Covering such managerial topics as teams, marketing, workplace psychology, and leadership, you’ll find a wide range of business statistics and general curiosities and oddities about professional life that will add an element of trivia and humor to your learning (and will make you appear smarter than your colleagues).Highly quotable and surprisingly useful, Stats and Curiosities: From Harvard Business Review will keep you on the front lines of business research—and ahead of the pack at work.

    If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.” —David Ogilvy, founder, Ogilvy & MatherFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. We are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

    It is a collection of 150 brain teasing math riddles and puzzles. Their purpose is to make children think and stretch the mind. They are designed to test logic, lateral thinking as well as memory and to engage the brain in seeing patterns and connections between different things and circumstances. They are laid out in three chapters which get more difficult as you go through the book, in the author’s opinion at least. The answers are at the back of the book if all else fails. These are more difficult riddles and are designed to be attempted by children from 10 years onwards, as well as participation from the rest of the family. Tags: Riddles and brain teasers, riddles and trick questions, riddles book, riddles book for kids, riddles for kids, riddles for kids aged 9-12, riddles and puzzles, jokes and riddles, jokes book, jokes book for kids, jokes children, jokes for kids, jokes kids, puzzle book

    Still reeling from a bitter divorce, she is finally starting to move forward when the unthinkable happens. Kristen is diagnosed with an incurable form of heart disease. Unless she receives a heart transplant, the doctors say she will be dead within the year. With summer vacation fast approaching, Kristen enlists the help of her thrice-divorced sister, Jackie. She packs-up her two teenage daughters, Alison and Emily, and together they drive to an old family beach house on the shores of Sunset Cove, Michigan. It’s here that Kristen hopes to reconnect with her girls, while at the same time building memories that will live on long after she's gone. But the beach house is in a ramshackle state of disrepair – the paint is peeling, the shutters are hanging off, and there’s no television or internet, much to the despair of sixteen-year-old Alison. But Kristin is determined to bring her emotionally fractured family back together. And there, over one memorable summer, Kristen and her girls embark on an emotional journey that will raise them to the heights of love, forgiveness, and self-discovery, as well as plunging them into the dark depths of heartache and despair. Will Kristin be able to open her heart again? And more importantly, will she be able to bring her fractured family back together before time runs out…? Reminiscent of Nicholas Sparks, Remember Last Summer will have you reaching for a tissue, whilst praying for a miracle.

    Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions.Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more.Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.

    While philanthropy continues to be a transformative force for good, global philanthropic funds, even when combined with the development or aid budgets of many national governments, add up to mere billions of dollars. Meanwhile, the cost of solving the world’s problems runs into the trillions.In The Power of Impact Investing, Rockefeller Foundation president Judith Rodin and Margot Brandenburg, two of the foremost experts in the field, explain what impact investing is, how it compares to philanthropy and traditional investments, where opportunities are evolving around the world, and how to get started.By sharing moving stories of impact investors and the exciting social enterprises benefiting from these investments, Rodin and Brandenburg offer a compelling resource for anyone interested in better understanding the power of impact investing—including retail investors, high-net-worth individuals, and heads of family offices, foundations, banks, and pension funds—while also offering experienced impact investors an opportunity to deepen their knowledge and benefit from the perspectives of other investors.

    During the summer of his senior year at college, while earning a B.A. in Economics and Political Science, David P. Spears spent eighty hours undercover as a panhandler. Systematically recording every transaction at the exit ramp, Spears captured a rarely seen picture of how modern urban charity works.This book is the record of his adventures, part economic research, part investigative journalism. Both the numbers and the stories behind the numbers provide answers to the questions we’ve all been wondering: Who gives more to panhandlers—men or women? What percentage of drivers roll down their windows to donate? And most important of all, how much can a panhandler earn per hour?Get out your bi-weekly pay stub—by the end of this book you’ll know if you make more or less than the guy with the cardboard sign.

    This is no ordinary "how-to" manual for CFA candidates. Written by an internationally published author who passed all three CFA exams on the first try, this book is packed with real strategies that get real results. What tactics make the difference? How do passing candidates set themselves apart? Direct Path to the CFA Charter enables you to adopt the right methods and strategies to pass the exams the first time around. With actionable takeaways, sample study schedules, and unique tips for every CFA Level, this book is for the serious candidate who not only wants to understand the CFA Program, but succeed in it.

    

    Every act can be categorized as either a selfish act or a selfless act. “Selfish or Selfless: Which One Are You?,” discusses how you can discover whether or not you are doing things that are selfish (about your own wants, your own need, and your own desires) or whether you are doing things that are selfless (things that are about other people’s wants, other people’s needs and you do things that benefit others). Do you know which one you are? Have you thought about why you do what you do and how it impacts the people around you? Learn how to discover whether you are selfish or selfless and how to change sides if you need to.

    In adollars-and-cents, bottom-line world, where numbers influenceeverything, none of us can afford to let our math skills atrophy.This step-by-step personal math trainer:Refreshes practical math skills for your personal andprofessional needs, with examples based on everyday situations. Offers straightforward techniques for working with decimals and fractions. Demonstrates simple ways to figure discounts, calculatemortgage interest rates, and work out time, rate, and distance problems. Contains no complex formulas and no unnecessary technical terms.

    Graphs are not included, but both the graphs and the concepts behind them are explained; only basic math is included, and you can even skim over the math and still come away with an understanding of the concepts; statistics is not included at all.BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE is an easy way to learn concepts relating to economics and the economy. It is a product of thousands of hours spent online, teaching basic concepts in economics to hundreds of students worldwide over the course of the past several years. From back and forth communications, I have discovered the explanations for the concepts that students find easiest to understand, as well as the areas that most often get misunderstood and under-emphasized.I have worked with students located throughout the United States and from many different countries, on six different continents; students from many different school systems with different points of emphasis; students with different levels of knowledge, different backgrounds, and different levels of interest in the subject. I have received numerous comments and testimonials regarding the teaching methods that I incorporate in BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE.The subject matter included in BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE comes from a compilation of many different textbooks at the introductory and intermediate levels. My goal was to include every subject in economics that normally will be found in an introductory level textbook of economics, microeconomics, or macroeconomics. Since different school systems, different classroom instructors, and different textbooks cover a slightly different combination of topics, BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE is a little more comprehensive than most single introductory textbooks of economics. Some of the topics will be found in introductory classes in some schools, but in intermediate-level classes in other schools.

    Students know that Schaum's delivers the goods—in faster learning curves,better test scores,and higher grades!If you don't have a lot of time but want to excel in class,this book helps you: Brush up before tests; Find answers fast; Study quickly and more effectively; Get the big picture without spending hours poring over dull texts Schaum's Outlines give you the information teachers expect you to know in a handy and succinct format—without overwhelming you with unnecessary details. You get a complete overview of the subject—and no distracting minutiae. Plus,you get plenty of practice exercises to test your skill. Compatible with any classroom text,Schaum's lets you study at your own pace and reminds you of all the important facts you need to remember—fast! And Schaum's is so complete it's the perfect tool for preparing for graduate or professional exams! Students of mathematical economics apply complex formulas—a challenging task that even the best students find daunting. But this Schaum's guide demystifies tough problems and gives you plenty of fully worked examples! Chapters include: Review. Economic Applications of Graphs and Equations. The Derivative and the Rules of Differentiation. Uses of the Derivative in Mathematics and Economics. Calculus of Multivariable Functions. Calculus of Multivariable Functions in Economics. Exponential and LogarithmicFunctions. Exponential and Logarithmic Functions in Economics. Differentiation of Exponential and Logarithmic Functions. The Fundamentals of Linear (or Matrix) Algebra. Matrix Inversion. Special Determinants and Matrices and Their Use in Economics. Linear Programming: A Graphic Approach. Linear Programming: The Simplex Algorithm. Linear Programming: The Dual. Integral Calculus: The Indefinite Integral. Integral Calculus: The Definite Integral. Differential Equations. Difference Equations. Second-Order Differential Equations and Difference Equations. The Calculus of Variations

    And since you're being compared to a rat in this book, the whole "Maze" analogy works like a charm.When you come to see the "Psycho-babble on the Wall," you can discover for yourself how to deal with change in the workplace, and how to find the Cheese that will make your life joyous and fulfilling.Failing that, if you were forced by your boss to read "Who Moved My Cheese?" before getting a pay cut or a pink slip, "Who Cut The Cheese?" will at least give you the last laugh!NOTE: "Who Cut the Cheese?" is a small gem - meaning that it's roughly 1400 pages shorter than "War and Peace," but roughly the same length as the teeny tiny original book (around 80 pages). That's why the price is low, but the "laughs per page" ratio is high!

    Updated for the most recent syllabus it provides complete content coverage with thousands of practice questions in an attractive and engaging format for both native and non-native speakers of English. The book is easy-to-use with an accessible format of worked examples and practice questions. Each book is accompanied by a free CD which provides a wealth of support for students, such as hundreds of additional homework questions, self-assessment checklists, revision and examination tips, and examiner comments. An accompanying Teacher's Guide and Revision Guide are also available. Endorsed by Cambridge International Examinations.