For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Maybe you’ve always dreamt of doing your own thing and earning money under your own terms but are too scared to take the leap. Or perhaps you feel trapped in a job that pays the bills but just doesn’t do it for you. You’re not alone. Our relationship with money is linear; we’re taught more is better, but that’s about it! We rarely question what financial success and freedom mean for us personally or educate ourselves on how to be smart with our money and earn it in the way that we want. Starting with the most important question ‘what does a plentiful and financially successful life mean to YOU?’, this book will educate and empower the reader with practical activities and digestible advice on the topics of Understanding, Earning, Making, Investing and Spending your money. From getting on the property ladder, negotiating your way through a career pivot, to getting a pay rise, making an investment or starting the business you’ve always dreamed about, this book is a blueprint for financial freedom. "

    Underlying Jung's extraordinary body of work, and providing a foundation for it, there is a broad and sophisticated system of metaphysical thought. This system, however, is only implied in Jung's writings, so as to shield his scientific persona from accusations of philosophical speculation.The present book scrutinizes Jung’s work to distil and reveal that extraordinary, hidden metaphysical treasure: for Jung, mind and world are one and the same entity; reality is fundamentally experiential, not material; the psyche builds and maintains its body, not the other way around; and the ultimate meaning of our sacrificial lives is to serve God by providing a reflecting mirror to God’s own instinctive mentation.Embodied in this compact volume is a journey of discovery through Jungian thoughtscapes never before revealed with the depth, force and scholarly rigor you are about to encounter.

    This user-friendly training guide includes groups of instructional exercises and practice tests on various aspects and features of the sixth edition of the Publication Manual, including electronic references and citations, grammar, headings, seriation, statistical and mathematical copy, italics, capitalization, numbers style, and table formatting.

     So why can it be so hard to achieve the results we crave? Working harder rarely has the desired effect. The answer is to work smarter, and with – not against – our natural strengths. Mindset with Muscle takes you on a different transformation journey. Rather than hitting the gym and obsessing about success, this book brings you ‘sets and reps for the brain’. When you read this book, and implement Jamie Alderton’s proven strategies, you will be able to: Develop your brain and build new habits that hard-wire you for success Map out exactly what you need to do in order to achieve your physical, business and financial goals Move forward confidently and take action to build the business, body and lifestyle of your dreams Finally get in the best physical and mental shape of your life Know with certainty you can achieve whatever it is you set out to do Mindset with Muscle urges you to wake up and realise you have the choice in life to achieve pretty much anything you set your mind to.

    It's a great project for families and foodies alike, and all you need to start off is this book, a specialist mushroom growing kit, and a small space in which to grow them!In this book I aim to teach you the basics that you need to know to grow mushrooms at home. You'll take a step back in time and learn about the history of mushrooms as food, and why it has taken centuries for home mushroom growing to really catch on. I'll let you know exactly which are the best types of mushrooms for you to start with. If you aren't sure what tools you'll need, don't worry - this book has that covered too. And I'll explain how to make sure that your mushrooms grow quickly and pest free, and the best ways to harvest, preserve and store your crop.But where should you grow your mushrooms? That's a good question! Contained within the pages of this book are tips on how to set up a mushroom patch in your back yard, as well as how to grow them inside. Is it really better to grow them completely in the dark? You are about to find out!So, whether you like shiitakes, portobellos or oyster mushrooms, stop buying them in stores. I'll teach you how to grow your own and keep your entire family well supplied.In as little as a few weeks you can have the perfect fresh mushrooms grown and ready to eat. Yum!This easy to read, beginners book, summarizes the essential information I have learned over the years, and is written to help you decide if mycology is for you, and if so, which route to take.

    Medication Madness is a fascinating, frightening, and dramatic look at the role that psychiatric medications have played in fifty cases of suicide, murder, and other violent, criminal, and bizarre behaviors.  As a psychiatrist who believes in holding people responsible for their conduct, the weight of scientific evidence and years of clinical experience eventually convinced Dr. Breggin that psychiatric drugs frequently cause individuals to lose their judgment and their ability to control their emotions and actions. Medication Madness raises and examines the issues surrounding personal responsibility when behavior seems driven by drug-induced adverse reactions and intoxication. Dr. Breggin personally evaluated the cases in the book in his role as a treating psychiatrist, consultant or medical expert.  He interviewed survivors and witnesses, and reviewed extensive medical, occupational, educational and police records. The great majority of individuals lived exemplary lives and committed no criminal or bizarre actions prior to taking the psychiatric medications. Medication Madness reads like a medical thriller, true crime story, and courtroom drama; but it is firmly based in the latest scientific research and dozens of case studies. The lives of the children and adults in these stories, as well as the lives of their families and their victims, were thrown into turmoil and sometimes destroyed by the unanticipated effects of psychiatric drugs.  In some cases our entire society was transformed by the tragic outcomes. Many categories of psychiatric drugs can cause potentially horrendous reactions. Prozac, Paxil, Zoloft, Adderall, Ritalin, Concerta, Xanax, lithium, Zyprexa and other psychiatric medications may spellbind patients into believing they are improved when too often they are becoming worse.  Psychiatric drugs drive some people into psychosis, mania, depression, suicide, agitation, compulsive violence and loss of self-control without the individuals realizing that their medications have deformed their way of thinking and feeling.  This book documents how the FDA, the medical establishment and the pharmaceutical industry have over-sold the value of psychiatric drugs.  It serves as a cautionary tale about our reliance on potentially dangerous psychoactive chemicals to relieve our emotional problems and provides a positive approach to taking personal charge of our lives.

    By the time she was a young teenager, she was already making news and attracting attention. Taylor would go onto star in movies such as A Place in the Sun, Butterfield 8, Who's Afraid of Virginia Woolf?, and Cleopatra, where she played opposite Richard Burton. Her affair with Burton caused a worldwide scandal, and the movie almost ruined Twentieth Century Fox. Taylor and Burton were married and divorced twice, with the world watching their every scandalous move.In her fifties, when Taylor was no longer in demand for leading lady roles, she developed her own brand of perfumes and jewelry. These were so successful that she made more money from her brands than from her movies. She also became the voice for AIDS when everyone else in Hollywood ignored the subject. Her grandchildren have now taken over the Elizabeth Taylor AIDS Foundation and continue her work long after her death. Elizabeth Taylor, the “most beautiful woman in the world,” will continue to affect people for years to come.Discover a plethora of topics such as∙Born Beautiful∙Becoming Mrs. Hilton∙Cleopatra and Eddie Fisher∙On the Campaign Trail∙The Elizabeth Taylor AIDS Foundation∙Late Life and Death∙And much more!So if you want a concise and informative book on Elizabeth Taylor, simply scroll up and click the "Buy now" button for instant access!

    Just about everyone dates at some point in their lives, yet few really understand what they're doing or how to get the best results. In Wired for Dating, psychologist and relationship expert Stan Tatkin—author of Wired for Love—offers powerful tips based in neuroscience and attachment theory to help you find a compatible mate and go on to create a fabulous relationship.Using real-life scenarios, you’ll learn key concepts about how people become attracted to potential partners, move toward or away from commitment, and the important role the brain and nervous system play in this process. Each chapter explores the scientific concepts of attachment theory, arousal regulation, and neuroscience. And with a little practice, you’ll learn to apply these exercises and practical techniques to your dating life.If you’re ready to get serious (or not!) about dating, meet your match, and have more fun, this book will be your guide.

    Read on your PC, Mac, smart phone, tablet or Kindle device. If You Don't Have Kindle You Can Still Read This Book On Your Web Browser using Amazon Free Cloud ReaderThis book contains proven steps and strategies on how to pronounce French vowels and consonants, how to pluralize nouns, and how to get around your way in France, using all the helpful examples of phrases and dialogues provided in this book.Through this manual you will learn the basics of the romantic French language and gain confidence as you speak. To facilitate learning, easy-to-follow pronunciation guides have been included. Tips for tourists and other pertinent information about the City of Lights were extensively researched for your convenience. Here Is A Preview Of What You'll Learn Inside ✔ Numbers and Gender✔ Plural Forms of Nouns✔ Pronouns✔ Verbs✔ Prepositions✔ Useful Expressions✔ Much, much more! Take Action Right Away and START your amazing journey with French!

    Your brain is a collection of maps. That is no metaphor: scrawled across your brain’s surfaces are actual maps of the sights, sounds, and actions that hold the key to your survival. Scientists first began uncovering these maps over a century ago, but we are only now beginning to unlock their secrets—and comprehend their profound impact on our lives. Brain maps distort and shape our experience of the world, support complex thought, and make technology-enabled mind reading a modern-day reality, which raises important questions about what is real, what is fair, and what is private. They shine a light on our past and our possible futures. In the process, they invite us to view ourselves from a startling new perspective.  ​ In Brainscapes, Rebecca Schwarzlose combines unforgettable real-life stories, cutting-edge research, and vivid illustrations to reveal brain maps’ surprising lessons about our place in the world—and about the world’s place within us.

    The authors include such best sellers as Malcolm Gladwell, Seymour Hersh, and Jonathan Franzen - and the subjects range from the lives of short-order cooks to the secrets of college admissions.In all, there are nine stories:ANNALS OF TECHNOLOGY"The Bakeoff" by Malcolm Gladwell: Project Delta aims to create the perfect cookie. (Originally published Sept. 5, 2005)COMMENT"Mired" by Hendrik Hertzberg: Evolution vs. creationism vs. intelligent design. (Originally published Aug. 22, 2005)ANNALS OF MEDICINE"Bloodsuckers" by John Colapinto: Leeches are good for you after all. (Originally published July 25, 2005)BOOKS"A Cloud of Dust" by John Updike: A review of E. L. Doctorow's new novel, The March. (Originally published Sept. 12, 2005)THE TALK OF THE TOWN:"Watergate Days" by Seymour Hersh: The veteran investigative reporter writes about the revelation of the identity of "Deep Throat" and his own reporting experiences. (Originally published June 13 & 20, 2005)IN THE KITCHEN"The Egg Men" by Burkhard Bilger: What it takes to be a short-order cook in Las Vegas. (Originally published Sept. 5, 2005)A CRITIC AT LARGE"Getting In" by Malcolm Gladwell: The social logic of Ivy League admissions. (Originally published Oct. 10, 2005)ANNALS OF ADOLESCENCE"The Retreat" by Jonathan Franzen: Memories of a church youth group. (Originally published June 6, 2005)POP MUSIC"The Gift and the Curse" by Sasha Frere-Jones: The "vexing brilliance" of Jack White and the latest release by The White Stripes. (Originally published June 13 & 20, 2005)The articles in this collection were selected by Audible in cooperation with the editorial staff of The New Yorker. Narration by William Dufris, Todd Mundt, and Christine Marshall.(P) and ©2005 The New YorkerListening Length: 4 hours and 32 minutes

    It is packed with fascinating information that I didn't know... I shall give it to lots of friends." —Jonathan Lynn, comedy legendA fascinating field guide from neuroscientist and opera singer Indre Viskontas that investigates what music is and how it can change us for the better—from deep in our neurons to across our entire society. Learn how certain songs carry us through a tough workout, comfort us after a breakup, or unite 50,000 diverse fans. A vibrant and smart gift for any audiophile—hip-hop fans, classically trained pianists, or vinyl collectors—readers will think about their favorite songs in a whole new way by the end of this book. • Find out how your mind transforms sounds into human experiences• Discover how music connects us, heals us, and changes us for the better • Learn from renowned musicians, neuroscientists, and authors"Indre Viskontas, combining her deep knowledge of neuroscience and music, has lifted the veil on the mysterious effects of music to move us, showing us not only how the human brain creates the magical patterns of music but also why music has the power to affect us like no other form of communication. An extremely important and inspiring book." —Robert Greene, best-selling author of The 48 Laws of PowerReaders of How Poetry Can Change Your Heartor The Psychology of Music will love this book• Music lovers and audiophiles• Musicians • Anyone interested in neuroscience

    Here he offers compelling answers to the eternal questions of identity, origin, and meaning. Chopra’s thesis is that people rely on their senses to define their experience of reality — limiting their experience of the material world and making them prisoners, out of touch with realities that lie beyond the material. He explains that there is no difference between observer and observed; it is all one shared experience. Realizing this truth, says Chopra, frees people from their sensory-created prison to experience a more nurturing and fulfilling life. The author’s calm, uplifting voice gives these ideas heft and power, and his inclusion of relaxed guitar interludes let listeners pause to contemplate more deeply. Chopra expands the discussion by citing T. S. Eliot, Nietzsche, Rumi, Tagore, and Patanjali, as well as scientific experiments and spiritual texts.

    The Greatest Secret of All clearly explains this law of manifestation but then takes it a quantum leap further, revealing what is truly important in life. We have what we need within us to do what we love, to be the people we dream of being, and to become completely fulfilled along the way — to become, as Abraham Maslow put it, self-actualized. We also have the capability, here and now, to create a world that works for everyone. In these pages, you will find the secret to a life of happiness, inner peace, ease, and fulfillment, and the secret that lets each of us contribute to making the world a better place for all.