You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

    Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

    For more than three quarters of a century, he has cycled from a figure of darkness to one of lightness and back again; he’s a bat-shaped Rorschach inkblot who takes on the various meanings our changing culture projects onto him. How we perceive Batman’s character, whether he’s delivering dire threats in a raspy Christian Bale growl or trading blithely homoerotic double-entendres with partner Robin on the comics page, speaks to who we are and how we wish to be seen by the world. It’s this endlessly mutable quality that has made him so enduring.And it’s Batman’s fundamental nerdiness—his gadgets, his obsession, his oath, even his lack of superpowers—that uniquely resonates with his fans who feel a fiercely protective love for the character. Today, fueled by the internet, that breed of passion for elements of popular culture is everywhere. Which is what makes Batman the perfect lens through which to understand geek culture, its current popularity, and social significance.In The Caped Crusade, with humor and insight, Glen Weldon, book critic for NPR and author of Superman: The Unauthorized Biography, lays out Batman’s seventy-eight-year cultural history and shows how he has helped make us who we are today and why his legacy remains so strong.