Book picks similar to
The Marketing Pocketbook (Management Pocket Book Series) by Tony Fletcher
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CIA Super Pilot Spills The Beans: Flying Helicopters in Laos for Air America
Bill Collier - 2017
Captain Collier teamed up with his best Vietnam helicopter pilot buddy, Gary, and the two rascals shared enough true adventure to make any novel seem lame. Flying combat in mountainous and weather-hostile Laos was some of the most challenging ever experienced by any pilot, any time, any war. Making fabulous money and having airline benefits allowed them to live an exotic lifestyle, to travel the world on their monthly R&Rs, and to chase and capture more than a few stewardesses from several different airlines.War correspondent Anne Darling described the helicopter pilots for AIR AMERICA as "CIA Super Pilots" Captain Bill Collier was one of those "Super Pilots." This is his story.
Faith Takes Back What The Devil's Stolen
Kenneth W. Hagin - 2005
Believer's can reach out in faith, take back what belongs to them and begin to live in success, happiness, and liberty.
Primary School Confidential: Confessions From the Classroom
Mrs. Woog - 2016
Woog lifts the lid on a world that's part jungle, part nursery, a place both sweet and feral, where the rule of law is tenuous at best and primitive desires hold sway over order and discipline. And wait till you see the children!We're talking about primary school, that special place where little kids turn into big kids, where letters turn into words, numbers turn into more confusing numbers and lunchboxes turn into bacterial breeding grounds. Where teachers rule (mostly) and parents realise primary school's not just for children - that they.re back at school too, just in different roles.Having been a student during the Smurf, Swatch and Strawberry Shortcake Era, and then a teacher in tough-as-nails South London and a back-of-Woop Woop country school, Mrs Woog knew her way around a primary school and thought nothing could surprise or intimidate her . until she became a primary school parent!You'll laugh till lemonade comes out of your nose in this irreverent, hilarious, no-holds-barred and loving homage to primary school and all who dwell in it. Therapy for former teachers, a revelation to prospective parents, a trip down memory lane for us all, Primary School Confidential is a joy to read and essential homework for anyone interested in what really happens beyond the school gate.
Going Natural: How to Fall in Love With Nappy Hair
Mireille Liong-a-kong - 2004
The book not only describes the phases of this process, but also shares recipes, inspiring styles, and valuable tips to make the transition easy and rewarding. Also included are full-color photos of various hairstyles, including afros, twists, cornrows, and coils, and information on hair products, hair structure, and extensions and weaves.
Escape from Dubai
Herve Jaubert - 2009
From a life of luxury in the opulent city of Dubai to promised ruination, Jaubert tells a tale of espionage and escape that rivals any best selling novel on the market. Immersed in a luxury submarine business, Jaubert was hired as CEO by Dubai World to develop and design miniature subs for the wealthy. Once problems developed within the business, Herve Jaubert became the scapegoat of government officials and found himself ensnared in a web of police threats, extortion, human rights abuses and coercion. With no chance to make it through their biased legal system, Jaubert planned the escape of his life.
Obvious Adams (Illustrated): The Story of a Successful Businessman
Robert Rawls Updegraff - 2013
Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!
The 5 Love Languages/Things I Wish I'd Known Before We Got Married Set
Gary Chapman - 2010
My Father, My Monster: A True Story
McIntosh Polela - 2011
But behind a dazzling career, Polela’s troubled past haunts him. When he was a child, both his parents disappeared, leaving him and his sister Zinhle to suffer years of abuse. The story of Polela’s journey to uncover the truth, this candid autobiography shares the journalist’s turmoil as he confronts his father about his mother’s brutal death and faces the worst dilemma a son can ever confront: How can he possibly forgive when his father remains a remorseless, cruel, and heartless murderer?
My Story
Mohammed bin Rashid Al Maktoum - 2019
These stories tell of the vision behind Dubai’s meteoric growth from a small and bustling trading port to an international metropolis at the heart of global business. They record the evolution of the United Arab Emirates from a shared ideal to a nation where more than 195 nationalities live and work in peace, harmony and prosperity. And they reveal insights from a man whose drive, determination and will to succeed have become legendary. Within these stories lies the heart of Sheikh Mohammed the statesman, the equestrian, the poet and the leader. They are written with the intent to inspire and inform new generations of readers, and to celebrate the achievements of this young and vibrant nation and the people who shaped it. This celebration of a life in service is unavoidably incomplete. As Sheikh Mohammed himself indicates, there is still so much left to do. As a record of the first fifty years alone, however, it forms part of a remarkable legacy. Other titles written by Sheikh Mohammed and published by Explorer include Zayed, Reflections on Happiness & Positivity, Flashes of Verse and Two Great Leaders.
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Lisa Fortini-Campbell - 2001
Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
The Wisdom House
Rob Parsons - 2014
And then Rob began to think about how he hoped he'd have the chance to talk with all his grandchildren as they grew. He imagined them coming into his study, settling into one of the two comfy armchairs in front of the fire and opening up about the challenges they were facing. Perhaps it would be when they were beginning their first job, buying their first house, getting married or starting a family. Or perhaps they'd talk long into the night, when their hearts were broken or friends had betrayed them. Perhaps he would have the chance to help them rebuild the dream that somebody had trodden on. "Come on in, take a seat—tell me what's been going on. . ." Rob knew he wouldn't have all the answers. But maybe he could help—just a little.
I Live for This! Baseball's Last True Believer
Bill Plaschke - 2007
At seventy-nine, after twenty years of managing and fifty-seven years with one franchise, this Hall of Famer still suits up in Dodger Blue every day. He also keeps a travel schedule that would dizzy the most frequent of frequent fliers. The embodiment of the American dream, Lasorda went from a scrawny, overlooked Italian kid of average ability to become one of the world’s most recognizable baseball faces. And he fought for it every step of the way.In I Live for This Bill Plaschke strips the veneer from one of baseball’s last living legends to show how grit and determination really can transform a life. We think we know this jovial manager from the rah-rah style that has always raised eyebrows in the world of baseball. Some view him as an anachronism. Some love him like Santa Claus. But there’s one thing they all agree on: Lasorda is a success.With gleaming insight and remarkable candor, Plaschke takes us inside the day-to-day world of this baseball great to reveal a side of Lasorda that few people really know. And along the way, we’re treated to some of the most outrageous stories in sports. We also discover Lasorda’s unshakable opinions about what plagues baseball today.Bravely and brilliantly, I Live for This dissects the personality to give us the person. In the end we’re left with an indelible portrait of a legend that, if Lasorda has anything to say about it, we won’t ever forget.
The Driver
Alexander Roy - 2007
Tantalized by the legend of the Driver—the anonymous, possibly nonexistent organizer of the world's ultimate secret race—Roy set out to become a force to be reckoned with. At speeds approaching 200 mph, he sped from London to Morocco, from Budapest to Rome, from San Francisco to Miami, in his highly modified BMW M5, culminating in a new record for the infamous Los Angeles to New York run: 32:07.Sexy, funny, and shocking, The Driver is a never-before-told insider's look at an unbelievably fast and dangerous society that has long been off-limits to ordinary mortals.
Out of the Shadows: A Memoir
Timea E. Nagy - 2019
Interviewed and hired by what seemed like a bona fide recruitment agency, Timea left her home on the promise she would earn good money to send home to her family. She had no idea that she'd been lured by a ring of international human traffickers. Upon her arrival in Toronto, she was forced into sex labour in some of the city's seediest nightclubs and kept by her "agents" for three months until she escaped.This is her captivating, heartbreaking but ultimately redemptive story. It will take readers from the early years of Timea's life in Communist Hungary, offering a look inside an austere but complicated world ruled by community, restriction and struggle; then, to the dark, abusive three months working as a sex slave in a country that Timea once believed would offer her freedom and opportunity; and, finally, in riveting detail, through the heart-pounding escape Timea plots.Compelling and sweeping, balancing a tragic and unbelievable experience with a powerful story of grace, Timea Nagy's journey is one that will stay with you long after you read the last page.
The Perfect Close: The Secret To Closing Sales - The Best Selling Practices & Techniques For Closing The Deal
James Muir - 2016
Author James Muir shares unique insights on how ‘closing the sale’ can be done with a natural, non-pushy sales strategy that breaks the stigma often associated with professional sales.
Everything has changed. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It’s zero pressure and involves just two questions. It’s a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. It is especially helpful for new and inexperienced salespeople and professionals who dislike the “stigma” of selling or find the selling process awkward or uncomfortable.
In The Perfect Close: The Secret to Closing Sales you will learn:
A simple method to closing that is nearly always successful (95% range), is zero pressure & involves just two questions. How traditional closing techniques damage trust & what you can do remain on emotionally higher ground. How to close more sales in way that makes clients feel more educated, in control and see you as a facilitator & consultant. A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage. How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business. A natural way to close that doesn't require that you change your personality or become someone you're not. How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments. How to add value on every sales encounter. Everything you need to know to advance every sale to closure The Perfect Close represents the best practice in closing sales today. Apply it yourself and discover how this simple technique along with being genuinely authentic creates the highest levels of success and happiness. This is more than a just a book. It's a sales training course that outlines step-by-step what you need to do to advance your sales to closure. If you are new to sales, make this the first book you read. It will teach you how to be effective immediately and will literally teach you the rest of the steps in your sales process. If you are an experienced professional looking for ways to improve your performance, this book will help take your closing skills to a whole new level.
SPECIAL BONUSES!
With this book you will get access to a myriad of complimentary online resources including: The Perfect Close Reference Model, The Perfect Close Mind Map, Opportunity Research Forms, Encounter Planning Forms, Sample Meeting Agendas, The 21 Closing Secrets Reference Guide, Special Reports and more. Print them out and use these resources to help you while selling or just to refresh what you've learned.