YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Her face is perhaps as well known today as ever it was during her lifetime. And this fall, interest in Marilyn is at an all-time high for, on the 27th and 28th of October, the renowned auction house Christie's will place on sale many hundreds of objects that once belonged to the beloved actress. This specially designed hardcover book features more than 1,500 objects for sale, illustrated with hundreds of beautiful photographs as well as rare and never-before-seen archival photographs of Marilyn Monroe. Personal essays and fashion notes provide a behind-the-scenes look into the life of the world's most famous celebrity.

    Each shares the special insight, advice, and strategies they've used to field championship-winning teams season after season.The 27 chapter contributing coaches span six decades of the sport and reach into every corner of the United States. The impressive list of contributors:Joe PaternoHayden FryPhil FulmerDick FosterGrant TeaffGene StallingsJim TresselR.C. SlocumLaVell EdwardsBobby BowdenJim YoungFrosty WesteringMack BrownLarry KehresBill SnyderLou HoltzKen SparksTom OsborneSonny LubickMike BellottiBarry AlvarezFisher DeBerryGeorge CurryBo SchembechlerJoe TillerFrank BeamerThey cover every aspect of the game: coaching principles, program building, player motivation, practice sessions, individual skills, team tactics, offensive and defensive play-calling, and performance evaluation.Developed by the American Football Coaches Association, this coaching guide establishes a new standard of excellence in the sport.

    He has just one year to win, by foul means or fair, the sought-after prize of a tenancy in chambers. Competition is fierce, but, armed with a copy of Sun Tzu's 'The Art of War', BabyBarista launches a no-holds barred fight to the death to claim the prize.