The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com

    Writing fiction is a similar process. Sometimes it might take a while before the story gets some balance and moves forward. Sometimes the story takes off as if motor-driven, then crashes into something not foreseen or expected. Learning to be a writer is all about finding your legs, and doing your best to convince onlookers that you know what you're doing and where you're going.In Pep Talks, Warnings & Screeds, acclaimed Southern story writer and novelist George Singleton serves up everything you ever need to know to become a real writer (meaning one who actually writes), in bite-sized aphorisms. It's Nietzsche's Beyond Good & Evil meets Anne Lamott's Bird by Bird. It's cough syrup that tastes like chocolate cake. In other words, don't expect to get better unless you get a good dose of it, maybe two.Accompanied by more than fifty original full-color illustrations by novelist Daniel Wallace, these laugh-out-loud funny, candid, and surprisingly useful lessons will help you find your own writerly balance so you can continue to move forward.

    W. Norton in 1993, now out of print. In Walking Light, Dunn discusses the relationship between art and sport, the role of imagination in writing poetry, and the necessity for surprise and discovery when writing a poem. Humorous, intelligent and accessible, Walking Light is a book that will appeal to writers, readers, and teachers of poetry.Stephen Dunn is the author of eleven collection of poetry. He teaches writing and literature at the Richard Stockton College in Pomona, New Jersey, and lives in Port Republic, New Jersey.

    something that could change your life?The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your own terms.With advice from the people behind the likes of Pizza Pilgrims, Parkrun and Decoded, The Idea in You will show you what to expect, how to think and what to do when launching your own venture.Making your idea happen is possible - and it will be one of the most inspiring and energizing experiences of your life.What are you waiting for?'A wonderfully inspirational book that will help unleash your ideas on the world' Michael Acton Smith, creator of Moshi Monsters'Every great business starts with an idea . . . this book will help you find yours' Richard Reed, co-founder Innocent Drinks'It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence' Zach Klein, co-founder of Vimeo

    This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency. You’ll learn the core skill of the business: pitching. It’ll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.

    Whether you're crafting a novel, composing an e-mail, or creating a technical report, Mastering the Craft of Writing presents 52 practical techniques to improve your prose. Spend a week with each technique, or use this book as a go-to reference. Either way, you'll have the tools to enliven your writing and delight your readers. Write with economy: Eliminate wordiness, use strong verbs to drive your sentences, and don't trust modifiers. Write with emphasis: Use punctuation for effect, structure sentences and paragraphs for coherency and flow, and employ repetition to make your point. Write with distinction: Use your imagination to create the unexpected, add a light-hearted touch to your writing, and go beyond clarity to eloquence and grace. With exercises, entertaining asides, and a wealth of useful information, Mastering the Craft of Writing is an invaluable resource for any writer. Once you master these techniques, you'll want to use them in everything you write.

    As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.

    She is always the first on the dancefloor and the very last to stop boogying. She has never tried to dress like a Parisian, never followed advice on what not to wear, and certainly has never tried to tone down her natural pinkness; she knows he is perfect just the way she is. And even when life throws Flamingo a curveball, she is always ready to embrace the unknown and jump straight in.A gorgeous little gift book of motivational sayings and hilarious axioms, Be a Flamingo is a perfect pink pick-me-up gift for a friend who needs a confidence boost, or great as an impulse self-purchase when you feel you need to start tooting your own horn a little louder. Because we could all do worse than taking a leaf out of Flamingo's book.

    Simpson trial brought the L.A.P.D. national notoriety as a corrupt force out of synch with the city it polices. But is this force of 8,000 men and women really made up of mavericks, racists, and rogues? In Boot, rookie police William Dinn takes readers inside that other L.A.P.D., where hardworking cops struggle to understand citizens' concerns and dodge criminals' bullets. National & L.A.

    This book is told in the words of three Australian Helicopter airmen who supported the ground troops in the vicious war fought in jungles and mountains against an almost invisible enemy.

    Hasey was the first American citizen to shed his blood to free France from the oppression of the Nazi Regime. For his actions he became the first American to receive France’s highest World War II honor and become a Companion of the Ordre de la Libération. But why was Hasey fighting for France and why was he spilling his blood for the cause of the French people? John F. Hasey’s remarkable memoir Yankee Figher is a brilliant account of his life in Europe in the late 1930s and through the beginning of the Second World War. Yet, Hasey’s first taste of conflict was not during that terrible global war, as in 1939 he joined the Iroquois Ambulance Corps, with other young Americans, to assist the Finns during the Russo-Finnish War. When Hitler’s forces launched their attacks upon Western Europe Hasey immediately signed up with De Gaulle’s Free French Forces and headed to the Middle East to fight for France. The value of his contribution to France’s war effort can be demonstrated in these comments from his citations: “He has the qualities of a man, of a soldier, and of a leader. He has won a place in the hearts of his comrades. Loved and respected by them, as well as by his leaders, Lieutenant John Hasey is the perfect type of foreigner, for whom the love of France is not vain words.” “In the Battle of the Enghiahat … his Captain and First Lieutenant being wounded, he remained the only officer valid. His absolute indifference to danger inspired and galvanized his men.” “During the siege of Massawa, he led his platoon with magnificent bravery in an assault upon enemy positions, which he captured along with a large number of prisoners.” This book is essential reading for anyone interested in the fascinating story of one man’s fight to preserve freedom in the early years of the Second World War and the much less well known Russo-Finnish War. “A young American reports on his part, as ambulance man and then as a fighter for de Gaulle, in the campaigns of Finland, Ethiopia and Syria. An unpretentious yet revealing book.” Foreign Affairs After the events of Yankee Fighter: The Story of an American in the Free French Foreign Legion John F. Hasey worked as a liaison between de Gaulle and Eisenhower. In August 1943, he became an aide-de-camp on the staff of General Marie Pierre Koenig, and remained with Koenig during his term as military Governor of Paris, August 1944. After the war he worked for the CIA and passed away in 2005. Joseph F. Dinneen was co-author of the book and worked as a journalist for the Boston Globe, he passed away in 1964. Yankee Fighter: The Story of an American in the Free French Foreign Legion was first published in 1942.

    Her symptoms were sometimes so severe that she couldn't leave the house or had to take taxis to work to avoid large crowds, which terrified her. She tried everything she could to heal--from traditional treatments such as medication and psychiatry, to alternative therapies such as tapping and NLP, even studying psychology and training as a coach--but nothing helped.Then she realized that she was looking for the solution to anxiety in the wrong places--and discovered a new way of looking at anxiety that changed her life. Nicola is now anxiety-free and has written A Little Peace of Mind to share what she has learned with others.In this book, Nicola shares simple yet logical steps to help you stop trying to control your thinking, understand the nature of your thoughts and change your response to circumstances. Written with compassion and understanding, this book is a companion for anyone who is suffering from anxiety, panic attacks and stress.

     "David Garfinkel is my friend, my mentor, and my copywriting guide. I've hired him in the past, we've coauthored projects together, and I turn to him for advice and guidance. I also send clients to him from time to time. He can make copywriting seem simple because of the way he teaches, explains, and gently awakens the slumbering copywriter inside you. If you have the opportunity to learn from him, take it — your life (and your fortune) will be changed forever for the better.” Joe Vitale, best selling author of "Attract Money Now", "Zero Limits", "The Miracles Manual" and more. "David Garfinkel has generated tens of millions of dollars in sales - and substantial profits - for his clients. To paraphrase the old Dean Witter ad, 'When David Garfinkel speaks or writes, savvy marketers listen and act.'" Alan N. Schlaifer, President, The Wharton School Club, Washington, DC "David, thank you for your copywriting help. With the information you helped me with, I was able to write a brand new website salesletter that sold over 211 CD's in less than 3 days. Because of this new salesletter, I will put a extra $60,000 of cold hard cash in my pocket this month. Your information is invaluable! Thank you, Thank you, Thank you!" Matt Bacak, The Powerful Promoter, powerfulpromoter.com Copywriting is the heart of entrepreneurship and should: (1) produce a bankable return on investment from advertising, (2) generate measurable results and (3) rely on proven direct response methods that work by formula rather than by guesswork. Try getting that from mainstream ad agencies. Good luck. Because their agenda is not to help you make a profit… but… to make a profit for themselves. However, if you want to know what works in the real world… then… "Breakthrough Copywriting" is mandatory. Because you won’t stumble across this amazing stuff anywhere else. Here is just a little of what you will discover inside: • How to apply the secret Breakthrough Copywriting Model I invented! My four-part formula lets anyone write brutally-effective copy that maximizes the response and profits of any ad or website! • What “Copywriting Junction” is… and… why it holds the key to making the most money from advertising… no matter what business you’re in! • How to write better ad copy than 99.5% of all traditional agencies! (Never be at the mercy of another ad agency, consultant or copywriter who doesn’t know what they’re talking about – most don’t - again.) • The forbidden “Eavesdrop” secret - taught to Hollywood screenwriters – guaranteed to warp speed your copywriting ability from novice to expert in no time flat! • The “C” Factor: How it forces people to read your ad, letter or website from top to bottom… whip out their wallet… and… buy on the spot! • How to write emotion-packed copy that generates immediate response! • How to get a flood of customers – in fact, more than you could handle – without the usual frustration, stress and struggle! • How to tap the deep reservoirs of the

    You know what these books look like—big and manual-like, there’s usually a middle-aged man standing with his arms crossed (or pointing!) on the cover, making promises in all caps about the money you’ll make.The Conquer Kit is an interactive journal experience that brings business planning into the realm of play. Readers are invited to sketch, scribble, glue, dream, and write on the pages . . . all while developing an airtight business plan with proven money-making methods and strategies. Author and entrepreneur Natalie MacNeil encourages readers to build a strong foundation with the four pillars of every successful business (the right name, the right business setup and entity, a sound legal structure, and a basic financial system), create heart-centric products and marketing plans, put together their A team, envision the bigger picture, and bring their dream business to life.

    Bombs, death threats and murder became a regular part of the day job. Working right at the heart of the conflict, police officers were often caught in the middle – heroes to some, villains to others.Now, for the first time, the men and women who policed the Troubles tell their own stories in their own words. Covering all aspects of police work, from handling informants and conducting interviews with notorious criminals to dealing with the aftermath of tragic bombings, these candid, moving and sometimes blackly comic stories show the unpredictable, brutal and surreal world in which the RUC operated.As a former police officer, Colin Breen has unparalleled access to former RUC, Special Branch and CID officers who have never spoken out before. Their stories reveal the mayhem and madness that officers dealt with every day; the psychological and personal toll of the job; and the camaraderie – and the whiskey – that helped them to cope.Raw, unsettling and frank, A Force Like No Other tells the real story of the RUC.