Each generation has produced one or two phenomenally successful leaders, often in new industries that caught contemporaries by surprise, and each of these new fortunes reconfirmed the power of fanatically single-minded visionaries. John Jacob Astor and Cornelius Vanderbilt were the first American moguls; John D. Rockefeller, Andrew Carnegie, and J. P. Morgan were kingpins of the Gilded Age; David Sarnoff, Walt Disney, Ray Kroc, and Sam Walton were masters of mass culture. Today Oprah Winfrey, Andy Grove, and Bill Gates are giants of the Information Age. America has again and again been the land of dizzying mountains of wealth. Here, in a wittily told and deeply insightful history, is a complete set of portraits of America's greatest generators of wealth. Only such a collective study allows us to appreciate what makes the great entrepreneurs really tick. As H. W. Brands shows, these men and women are driven, they are focused, they deeply identify with the businesses they create, and they possess the charisma necessary to persuade other talented people to join them. They do it partly for the money, but mostly for the thrill of creation.The stories told here -- including how Nike got its start as a business-school project for Phil Knight; how Robert Woodruff almost refused to take control of Coca-Cola to spite his father; how Thomas Watson saved himself from prison by rescuing Dayton, Ohio, from a flood; how Jay Gould nearly cornered the gold market; how H. L. Hunt went from gambling at cards to gambling with oilleases -- make for a narrative that is always lively and revealing and often astonishing. An observer in 1850, studying John Jacob Astor, would not have predicted the rise of Henry Ford and the auto industry. Nor would a student of Ford in 1950 have anticipated the takeoff of direct marketing that made Mary Kay Ash a trusted guide for millions of American women. Full of surprising insights, written with H. W. Brands's trademark flair, the stories in "Masters of Enterprise" are must reading for all students of American business history.

    A great vocabulary can enhance your speaking, writing, and even thinking skills. This course will boost your vocabulary, whether you want to enhance your personal lexicon, write or speak more articulately in professional settings, or advance your knowledge of the English language. For anyone who has ever grasped for the perfect word at a particular moment, this course provides a research-based and enjoyable method for improving your vocabulary. Building a Better Vocabulary offers an intriguing look at the nuts and bolts of English, teaches you the etymology and morphology - or the history and structure - of words, and delves into the cognitive science behind committing new words to long-term memory. By the end of the 36 enjoyable lectures, you will have a practical framework for continuing to build your vocabulary by discovering new words and fully mastering the nuances of familiar ones. If you are an avid reader, you may have previously encountered some of the words in this course. But even the most voracious reader will be surprised and delighted by these eye-opening lectures, which delve into the building blocks of the English language and reveal intriguing new nuances to words you thought you knew well. These lectures will kindle a passion for the process by which words are created and for the beauty of the words you read, speak, and hear every day.

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    The author of 'The Life and Times of the Thunderbolt Kid' isn't, after all, a Shakespeare scholar, a playwright, or even a biographer. Reading 'Shakespeare The World As Stage', however, one gets the sense that this eclectic Iowan is exactly the type of person the Bard himself would have selected for the task. The man who gave us 'The Mother Tongue' and 'A Walk in the Woods' approaches Shakespeare with the same freedom of spirit and curiosity that made those books such reader favorites. A refreshing take on an elusive literary master.

    David Christian, professor of history at San Diego State University, surveys the past at all possible scales, from conventional history, to the much larger scales of biology and geology, to the universal scales of cosmology.

    It repays us many times over to be good economists. Economic issues are active in our lives every day. However, when the subject of economics comes up in conversation or on the news, we can find ourselves longing for a more sophisticated understanding of the fundamentals of economics.36 lectures | 30 minutes each.

    And with this fascinating collection crafted from our extensive library of courses, you can now get a single course that represents 36 of our best lectures on literary works that changed the world.In the company of an unparalleled roster of award-winning professors from a range of disciplines, you'll get fresh perspectives on books you only thought you knew - and intriguing introductions to some works you may not have known played key roles in getting us to where we are today. These include The Analects, the Liber Abaci, A Dictionary of the English Language, The Jungle, The Feminine Mystique, and more.If you've taken another course with these professors before, get a reminder of just why you enjoyed them. And if you've never heard some of them before, who knows? You may just discover your next favorite Great Courses professor. More than that, you'll rediscover just how powerful the printed word can be. You'll also learn how the mark of a truly great book isn't that it just changes the lives of individual readers-but the lives of entire civilizations.

    Duration: 18 hours 40 minsCourse Lecture TitlesArchaeologys Big BangOde on a Grecian UrnA Quest for the Trojan WarHow to DigFirst Find Your SiteTaking the Search Underwater Cracking the CodesTechniques for Successful DatingReconstructing Vanished EnvironmentsNot Artifacts but PeopleArchaeology by ExperimentReturn to VesuviusGourniaHarriet Boyd and the Mother GoddessTheraA Bronze Age Atlantis?OlympiaGames and GodsAthenss AgoraWhere Socrates WalkedDelphiQuestioning the OracleKyreniaLost Ship of the Hellenistic AgeRiaceWarriors from the SeaRomeFoundation Myths and ArchaeologyCaesarea MaritimaA Roman City in JudeaTeutoburgBattlefield ArchaeologyBathHealing Waters at Aquae SulisTorre de PalmaA Farm in the Far WestRoots of Classical CultureThe Texture of Everyday LifeTheir Daily BreadVoyaging on a Dark Sea of WineShows and CircusesRomes Virtual RealityEngineering and TechnologySlavesA Silent Majority?Women of Greece and RomeHadrianMark of the IndividualCrucible of New FaithsThe End of the WorldA Coroners ReportA Bridge across the Torrent

    ItalyA Geographical Expression 2. The Question of Sovereignty 3. The Crusades and Italian Wealth 4. VeniceA Maritime Republic 5. The Terraferma Empire 6. Genoa, La Superba 7. Bankers and Dukes 8. Pisa 9. Christians vs. Turks in the Mediterranean 10. RomePapal Authority 11. Papal Ambition 12. Papal Reform 13. NaplesA Matter of Wills 14. Naples and the Threat to Italian Liberty 15. Milan and the Visconti 16. The Sforza Dynasty 17. Mantua and the Gonzaga 18. Urbino and the Montefeltro 19. Ferrara and the Este Family 20. Siena and the Struggle for Liberty 21. Florence and the Guild Republic 22. Florence and the Medici 23. The Italian MosaicE Pluribus Gloria 24. CampanilismoThe Italian Sense of Place

    This ancient civilization prospered in the region of modern-day Tuscany, maintaining extensive trade networks, building impressive fortified cities, making exquisite art, and creating a culture that, while deeply connected to the Greeks and Romans, had striking contrasts.

    Over the course of 48 richly detailed lectures, Professor Garland covers the breadth and depth of human history from the perspective of the so-called ordinary people, from its earliest beginnings through the Middle Ages.The past truly comes alive as you take a series of imaginative leaps into the world of history's anonymous citizens, people such as a Greek soldier marching into battle in the front row of a phalanx; an Egyptian woman putting on makeup before attending an evening party with her husband; a Greek citizen relaxing at a drinking party with the likes of Socrates; a Roman slave captured in war and sent to work in the mines; and a Celtic monk scurrying away with the Book of Kells during a Viking invasion.Put yourself in the sandals of ordinary people and discover what it was like to be among history's 99%. What did these everyday people do for a living? What was their home like? What did they eat? What did they wear? What did they do to relax? What were their beliefs about marriage? Religion? The afterlife?This extraordinary journey takes you across space and time in an effort to be another person - someone with whom you might not think you have anything at all in common - and come away with an incredible sense of interconnectedness. You'll see the range of possibilities of what it means to be human, making this a journey very much worth taking.

    Eakin of Vanderbilt University argues that it gave birth to the distinct identity of the Americas today by creating a collision between three distinct peoples and cultures: European, African, and Native American. (24 lectures, 30 minutes/lecture)

    And while many of us look to make sense of Russia through its political history, in many ways a real grasp of this awe-inspiring country comes from looking closely at its cultural achievements. The 24 lectures of Understanding Russia: A Cultural History survey hundreds of years of Russian culture, from the world of Ivan the Terrible to the dawn of the Soviet Union to the post-war tensions of Putin's Russia. Blending history with cultural studies, they are designed to bring you closer than ever before to the Russian people - not just the authoritarian rulers like Peter the Great, the Romanovs, and Stalin but the everyday men and women who sought their own meaning in the poetry of Pushkin, the comfort of early folk tales, the faith of medieval iconography, the avant-garde films of Eisenstein, and more. You'll discover surprising insights into centuries of cultural history, including peasant superstitions, such as avoiding whistling indoors, and the culture of queuing for goods and services that defined everyday life for ordinary Soviets. You'll also spend time in the company of novelists, painters, poets, filmmakers, impresarios, composers, revolutionaries, and intellectuals who shaped Russia in myriad ways, including The Five, a group of composers who created a distinctly national sound based in part on Russian folk music; and Sergei Eisenstein, the filmmaker whose Battleship Potemkin revolutionized the language of cinema. In a time when the eyes of the Western world are constantly drawn to Russia, it's amazing how little we really know about its culture. These lectures will help you finally understand that complex, thrilling, and undeniably fascinating spirit.

    From this perspective, you'll study the complex but absorbing causes of the Crusades, which include the many political, cultural, and economic changes in Western Europe after the fall of the Roman Empire. You'll examine the Crusades in terms of the specific military campaigns-the eight "canonical" Crusades that took place from 1095-1291-proclaimed to retake Jerusalem and the Holy Land from Muslim hands and return them to Christendom. You'll consider the immediate circumstances-the leaders, purposes, key battles, and degrees of success or failure-surrounding these often-monumental expeditions.You'll also explore a wide variety of misperceptions and long-debated questions about the Crusades:Did the popes preach the Crusades as a way to increase their personal power and authority?Why did the members of the Fourth Crusade decide to sack Constantinople, turning the Crusades from Christian against "infidel" to Christian against Christian?Taken together, these historically rich lectures are an opportunity to appreciate fully how Western Civilization changed in many profound ways during the Crusading era.

    In this fascinating series of 36 lectures, an award-winning teacher leads you on a vivid journey through Mesopotamian history-from Neolithic times to the age of Alexander the Great-and into the lives of mighty emperors, struggling farmers, ambitious merchants, and palace servants to reveal why this ancient culture occupies such a foundational position in our history.The lectures look back to the time when the first cities arose in Mesopotamia and kings created complex bureaucracies to rule their expanding territories, thus fostering the invention of writing and other technologies. You peer into the lives and fortunes of Mesopotamia's people and learn about the birth of the urban lifestyle.Professor Castor creates a detailed image not only of larger Mesopotamian society but of life on the level of the individual Mesopotamian as well. Among the many fascinating insights into daily Mesopotamian life you examine are how they ate, worked, learned, worshiped, married, and reared children; used scientific ideas to help them order and understand the natural world; engaged with their powerful neighbors in Egypt, Syria, and Anatolia (modern-day Turkey); waged war and experienced peace; and endured the collapse of their cities.