Book by Fay, Charles, Fay, Jim, Cline, Foster W.

    with Audio CD + MP3A fun guide to everything American for the English language learner!The warm and witty authors of Celebrate the American Way: A Fun ESL Guide to Language and Culture in the U.S. get you started on your ESL journey with English the American Way: A Fun ESL Guide to Language & Culture in the U.S.English the American Way is your companion to everyday life in the United States. Engaging, easy-to-follow chapters highlight important topics in American culture, such as: making friends, getting around, dining out, dealing with money, buying a home, what to do in an emergency, visiting the doctor, handling a job interview, and more. Our ESL author experts (Sheila MacKechnie Murtha and Jane Airey O'Connor) give English language learners must-know vocabulary, commonly used phrases, wacky idioms, and sample dialogues that illustrate everyday American life. You'll have fun along the way as you improve your English language and grammar skills with sentence completions, quizzes, and helpful tips. Practice speaking English like an American until you're perfect! Improve your listening and speaking skills with the dialogues included on our audio CD and MP3 download.English the American Way is an excellent resource for ESL students and teachers, English language learners, and professionals of all ages and all nationalities.If you're looking for a fun and easy way to improve your English language skills, this is the book for you!Don't miss the second book in the series… Celebrate the American Way: A Fun ESL Guide to English Language and Culture in the U.S.

    As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software--from the growing number of technologies in our own organizations to the global forces of the Internet at large.But you can turn that to your advantage. And you don't need to be technical to do it.Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline.Increase the tempo of marketing's responsiveness without chaos or burnout Design continuous marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything--including marketing--flows with the speed and adaptability of software.

    Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment--lashing out at those that don't.  Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive--and thrive. And  High-Tech, High-Touch Customer Service  spells out surefire strategies for success in a clear, entertaining, and practical way. Discover:  * Six major customer trends and what they mean for your business  * Eight unbreakable rules for social media customer service  * How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content  * The rising power of self-service--and how to design it properly  * How to build a company culture that breeds stellar customer service ? High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide--online and off.