It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

    Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. This makes it all the more difficult to truly understand the range of roles they inhabit while shepherding a project from concept to publication. In What Editors Do, Peter Ginna gathers essays from twenty-seven leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children’s publishing, the contributors make the case for why editing remains a vital function to writers—and readers—everywhere. Ironically for an industry built on words, there has been a scarcity of written guidance on how to actually approach the work of editing. This book will serve as a compendium of professional advice and will be a resource both for those entering the profession (or already in it) and for those outside publishing who seek an understanding of it. It sheds light on how editors acquire books, what constitutes a strong author-editor relationship, and the editor’s vital role at each stage of the publishing process—a role that extends far beyond marking up the author’s text. This collection treats editing as both art and craft, and also as a career. It explores how editors balance passion against the economic realities of publishing. What Editors Do shows why, in the face of a rapidly changing publishing landscape, editors are more important than ever.

    Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner.In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content:1. Web Content2. Blogging3. Social Media4. Advertising/Sales Copy5. Industry Writing6. Journalism 7. Creative WritingJulia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content.After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamentals in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16.

    An incredibly helpful guide to getting your book published, from an experienced literary agent.

    This is the book you want stapled to your chest when you march into the battle of authorship!” – Karina Cooper, author of BLOOD OF THE WICKED“Chuck Wendig hammers out writing and career advice that's always brave, profane, creative, clever, and honest. And don't forget hilarious. You'll never laugh so hard learning so much." – Matt Forbeck, game designer and author of AMORTALS and VEGAS KNIGHTS.It’s time once more for a grim and greasy descent into the penmonkey’s world as Chuck Wendig offers up a gonzo NSFW look at what life is like as a writer.REVENGE OF THE PENMONKEY takes writers through their paces and karate-chops them in the trachea with a no-holds-barred drill sergeant approach to a writing career. Wendig -- equal parts novelist, game designer, screenwriter and all-around freelance penmonkey – gives a candid and hilarious look at what it takes to survive as a modern day inkslinger.Features 30 essays such as:“How To Tell If You’re A Writer”“How To Jumpstart A Stalled Novel”“Panster Versus Plotter”“Six Signs You’re Not Ready To Be A Professional Writer”“Why Writers Drink”“Word-Karate: On Writing Action Scenes”“Writers Should Be Motherf**king Rock Stars” Are you ready to go big and go bold? Are you ready to bleed on the page for your work? Then gaze into the unblinking eye of REVENGE OF THE PENMONKEY, a book of humorous writer-focused essays and articles of booze-soaked, profanity-brined writing advice.* * *At terribleminds.com, Chuck Wendig dispenses nuggets (okay, more like outright manifestos) of writing advice on a daily basis, and the site has been named one of the Top 101 Websites For Writers of 2011 by WRITER’S DIGEST.

    His comprehensive approach includes lessons on how to:Find and use historical archives and conduct physical field researchRe-construct the world of your novel, including people and voices, physical environments, and cultural contextAchieve verisimilitude in speech, action, setting, and descriptionSeamlessly weave historical fact with your own compelling plot ideasWith wit and candor, Thom's detailed instruction, illuminating personal experience, and invaluable insights culled from discussions with other trusted historical writers will guide you to craft a novel that is true to what was then, when "then" was "now."

    With passion and wit, Mary Oliver skillfully imparts expertise from her long, celebrated career as a disguised poet. She walks readers through exactly how a poem is built, from meter and rhyme, to form and diction, to sound and sense, drawing on poems by Robert Frost, Elizabeth Bishop, and others. This handbook is an invaluable glimpse into Oliver’s prolific mind??—??a must-have for all poetry-lovers.

    Consider it a classic in the making.

    It gives the background, insights, and specific procedures needed by all beginning writers. Here one can learn how to group words into copy that moves, movement into scenes, and scenes into stories; how to develop characters, how to revise and polish, and finally, how to sell the product.No one can teach talent, but the practical skills of the professional writer's craft can certainly be taught. The correct and imaginative use of these kills can shorten any beginner's apprenticeship by years.This is the book for writers who want to turn rejection slips into cashable checks.

    Learning how to write a book that doesn't suck and can actually make you money -- and set you up for a full-time writing career is harder. But it's nowhere near impossible. And it's far more do-able than you can imagine. The trouble is, most books offering tips on how to write a book fail to address two key considersations: 1) Most self published non-fiction books suck 2) It's ALMOST impossible to make a living from ONE self-published non-fiction book Believe me, I tried. No one has more churned out more epic pieces of monumental Kindle crap than I have. But then, through making every mistake a writer can, I finally learned and honed a simple step-by-step approach to writing books that move readers, and allow me to have a full-time job as a writer. And it's that system I'd like to share with you in "How to Write a Book That Doesn't Suck and Will Actually Sell..." Here's a little glimpse of what I cover: In Chapter 1, I go over the "Super-Ninja Secrets to Making a Living With Your Books." I show you a simple, repeatable strategy you can use to build little silos of passive income awesomeness doing something you love. In Chapter 2, "Yeah, But What the Hell Am I Going to Write About?" I show you some quick and easy exercises to discover a book topic that's personal, meaningful and marketable. In Chapter 3, "3 Pillars to Finding a Kick-Ass Non-Fiction Book Idea" we give your book ideas the taste test, and figure out which book topic will the most effetive at building your brand, reaching your audience and making you a good chunk of change. In Chapter 4, "Research Tips for People Who Hate Research," I show you how to walk that fine line between too much research (procrastination) and not enough research (shallowness) and how to use what you find out to conquer cliches in your writing. In Chapter 5, "Ultimate Guide to a Kick-Ass and Super Marketable Book Title," we'll go over that most controversial of topics...the ever-important title of your book. In Chapter 6, "Building the Perfect Beast," I'll demonstrate a simple, easy way to outline your book -- without sucking the creativity out of it. In Chapter 7, "How to Write Books People Will Love," I lay out my personal framework for writing chapters that are easy to write -- and are loved by readers for their clarity and creativity. In Chapter 8, "6 Tips for Writing Your Damn Book," we go over some strategies to avoid writer's block and help you actually get the damn book finished. In Chapter 9, "5 Ways to Rewrite Your Book Into Super Awesomeness," I show how to actually have fun with rewriting. (Yes, it is possible.) So if you've always wanted to learn how to write a book, but you felt like the steps to writing a book were too complicated, or above your skill level, or just too difficult to complete... ...then please give "How to Write a Book That Doesn't Suck and Will Actually Sell" a chance. You just find that book -- and career -- you've always dreamed of.

     You will learn how to generate hundreds of story ideas, cover designs, and characters. How to get past writer’s block. How to use the monster mirroring technique. The most profitable keywords, word counts, kinks. THE EROTICA HANDBOOK also includes a thesaurus with a mountain of sexy synonyms to help speed up your writing. Working from home has never been easier, and erotica is the only genre where new authors can price a short story at $2.99 and sell 100 copies in three weeks. THE EROTICA HANDBOOK is the cutting-edge blueprint to obtaining pleasure and money. Don’t deny yourself the joy of making $200 while you sleep.

    With invaluable new thinking on subtext plus insights on story success from: Bob Gale: Legendary Hollywood scriptwriter and producer of the Back to the Future trilogy. Lee Child: 16 million Jack Reacher novels sold in 43 countries and 29 languages. Willy Russell: celebrated playwright and film maker of classics such as Shirley Valentine, Educating Rita, Blood Brothers... John Sullivan: television comedy writing legend - Only Fools and Horses, Citizen Smith, Just Good Friends... Simply a must-read for anyone wanting to understand how to turn ideas into stories that sell."David holds your hand on every step of the magical journey to discover and perfect your story." Janette Innes - Writer/Producer - The Ghost Walker; Rain...

    This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency. You’ll learn the core skill of the business: pitching. It’ll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.

    An imprisoned man receives an unexpected caller, after which "everything changed..."And the reader is hooked. But whether or not readers will stay on for the entire wild ride will depend on how well the writer structures the story, scene by scene.This book is your game plan for success. Using dozens of examples from his own work - including "Dropshot," "Tiebreaker" and other popular novels - Jack M. Bickham will guide you in building a sturdy framework for your novel, whatever its form or length. You'll learn how to: -"worry" your readers into following your story to the end -prolong your main character's struggle while moving the story ahead -juggle cause and effect to serve your story action As you work on crafting compelling scenes that move the reader, moment by moment, toward the story's resolution, you'll see why believable fiction must make more sense than real life. Every scene should end in disastersome scenes should be condensed, and others built big. Whatever your story, this book can help you arrive at a happy ending in the company of satisfied readers.

    With hundreds of new examples pulled from everyday life, Junk English 2 shows how our language has become so pliable and flabby that the more we read and hear, the less we know.