This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    

    Steve Jobs: 11 The Most Important Life And Business Lessons Of Steve Jobs

    Like most people Lisa Gellers never believed in ghosts or hauntings.  But all that changed when she moved into her first apartment.  It wasn’t long before strange things began to happen: objects moving on their own, things disappearing, disembodied voices, and a dark shadow that followed her wherever she went.Now a true believer in the paranormal, Lisa has decided to share her story.  For any who have suffered from a real haunting, hopefully this will provide you some confort and the knowledge that you are not alone.

    This book - Buddhism for beginners, tackles the most basic question on Buddhism: What is the essence of Buddhism? It explains the life of Buddha in detail and also highlights the methodology that you can deploy in order to become 'Buddha' in real life. You can treat this simple book as your manual for a mindful, aware, peaceful and satisfied life. The detailed chapter on meditation not only guides you through the manner in which you can meditate, it also answers some of the most important questions related to meditation. The five percepts of Buddhism are explained with examples in simple English that everybody can understand. There is also a detailed chapter on mindfulness and living the Buddhist lifestyle in real life. Remember, Buddhism is a way of life - it is the philosophy of life and this book is not intended to modify your existing religious beliefs in any manner. It simply supplements those beliefs so that you can develop mindfulness in all your actions in order to live a blissful life! A Preview to Buddhism for Beginners - What Is Buddhism? - Who Was The Buddha? - Buddhist Traditions - The Theravada School Of Thought - The Mahayana School Of Thought - The Vajrayana School Of Thought - The Three Treasures Or Jewels Of Buddhism - The Three Poisons Or Roots Of Evil In Buddhism - The Five Percepts Of Buddhism - The Ten Grand Percepts - The Foundation Of Buddhism - The Four Noble Truths - Living The Buddhist Philosophy: The Eightfold Path - A Day In The Life Of A Buddhist - Living In The Present - Mindfulness And Meditation - Having Faith - Meditating On Koans - Karma And Reincarnation Start Getting the Benefits of Buddhism for Beginners!! Grab this book today! You can read on your Kindle, PC, MAC, Smart Phone, or Tablet! For less than a cup of coffee you can buy a book that could change your life for the better..... Simply scroll up and click the BUY button to instantly download Buddhism for Beginners: Everything You Need to Know about Buddhism for Complete Beginners Tags: Buddhism, Buddhism for Beginners, Buddhism guide, Buddhism ultimate guide, learn Buddhism, modern Buddhism, Buddha, philosophy, essence of Buddhism, Buddhism for dummies, practice Buddhism, Buddhism plain and simple

    What made ancient India the Golden Bird in the first place? What did China, the Land of the Dragon, have in common with India, and when did these two ancient civilizations diverge on their paths to global success? Raina Singhwi Jain discusses the immediate need and measures for a quantum jump in our attitude towards development. While conventional wisdom suggests improvements in manufacturing, the ease of doing business and digital technology, Jain goes a step further, drawing surprising parallels between other areas that beg our attention—process engineering, communication design, journalism, and education. This is a work of reflection and a call to action, urging Indian denizens to act now for a revival of the genius that lies dormant within each one of us.

    

    For the Mob (as they are also known), crime was big business. Feuds between Mafia families and their associates led to Lucky Luciano, the preeminent Mob boss, creating the Commission, which to this day rules over Mob activity and disputes. Throughout the 20th century, the ruthlessness of the Mafia has been in evidence: the list of Mob victims seems endless. Mafia Hits recalls the most important executions - the rival bosses, the stool pigeons and snitches, the good cops and the dirty cops, the vicious feuds and the hit-men who lived by the gun and died by it. All are here in this fascinating tale of the American underworld.

    

    He seeks conversions, not just votes. This Spotlight Story from TIME explores the Gospel of Bernie Sanders.

    

    Now she gives readers an up close look at her adventures in emergency medicine in her memoir, The Other Side of the Gurney.After twenty years working as an EMT and paramedic, Carson-Romano becomes a registered nurse specializing in critical care. She shares what it's like to be an "accidental hero" and offers these stories as a tribute to those invited into people's homes and lives during the most frightening times imaginable. Carson-Romano crafts her stories with compassion and humor while covering a wide range of experiences, including childbirths in dramatic situations, traumatic accidents, and patients nearing the ends of their lives.The sad, funny, and feel good times are all here—and will make readers appreciate the emergency medical responders who risk their own lives to save ours.

    Within the first four years of his career, Josh participated in several record sales, including the highest sale in the history of Brentwood Park and the highest sales on the exclusive Roxbury, Foothill and Monovale Drives, making him one of Los Angeles' hottest agents. Flagg has participated in sales up to $25,000,000."The best thing I have seen Josh do, was wrap an entire house in a big red bow before delivering the keys to the new owners. He is very creative, and that is why he is so successful."In Josh s mind, there are no limitations. Josh is also one of the stars of BRAVO TVs, Million Dollar Listing, returning for its fourth season February 2011. In his new book, Million Dollar Agent: Brokering the Dream, Josh writes about having travelled to more than fifty countries, his years growing up in one of the most famous cities in the world (Beverly Hills) and how to develop a successful career in high-end real estate."My funniest experience so far was when I fell into the pool of a client s house in the middle of a showing, clothes, jewelry and all! Well I couldn t let that slow me down, so I put on the owners robe, threw on some slippers and continued the showing. The buyers sent me a pair of swim-trunks when we closed escrow." -- Josh Flagg

    Did you know Barbie's full name is Barbara Millicent Roberts. Did you know that if you're looking for a job, the application and resume are not nearly as important as a reference. In fact ...... knowing someone who works at the company increases your chances of getting an interview and makes you 40% more likely to get the job over someone with a fancier resume. If you learnt anything in the last few lines you're going to learn a bunch more in the next 3666 facts. This book is a 3 in 1 compilation of our previous best selling fact series. It's full of interesting information that you can whip out in any conversation. You'll never be lost for words and always have the perfect ice breaker. ★You're going to learn more about the world you live in & some of the topics include:★ -Science -Economics -Human Anatomy -Animal Species -Space And many, many More! What’re you waiting for? Knowledge is power! Come on in and we’ll delve into the interesting and fascinating facts about the world around us. Scroll up and click the ‘add to cart’ button now! Get the e-book absolutely FREE when you get the paperback!