AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

    Stake uses and annotates an actual case study to answer such questions as: How is the case selected? How do you select the case which will maximize what can be learned? How can what is learned from one case be applied to another? How can what is learned from a case be interpreted? In addition, the book covers: the differences between quantitative and qualitative approaches; data-gathering including document review; coding, sorting and pattern analysis; the roles of the researcher; triangulation; and reporting.

    Indeed our ability to do so is what separates we humans from the rest of the animal world. The moment man first converted a stone to a useful tool set him on a relentless path toward greater power over his environment. But have our creative ideas always produced desirable results in line with their original good intention? Have they really served us well?BAD IDEAS? traces the fascinating history of our attempts at self-improvement but also questions their value. The dubious consequences of the development of weaponry, for example, is self-evident. But what of apparently more innocuous inventions such as farming, writing or medicine? All started off for the greater good but have since produced unforeseen fallout that continues to this day. What are their undesirable side-effects, when did they emerge and where will they take us in the future?Written against a huge historical canvas, we join Robert Winston on a thrilling journey from our earliest days to the present. We learn about the history of modern science, engineering, IT and much more. We meet the individuals who played a key role in their development, and share quirky anecdotes about their lives and brainwaves. Inspiring, unusual, and at times controversial, BAD IDEAS? assesses the past and also looks forward to the opportunities and ethical challenges of the future. In so doing it celebrates man's extraordinary capacity for achievement whilst warning us that his good intentions can sometimes end up as thoroughly bad ideas.

    Along with dispelling common myths, it covers nanotechnology's origins, how it will affect various industries, and the limitations it can overcome. This handy book also presents numerous applications such as scratch-proof glass, corrosion resistant paints, stain-free clothing, glare-reducing eyeglass coatings, drug delivery systems, medical diagnostic tools, burn and wound dressings, sugar-cube-sized computers, mini-portable power generators, even longer-lasting tennis balls, and more.Nanotechnology is the science of matter at the scale of one-billionth of a meter or 1/75,000th the size of a human hairWritten in the accessible, humorous For Dummies style, this book demystifies nanotechnology for investors, business people, and anyone else interested in how molecule-sized machines and processes will soon transform our livesInvestment in nanotechnology is exploding, with $3.7 billion in nanotechnology R&D spending authorized by the U.S. government in 2003 and international investment reported at over $2 billion

    Austin's magnum opus tells the very human story of how the social, political, and day-to-day realities of the Indian people have been reflected in and directed the course of constitutional reforms since 1950.

    You'll not only figure out if you're ready to fit a kitty into your lifestyle, but also how to go about Adopting or buying the right kitten for you Making sure your home is kitten-proof Introducing your new pet to children and other pets Preventing and treating feline illnesses Dealing with behavioral issues Rescuing an orphaned kittenBooks abound about kitten care. Unlike many of them – those that seem to require a veterinary medicine degree to figure out – Kittens For Dummies explains everything in plain, everyday English. And like the subject itself, this handy reference is full of fun. In entertaining, informative language, the friendly guide gives you the real deal on Doling out plenty of love, attention, and patience Deciding whether kitty will be allowed to explore the outdoors Making your kitten comfy with the right supplies and accessories Knowing how often to ring the dinner bell Recognizing emergencies that call for quick trips to the veterinarian Locating qualified caretakers when you travel Nurturing kitty into adulthood Before you take the giant leap into kitten ownership – a wonderful and sometimes chaotic world – check out the expert advice in a resource that's bound to become as constant a companion as your purr-fect pet.

    Moving from the kennel to the couch, they share our beds, family rooms, and holidays; and they are recipients of our kindest and utmost concern. A pet partnership is a lifetime commitment. Do it right, and your dog will become an important and valuable part of the family for many years. Do it wrong, and you've broken a sacred covenant between humankind and another living being. Dogs For Dummies, 2nd Edition, is for you if you are looking to adopt a dog, trying to improve the relationship with the one you have, or attempting to come up with fun things to do with your canine companion. This book is also for people who want toChoose the right veterinarian Explore the dog-breeding business Find breed-rescue groups Identify canine health problems Look for a purebred It's a "doggy-dog" world, and this easy-to-use guide will help you navigate it. Improve your chances at pet success by knowing how to raise and live with your dog properly. Discover which breed best suits your lifestyle, and if a puppy or adult dog is best for you. Dogs For Dummies, 2nd Edition, also covers the following topics and more:Caring for an aging dog Choosing collars, harnesses, halters, and leashes Considering euthanasia Feeding Fido the right way House training puppies and adult dogs Keeping up appearances with good grooming Participating in canine competitions Preparing your dog for a disaster Traveling with your dog Award-winning author Gina Spadafori says the lack of accurate information -- not the lack of effort or concern -- is often the reason for doomed people-pet pairings. With her help, you can avoid the agony. Dogs For Dummies, 2nd Edition, is full of useful tips, how-to advice, illustrations, and photographs (both color and black-and-white). You deserve a healthy, happy, and well-mannered canine companion; and you'll be the owner every pet wants and deserves --informed, responsible, and loving.

    We can all learn from these strategies. In this detailed analysis of IoT and Amazon's and other leading companies approach to it, John Rossman guides readers with practical insights and recommendations into the strategies and mindset transforming business and society. "John has laid out a blueprint not only for an enterprise wanting to understand how sensors embedded in their business can innovate old ways of working while also providing an excellent path for individuals wanting to start their own IoT business. The book is not only a reference tool but also paints a story around innovation and customer centricity to challenge the reader to think differently in solving problems." Eric Martinez -- Founder of Modjoul, former EVP AIG and Safeco Insurance The Amazon Way on IoT explains how the combination of sensors, cloud computing and machine learning can be used to improve customer experiences, drive operational improvements and build new business models. Rossman offers: - Guidance through the maze of emerging technologies, customer experiences, and business models, to arrive at a recipe just right for your organization - Key methods to success from Amazon’s master playbook such as creating seamless customer experiences, process improvement and new business models and utilizing tools such as sensors, machine learning and cloud computing - Approaches to help you tackle the technology, business and internal challenges in innovating with the internet of things. Renowned Harvard business professor Michael Porter describes the IoT as the backbone for a third-wave of technology-led innovation and digital disruption. The Amazon Way on IoT is for business people who want to learn cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach. As a leader at Amazon who held a front-row seat during its formative years, Rossman understands the iconic company better than most. From the launch of Amazon’s third-party seller program to its foray into enterprise services, he witnessed it all – the amazing successes, the little-known failures, and the experiments with outcomes still to be determined. Rossman once again examines the heart of Amazon.com’s secret to success, along with other leading companies. He incorporates an extensive focus on sophisticated IoT technologies and strategies related to Amazon’s rise: tens of millions of items in stock, the company’s technological prowess, and the many customer service innovations such as “one-click.” “This is an excellent book. And a very important book. It evokes both business thought and technical thought, which is rare.” -- Larry Hughes, former head of Amazon cyber security

    In this indispensable guide, author and homeschooler Sherri Linsenbach provides you with the encouragement, inspiration, and ideas you need to explore this option for your family. It's packed full of ideas to make the experience easy, affordable, and, most of all, fun. Even veteran homeschoolers will find new ideas and techniques that help keep home education interesting and exciting.This edition includes completely new material on:Updated curriculum resources, strategies, and methods.Fresh educational activities for grades K-12.Information on specific learning styles and special needs.Ideas for tackling social issues and social skills in today's world.Typical homeschool days, schedules, and activities.The author, a homeschool veteran of more than eighteen years, presents real-life examples and inspiring success stories from families across the country. This all-new edition of an Everything bestseller is the only reference you'll need to ensure your children's success--at any age!

    The fundamentals of fast driving are revealed in this definitive how-to book for racers. You will find the competition-proven methods of instructors and of professional drivers that will give you the know-how to work up the track and stay at the front. Interested in the world of racing? Just think, you can have all of the lessons and insights from Skip Barber instructors and from professional racers compiled in one handbook. This racing reference reveals the secrets of mastering car control, reducing lap times, as it takes the reader inside the world of racing. Going Faster! is the definitive book for the active race driver, the racer-to-be, and the auto-racing fan who wants to know what driving a racecar is really about.

    You're happy, right? Not really. Oh, it beats laying asphalt, but after all your hard work, you expected more from your job. What gives?The Happy Lawyer examines the causes of dissatisfaction among lawyers, and then charts possible paths to happier and more fulfilling careers in law. Eschewing a one-size-fits-all approach, it shows how maximizing our chances for achieving happiness depends on understanding our own personality types, values, strengths, and interests.Covering everything from brain chemistry and the science of happiness to the workings of the modern law firm, Nancy Levit and Doug Linder provide invaluable insights for both aspiring and working lawyers. For law students, they offer surprising suggestions for selecting a law school that maximizes your long-term happiness prospects. For those about to embark on a legal career, they tell you what happiness research says about which potential jobs hold the most promise. For working lawyers, they offer a handy toolbox--a set of easily understandable steps--that can boost career happiness. Finally, for firm managers, they offer a range of approaches for remaking a firm into a more satisfying workplace.Read this book and you will know whether you are more likely to be a happy lawyer at age 30 or age 60, why you can tell a lot about a firm from looking at its walls and windows, whether a 10 percent raise or a new office with a view does more for your happiness, and whether the happiness prospects are better in large or small firms.No book can guarantee a happier career, but for lawyers of all ages and stripes, The Happy Lawyer may give you your best shot.

    If you've been put in charge of implementing cloud computing, this straightforward, plain-English guide clears up the confusion and helps you get your plan in place.You'll learn how cloud computing enables you to run a more green IT infrastructure, and access technology-enabled services from the Internet ("in the cloud") without having to understand, manage, or invest in the technology infrastructure that supports them. You'll also find out what you need to consider when implementing a plan, how to handle security issues, and more.Cloud computing is a way for businesses to take advantage of storage and virtual services through the Internet, saving money on infrastructure and support This book provides a clear definition of cloud computing from the utility computing standpoint and also addresses security concerns Offers practical guidance on delivering and managing cloud computing services effectively and efficiently Presents a proactive and pragmatic approach to implementing cloud computing in any organization Helps IT managers and staff understand the benefits and challenges of cloud computing, how to select a service, and what's involved in getting it up and running Highly experienced author team consults and gives presentations on emerging technologies Cloud Computing For Dummies gets straight to the point, providing the practical information you need to know.

    Every year, the dream grew larger, only to fade away. Yet every year, his gallery of fans grew in support of his quest. Then, on April 11, 2004, for the most beloved golfer of the decade, everything changed. It is a moment ingrained in the hearts and minds of millions, a moment of epic triumph and destiny fulfilled that will be remembered for the ages. But for Phil Mickelson, winning the 2004 Masters was merely another step in an odyssey that began many years ago. Born into a sporting family, with a putter drawn on his birth announcement, Phil knew early on that golf would always be his passion. His parents embraced and nurtured that dream, but they taught him that winning isn't everything. In One Magical Sunday, Phil Mickelson takes us on a magical journey inside a life few have seen up close, but a life whose lessons can be cherished forever. As we travel hole-by-hole through that triumphant Sunday at the Masters, Phil looks back at the influences that made him the man he is today: his mom and dad, who mentored him on the balance between family and golf; his wife, Amy, who has given him so much happiness and fulfillment; and their three children, who remain their top priority. With personal insights from Phil's family and never-before-seen photos of his most treasured moments, One Magical Sunday is a book not only for Phil's millions of fans, but for everyone who finds inspiration in reading about a champion on and off the course.

    It presents positioning and projection information in an easy-to-read, bulleted format on one side of the page spread, with corresponding positioning photos, radiographic images and anatomical drawings on the other side. Expert content covers pathology, geriatric and pediatric patient populations, survey information, and 100 new positioning photographs for the latest in radiographic positioning. The 6th edition contains a new chapter on digital imaging, and digital imaging information is incorporated where appropriate throughout the book. New photographs and redrawn illustrations create a consistent, visual appearance throughout the book.- Characterized by a clear, easy-to-follow organization that features one projection per page. Positioning and projection information is presented in an easy-to-read bulleted format on the left side of the page, and positioning photos, radiographic images and anatomical drawings are aligned on the right. This show and tell style helps students visualize anatomy and understand positioning.- Includes about 200 of the most commonly requested projections. Competency in performing these projections is necessary for all entry-level practitioners. By contrast, Merrill's Atlas includes over 400 projections and much more information on advanced imaging.- Critique Radiographs provide the basis of classroom or lab discussion. The WB/LM contains questions specific to these radiographs.- Pathologic Indications in appropriate chapters - Introducing pathology with positioning helps students understand the whole patient and improves their ability to produce radiographs that make diagnosis easy for the physician.- Pediatric Applications in appropriate chapters prepare technologists to deal competently with the special needs of their pediatric patients.- Geriatric Applications in appropriate chapters - Important information for technologists to understand the varying needs of their patient base.- Alternative Modalities or procedures inform students of which projections can better demonstrate certain anatomical parts or pathology, or which may be necessary if patient is unable to cooperate fully.- Radiographic Criteria on positioning pages help students develop a routine for evaluating radiographic quality.- Pathology Demonstrated provides students with a larger frame of reference, and therefore a greater understanding, of each projectionA new chapter on digital imaging discusses basic principles, applications, and image quality - digital imaging information essential for making appropriate positioning adjustments - to ensure readers are prepared to encounter new technology in clinical practice.Content updates include a totally new section on surgical radiography, new sections in all chapters on digital imaging considerations, an expanded section on bone densitometry, and a new introduction to positron emission tomography (PET).Updated and revised chapters cover angiography and interventional procedures, and computed tomography.More than 150 new positioning photos, in addition to many updated images, complement the new material.

    Building on his classic first edition, Theodore S. Rappaport reviews virtually every important new wireless standard and technological development, including W-CDMA, cdma2000, UMTS, and UMC 136/EDGE; IEEE 802.11 and HIPERLAN WLANs; Bluetooth, LMDS, and more. Includes dozens of practical new examples, solved step by step.