Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    Senator from Massachusetts and bestselling author offers a passionate, inspiring book about why our middle class is under siege and how we can win the fight to save it Senator Elizabeth Warren has long been an outspoken champion of America’s middle class, and by the time the people of Massachusetts elected her in 2012, she had become one of the country’s leading progressive voices. Now, at a perilous moment for our nation, she has written a book that is at once an illuminating account of how we built the strongest middle class in history, a scathing indictment of those who have spent the past thirty-five years undermining working families, and a rousing call to action. Warren grew up in Oklahoma, and she’s never forgotten how difficult it was for her mother and father to hold on at the ragged edge of the middle class. An educational system that offered opportunities for all made it possible for her to achieve her dream of going to college, becoming a teacher, and, later, attending law school. But now, for many, these kinds of opportunities are gone, and a government that once looked out for working families is instead captive to the rich and powerful. Seventy-five years ago, President Franklin Roosevelt and his New Deal ushered in an age of widespread prosperity; in the 1980s, President Ronald Reagan reversed course and sold the country on the disastrous fiction called trickle-down economics. Now, with the election of Donald Trump—a con artist who promised to drain the swamp of special interests and then surrounded himself with billionaires and lobbyists—the middle class is being pushed ever closer to collapse.Written in the candid, high-spirited voice that is Warren’s trademark, This Fight Is Our Fight tells eye-opening stories about her battles in the Senate and vividly describes the experiences of hard-working Americans who have too often been given the short end of the stick. Elizabeth Warren has had enough of phony promises and a government that no longer serves its people—she won’t sit down, she won’t be silenced, and she will fight back.

    Committee chairmanships for sale. Pay-to-play corruption. Backroom arm-twisting. Votes on major legislation going to the highest bidder. Welcome to Washington, D.C., the swamp that President Donald Trump was elected to drain.Congressman Ken Buck is blowing the whistle on the real-life House of Cards in our nation's capital. Elected in 2014 as president of one of the largest Republican freshman classes ever to enter Congress, Buck immediately realized why nothing gets done in Congress, and it isn't because of political gridlock—in fact, Republicans and Democrats work together all too well to fleece taxpayers and plunge America deeper into debt."It is an insular process directed by power-hungry party elites who live like kings and govern like bullies," Buck reports.Buck has witnessed first-hand how the unwritten rules of Congress continually prioritize short-term political gain over lasting, principled leadership. When Buck tangled with Washington power brokers like former Speaker John Boehner, he faced petty retaliation. When he insisted Republicans keep their word to voters, he was berated on the House floor by his own party leaders. When other members of Congress dared to do what they believed to be right for America instead of what the party bosses commanded, Buck saw them stripped of committee positions and even denied dining room privileges by the petty beltway bullies.In Drain the Swamp, Buck names names and tells incredible true stories about what really happened behind closed doors in Congress during legislative battles that have ensued over the last two years including budget, continuing resolutions, omnibus, trade promotion authority, Iran, and more. If the Trump administration is going to bring real change to Washington, it first needs to get the whole story—from deep inside the swamp.

    He planned to land a solid job after college, repay his student loan debt, and then simply forget the loans ever existed. Like millions of Americans, however, in spite of working hard, Collinge fell behind on payments and entered a labyrinthine student loan nightmare.High school graduates can no longer put themselves through college for a few thousand dollars in loan debt. Today, the average undergraduate borrower leaves school with more than $20,000 in student loans, and for graduate students the average is a whopping $42,000. For the past twenty years, college tuition has increased at more than double the rate of inflation, with the cost largely shifting to student debt. The Student Loan Scam is an exposé of the predatory nature of the $85-billion student loan industry. In this in-depth exploration, Collinge argues that student loans have become the most profitable, uncompetitive, and oppressive type of debt in American history. This has occurred in large part due to federal legislation passed since the mid-1990s that removed standard consumer protections from student loans-and allowed for massive penalties and draconian wealth-extraction mechanisms to collect this inflated debt.Collinge covers the history of student loans, the rise of Sallie Mae, and how universities have profited at the expense of students. The book includes candid and compelling stories from people across the country about how both nonprofit and for-profit student loan companies, aided by poor legislation, have shattered their lives-and livelihoods. With nearly 5 million defaulted loans, this crisis is growing to epic proportions. The Student Loan Scam takes an unflinching look at this unprecedented and pressing problem, while exposing the powerful organizations and individuals who caused it to happen. Ultimately, Collinge argues for the return of standard consumer protections for student loans, among other pragmatic solutions, in this clarion call for social action.

    Paper money, invented in Boston in 1698, was a classic of American ingenuity-and American disregard for authority and tradition. With the wry and admiring eye of a modern Tocqueville, Jason Goodwin has written a biography of the dollar, giving us the story of its astonishing career through the wilds of American history. "Greenback" looks at the dollar over the years as a form of art, a kind of advertising, a reflection of American attitudes, and a builder of empires. Goodwin shows us how the dollar rolled out the frontier and peopled the Plains; how it erected the great cities; how it expressed the urges of democracy and opportunity. And, above all, Goodwin introduces us to the people who championed-or ambushed-the dollar over the years: presidents, artists, pioneers, and frontiersmen; bankers, shady and upright; safecrackers, crooks, and dreamers of every stripe. It's a vast and colorful cast of characters, who all agreed on one thing: getting the money right was the key to unlocking liberty and the pursuit of happiness."Greenback" delves into folklore and the development of printing, investigates wildcats and counterfeiters, explains why a buck is a buck and how Dixie got its name. Like Goodwin's "Lords of the Horizons," another story of empire, "Greenback" brings together an array of quirky detail and surprising-often hilarious-anecdote to tell the story of America through its best-beloved product.

    Why are there wars? Why do countries have a hard time cooperating to prevent genocides or global environmental problems? Why are some countries rich while others are poor? Organized around the puzzles that draw scholars and students alike to the study of world politics, this book gives students the tools they need to think analytically about compelling questions like these.World Politics introduces a contemporary analytical framework based on interests, interactions, and institutions. Drawing extensively on recent research, the authors use this flexible framework throughout the text to get students thinking like political scientists as they explore the major topics in international relations. .

    The Conservative's Handbook provides a conservative viewpoint on a wide range of issues: guns, global warming, drugs, partial birth abortion, education, political correctness, entrepreneurs, and the wisdom of Ronald Reagan. If, as some have said, conservatives are ruled by facts and liberals by emotions, one would be hard-pressed to find a better illustration of the aphorism than popular radio talk-show host Phil Valentine's The Conservative's Handbook: Defining the Right Position on Issues from A to Z. The Conservative's Handbook provides a conservative viewpoint on a wide range of issues and ideas: Guns Global warming Drugs Partial birth abortion Education Political correctness Entrepreneurs And the wisdom of Ronald Reagan. The knowledge Valentine imparts is more than just information - it's ammunition for conservatives when they are caught up in discussions with friends and arguments with those on the Left. Many arguments between liberals and conservatives degenerate into name-calling and unsubstantiated claims. The Conservative's Handbook distills those raw emotions and extraneous thoughts into a cohesive argument for conservative principles and values, covering the full array of today's fiscal and social issues in a manner that is comprehensive without being overwhelming.

    Gulled by a ‘realism’ that reassures them that political struggle is for anachronistic losers, their allegiances began to slide inexorably toward the ‘revolutionary’ forces of the market’s invisible hand, and they join the celebrants of a new order governed by boredom, impotence and envy…. As might be expected of Châtelet—mathematician, philosopher, militant gay activist, political polemicist, praised by contemporaries such as Deleuze and Badiou for his singularly penetrating philosophical mind—this is no mere lament for a bygone age. To Live and Think Like Pigs is the story of how the perverted legacy of liberalism, allied with statistical control and media communication, sought to knead Marx’s ‘free peasant’ into a statistical ‘average man’—pliant raw material for the cybernetic sausage-machine of postmodernity.Combining the incandescent wrath of the betrayed comrade with the acute discrimination of the mathematician-physicist, Châtelet proceeds to scrutinize the pseudoscientific alibis employed to naturalize ‘market democracy’. As he acerbically recounts, ‘chaos’, ‘emergence’, and the discourses of cybernetics and networks merely impart a futuristic sheen to Hobbesian ‘political arithmetic’ and nineteenth-century ‘social physics’—a tradition that places the individual at the center of its apolitical fairy-tales while stringently ignoring the inherently political process of individuation.When first published in 1998, Châtelet’s book was a fierce revolt against the ‘winter years’ and a mordant theory-science-fiction of the future portended by the reign of Reagan-Thatcher-Mitterand. Today its diagnoses seem extraordinarily prescient: the ‘triple alliance’ between politics, economics and cybernetics; the contrast between the self-satisfied ‘nomadism’ of a global overclass and the cultivated herds of ‘neurolivestock’ whose brains labour dumbly in cybernetic pastures; the arrogance of the ‘knights of finance’; and the limitless complacency and petty envy of middle-class dupes haplessly in thrall to household gods and openly hostile to the pursuit of a freedom that might require patience or labour. Mercantile empiricists and acrobat-intellectuals, fluid nomads and viscous losers, Robinsons on wheels, Turbo-Bécassines and Cyber-Gideons…Châtelet deploys a cast of grotesque ‘philosophical personae’ across a series of expertly-staged set-pieces: from Hobbes’s Leviathan to Wiener’s cybernetics; from the ecstasies of Parisian nightlife to the equilibrial dystopia of Singapore’s ‘yoghurt-maker’; from the mercantile empiricist for whom the state is a glorified watermelon-seller to the coy urbanite with a broken hairdryer; from the ‘petronomadic’ stasis of the traffic jam to the financier chasing the horizon of absolute volatility; from the demonization of cannabis to the fatuous celebration of ‘difference’.To Live and Think Like Pigs is both an uproarious portrait of the evils of the new world order, and a technical manual for its innermost ideological workings. Châtelet’s diagnosis of the ‘neoliberal counter-reformation’ is a significant moment in French political philosophy worthy to stand alongside Deleuze’s ‘Control Society’ and Foucault’s ‘liberal governmentality’. His book is crucial reading for any future politics that wants to replace individualism with an understanding of individuation, libertarianism with liberation, liquidity with plasticity, and the statistical average with the singular exception. Its appearance in translation is an important new contribution to contemporary debate on neoliberalism, economics and capitalist subjectivation.

    Conservatively, Rs. 15 lakh crore (10 per cent of Rs. 150 lakh crore, our GDP in 2016-17). As for Indian money in tax havens around the world? Around Rs. 65 lakh crores. Truly astounding figures. Black money or kala dhan is a topic that has elicited much debate in recent times. The debate has been mostly marked by mud-slinging and name-calling and the discussions that have ensued often have no basis in fact. While most people have a hazy notion of black money, only a few understand it in its entirety. The issue of tax havens is perhaps even more misunderstood. Most people fail to see the connection between tax havens and black money. Black Money and Tax Havens is the first work that discusses both of these issues in depth and offers a 360-degree view to the reader. In this work, Prof. R. Vaidyanathan provides the reader with a brief overview of black money—its generation, its estimates and how and why it is spirited away to tax havens. He also lays bare the danger that is posed to world financial well-being on account of the lack of political will to tackle them. A unique and timely work that packs in much information in an accessible manner.

    Before the largest companies moved beyond national boundaries, they crossed state lines, abandoning the industrial centers of the Eastern Seaboard for impoverished rural communities in the Midwest and South. In their wake they left the decaying urban landscapes and unemployment rates that became hallmarks of late twentieth-century America. This is the story that Jefferson Cowie, in “a stunningly important work of historical imagination and rediscovery” (Nelson Lichtenstein), tells through the lens of a single American corporation, RCA.Capital Moves takes us through the interconnected histories of Camden, New Jersey; Bloomington, Indiana; Memphis, Tennessee; and Juárez, Mexico—four cities radically transformed by America’s leading manufacturer of records and radio sets. In a sweeping narrative of economic upheaval and class conflict, Cowie weaves together the rich detail of local history with the national—and ultimately international—story of economic and social change.

    The catalog of ills seems endless: an economic crisis spread through most of Europe's Mediterranean tier that has crippled Greece and driven a wedge between northern and southern Europe; terrorist attacks in Paris, Cologne, Brussels, and Nice; growing aggression from Russia in Ukraine and the Baltic states; and refugees escaping war-torn neighbors. The European Union's inability to handle any of these disasters was a driving factor in Great Britain voting to leave, and others may soon follow. The result won't just be a continent in turmoil, but also a serious threat to American and British security-the Atlantic, let alone the Channel, simply isn't big enough to keep European troubles in Europe. For everyone's sake, Europe must survive. The question is how. In Europe's Last Chance, Guy Verhofstadt-former prime minister of Belgium and current leader of the liberal faction in the European Parliament-provides the essential framework for understanding Europe today, laying bare the absurdity of a system in which each member state can veto legislation, opt in or out of the Euro, or close borders on a whim. But Verhofstadt does not just indict the European Union, he also offers a powerful vision for how the continent can change for the better. The key, argues Verhofstadt, is to reform the European Union along the lines of America's federal government: a United States of Europe strong enough to stand with the United States of America in making a better, safer world. A visionary book from one of today's luminaries of European leadership, Europe's Last Chance is a clarion call to save the European Union, one of the world's greatest chances for peace and prosperity.

    Most people of the current generation lack a sense of the historical sweep of the intellectual side of the right-wing collectivist position. Jeffrey Tucker, in this collection written between 2015 and 2017, argues that this movement represents the revival of a tradition of interwar collectivist thought that might at first seem like a hybrid but was distinctly mainstream between the two world wars. It is anti-communist but not for the reasons that were conventional during the Cold War, that is, because communism opposed freedom in the liberal tradition.Right-collectivism also opposes traditional liberalism. It opposes free trade, freedom of association, free migration, and capitalism understood as a laissez-faire free market. It rallies around nation and state as the organizing principles of the social order—and trends in the direction of favoring one-man rule—but positions itself as opposed to leftism traditionally understood.We know about certain fascist leaders from the mid-20th century, but not the ideological orientation that led to them or the ideas they left on the table to be picked up generations later. For the most part, and until recently, it seemed to have dropped from history. Meanwhile, the prospects for social democratic ideology are fading, and something else is coming to fill that vacuum. What is it? Where does it come from? Where is it leading?This book seeks to fill the knowledge gap, to explain what this movement is about and why anyone who genuinely loves and longs for liberty classically understood needs to develop a nose and instinct for spotting the opposite when it comes in an unfamiliar form. We need to learn to recognize the language, the thinkers, the themes, the goals of a political ethos that is properly identified as fascist."Jeffrey Tucker in his brilliant book calls right-wing populism what it actually is, namely, fascism, or, in its German form national socialism, nazism. You need Tucker’s book. You need to worry. If you are a real liberal, you need to know where the new national socialism comes from, the better to call it out and shame it back into the shadows. Now."— Deirdre McCloskey

    Winner of the National Book Award. “One of the major works of scholarship of the twentieth century” (Christian Science Monitor). Index; illustrations.

    Although Mussolini considered himself a man of destiny, he program consisted of little more than aggression overseas, suppression at home, and an aping of Hitler's racial laws. In the end, that "destiny" led to his nation's collapse and his own destruction.

    How was such an outcome even possible? In two lectures given at American universities in the immediate aftermath of the election, the leading French philosopher Alain Badiou helps us to make sense of this extraordinary occurrence. He argues that Trump's victory was the symptom of a global crisis made up of four characteristics: the triumph of a brutal form of global capitalism, the decomposition of the established political elite, the growing frustration and disorientation that many people feel today, and the absence of a compelling alternative vision. It was in this context that Trump could emerge as a new kind of political figure that was both inside and outside the political order, a member of the Republican Party who, at the same time, represents something outside the system. The progressive political challenge now is to create something new that offers people a real choice, a radical alternative based on principles of universality and equality.This concise account of the meaning of Trump should be read by everyone who wants to understand what is happening in our world today.