Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    

    When 30-year-old Dean Nicholson set off from Scotland to cycle around the world, his aim was to learn as much as he could about our troubled planet. But he hadn't bargained on the lessons he'd learn from his unlikely companion. Three months after leaving home, on a remote road in the mountains between Montenegro and Bosnia, he came across an abandoned kitten. Something about the piercing eyes and plaintive meowing of the bedraggled little cat proved irresistible. He couldn't leave her to her fate, so he put her on his bike and then, with the help of local vets, nursed her back to health. Soon on his travels with the cat he named Nala, they forged an unbreakable bond -- both curious, independent, resilient and adventurous. The video of how they met has had 20 million views and their Instagram has grown to almost 750k followers -- and still counting! Experiencing the kindness of strangers, visiting refugee camps, rescuing animals through Europe and Asia, Dean and Nala have already learned that the unexpected can be pretty amazing. Together with Garry Jenkins, writer with James Bowen of the bestselling A Street Cat Named Bob, Dean shares the extraordinary tale of his and Nala's inspiring and heart-warming adventure together.

    In a failed quest for something stable, they’ve all arrived at a crossroads. Divorce, unemployment, eviction, addiction, sobriety, an abusive marriage, grief, homelessness, breakups, and abandonment. Can Mishka, still single, self-doubting, and on the lost side of forty, help? Maybe. He’s got the idiotic idea of a pilgrimage from Southern California to northern Saskatchewan for a family reunion. Eight troupers in all. And so sisters, nieces, nephews, and mom (armed with a bulletproof positive attitude) pile into Mishka’s 1976 shag-carpeted Chevy van. It’s a little wounded itself but raring to go.With four thousand miles of road ahead of them, Mishka steers headlong on a journey toward a better understanding of what defines a family, and what it means to grow up, grow apart, and get back together again—at ten miles to the gallon.

    Jill is one of those “accidental athletes” who stumbled into endurance racing shortly after she moved to Alaska in 2005. After a hundred miles, her first race only scratched the surface of the historic trail that spans a vast and frozen wilderness. Ever since, she dreamed about the chiming of ice crystals at thirty below zero, black spruce shadows in the moonlight, the ethereal dance of the Northern Lights, and a journey that could take her deeper into this transcendental world — the thousand-mile race to Nome. After ten years of dreaming, she finally made the leap in 2016. Fitness, however, remained elusive as ambitious preparations left a wake of failures, sickness and injury. Even the existence of the trail remained in question — throughout the winter, Alaska experienced unprecedented heat waves and snow melt that threatened to render the Iditarod Trail impassable. By the time Jill lined up at the start, she was ready to chuck her dream into the barely-frozen lake. Instead, she pedaled across waterlogged ice, repeating her mantra of “one day at a time.” This account is not just a story about seeking beauty, overcoming setbacks and uncovering hidden strength — it’s a journey into the benevolent heart of the coldest, loneliest trail.

    She very eloquently shows us why and how education needs to change...Teacher made me laugh and cry. I loved it!' - Kathy Margolis, former teacher and activist.Watching children learn is a beautiful and extraordinary experience. Their bodies transform, reflecting inner changes. Teeth fall out. Knees scab. Freckles multiply. Throughout the year they grow in endless ways and I can almost see their self-esteem rising, their confidence soaring, their small bodies now empowered. Given wings.They fall in love with learning.It is a kind of magic, a kind of loving, a kind of art.It is teaching.Just teaching.Just what I do.What I did.Past tense.In 2014, Gabrielle Stroud was a very dedicated teacher with over a decade of experience. Months later, she resigned in frustration and despair when she realised that the Naplan-test education model was stopping her from doing the very thing she was best at: teaching individual children according to their needs and talents. Her ground-breaking essay 'Teaching Australia' in the Feb 2016 Griffith Review outlined her experiences and provoked a huge response from former and current teachers around the world. That essay lifted the lid on a scandal that is yet to properly break - that our education system is unfair to our children and destroying their teachers. In a powerful memoir inspired by her original essay, Gabrielle tells the full story: how she came to teaching, what makes a great teacher, what our kids need from their teachers, and what it was that finally broke her. A brilliant and heart-breaking memoir that cuts to the heart of a vital matter of national importance.

    I'd love to just get this guide out there in response!” - Heather "Anish" Anderson. 2019 National Geographic Adventurer of the Year, and author of Thirst: 2600 Miles to Home“Have you read Rolf Potts' Vagabonding? It feels a bit like the American Vagabonding.” - Six2 - Pacific Crest and Appalachian Trail Alum.“Gosh I love your book! I'm trying to read it, but for some reason I can't stop crying!!! It resonates so much and I feel so emotional about it.” - Kathy Vaughan, Team UltraPedestrian and co-author of 98 Days of Wind: The Greatest Fail of Our Life“You’re going to have to change the name if you want anyone to pick up your book who doesn’t consider themselves a “dirtbag,” “trash,” or a “bum.”” - Random stranger on Facebook who is not impressed with the title.Screw picket fences. Live your best life. Sleep in the dirt. While a life of adventure has traditionally been reserved for the rich and the sponsored, to the dirtbag, it's a birthright for the masses. Partly a celebration of an underappreciated subculture of hiker trash, ski bums, and vagabonds, and partly a "how to" guide for adventure on the cheap, The Dirtbag's Guide to Life is the first solid attempt to define an outdoor movement that has taken root in backpacker hostels, long trails, and climbing crags around the world.Distilling personal wisdom and practical lessons from dozens of the world’s most dedicated dirtbags, this book is for anyone who dreams of hitchhiking trips through Patagonia and summers spent trail running in Montana, but who can’t be bothered by mainstream frivolities like expensive clothes and basic hygiene.The book answers important logistical questions about the major barriers to a life centered on adventure, and covers practical topics like financial planning and career strategies. It also digs into the big philosophical questions that long-term dirtbags all eventually wrestle with - like how to manage your most important relationships, how to live as a responsible human being, and how to find meaning when you develop a life centered on playing outside.

    Many today are well on their way to becoming a sad statistic in the war on obesity, high blood sugar, and the related diseases—including diabetes—that can result from a diet that’s seriously out of whack. In his previous bestselling book, Overcoming Runaway Blood Sugar, Dennis Pollock shared his personal experience with this deadly epidemic—including his success at lowering his runaway blood sugar to acceptable levels. Now Dennis offers readers the next step in the battle: 60 practical ways to manage their blood sugar without resorting to a bland unsatisfying diet of turnips and tuna fish. In this step by step, change by change plan, readers will learn how to: reduce their intake of carbs, exercise more effectively, and shed excess weight. A must-have book for readers serious about regaining their health while also lowering their weight and increasing their energy.

    

    Having no earthly idea of where he’ll get the money to pay his share, and determined to prove his mettle, he does the only thing he can think of: He robs a supermarket. And, if karma didn’t already have enough reason to doom the trip, he soon learns one of his companions is a convicted killer on the run, and the other an unscrupulous cad. Mishap and misfortune rule the days, and mere survival takes precedence over surfing. Original photographs (including pre-kingpin El Chapo), and Wilson’s strong narrative style, combine to make this true story personal—in the tradition of Into The Wild by Jon Krakauer, and Barbarian Days, A Surfing Life by William Finnegan—except this tale had to wait for the statute of limitations to expire before it could be told.

    From dramatic, high-risk spacewalks to author Scott Parazynski’s death-defying quest to summit Mount Everest—his body ravaged by a career in space—readers will experience the life of an elite athlete, physician, and explorer.This intimate, compelling account offers a rare portrait of space exploration from the inside. A global nomad raised in the shadow of NASA’s Apollo missions, Parazynski never lost sight of his childhood dream to one day don a spacesuit and float outside the airlock. With deep passion, unbridled creativity, resilience, humility, and self-deprecation, Parazynski chases his dream of the ultimate adventure experience, again and again and again. In an era that transitioned from moon shots to the Space Shuttle, space station, and Mars research, Parazynski flies with John Glenn, tests jet packs, trains in Russia to become a cosmonaut, and flies five missions to outer space (including seven spacewalks) in his seventeen-year NASA career.An unparalleled, visceral opportunity to understand what it’s like to train for—and deploy to—a home in zero gravity, The Sky Below also portrays an astronaut’s engagement with the challenges of his life on Earth, including raising a beautiful autistic daughter and finding true love.

    He’s been bitten by twenty-six venomous snakes, been stung by three stingrays, and survived a near-fatal scorpion sting while deep in the Amazon jungle. He’s received more than four hundred stitches and broken twenty-three bones, including breaking his back in three places, and had to learn how to walk again. But when you research only the venom you yourself have collected, the adventures—and danger—never stop.Imagine a three-week-long first date in Siberia catching venomous water shrews with the daughter of a Russian war hero; a wedding attended by Eastern European prime ministers and their machine-gun-wielding bodyguards and snakes; or leading a team to Antarctica that results in the discovery of four new species of venomous octopi. Bryan’s discoveries have radically reshaped views on venom evolution and contributed to the creation of venom-based life-saving medications. In pursuit of venom, he has traveled the world collecting samples from Indonesia to Mexico, Germany, and Brazil. He’s encountered venomous creatures of all kinds, including the Malaysian king cobra, the Komodo dragon, and the brush-footed trapdoor spider. Bryan recounts his lifelong passion for studying the world’s most venomous creatures in this outlandish, captivating memoir, where he and danger are never far apart.

    Ross Kemp has visited the worst places in the world, and here they are in all their horror – in a handy A to Z format.This is not one hell of a travel guide. This is a travel guide to hell.

    She was pedalling across Turkey when a street dog, Lucy, crossed her path and changed her life forever.Ishbel did not want anything or anyone to slow her down, but when she witnessed Lucy attacked by other dogs, Ishbel rescued her—forming a deep bond between the pair. Ishbel recognized her own vulnerability in her new canine friend and launched a heartfelt mission to find Lucy a home and give her a happy life.Their adventures took them to the Syrian border and into the hearts of everyone who met them. People around the world who followed the story on Ishbel’s blog, World Bike Girl, watched as Lucy’s unconditional love broke down the wall around Ishbel’s heart. When Lucy died unexpectedly in her arms, Ishbel realized that Lucy had found a home after all—with her, and that Ishbel had been Lucy’s happy ever after.

    On her second attempt, she won the women's event, covering nearly 4,000 miles in 13 days and ten hours, sleeping in short bursts wherever exhaustion took her.In the aftermath of a win that troubled as much as pleased her she worked with Mike Hall, the founder of the race, until his tragic death on the road.Where There's a Will is a book about a normal person finding the capacity to do something extraordinary; the paradoxes of comradeship, competition, vulnerability and will and the shock of grief, combined in a beautifully written and very human story.