The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

    If the conscious mind—the part you consider you—accounts for only a tiny fraction of the brain’s function, what is all the rest doing? This is the question that David Eagleman—renowned neuroscientist and acclaimed author of Sum—answers in a book as accessible and entertaining as it is deeply informed by startling, up-to-the-minute research.

    Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes?Based on years of research, Mastering Fear answers these questions and many more with its surprising perspective on stress, fear, and the single most important skill necessary to achieve maximum results.Studies worldwide have tracked the lives of hundreds of individuals over decades in search of the foundations of excellence. Dr. Maurer has culled and refined this data, dispelling current myths and revealing practical strategies to maximize passion and performance in any individual, team, or organization.In Mastering Fear, you will discover that:Stress can’t be cured, because stress as we know it does not exist.Fear plays a crucial role in undermining—or driving—all success.There is one skill you absolutely must see in others before you can trust them.You may already possess the single most critical skill for achieving and sustaining success in all key areas of life!

    We are using our brains at practically every moment of our lives, and yet few of us have the first idea how they work. Much of what we think we know comes from folklore: that we only use 10 percent of our brain, or that drinking kills brain cells. These and other brain myths are wrong, as demonstrated by the work of neuroscientists who have spent decades studying this complex organ. However, most of what scientists have learned is not known to the world outside their laboratories.In this readable, lively book, Sandra Aamodt and Sam Wang dispel common myths about the brain and provide a comprehensive, useful overview of how it really works. In its pages, you'll discover how to cope with jet lag, how your brain affects your religion, and how men's and women's brains differ. With witty, accessible prose decorated by charts, trivia, quizzes, and illustrations, this book is great for quick reference or extended reading.Both practical and fun, Welcome to Your Brain is perfect whether you want to impress your friends or simply use your brain better.

    Drugs, Behavior, and Modern Society, 6/e, examines the impact of drug-taking behavior on our society and our daily lives.  The use and abuse of a wide range of licit and illicit drugs are discussed from historical, biological, psychological, and sociological perspectives.  The use of Drugs in our lives and drug-taking behavior, legally restricted drugs in our society, legal drugs in our society, medicinal drugs, treatment, prevention, and education.  Forstudents, or people working with drug related topics in the fields of psychology and health.

    Peterson ATTENTION: You can now buy the paper back version of this book at the current reduced price of $6.99 and get the kindle version at a discounted price of $0.99 instead of $2.99 using our Kindle Matchbook program cheers! Jordan B. Peterson's "12 Rules for Life" is quite the thought-provoking read. The Canadian clinical psychologist puts forth his ideas about personality, being, existence; the interconnectedness of order and chaos, two forces evident in all of life; the gender roles assignment discourse; the source of the world's greatest evils, and many other controversial topics. It is refreshing, and sometimes confusing, how he weaves biblical accounts and characters into the telling of his stories. But what might raise the hairs of most are his views on political correctness regarding postmodernism, white-privilege, cultural appropriation and everything in between. One thing is clear about Peterson. He is a man unapologetic of his views, which are largely unpopular, closely conservative, and politically incorrect.This book contains a comprehensive, well detailed summary and key takeaways of the original book by Jordan B. Peterson. It summarizes the book in detail, to help people effectively understand, articulate and imbibe the original work by Peterson. This book is not meant to replace the original book but to serve as a companion to itContained is anExecutive Summary of the original book Key Points of each chapter and Brief chapter-by-chapter summariesTo get this book, Scroll Up Now and Click on the "Buy now with 1-Click" Button to Download your Copy Right Away!Disclaimer: This is a summary, review of the book 12 Rules For Life and not the original book.

    Gallagher grapples with provocative questions—Can we train our focus? What’s different about the way creative people pay attention? Why do we often zero in on the wrong factors when making big decisions, like where to move?—driving us to reconsider what we think we know about attention. Gallagher looks beyond sound bites on our proliferating BlackBerries and the increased incidence of ADD in children to the discoveries of neuroscience and psychology and the wisdom of home truths, profoundly altering and expanding the contemporary conversation on attention and its power. Science’s major contribution to the study of attention has been the discovery that its basic mechanism is an either/or process of selection. That we focus may be a biological necessity— research now proves we can process only a little information at a time, or about 173 billion bits over an average life—but the good news is that we have much more control over our focus than we think, which gives us a remarkable yet underappreciated capacity to influence our experience. As suggested by the expression “pay attention,” this cognitive currency is a finite resource that we must learn to spend wisely. In Rapt, Gallagher introduces us to a diverse cast of characters—artists and ranchers, birders and scientists—who have learned to do just that and whose stories are profound lessons in the art of living the interested life. No matter what your quotient of wealth, looks, brains, or fame, increasing your satisfaction means focusing more on what really interests you and less on what doesn’t. In asserting its groundbreaking thesis—the wise investment of your attention is the single most important thing you can do to improve your well-being—Rapt yields fresh insights into the nature of reality and what it means to be fully alive.

    

    Fusing proven, cutting-edge business strategy with powerful mindfulness practices, you’ll learn an immediately practical, holistic approach to achieving business success and personal fulfilment. You’ll also gain access to a range of tools, templates and resources designed to help you: • generate rapid, profitable growth; • create a business that can run without you; and • stay sane, focused and fulfilled. If your business is not giving you the wealth, freedom and fulfilment that you desire, if you feel like a slave to your business rather than master of it, The Mindful Entrepreneur is for you. "The Mindful Entrepreneur will force you to revisit your "Why." Why do you run a business? And how does that fit into your life? Managing a company without a clear measure of purpose and balance is suicide. This book not only teaches us how to survive, but how to access our full potential through a mindful approach. Every business owner should read it.” Jesse Tevelow, Best Selling author of The Connection Algorithm

    What exactly makes us tick? For many people, the question may have only popped up in their heads from time to time, though it’s not hard to imagine such a question has also led to many a sleepless night as some naturally curious people are very often compelled to wonder.Whether you belong to the first or the second group of people, wonder no more as this book will provide you the answer to the question “Why do we do what we do?” Through extensive, detailed, and well-researched facts and other information, Sociology: A Practical Understanding of Why We Do What We Do aims to explain the uniqueness of human behavior as well as the tendency of people to act the way they act under different circumstances—either driven by instinct or after much thought—despite the notion of free will which is perhaps the one thing that separates us from all other living creatures.Yes, we human beings are still free to act as we please, but considering the growing influence of our surroundings, it may be surprising to know just how much freedom we get to exercise in any given situation (though that’s not necessarily a bad thing as this book will also explain).

    Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more. Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how—and why—we behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at home—and cast our irrational behaviors in a more nuanced light.

    In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

    And just as important as it is to choose the right major, choose the right career, and choose the right spouse, no consideration is given as to choosing THE RIGHT PLACE to live in this vast and great country. And where you live arguably determines much more in your life. Who you meet. Your job opportunities. Your career success. Who you fall in love with. Even your health and happiness. But every year millions of Americans let their current familiar environment determine where they live, thus condemning them to mediocre opportunities, mediocre hobbies, mediocre people, and a mediocre life. DO NOT LET THIS HAPPEN TO YOU! Become a "Reconnaissance Man" instead!"Reconnaissance Man" is the young (and old) person's guide to the United States. It explains how to explore this great and vast country to find out where you should go to school, where you will make the most money, where you will be happiest, and ultimately where you belong. Don't live in frozen wastelands like Minnesota. Don't live in socialist hell holes like California or New York. Find your American utopia NOW and not when you're 65, about to retire and about to die. Life's too short to be living in Ohio, so become the classical American "Reconnaissance Man" today! Buy and read "Reconnaissance Man!"

    You see, survival of the colored race in America is at a difficult point where it has to be taught to our youth. The old practices of lynching and segregation which are thought to have been eradicated from our society lives on but in various other forms: police brutality, income inequality, unemployment and single motherhood… designs to keep our communities in perpetual turmoil and slavery.This book should be required reading for the youth and a lesson to any group that man’s inhumanity to man has not ended in America and is practiced around the world.

    In his widely praised book, award-winning psychologist Jonathan Haidt examines the world’s philosophical wisdom through the lens of psychological science, showing how a deeper understanding of enduring maxims-like Do unto others as you would have others do unto you, or What doesn’t kill you makes you stronger-can enrich and even transform our lives.