A necessary addition to your reading." --David Maister, author of Managing the Professional Service Firm"Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" --Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain"It's no longer sufficient to be a good 'expert for hire'--you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." --Andrew Sobel, coauthor of Clients for Life"Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" --R. Granville Loar, Executive Director, Association for Accounting Marketing"This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." --Josh Lee, Partner, Monitor Group"Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." --Kevin McMurdo, Chief Marketing Officer, Perkins Coie"Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" --Paul Dunay, Global Director of Integrated Marketing, BearingPoint

    You can try to ignore what others say about you or you can choose to learn the rules and discover that the potential benefits are unlimited.Reputation can’t be owned or managed – not by an individual, an organization or the media professionals they employ. Instead, it is a gift of trust bestowed upon us by customers, colleagues, fans or friends. So how is it that Vladimir Putin is shunned on the international stage, but is hugely popular at home? How has Pope Francis begun to rebuild the name of the Catholic Church after a series of damaging scandals? Through pioneering research and interviews with a host of major figures ranging from Jay Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Booker Prize-winner Hilary Mantel, the authors reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

    Unlike traditional empirical psychology, it is more oriented toward the how than the what. An experiment in mind design is more likely to be an attempt to build something and make it work--as in artificial intelligence--than to observe or analyze what already exists. Mind design is psychology by reverse engineering.When Mind Design was first published in 1981, it became a classic in the then-nascent fields of cognitive science and AI. This second edition retains four landmark essays from the first, adding to them one earlier milestone (Turing's Computing Machinery and Intelligence) and eleven more recent articles about connectionism, dynamical systems, and symbolic versus nonsymbolic models. The contributors are divided about evenly between philosophers and scientists. Yet all are philosophical in that they address fundamental issues and concepts; and all are scientific in that they are technically sophisticated and concerned with concrete empirical research.ContributorsRodney A. Brooks, Paul M. Churchland, Andy Clark, Daniel C. Dennett, Hubert L. Dreyfus, Jerry A. Fodor, Joseph Garon, John Haugeland, Marvin Minsky, Allen Newell, Zenon W. Pylyshyn, William Ramsey, Jay F. Rosenberg, David E. Rumelhart, John R. Searle, Herbert A. Simon, Paul Smolensky, Stephen Stich, A.M. Turing, Timothy van Gelder

    The result of that journey is a gorgeous, evocative meditation on fate, death, consciousness, and what it means to be human.The Darker the Night, The Brighter the Stars weaves a scientist's understanding of the mind - its logic, its nuance, how we think about what makes a person - with a poet's approach to humanity, that crucial and ever-elusive why. It's a story that unfolds through the centuries, along the path of humankind's constant quest to discover what makes us human, and the answers that consistently slip out of our grasp. It's modern medicine and psychology and ancient tales; history and myth combined; fiction and the stranger truth.

    In Where There's a Will, Stephen M. Silverman shows just how different with a peek at the wills of the richest, most celebrated people of all time, and he provides the intimate scoop on what their heirs had to say about it. Discover what secret pact Clark Gable made in 1942 and took to his grave - only to be exposed when his will was read. Learn why it took more than a year for Liza Minnelli to raise the $37,500 needed to bury the ashes of her mother, Judy Garland, and what treasures were left to the heirs of Babe Ruth, James Dean, John Jacob Astor, Ernest Hemingway, and Ayn Rand once those wills cleared probate. From Marilyn Monroe and Andy Warhol to John Lennon, Jim Morrison, John Steinbeck, Rita Hayworth, and Jack Dempsey, Where There's a Will . . . is an utterly engrossing read sure to captivate tycoons and gossip addicts alike with its fascinating tales of how the other half bequeaths.

    Katherine Hayles, where new languages are constantly emerging, proliferating, and fading into obsolescence. These are languages of our own making: the programming languages written in code for the intelligent machines we call computers. Hayles's latest exploration provides an exciting new way of understanding the relations between code and language and considers how their interactions have affected creative, technological, and artistic practices. My Mother Was a Computer explores how the impact of code on everyday life has become comparable to that of speech and writing: language and code have grown more entangled, the lines that once separated humans from machines, analog from digital, and old technologies from new ones have become blurred. My Mother Was a Computer gives us the tools necessary to make sense of these complex relationships. Hayles argues that we live in an age of intermediation that challenges our ideas about language, subjectivity, literary objects, and textuality. This process of intermediation takes place where digital media interact with cultural practices associated with older media, and here Hayles sharply portrays such interactions: how code differs from speech; how electronic text differs from print; the effects of digital media on the idea of the self; the effects of digitality on printed books; our conceptions of computers as living beings; the possibility that human consciousness itself might be computational; and the subjective cosmology wherein humans see the universe through the lens of their own digital age. We are the children of computers in more than one sense, and no critic has done more than N. Katherine Hayles to explain how these technologies define us and our culture. Heady and provocative, My Mother Was a Computer will be judged as her best work yet.

    David Peat explains the development and meaning of this Superstring Theory in a thoroughly readable, dramatic manner accessible to lay readers with no knowledge of mathematics. The consequences of the Superstring Theory are nothing less than astonishing.

    You will be astonished to learn about some of the events that have occurred! Here is a Sneak Peek of What you will Learn: - Ancient History - Asian History - European and Russian History - American History - Australian History - World Wars I & II, and the Vietnam War - And much, much, more Here is what other readers say about this book: "This book is packed with really important information about the world's history." "I was surprised how much I learned from this. I really like how everything is laid out, it makes it very easy to follow. I especially like the section on Native Americans" "I couldn't put this book down, and not because I'm a nerdy avid reader (I am) but because it's filled with so much about our world history without the facts jumping all over the place like some history books I've read." "I am highly impressed by the content of this book and I would recommend this to all my colleagues as well" Subjects include: Ancient Greece, Ancient Egypt, The Roman Empire, Constantine and Christianity, India, Ancient Korea, Chinese Dynasties, Napoleonic Europe, Foundation of USA, The 1812 War, Australia and Wars, World War I, World War II, The Ottoman Empire, Greece and North Africa, The Diem Regime, Pearl Harbor and much more! All Continents As Known Today Are Covered: North America, Europe, Asia, Africa and Australia. Take action and get this book now!

    Slouching Towards Los Angeles is a multi-faceted portrait of the literary icon who, in turn, belongs to us.This collection of original essays covers the turf that made Didion a sensation―Hollywood and Patty Hearst; Malibu, Manson and the Mojave; the Summer of Love and the Central Park Five―while bringing together some of the finest voices of today’s Los Angeles and beyond. Slouching Towards Los Angeles is a love letter and thank you note; personal memoir and social commentary; cultural history and literary critique. Fans of Didion, lovers of California, and fellow writers alike will all find something to dig into, in this rich exploration of the inner and outer landscapes Joan Didion traveled, shaping our own journeys in the process.

    A few (identities disguised) come from the author’s own clinical encounters.  Every scenario is followed by a brief reflection of how various modern thought leaders (ethicists, philosophers, courts, political commentators, research scientists, and medical professionals) have addressed the underlying issues.

    Almost a decade earlier, Dr. Sacks had published his masterpiece Awakenings but the book had hardly been an immediate success, and the rumpled clinician was still largely unknown. Over the ensuing four years, the two men worked closely together until Sacks asked Weschler to abandon the profile, a request to which Weschler acceded. The two remained close friends, however, across the next thirty years and then, just as Sacks was dying, he urged Weschler to take up the project once again. This book is the result of that entreaty.Weschler sets Sacks's brilliant table talk and extravagant personality in vivid relief. We see Sacks rowing and ranting and caring deeply; composing the essays that would form The Man Who Mistook His Wife for a Hat ; recalling his turbulent drug-fueled younger days; helping his patients and exhausting his friends; and waging intellectual war against a medical and scientific establishment that failed to address his greatest concern: the spontaneous specificity of the individual human soul. And all the while he is pouring out a stream of glorious, ribald, hilarious, and often profound conversation that establishes him as one of the great talkers of the age.

    At one level, this is a book about the courage, humor, and determination to triumph over illness and disability that many "ordinary people" demonstrate when coping with the extraordinary stress of a brain disorder. At another level, it is a well-referenced and up-to-date textbook that provides a holistic view of the practice of clinical neuropsychology. Included are reader-friendly descriptions and explanations of a wide range of neurological disorders and neuroscientific concepts. Two introductory chapters are followed by 17 chapters that each focus on a specific disorder and include research, clinical assessment, rehabilitation, and a detailed case study. Disorders range across the full spectrum from common ones such as traumatic brain injury and dementia, to rare disorder such as autotopagnosia. Each of the 16 chapters retained from the first edition has been revised to reflect current research and clinical advances. Three new chapters on multiple sclerosis, Parkinson's disease, and Huntington's disease incorporate discussion of important current topics such as genetically-transmitted diseases, genetic counseling, gene transplantation, functional neurosurgery, and the complex ethical issues that go hand-in-hand with these new techniques. This informative and engaging book will be of interest to students of clinical psychology, neuropsychology, and neurology, health professionals who work with neurological patients, neurological patients and their families, and lay readers who are simply fascinated by the mind and brain.

    Julian Jaynes, Dr. Michael Carr, Prof. Scott Greer, Dr. John Hamilton, Marcel Kuijsten, Prof. John Limber, Prof. Brian McVeigh, Prof. David Stove, June Tower, Prof. William Woodward, and a Foreword by Prof. Michael Persinger

    These are the same rules that all my top students used to become masters with the English language. Implement 1 of these rules, and your English will improve. Implement all 10, and you're sure to become an excellent English speaker.

    In leader David Miscavige's inner sanctum, they built their mental prison as they melded into its radicalized lifestyle where danger, captivity and abuse were normalized. After three escapes, Karen chose between two unbearable options. Escaping Scientology Part I sweeps you into the lives of two young adults filled with hope and love as designer Karen and her award-winning musician-composer husband Peter overcome obstacles to succeed in the music and fashion industries together. Scientology re-focuses their goals toward the importance of clearing the planet and recruiting celebrities to build Scientology's social capital. Karen portrays the basic beliefs of Scientology that led to her radicalization into the Sea Org at the Celebrity Centre, a fortress where artists aspire to achieve greatness while attaining spiritual freedom through L. Ron Hubbard’s teachings. Karen shows how celebrities are lured into Scientology and develop a co-dependent relationship from which few break out. Part II reveals Karen as a flawed and complex woman when she and Peter move to the secretive International Management headquarters, where they join 800 fanatical Sea Org members that made billion-year commitments to make this a Scientology world without war, criminality, or insanity. Karen finds the dystopian outpost and its global operations to be proof that Time magazine’s 1991 article, “The Thriving Cult of Greed and Power” captures the essence of Scientology’s mindset, that she describes as “war is everything and everything is war.” She is no passive victim as she attempts to stay in the driver’s seat and keep their marriage intact while fighting the pressures of the Int base culture that attempt to break them apart. Scientology goes under “Cruise Control” as Miscavige becomes obsessed with his biggest trophy, Tom Cruise, and stiffens his control and abusive punishment methods on the Int base staff. Karen rebels against regulations and spends time in Scientology’s prison camp. After two attempts to escape the Int base, she is trailed by security guards and coerced into returning. Failing to escape, she questions the evidence of her own senses, and makes a mind-twisting re-commitment to become the best version of a Sea Org member she can be. Karen carves out a world she can live within as she is promoted into the highest echelons of management, appointed by the Chairman of the Board RTC to Int Management Public Relations Officer and later to take charge of the image of Sea Org staff internationally from the Int Finance Office. While working on special projects under David and Shelley Miscavige, she travels to Scientology bases around the world where she sees human rights violations set in place by Hubbard’s policies that cause her to conclude Scientology is a for-profit business that builds billions of dollars of assets on the backs of Sea Org slave labor, while hiding behind the banner of the First Amendment, claiming benefits and protection as a non-profit religion. The epilogue of Part III portrays the mind-wrenching process of physical escape, and psychological anguish as Karen plies herself out of Scientology’s grip and endures its cruel disconnection policy. She re-acclimates herself to life on the outside while, brick by brick, she disassembles the walls of the mental prison she had built, and survives with the help of her accomplice and the love and support of her family. Karen's narrative memoir shows that Scientology's plan, authored by L.