Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    So when her best friend Mick suggests a gruelling cycle ride from Land’s End to John o’Groats, she takes up the challenge. They opt for the scenic route which takes them along cycle paths, towpaths and the back roads and byways of Britain, unable to resist sampling local beers in the pubs they pass along the way.But as the pints start to stack up faster than the miles they’re putting under their tyres, Ellie wonders if they’ll ever make it to the finishing line....

    Join author Shawn Inmon and his twenty year old Subaru Outback on his epic solo road trip through British Columbia, Yukon, and Alaska. Part personal odyssey, part travel memoir, take an expedition into one of North America's last remaining wildernesses. If you dream of packing up your four-wheeler, your snow boots and camera, and setting off to explore the wilderness, A Lap Around Alaska will give you a rare glimpse into the Land of the Midnight Sun, of moose, bear, and bald eagles, of monumental glaciers and scenery so staggering it brings tears to your eyes. If you hunger for adventure and want to discover untouched beauty and to experience the majesty of the pristine North for yourself-Shawn saved the passenger seat just for you. This book also includes two bonus memoirs of life in Alaska in the 1970s-My First Alaskan Summer and My Matanuska Summer.

    Followed by wolves, knocked down by a bus, confronted by bears, chased by a naked man with a gun and stranded with severe frostbite, Rosie's breathtaking 20,000-mile solo journey is as gripping as it is inspiring.Rosie's solo run around the world started out of sorrow and heartache and a wish to turn something around.Heartbroken when she lost her husband to cancer, Rosie set off from Wales with nothing but a small backpack of food and equipment, and funded by the rent from her little cottage. So began her epic 5-year journey that would take her 20,000 miles around the world, crossing Europe, Russia, Asia, Alaska, North America, Greenland, Iceland, and back into the UK.On a good day she'd run 30 miles, on a bad day she'd only manage 500 yards, digging herself out of the snow at -62 degrees C, moving her cart inches at a time. Every inch, every mile, was a triumph, a celebration of life, and 53 pairs of shoes later Rosie arrived home to jubilant crowds in Tenby, Wales.Rosie's incredible story is a mesmerizing page-turner of the run of her life. It will wake up the sleeping adventurer in you; it will inspire hope, courage and determination in you; but most of all it will convince you to live your life to the full and make every day count.

    Leaving behind her wildlife rescue work in Oregon, Terri traveled to Australia, and there, at a small wildlife park, she met and fell in love with a tall, blond force of nature named Steve Irwin. They were married in less than a year, and Terri eagerly joined in Steve's conservation work. The footage filmed on their crocodile-trapping honeymoon became the first episode of T"he Crocodile Hunter, " and together, Steve and Terri began to change the world. In "Steve & Me, " Terri recounts the unforgettable adventures they shared -- wrangling venomous snakes, saving deadly crocodiles from poachers, swimming among humpback whales. A uniquely gifted naturalist, Steve was first and foremost a wildlife warrior dedicated to rescuing endangered animals -- especially his beloved crocs -- and educating everyone he could reach about the importance of conservation. In the hit TV shows that continue to be broadcast worldwide, Steve's enthusiasm lives on, bringing little-known and often-feared species to light as he reveals and revels in the wonders of our planet.With grace, wit, and candor, Terri Irwin portrays her husband as he really was -- a devoted family man, a fervently dedicated environmentalist, a modest bloke who spoke to millions on behalf of those who could not speak for themselves. "Steve & Me" is a nonstop adventure, a real-life love story, and a fitting tribute to a man adored by all those whose lives he touched, written by the woman who knew and loved him best of all.

    After leaving school, he spent months hiking in the Himalayas as he considered joining the Indian Army. Upon his return to England after a change of heart, he passed SAS selection and served with 21 SAS for three years. During this time, he broke his back in several places in a free-fall parachuting accident and it was questionable whether he would ever walk again. However, after months of rehabilitation, focusing always on his childhood dream of climbing Everest, he slowly became strong enough to attempt the ultimate ascent of the world's highest peak. At 7.22 a.m. on 26 May 1998, Bear entered the Guinness Book of Records as the youngest Briton to have successfully climbed Everest and returned alive. He was only twenty-three years old and this was only the beginning of his extreme adventures...Known and admired by millions - whether from his prime-time TV adventures, as a bestselling author or as a world-class motivational speaker - Bear has been there and done it all. Now, for the first time and in his own words, this is the story of his action-packed life

    "I can never be sad on the rue des Martyrs," Sciolino explains, as she celebrates the neighborhood’s rich history and vibrant lives. While many cities suffer from the leveling effects of globalization, the rue des Martyrs maintains its distinct allure. On this street, the patron saint of France was beheaded and the Jesuits took their first vows. It was here that Edgar Degas and Pierre-Auguste Renoir painted circus acrobats, Emile Zola situated a lesbian dinner club in his novel Nana, and François Truffaut filmed scenes from The 400 Blows. Sciolino reveals the charms and idiosyncrasies of this street and its longtime residents—the Tunisian greengrocer, the husband-and-wife cheesemongers, the showman who’s been running a transvestite cabaret for more than half a century, the owner of a 100-year-old bookstore, the woman who repairs eighteenth-century mercury barometers—bringing Paris alive in all of its unique majesty. The Only Street in Paris will make readers hungry for Paris, for cheese and wine, and for the kind of street life that is all too quickly disappearing.

    He thought it would take him a year - it took him over two. At the end of 2005, he cycled back into Cape Town, 14kg lighter and having covered 36 500 km through thirty-four countries. Intending to use his journey to generate local and international awareness of the often appalling standard of living in Africa, Riaan was also propelled by a strong desire for African adventure, a desire that was inevitably fulfilled. While Riaan's journey allowed him to experience some of the greatest generosity and kindness that he had ever encountered, often from the poorest of the poor, his adventures were also often of a more harrowing kind. In Around Africa on my Bicycle, Riaan allows the reader to relive the toil, excitement and occasional terror of his journey - negotiating the Sahara and Libyan deserts, learning French, Portuguese and Arabic, eating monkey, rat and bat, standing in front of the pyramids, being awarded the freedom of the Red Sea in Egypt, feeding hyenas mouth to mouth, and standing on the highest, as well as at the lowest, points in Africa. Riaan arrived safely in Cape Town on 25 November 2005.

    "A stunning memoir from the astronaut who spent a record-breaking year aboard the International Space Station – a candid account of his remarkable voyage, the journeys that preceded it, and his colorful formative years." Inside book cover comments.

    The fall shattered her pelvis, rendering her completely immobile. There Claire lay for the next four days, surrounded by boulders that muffled her cries for help, but exposed her to the relentless California sun above. Her rescuers had not expected to find her alive.In THINGS I LEARNED FROM FALLING Claire tells not only her story of surviving, but also her story of falling. What led this successful thirty-something to a desert trail on the other side of the globe from her home where no one knew she would be that day? At once the unbelievable story of an impossible event, and the human journey of a young woman wrestling with the agitation of past and anxiety of future.

    But when her 'plus one' leaves, she wonders if there is more to life. So, she hangs up her Manolos & waves goodbye to the city, deciding to go it alone in a run-down house in rural Poitou-Charentes, western France.

    Educated at Eton and Oxford, Thesiger was repulsed by the softness and rigidity of Western life-"the machines, the calling cards, the meticulously aligned streets." In the spirit of T. E. Lawrence, he set out to explore the deserts of Arabia, traveling among peoples who had never seen a European and considered it their duty to kill Christian infidels. His now-classic account is invaluable to understanding the modern Middle East.

    I made my way to the remotest islands, the hottest deserts and the coldest of climates. I was robbed, suffered injuries, got sick and depressed. I covered around 320,000 kilometres by plane, train, boat, bus and car and ran just over 2300 race kilometres. It proved to me that you can do whatever you want to – just find the starting line, believe in yourself, and Run Like Crazy!When Tristan Miller lost his job as a result of the global economic crisis, he set himself a huge personal challenge. He would spend a year seeing the world, each week running an official marathon in a different country. This is the story of an ordinary man who chased his dream, 42.2 kilometres at a time.

    Blanchard’s 2011 five-hundred mile pilgrimage on the Camino de Santiago—hiking from St-Jean-Pied-de-Port in France over the Pyrenees to Roncesvalles in Spain, and then westward across northern Spain to Santiago de Compostella.For over a millennium, Christians have made this pilgrimage to the cathedral in Santiago, where the remains of St. James the apostle are entombed. Today, this journey is known as a European Cultural Itinerary, attracting people from around the world. In 2011, more than 183,000 people completed the pilgrimage; 44% of these pilgrims were women.Though Women of the Way is about Jane’s journey on the Camino de Santiago (also known as “The Way”) and discussions with women she met on the pilgrimage, this is not a “chic” book. It is about embracing the Camino, the personal changes, and the beauty and appeal of the most popular of all the pilgrimages to Santiago de Compostela, the Camino Frances. — Discover why people from around the world walk the Camino. — Learn how to prepare for the Camino, about the daily rituals in long-distance walking, and the camaraderie shared among these modern-day pilgrims. — Visualize the beauty of northern Spain through Jane’s vivid descriptions. — Understand why so many people embrace the Camino.“An articulate, well-observed and thoughtful look at walking the Camino.” ~ Adam Nathan“I felt as though I, too, was a pilgrim as I saw the beautiful landscapes Jane described, felt the tiredness she experienced, enjoyed the food along with her, laughed and cried with her.” ~ Elizabeth Chandler“My husband, John (62), and I are reading your book while we prepare to walk the Camino in May of 2013. We are loving it! I like your honesty and factual approach. Your descriptions have caused us to laugh and almost cry at times. Thank you! We are reading a little each day and John reminds me to bring the book in the car or to bed. The spirit of the Camino is already appearing in our relationship as we prepare. I can see a change and it is wonderful!” ~ Kim Todaro

    In one climbing year Peter Boardman visited three very different sacred mountains. He began in the New Year, on the South Face of the Carstensz Pyramid in New Guinea. This shark's fin of steep limestone walls and sweeping glaciers is the highest point between the Andes and the Himalaya, and one of the most inaccessible, rising above thick jungle inhabited by warring Stone Age tribes. During the spring Boardman was on more familiar, if hardly more reassuring, ground, making a four-man, oxygen-free attempt on the world's third highest peak, Kangchenjunga. Hurricane-force winds beat back their first two bids on the unclimbed North Ridge, but they eventually stood within feet of the summit - leaving the final few yards untrodden in deference to the inhabiting deity. In October, he was back in the Himalaya and climbing the mountain most sacred to the Sherpas: the twin-summited Gauri Sankar. Renowned for its technical difficulty and spectacular profile, it is aptly dubbed the Eiger of the Himalaya and Boardman's first ascent of the South Summit took a committing and gruelling twenty-three days. Three sacred mountains, three very different expeditions, all superbly captured by Boardman in Sacred Summits, his second book, first published shortly after his death in 1982. Combining the excitement of extreme climbing with acute observation of life in the mountains, this is an amusing, dramatic, poignant and thought-provoking book, amply fulfilling the promise of Boardman's first title, The Shining Mountain, for which he won the John Llewelyn Rhys Prize in 1979. Peter Boardman and Joe Tasker died on Everest in 1982, whilst attempting a new and unclimbed line. Both men were superb mountaineers and talented writers. Their literary legacy lives on through the Boardman Tasker Prize for Mountain Literature, established by family and friends in 1983 and presented annually to the author or co-authors of an original work which has made an outstanding contribution to mountain literature. For more information about the Boardman Tasker Prize, visit: www.boardmantasker.com