Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

The Parameters of Our Cage (DISCOURSE Book 1)


Alec Soth - 2020
    

Painting the Impressionist Landscape: Lessons in Interpreting Light and Color


Lois Griffel - 1994
    Together they provide a complete painting programme.

Fabritius and the Goldfinch


Deborah Davis - 2014
     Donna Tartt's Pulitzer Prize-winning, #1 New York Times bestselling novel, The Goldfinch, introduced millions of readers to a painting that becomes a lifelong obsession. Painted in 1654 by Carel Fabritius, the work is of a small bird, chained to its perch. This mysterious portrait, a masterpiece of the Dutch Golden Age, has been lost and found, adored and abandoned, for nearly four centuries. Now more famous than ever, this painting is the subject of its own book—a look behind the scenes at its creation and the tumultuous life of its creator. This gripping, true story of adventure, romance, and artistic fervor has never before been told and will enthrall readers of the now famous novel. Set against the vibrant backdrop of Holland in the seventeenth century, when it was the economic capital of the world, the book is populated by a glittering crowd of the wealthy and young, high society with appetites for success and excess. Holland was the center of the art world as well, boasting both Rembrandt, (Fabritius' mentor), and Vermeer (his rival). And there is Carel Fabritius himself—handsome, talented, hell-bent on greatness, but unable to escape tragedy. Yet through The Goldfinch, he achieves immortality. Deborah Davis is the author of the best-selling Strapless: John Singer Sargent and the Fall of Madame X, Party of the Century: The Fabulous Story of Truman Capote and His Black and White Ball, Gilded: How Newport Became the Richest Resort in America, and the prize-winning Guest of Honor: Booker T. Washington, Theodore Roosevelt, and the White House Dinner that Shocked a Nation. Cover design by Adil Dara

Going South


Ella Yelich-O'Connor (Lorde) - 2021
    It documents her experience visiting the continent of Antarctica in January 2019 with photos taken by New Zealand photographer Harriet Were. Lorde expressed an interest in exploring the region of Antarctica since she was old enough to read. In January 2019, she visited Scott Base and McMurdo Station, Antarctica, travelling as an Antarctic Ambassador. During her visit, she observed microscopic species in environmental laboratories and spoke with scientists. Lorde described the book as "sort of a perfect precursor" to her upcoming third studio album. It will feature over 100 pages of images taken by New Zealand photographer Harriet Were and writings from Lorde. All proceeds will be used to fund a postgraduate scholarship created by Antarctica New Zealand, a government agency.

A Short Book About Art


Dana Arnold - 2015
    Introducing art in its international context, this accessible book explores core issues about how art is made, interpreted, and displayed, without any of the unnecessary terminology. Divided into themes, A Short Book About Art presents new ways of thinking about the relationship between artists and their work, as well as fresh comparisons between works of art from different periods and places. Thought-provoking and stimulating, it is the ideal companion for anyone who wants to learn about art without a dictionary in their hands.

The Life and Works of Vincent Van Gogh


Janice Anderson - 1994
    The quick brushstrokes of the Impressionists suited his temperament, as did his heavy use of impasto. This helpful volume shows many of van Gogh's best loved works, including the famous self-portrait with a Bandaged Ear, painted after he had cut off part of his ear in a fit of madness, Sunflowers, which were to him a symbol of power and beneficence, and The Starry Night, a painting which clearly expresses intensity and mental turbulence.

Compendium of Acrylic Painting Techniques: 300 Tips, Techniques and Trade Secrets


Gill Barron - 2014
    Learn how to choose and mix colors, and create a multitude of effects using only one set of tubes. Discover how to make your own equipment, set up a "studio" space, and use household materials to save money. Beginners can follow processes stage-by-stage, while more experienced artists can dip in and out for help with specific problems. A unique section on how to develop your art and take it to a wider public is full of professional secrets which can bring you success much more quickly. “Try it” and “Fix it” panels placed throughout the book suggest ways of practicing and developing new skills, and avoiding or correcting common painting errors.

M.C. Escher: His Life and Complete Graphic Work (With a Fully Illustrated Catalogue)


J.L. Locher - 1992
    The story of the artist's life is told here with the help of virtually his entire correspondence, the journals of his travels, and, to supply the facts about his youthful years, the journals kept by his father.

Disposable: A History of Skateboard Art


Sean Cliver - 2004
    Longtime skateboard artist Sean Cliver put together this staggering survey of over 1,000 skateboard graphics from the last 30 years, creating an indispensable insiders' history as he did so.Alongside his own history, Sean has assembled a wealth of recollections and stories from prominent artists and skateboarders such as: Andy Howell, Barry McGee, Ed Templeton, Steve Caballero, and Tony Hawk.The end result is a fascinating historical account of art in the skateboard subculture, as told by those directly involved with shaping its legendary creative face.

This is Pollock


Catherine Ingram - 2014
    His iconic paintings stretch out with the generosity and scale of America's Western landscape where the artist grew up. Pollock said that he painted "out of his conscious": the cathartic dribbled paint reflected his troubled mind.This book traces Pollock's career and discusses how his loose, individual style was used as a political weapon in the Cold War, representing America as the free, democratic nation. Illustrations simplify the theory and reveal the hidden meaning behind the mesh of painted lines.This title is appropriate for ages 14 and up

The History of Western Art


Peter Whitfield - 2011
    What is art? Why do we value images of saints, kings, goddesses, battles, landscapes or cities from eras of history utterly remote from ourselves? This history of art shows how painters, sculptors and architects have expressed the belief-systems of their age; religious, political and aesthetic.

The American Art Book


Phaidon Press - 1999
    With an A to Z format that departs from the usual emphasis on genres and time periods, it offers an unparalleled overview of the most influential and best-loved American artists from Colonial times to the present. This book is now available in a new mini version that presents the compelling content of the original edition in a highly portable format that is both useful as a serious work of reference and fun for on-the-go art enthusiasts.The American Art Book presents 500 artists and their works, ranging from Puritan portraits to the luminous paintings of the Hudson River School and the American Impressionists, to the videos and digital works of today's most intriguing conceptual artists. Its alphabetical format generates intriguing juxtapositions: Jenny Holzer faces Winslow Homer, and Richard Avedon sits next to Milton Avery, encouraging readers to contemplate the connections between art and American history and popular culture. Each artist is represented by a full-page colour plate of a representative work, and an informative, engaging text which places the artist and the image in the context of contemporary movements and preceding traditions. The book includes an easy-to-use glossary of artistic terms and movements, and a directory of museums and public collections across the United States and around the world with important holdings in American art. With its original format and fresh selections of artwork, this volume offers a stimulating way to approach this rich, varied subject.

"Giant" Size


Andy Warhol - 2006
    The book features 2,000 images and documents, many previously unpublished. Note: PBS-TV's American Masters will broadcast a 2 hour Warhol documentary by Ric Burns to air in May 2006.

Hieronymus Bosch: Visions and Nightmares


Nils Büttner - 2016
    The creator of expansive tableaus of fantastic and hellish scenes—where any devil not dancing is too busy eating human souls—he has been as equally misunderstood by history as his paintings have. In this book, Nils Büttner draws on a wealth of historical documents—not to mention Bosch’s paintings—to offer a fresh and insightful look at one of history’s most peculiar artists on the five-hundredth anniversary of his death.             Bosch’s paintings have elicited a number a responses over the centuries. Some have tried to explain them as alchemical symbolism, others as coded messages of a secret cult, and still others have tried to psychoanalyze them. Some have placed Bosch among the Adamites, others among the Cathars, and others among the Brethren of the Free Spirit, seeing in his paintings an occult life of free love, strange rituals, mysterious drugs, and witchcraft. As Büttner shows, Bosch was—if anything—a hardworking painter, commissioned by aristocrats and courtesans, as all painters of his time were. Analyzing his life and paintings against the backdrop of contemporary Dutch culture and society, Büttner offers one of the clearest biographical sketches to date alongside beautiful reproductions of some of Bosch’s most important work. The result is a smart but accessible introduction to a unique artist whose work transcends genre.