We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    president's daughter?Brimming with answers to popular questions like these, The Best Bar Trivia Book Ever arms you with the knowledge your team needs to annihilate your bar trivia competition. This must-have guide features hundreds of facts, covering everything from sports and pop culture to history and science, so that you're always ready to deliver the ultimate trivia smackdown. You'll also get all the ins and outs of your favorite event with information on important bar trivia rules, assembling a team, and claiming victories week after week.Whether you're new to the scene or want to dominate at your local bar, this book will help your team outsmart the competition every single week!

    Nursing two reluctant knees and a can of Stella, he perambulates through the seasons seeking adventure in our city’s remote and forgotten reaches.When John Rogers packed away his rucksack to start a family in London he didn’t stop travelling. But instead of canoeing up the Rejang River to find retired headhunters in Sarawak, he caught the ferry to Woolwich in search of the edge of the city at Crayford Marshes.This Other London recounts that journey and many others – all on foot and epic in their own cartilage-crunching way. Clutching a samosa and a handful of out-of-date A-Zs, he heads out into the wilderness of isolated luxury apartment blocks in Brentford, the ruins of Lesnes Abbey near Thamesmead, and the ancient Lammas Lands in Leyton.Denounced by his young sons as a ‘hippy wizard’, Rogers delves into some of the overlooked stories rumbling beneath the tarmac of the city suburbs. Holy wells in Lewisham; wassailing in Clapton; a heretical fresco in West Ham. He encounters the Highwaymen of Hounslow Heath, Viet Cong vets still fighting Stanley Kubrick’s Full Metal Jacket in Beckton, Dutch sailors marooned at Erith pier; and cyclists – without Bradley Wiggins’ sideburns – at Herne Hill Velodrome. He heads out to Uxendon Hill to witness the end of the world, Horsenden Hill to learn its legend, and Tulse Hill to the observatory of the Victorian Brian Cox.This Other London will take you into the hinterland of the city. The London that is lived in; the London where workaday dormitory suburbs sit atop a rich history that could rival Westminster and Tower Bridge. In an age when no corner of the globe has been left untrampled-upon by hordes of tourists, it is time to discover the wonders on our doorstep.This Other London is your gateway through the underexplored nooks of London. As Pathfinder wrote in 1911, ‘Adventure begins at home’.