universally-applicable strategic principles of Cus' philosophy. Included are details on: The contents of Cus's library, and the books he gave Tyson to read Tyson's training routine The mental affirmations and tactics Cus shared with Tyson to strengthen his mind Cus's approach to making fear your friend instead of your foe No matter what kind of fight you're in, the savage wisdom of one of boxing's greatest minds will help you come out the victor.

    Despite distressing statistics that show suicide rates rising, the subject, long a taboo, is infrequently talked about. In this sweeping intellectual and cultural history, poet and historian Jennifer Michael Hecht channels her grief for two friends lost to suicide into a search for history’s most persuasive arguments against the irretrievable act, arguments she hopes to bring back into public consciousness. From the Stoics and the Bible to Dante, Shakespeare, Wittgenstein, and such twentieth-century writers as John Berryman, Hecht recasts the narrative of our “secular age” in new terms. She shows how religious prohibitions against self-killing were replaced by the Enlightenment’s insistence on the rights of the individual, even when those rights had troubling applications. This transition, she movingly argues, resulted in a profound cultural and moral loss: the loss of shared, secular, logical arguments against suicide. By examining how people in other times have found powerful reasons to stay alive when suicide seems a tempting choice, she makes a persuasive intellectual and moral case against suicide.

    His search took him to Africa, India, and East Asia, to the National Institutes of Mental Health, and to the mountains of Appalachia. What he discovered is both surprising and controversial: There is no true increase in autism. Grinker shows that the identification and treatment of autism depends on culture just as much as on science. As more and more cases of autism are documented, doctors are describing the disorder better, school systems are coding it better--and children are benefiting. Filled with moving stories and informed by the latest science, Unstrange Minds is unlike any other book on autism. It is a powerful testament to a father's quest for the truth, and is urgently relevant to anyone whose life is touched by one of history's most puzzling disorders.

    Among the pieces she has included  here are an essay on the gratitude she feels for her weakening bones; observations on finding herself both an orphan and a matriarch following the death of her mother; musings on her tendency to regret the past; thoughts on how not to be afraid of loneliness; appreciation for the inner tomboy; and celebratory advice on how to regard "senior moments" as opportunities to be in the here and now.

    Whether you’re a student of psychic studies or a practicing medium, a believer or a skeptic, or someone who is bereaved as a result of a loss, this book was written to provide you with all the answers to your questions about the Other-Side.In Bridging Two Realms, renowned psychic medium John Holland offers one of the clearest pictures anyone could have of the Spirit World. He draws on his decades of personal experiences with Spirit, and includes inspirational stories and real-life case studies, to help you pursue the unfoldment of your own spiritual abilities safely and wisely. His hope is to help the bereaved by giving them comfort and inspiration in knowing that there really is life after physical death. There is evidence of the Spirit World and what happens in those spiritual realms. Your loved ones are just a thought away, and you can still communicate with them. They’re still close, and they often try to reach out to us to lend their love and support.Ultimately, you will learn that mediumship is not just about connecting to the Spirit World; it’s just as much about helping and healing the living. There are spiritual bridges that can be built to connect to your loved ones who have passed, as well as the most important bridge of all: the bridge to your own spirit.

    International in scope, this series of non-fiction trade paperbacks offers books that explore the lives, customs and thoughts of peoples and cultures around the world.

    Whether you want to retire as soon as possible or are looking forward to continuing to work in some form for as long as you can, Retirement 101 guides you through each step as you approach this important milestone. From how to save for the day when you stop—or scale back—working to smart investment strategies to the best states to retire in to how to calculate your benefits, Retirement 101 helps you create a retirement plan to accomplish your goals, whatever they are.

    At the same time, activists forced changes in commitment laws that made it impossible to treat half of the patients that left the hospital. The combined effect was profoundly destructive. Today, among homeless persons, at least one-third are severely mentally ill; among the incarcerated, at least one-tenth. Of those individuals living in our communities, many are the victims of violent crime. Other untreated individuals commit crimes, including murder and assault. In The Insanity Offense, E. Fuller Torrey takes full stock of this phenomenon, exploring the causes and consequences as he weaves together narratives of individual tragedies in three states with sobering national data on our failure to treat the mentally ill. In the book's final chapters, Torrey outlines what needs to be done to reverse this ongoing—and accelerating—disaster.

    Provocative and eye-opening, Why Our Decisions Don’t Matter is one of three slim selections of philosophical texts and excerpts—along with Why We Need Love and Why We Fight—introduced and contextualized by acclaimed author Simon Van Booy (Love Begins in Winter, The Secret Lives of People in Love).