It’s time we stand face-to-digital-face with the true powers and limitations of the algorithms that already automate important decisions in healthcare, transportation, crime, and commerce. Hello World is indispensable preparation for the moral quandaries of a world run by code, and with the unfailingly entertaining Hannah Fry as our guide, we’ll be discussing these issues long after the last page is turned.

    We can grip it and hold it so many different ways, and even the slightest calibration can turn an ordinary pitch into a weapon to thwart the greatest hitters in the world. Each pitch has its own history, evolving through the decades as the masters pass it down to the next generation. From the earliest days of the game, when Candy Cummings dreamed up the curveball while flinging clamshells on a Brooklyn beach, pitchers have never stopped innovating.In K: A History of Baseball in Ten Pitches, Tyler Kepner traces the colorful stories and fascinating folklore behind the ten major pitches. Each chapter highlights a different pitch, from the blazing fastball to the fluttering knuckleball to the slippery spitball. Infusing every page with infectious passion for the game, Kepner brings readers inside the minds of combatants sixty feet, six inches apart.Filled with priceless insights from many of the best pitchers in baseball history--from Bob Gibson, Steve Carlton, and Nolan Ryan to Greg Maddux, Mariano Rivera, and Clayton Kershaw--K will be the definitive book on pitching and join such works as The Glory of Their Times and Moneyball as a classic of the genre.

    He asks how today's scientists can claim to predict future climate events when even three-day forecasts prove a serious challenge. Can we predict and control epidemics? Can we accurately foresee our financial future? Or will we only find out about tomorrow when tomorrow arrives?

    First he wrote about scouts in The Nowhere Men. Next he wrote about the pressures of managers in Living on the Volcano. Now he writes about the players themselves, in his biggest and most ambitious book yet. Based on hundreds of hours of interviews, No Hunger in Paradise is the definitive book on what it takes to make it as a professional footballer in this country, and the pitfalls, pressures and casualties along the way. From visiting gangs in council estates in Brixton which have produced England internationals, to 200 million training complexes in Manchester, which only breed jealousy and entitlement, Mike follows the stories of the most promising young players up and down the country. He also interviews parents, coaches, agents and top managers and players to get an overall picture of the system, which is rife with corruption and abuse. No Hunger in Paradise is full of powerful human stories: of the youngsters who fall through the cracks and of those who fall prey to the entitlement and distraction of money. But in the vein of Gladwell's Outliers, he also explores the inspirational stories of grit and of success, and attempts to find out what common traits unite the rare individuals who 'make it'.

    Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible.Managers can, however, discover whether a new product, service, or business model will fail or succeed--by subjecting it to rigorous experimentation. Think about it. A pharmaceutical company would never introduce a new drug without first conducting a round of experiments based on established scientific protocols. Yet that's essentially what many companies do when they roll out new products and services.As Harvard Business School professor Stefan Thomke shows in this eye-opening and essential book, the "best guess" approach to innovation is changing fast. There are now leading companies that conduct more than ten thousand online controlled experiments annually, engaging millions of users. These organizations have discovered that an "experiment with everything" approach has a big payoff, giving them a considerable competitive advantage.How can you do this at your company? Leaders and managers need to create an "experimentation organization" that masters the science of testing and puts the discipline of experimentation at the center of the innovation process. It used to take companies years to build the infrastructure and develop the expertise to run hundreds of experiments each day. But Thomke shows how, with advances in technology, these capabilities are at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create better customer experiences, and generate huge financial returns.Filled with engaging and instructive stories of leading experimentation organizations, Experimentation Works will be your guidebook to a truly new way of thinking and innovating.

     The next ten years will be a time of massive transition. The wars in the Islamic world will be subsiding, and terrorism will become something we learn to live with. China will be encountering its crisis. We will be moving from a time when financial crises dominate the world to a time when labor shortages will begin to dominate. The new century will be taking shape in the next decade. In The Next Decade, George Friedman offers readers a pro­vocative and endlessly fascinating prognosis for the immedi­ate future. Using Machiavelli’s The Prince as a model, Friedman focuses on the world’s leaders—particularly the American president—and with his trusted geopolitical insight analyzes the complex chess game they will all have to play. The book also asks how to be a good president in a decade of extraordinary challenge, and puts the world’s leaders under a microscope to explain how they will arrive at the decisions they will make—and the consequences these actions will have for us all.From the Hardcover edition.

    Now clean and reflective, David holds nothing back in this account of his dark years.Longlisted for the William Hill Sports Book of the Year Award 2011.

    The Astros were the worst baseball team in half a century, but they were more than just bad. They were an embarrassment, a club that didn't even appear to be trying to win. The cover story, combined with the specificity of Reiter's claim, met instant and nearly universal derision. But three years later, the critics were proved improbably, astonishingly wrong. How had Reiter predicted it so accurately? And, more important, how had the Astros pulled off the impossible?Astroball is the inside story of how a gang of outsiders went beyond the stats to find a new way to win--and not just in baseball. When new Astros general manager Jeff Luhnow and his top analyst, the former rocket scientist Sig Mejdal, arrived in Houston in 2011, they had already spent more than half a decade trying to understand how human instinct and expertise could be blended with hard numbers such as on-base percentage and strikeout rate to guide their decision-making. In Houston, they had free rein to remake the club. No longer would scouts, with all their subjective, hard-to-quantify opinions, be forced into opposition with the stats guys. Instead, Luhnow and Sig wanted to correct for the biases inherent in human observation, and then roll their scouts' critical thoughts into their process. The numbers had value--but so did the gut.The strategy paid off brilliantly, and surprisingly quickly. It pointed the Astros toward key draft picks like Carlos Correa and Alex Bregman; offered a path for developing George Springer, Jos� Altuve, and Dallas Keuchel; and showed them how veterans like Carlos Beltr�n and Justin Verlander represented the last piece in the puzzle of fielding a championship team.Sitting at the nexus of sports, business, and innovation--and written with years of access to the team's stars and executives--Astroball is the story of the next wave of thinking in baseball and beyond, at once a remarkable underdog story and a fascinating look at the cutting edge of evaluating and optimizing human potential.

    The Art of Smart Football is an eye-opening, fascinating and accessible contribution to our understanding of America’s favorite sport. The Art of Smart Football features analysis of football's top strategists and schemes, including: Pete Carroll's aggressive defense Chip Kelly's spread offense and new-school methods The roots of Bill Belichick's defensive genius Gus Malzahn's up-tempo offense The strategies Peyton Manning, Tom Brady, and Aaron Rodgers use to shred defenses Art Briles and Baylor's wide open attack Nick Saban's defensive evolution The book also includes explorations of the newest trends in football, including "packaged plays" that combine runs and passes into one play, "pattern match" defenses that blend man-to-man and zone pass coverages, how defenses are responding to the spread offense, and much more. Praise for The Art of Smart Football: "The Art of Smart Football made me a smarter football writer . . . Football, as presented by these coaches and by Brown, is such an imaginative game. It’s a great read: Go buy it." -- Peter King, The MMQB/Sports Illustrated"A must read if you are a football junkie." -- Trent Dilfer, ESPN/13-year NFL Veteran Quarterback"The best analysis in the game today."-- Rolling Stone"Awesome stuff. I recommend The Art of Smart Football to any coach or fan." -- Matt Bowen, ESPN Columnist/NFL Veteran"When Chris B. Brown releases a book, you should buy it."-- Bill Barnwell, Grantland/ESPN"A deep dive into football. Highly recommended."-- Field Yates, ESPN"The Art of Smart Football is a perfect read for anyone looking to take their knowledge of the game up a notch."-- ElevenWarriors.com

    Pumped with pride and passion, the two best teams in Europe are about to engage in a gladiatorial battle in front of 100,000 fanatical supporters. But this is not just another match, another cup final. On this warm day in May, the future of English football – and a city’s reputation – is on the line. A year before this momentous Cup Final, Liverpool fans had been involved in the Heysel disaster. Thirty-nine people had died in the decaying stadium – a tragedy which cast a long, dark shadow over the sport. English clubs were banned from Continental competition, and football reached its lowest point. Tony Evans’s Two Tribes recalls the tumultuous 1985/86 season and the titanic struggle for supremacy between the two great Merseyside clubs. Set against a backdrop of social and political turmoil, it reveals the full impact of Thatcher’s policies, the vibrant northwest music scene and the burgeoning anti-establishment vibe on the streets and on the terraces. Giving voice to players, managers, politicians and musicians, Two Tribes follows the remarkable twists and turns of a season and how Merseysiders took over London for one unforgettable day with deafening chants of ‘Merseyside! Merseyside!’ ringing around Wembley Stadium. Ultimately, this is the story of Liverpool’s renaissance and Everton’s private agony, masked by a show of solidarity and communal spirit on the day, and how a season which began in shame ended in pride.

    In Pittsburgh, a child welfare agency uses a statistical model to try to predict which children might be future victims of abuse or neglect.Since the dawn of the digital age, decision-making in finance, employment, politics, health and human services has undergone revolutionary change. Today, automated systems—rather than humans—control which neighborhoods get policed, which families attain needed resources, and who is investigated for fraud. While we all live under this new regime of data, the most invasive and punitive systems are aimed at the poor.In Automating Inequality, Virginia Eubanks systematically investigates the impacts of data mining, policy algorithms, and predictive risk models on poor and working-class people in America. The book is full of heart-wrenching and eye-opening stories, from a woman in Indiana whose benefits are literally cut off as she lays dying to a family in Pennsylvania in daily fear of losing their daughter because they fit a certain statistical profile.The U.S. has always used its most cutting-edge science and technology to contain, investigate, discipline and punish the destitute. Like the county poorhouse and scientific charity before them, digital tracking and automated decision-making hide poverty from the middle-class public and give the nation the ethical distance it needs to make inhumane choices: which families get food and which starve, who has housing and who remains homeless, and which families are broken up by the state. In the process, they weaken democracy and betray our most cherished national values.This deeply researched and passionate book could not be more timely.Naomi Klein: "This book is downright scary."Ethan Zuckerman, MIT: "Should be required reading."Dorothy Roberts, author of Killing the Black Body: "A must-read for everyone concerned about modern tools of inequality in America."Astra Taylor, author of The People's Platform: "This is the single most important book about technology you will read this year."

    This book presents some of the most important modeling and prediction techniques, along with relevant applications. Topics include linear regression, classification, resampling methods, shrinkage approaches, tree- based methods, support vector machines, clustering, and more. Color graphics and real-world examples are used to illustrate the methods presented. Since the goal of this textbook is to facilitate the use of these statistical learning techniques by practitioners in science, industry, and other fields, each chapter contains a tutorial on implementing the analyses and methods presented in R, an extremely popular open source statistical software platform. Two of the authors co-wrote The Elements of Statistical Learning (Hastie, Tibshirani and Friedman, 2nd edition 2009), a popular reference book for statistics and machine learning researchers. An Introduction to Statistical Learning covers many of the same topics, but at a level accessible to a much broader audience. This book is targeted at statisticians and non-statisticians alike who wish to use cutting-edge statistical learning techniques to analyze their data. The text assumes only a previous course in linear regression and no knowledge of matrix algebra.

    This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. Now, though, we have reached an inflection point: Silicon Valley has moved fast and it has broken things. A new understanding has emerged that companies that create technology must accept greater responsibility for the future. And governments will need to regulate technology by moving faster and catching up with the pace of innovation that is impacting our communities and changing the world.In Tools and Weapons, Brad Smith takes us into the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no preexisting playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of AI, big tech's relationship to inequality and the challenges for democracy, far and near. While in no way a self-glorifying "Microsoft memoir," the book opens up the curtain remarkably wide onto some of the company's most crucial recent decision points, as it strives to protect the hopes technology offers against the very real threats it also presents. Every tool can be a weapon in the wrong person's hands, and companies are being challenged in entirely new ways to embrace the totality of their responsibilities. We have moved from a world in which Silicon Valley could take no prisoners to one in which tech companies and governments must work together to address the challenges and adapt to the changes technology has unleashed. There are huge ramifications to be thought through, and Brad Smith provides a marvelous and urgently necessary contribution to that effort.

    You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

    Acclaimed data scientist DJ Patil details a new approach to solving problems in Data Jujitsu.Learn how to use a problem's "weight" against itself to:Break down seemingly complex data problems into simplified partsUse alternative data analysis techniques to examine themUse human input, such as Mechanical Turk, and design tricks that enlist the help of your users to take short cuts around tough problemsLearn more about the problems before starting on the solutions—and use the findings to solve them, or determine whether the problems are worth solving at all.