Win Bigly: Persuasion in a World Where Facts Don't Matter


Scott Adams - 2017
     Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

This Is Not A Drill: An Extinction Rebellion Handbook


Extinction Rebellion - 2019
    Now you can become part of the movement - and together, we can make history.It's time. This is our last chance to do anything about the global climate and ecological emergency. Our last chance to save the world as we know it.Now or never, we need to be radical. We need to rise up. And we need to rebel.Extinction Rebellion is a global activist movement of ordinary people, demanding action from Governments. This is a book of truth and action. It has facts to arm you, stories to empower you, pages to fill in and pages to rip out, alongside instructions on how to rebel - from organising a roadblock to facing arrest.By the time you finish this book you will have become an Extinction Rebellion activist. Act now before it's too late.

The Quick and Easy Way to Effective Speaking


Dale Carnegie - 1962
    Now streamlined and updated, the book that has literally put millions on the highway to greater accomplishment and success can show you how to have maximum impact as a speaker--every day, and in every situation that demands winning others over to your point of view.

Bobos in Paradise: The New Upper Class and How They Got There


David Brooks - 2000
    Their hybrid lifestyle is the atmosphere we breathe, and in this witty and serious look at the cultural consequences of the information age, Brooks has defined a new generation.Do you believe that spending $15,000 on a media center is vulgar, but that spending $15,000 on a slate shower stall is a sign that you are at one with the Zenlike rhythms of nature? Do you work for one of those visionary software companies where people come to work wearing hiking boots and glacier glasses, as if a wall of ice were about to come sliding through the parking lot? If so, you might be a Bobo.

The Art of Seduction


Robert Greene - 2001
    Now Greene has once again mined history and literature to distill the essence of seduction, the most highly refined mode of influence, the ultimate power trip. The Art of Seduction is a masterful synthesis of the work of thinkers such as Freud, Ovid, Kierkegaard, and Einstein, as well as the achievements of the greatest seducers throughout history. From Cleopatra to John F. Kennedy, from Andy Warhol to Josephine Bonaparte, The Art of Seduction gets to the heart of the character of the seducer and his or her tactics, triumphs and failures. The seducer's many faces include: the Siren, the Rake, the Ideal Lover, the Dandy, the Natural, the Coquette, the Charmer, and the Charismatic. Twenty-four maneuvers will guide readers through the seduction process, providing cunning, amoral instructions for and analysis of this fascinating, all-pervasive form of power. Just as beautifully packaged and every bit as essential as The 48 Laws of Power, The Art of Seduction is an indispensable primer of persuasion and offers the best lessons on how to take what you want from whomever you want or how to prevent yourself from being taken.

Stupid White Men


Michael Moore - 2001
    It reveals - among other things - how 'President' Bush stole an election aided only by his brother, cousin and dad's cronies, electoral fraud and tame judges; how the rich stay rich while forcing the rest of us to live in economic fear; and how politicians have whored themselves to big business. Whether he's calling for United Nations action to overthrow the Bush Family Junta, calling on African-Americans to place whites-only signs over the entrances of unfriendly businesses, or praying that Jesse Helms will get kissed by a man, Stupid White Men is Michael Moore's Manifesto on Malfeasance and Mediocrity. A hilarious must-read for anyone who wants to know what the con is and how 'they' get away with it, Stupid White Men is only available uncensored because public pressure forced the original publishers to publish a book they felt was too hot to handle. Now it's time to find out why. 'A really great, hilarious, rollicking, fantastic read'  Newsnight Review 'Caustic, breakneck, tell-it-like-it-is ... He's a genuine populist; a twenty-first-century pamphleteer'  Observer 'Furious and funny. A great book'  Time Out 'Hysterically funny. The angrier Moore gets, the funnier he gets. Sensational'  San Francisco Chronicle Author of international bestsellers Stupid White Men and Dude, Where's My Country, Michael Moore's 2002 film Bowling for Columbine won the Anniversary Prize at the Cannes Film Festival and the 2002 Academy Award for Best Documentary. His 2004 film Fahrenheit 9-11 won the 2004 Palme d'Or at the Cannes Film Festival, and is the highest-grossing documentary of all time. Released in 2007, Moore's documentary Sicko, focused on the American healthcare system, was nominated for an Oscar.

Poverty Safari


Darren McGarvey - 2017
    Darren McGarvey, aka 'Loki' gives voice to their feelings and concerns, and the anger that is spilling over. Anger he says we will have to get used to, unless things change. He invites you to come on a Safari of sorts. A Poverty Safari. But not the sort where the indigenous species is surveyed from a safe distance for a time, before the window on the community closes and everyone gradually forgets about it.

To Obama: With Love, Joy, Anger, and Hope


Jeanne Marie Laskas - 2018
    Every night, he read ten of them before going to bed. This is the story of the profound ways in which they shaped his presidency.Every evening for 8 years, at his request, President Obama received a binder containing ten handpicked letters from ordinary American citizens -- the unfiltered voice of a nation -- from his Office of Presidential Correspondence. He was the first to President to save constituent mail, and this is the story of how those letters affected not only the President and his policies, but also the deeply committed people who were tasked with opening the millions of pleas, rants, thank yous, and apologies that landed in the White House mailroom.Based on the popular New York Times article, "To Obama," Laskas now interviews the letter writers themselves and the White House staff who sifted through the powerful, moving, and incredibly intimate narrative of America during the Obama years emerges: There is Kelli, who saw her grandfathers finally marry - legally -- after 35 years together; Bill, a lifelong Republican whose attitude toward immigration reform was transformed when he met a boy escaping M-16 gang leaders in El Salvador; Heba, a Syrian refugee who wants to forget the day the tanks rolled into her village; Marjorie, who grappled with disturbing feelings of racial bias lurking within her during the George Zimmerman trial; and Vicki, whose family was torn apart by those who voted for Trump and those who did not.They wrote to Obama out of gratitude and desperation, in their darkest times of need, in search of connection. They wrote with anger and respect. And together, this chorus of voices achieves a kind of beautiful harmony: here is a diary of a nation. To Obama is an intimate look at one man's relationship to the American people, and the the intersection of politics and empathy in the White House.

Give War a Chance: Eyewitness Accounts of Mankind's Struggle Against Tyranny, Injustice, and Alcohol-Free Beer


P.J. O'Rourke - 1992
    J. O'Rourke's number one New York Times best-selling follow-up. O'Rourke runs hilariously amok by tackling the death of Communism, sanctimonious liberals, and America's perennial bad guy Saddam Hussein in a series of classic dispatches from his coverage of the 1991 Gulf War. Here is our most mordant and unnervingly funny political satirist on: Kuwait City after the Gulf War: "It looked like all the worst rock bands in the world had stayed there at the same time." On Saddam Hussein, O'Rourke muses: "He's got chemical weapons filled with ... chemicals. Maybe he's got The Bomb. And missiles that can reach Riyadh, Tel Aviv, Spokane. Stock up on nonperishable foodstuffs. Grab those Diet Coke cans you were supposed to take to the recycling center and fill them up with home heating oil. Bury the Hummel figurines in the yard. We're all going to die. Details at eleven."

The News: A User's Manual


Alain de Botton - 2014
    We can’t stop constantly checking it on our computer screens, but what is this doing to our minds? We are never really taught how to make sense of the torrent of news we face every day, writes Alain de Botton (author of the best-selling The Architecture of Happiness), but this has a huge impact on our sense of what matters and of how we should lead our lives. In his dazzling new book, de Botton takes twenty-five archetypal news stories—including an airplane crash, a murder, a celebrity interview and a political scandal—and submits them to unusually intense analysis with a view to helping us navigate our news-soaked age. He raises such questions as Why are disaster stories often so uplifting? What makes the love lives of celebrities so interesting? Why do we enjoy watching politicians being brought down? Why are upheavals in far-off lands often so boring? In The News: A User’s Manual, de Botton has written the ultimate guide for our frenzied era, certain to bring calm, understanding and a measure of sanity to our daily (perhaps even hourly) interactions with the news machine.(With black-and-white illustrations throughout.)

Just My Type: A Book about Fonts


Simon Garfield - 2010
    Whether you’re enraged by Ikea’s Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it’s okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don’t be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts – like men – are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.

Free Culture: The Nature and Future of Creativity


Lawrence Lessig - 2004
    Never before have the cultural powers- that-be been able to exert such control over what we can and can't do with the culture around us. Our society defends free markets and free speech; why then does it permit such top-down control? To lose our long tradition of free culture, Lawrence Lessig shows us, is to lose our freedom to create, our freedom to build, and, ultimately, our freedom to imagine.

Our Endangered Values: America's Moral Crisis


Jimmy Carter - 2005
    He warns that fundamentalists are deliberately blurring the lines between politics and religion. As a believing Christian, Carter takes on issues that are under fierce debate -- women's rights, terrorism, homosexuality, civil liberties, abortion, the death penalty, science and religion, environmental degradation, nuclear arsenals, preemptive war, and America's global image.

Wordslut: A Feminist Guide to Taking Back the English Language


Amanda Montell - 2019
    Even before its usage to mean a female canine, bitch didn’t refer to gender at all—it originated as a gender-neutral word meaning genitalia. A perfectly innocuous word devolving into a female insult is the case for tons more terms, including hussy, which simply meant “housewife,” or slut, which meant “untidy” and was also used to describe men. These words are just a few among history’s many English slurs hurled at women. Amanda Montell, feminist linguist and staff features editor at online beauty and health magazine Byrdie.com, deconstructs language—from insults and cursing to grammar and pronunciation patterns—to reveal the ways it has been used for centuries to keep women form gaining equality. Ever wonder why so many people are annoyed when women use the word “like” as a filler? Or why certain gender neutral terms stick and others don’t? Or even how linguists have historically discussed women’s speech patterns? Wordslut is no stuffy academic study; Montell’s irresistible humor shines through, making linguistics not only approachable but both downright hilarious and profound.

The Book of Gutsy Women: Favorite Stories of Courage and Resilience


Hillary Rodham Clinton - 2019
    "Go ahead, ask your question," her father urged, nudging her forward. She smiled shyly and said, "You're my hero. Who's yours?" Many people - especially girls - have asked us that same question over the years. It's one of our favourite topics.HILLARY: Growing up, I knew hardly any women who worked outside the home. So I looked to my mother, my teachers, and the pages of Life magazine for inspiration. After learning that Amelia Earhart kept a scrapbook with newspaper articles about successful women in male-dominated jobs, I started a scrapbook of my own. Long after I stopped clipping articles, I continued to seek out stories of women who seemed to be redefining what was possible.CHELSEA: This book is the continuation of a conversation the two of us have been having since I was little. For me, too, my mom was a hero; so were my grandmothers. My early teachers were also women. But I grew up in a world very different from theirs. My pediatrician was a woman, and so was the first mayor of Little Rock who I remember from my childhood. Most of my close friends' moms worked outside the home as nurses, doctors, teachers, professors, and in business. And women were going into space and breaking records here on Earth.Ensuring the rights and opportunities of women and girls remains a big piece of the unfinished business of the twenty-first century. While there's a lot of work to do, we know that throughout history and around the globe women have overcome the toughest resistance imaginable to win victories that have made progress possible for all of us. That is the achievement of each of the women in this book.So how did they do it? The answers are as unique as the women themselves. Civil rights activist Dorothy Height, LGBTQ trailblazer Edie Windsor, and swimmer Diana Nyad kept pushing forward, no matter what. Writers like Rachel Carson and Chimamanda Ngozi Adichie named something no one had dared talk about before. Historian Mary Beard used wit to open doors that were once closed, and Wangari Maathai, who sparked a movement to plant trees, understood the power of role modeling. Harriet Tubman and Malala Yousafzai looked fear in the face and persevered. Nearly every single one of these women was fiercely optimistic - they had faith that their actions could make a difference. And they were right.To us, they are all gutsy women - leaders with the courage to stand up to the status quo, ask hard questions, and get the job done. So in the moments when the long haul seems awfully long, we hope you will draw strength from these stories. We do. Because if history shows one thing, it's that the world needs gutsy women.