A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.

    Perfect for busy writers or writers who are easily distracted or who want a better way to make consistent progress with their writing. Includes write ups from 15-minute writers who swear by the method. Also covers mindset, getting into a writing flow, how to clear mental clutter so you can focus during your writing session, and more.

    When you need to get around town, you can drive your car, ride a bike, or even take the bus. But when it comes to hopping on a motorcycle, you don't know how to get your motor running. Get ready for the ride of your life! The Complete Idiot's Guide to motorcycles makes learning to ride as easy as slipping on a leather jacket and a pair of cool shades. With humor and enthusiasm, the experts at Motorcyclist magazine teach you how to buy your very first bike and take to the open road.

    From choosing the right hooks and yarn and crocheting basic stitches to joining pieces together, this easy-to-follow guide will have you hooked in no time. Our hands-on workbook gets you crocheting fashionable, fun designs in a focused, step-by-step manner. You get a review of the basic stitches and stitch combinations, along with a concise appendix containing easy-to-follow instructions for working these stitches. You'll find plenty of tips on changing colors and adding shape to your projects. Plus, you get full-color photos of every project--from potholders to afghans, belts to table runners, skirts to vests, and much more. You'll also discover how to:Decipher crochet lingo Make a gauge swatch, read a pattern, and understand garment sizing Work with the most common stitches and stitch patterns Crochet in the round or with color Shape a design through increasing or decreasing stitches Use new techniques like felting and working with wire Crochet pictures and words using the filet crochet technique There are also quick-and-easy designs that are great for kids to make, as well as handy hints on caring for your finished items. Featuring more than 50 fantastic patterns perfect for beginners or those wanting to take their skills to the next level, Crochet Patterns For Dummies is your one-stop guide to crocheting success!

    You'll see how to survey your home to determine your current household energy efficiency and use, and evaluate where solar power would best benefit you. You'll also calculate what the return on your investment will be before you make any decisions. Once you've decided on a project, you'll see whether it's best to hire a contractor or do it yourself. We leave no stone unturned--you'll also discover how to:Choose and install your best solar system Handle small to large solar projects Heat and cool your house with solar energy Install exterior solar lighting Handle swimming pool, water heater, or ventilation solar projects Create greenhouses or solar rooms Build, buy, or sell a solar home Finance your solar investments Take advantage of tax rebates and incentives associated with solar power Avoid the worst solar mistakes Featuring ten of the easiest and cheapest do-it-yourself solar projects, Solar Power For Dummies is the fun and easy way to meet your energy needs with this clean power source!

    If you have a little or a lot of experience in using tools on your bike, this book can show you how to keep your bike in top working order, from tires to handlebars, without all the technical jargon.If biking is already a part of your life - or you'd like it to be - this book can help you tackle your own bike maintenance and repair, so you don't have to take it to the shop for routine tune-ups or call for help if you break down in the middle of nowhere. Of course, sometimes you'll need to seek expert help, so the book covers when to attack a problem yourself and when to call in the pros for backup.And although this book is written in easy-to-understand language without a lot of biking jargon, Bike Repair & Maintenance For Dummies is still a comprehensive guide. Seasoned bike riders looking for additional tips and tricks to keep their bikes in top condition won't be disappointed.This book will help you repair - and, if necessary, replace - the parts on your bicycle. You'll discover how to make basic bike repairs, such as:Removing a wheel, tire, or tubePatching a tube or fixing a tireWorking on hubs and spokesInstalling new brakes and pads or addressing other brake issuesAdjusting your saddleUsing suspension seat postsDealing with common chain problemsInspecting, cleaning, and lubricating cassettes and freewheelsAfter you nail the basics, you can dive into advanced repairs and maintenance, including:Knowing how a frame is built and inspecting one for problemsAdjusting and maintaining a bike's suspensionRemoving, installing, and adjusting the rear and front derailleursRemoving and installing shiftersTaping your handlebarsAdjusting and overhauling your headsetGet your copy of Bike Repair & Maintenance For Dummies to learn all of that, plus tips on staying safe, ensuring your bike is always a good fit for you, and improving your bike's performance.

    Following a simple step-by-step approach, Acrylic Painting For Dummies provides hands-on instruction and easy-to-follow exercises in acrylic painting techniques and styles, making the medium accessible to would-be artists at all levels. Featuring large-scale projects at the end of most chapters and ample additional opportunities for readers to paint along, this friendly guide will help anyone discover the artist within.

    In Burn Your Mortgage, Cooper’s extreme achievement is made accessible as the acclaimed personal finance expert shares the secret to his success: simple yet effective lifestyle changes that anyone—from new buyers to experienced homeowners—can make to pay down their mortgage sooner. Burn Your Mortgage combines inspiring anecdotes with realistic and jargon-free financial tips and resources for achieving financial freedom no matter your financial situation. This easy-to-follow guide will help you pay off your mortgage at your own pace and show you how to live well while doing it. Tools include: - Simple ways to pay down your mortgage sooner; - Your very own mortgage-free action plan; - Sample budgets and savings plans; - Tools for tracking income and expenses; - Home-buying blueprints; - Worksheets for financial empowerment; - Up-to-date information on bank accounts, mortgage contracts, investing, and loans—and how to choose the best options for you; - Tips for overcoming bad money habits. Inspiring, insightful and fun, Burn Your Mortgage will transform the way you think about money and debt on your path to independent home ownership. Sean Cooper is an in-demand speaker, money coach, and personal finance journalist. His articles have been featured in publications such as the Toronto Star, Globe and Mail, Financial Post, and MoneySense. Advance praise for Burn Your Mortgage: “Sean’s personal journey to financial freedom is a brave and inspiring one, and I am delighted to see him share his learning with the world. Burn Your Mortgage offers practical, clear and useful insights to help people of all walks of life live healthier financial lives. I am convinced that Burn Your Mortgage is set to be a pivotal guidebook to achieving financial freedom.” —Peter Aceto, President and CEO, Tangerine “A home is the largest purchase most people make, yet there is little information to help them make smart choices. Most advice comes from banks, mortgage brokers, real estate agents, lawyers and home inspectors—not exactly objective. I’m glad to see Sean Cooper use his experience as home buyer, mortgage burner, landlord and freelance writer to guide others through the steps to take to come out ahead in the real estate game.” —Ellen Roseman, Toronto Star columnist, University of Toronto continuing education instructor and Canadian MoneySaver contributor “A clear and concise plan for millennials looking for a path to financial independence early in their career.” —Don R. Campbell, bestselling author of Real Estate Investing in Canada, frequent guest on the Business News Network “Chock-full of actionable tips based on real life experience, Sean Cooper’s Burn Your Mortgage is a valuable resource for anyone considering buying a home in Canada. In more than just another mortgage manual, Sean writes passionately about the pitfalls to avoid during the house-buying process and then, with equal passion, shows you how to achieve an important step toward financial freedom by paying off your mortgage as quickly as possible.” —Robert R. Brown, author of Wealthing Like Rabbits: An Original Introduction to Personal Finance, and MoneySense columnist “Burn Your Mortgage will push you just outside your comfort zone—which is exactly what you need to really make progress on your mortgage. Sean Cooper walks the talk. His obsession with frugal living provides a ton of great lessons on how to get ahead financially.

    Practice is the key to improving your grammar skills, and that's what this workbook is all about. Open it and you'll find hundreds of fun problems to help build your grammar muscles. Just turn to a topic you need help with -- from punctuation and pronouns to possessives and parallel structure -- and get out your pencil. With just a little practice every day, you'll be speaking correctly, writing confidently, and getting the recognition you deserve at work or at school. 100s of Problems! * Review grammar rules and exceptions * Build grammar skills, from sentence mechanics to stylistic fine points * Convey your ideas clearly and persuasively * Speak and write with flair and confidence

    Will take 25-35 days

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    This surprising, unbiased book tells the truth about a condition that has clearly become a hidden epidemic in this country. Stop Prediabetes Now is one of the most important books to be published in a very long time."-Ann Louise Gittleman, Ph.D., C.N.S., New York Times bestselling author of The Fat Flush Plan and The Fast Track Detox Diet"In this important and timely book, Jack Challem and Dr. Ron Hunninghake explain what most doctors can't-that type 2 diabetes and prediabetes can actually be reversed and eliminated by eating properly, exercising, and controlling weight. The authors have demystified diabetes and made the solution clear and accessible to everyone. If everyone followed the advice in Stop Prediabetes Now, we would have a much healthier world."-Mark Liponis, M.D., Corporate Medical Director, Canyon Ranch, and author of UltraLongevity"Diabetes and prediabetes are nutritional diseases, and the best way to prevent and reverse them is through nutrition. Once again, Jack Challem shows that he's ahead of the curve with practical advice for improving eating habits and taking nutritional supplements."-Ronald L. Hoffman, M.D., author of How to Talk to Your Doctor"Prediabetes has become a modern epidemic, about to overshadow every other health problem. Jack Challem and Dr. Ron Hunninghake have pieced together the research and clinical experience to create an easy-to-follow plan that everyone can use to prevent and reverse prediabetes and diabetes and their devastating health consequences. This is a must-read for anyone who wants to stay healthy and alive."-Marcus Laux, N.D., editor of Dr. Marcus Laux's Naturally Well Today newsletter"The epidemics of prediabetes and overweight are having catastrophic health consequences. This book provides the solution, with detailed yet easy-to-follow advice on eating, taking supplements, and engaging in more physical activity. By preventing and reversing prediabetes and overweight, we'll save billions of dollars-and millions of lives."-Fred Pescatore, M.D., author of The Hamptons Diet

    

    In Keto Meal Prep, you’ll discover how easy it is to make healthy, homemade ketogenic diet meals a regular part of your weekly routine.Choose from 3 meal preps—beginner, performance, and maintenance—to have table-ready meals that support your lifestyle goals from Monday-Friday. Complete with shopping lists and step-by-step prep instructions, Keto Meal Prep is the everyday solution to lose weight and feel your best on the ketogenic diet.Keto Meal Prep sets you up for weeknight success on the ketogenic diet with: Keto meal prep 101 that outlines ketogenic diet basics and best practices for meal prep, including storage tips and kitchen essentials. 3 meal preps that lay out two-week plans for beginners, for those who work out regularly, and for longer-term folks looking to maintain results, totaling 8 weeks of meals and snacks. Planning support that includes shopping lists, step-by-step prep instructions, and storage guidance. Calculating macros and adjusting proteins and fats—not to mention cooking—is a lot of work for one meal. Keep the ketogenic diet simple with a straightforward plan for weekly meals from Keto Meal Prep.

    These sweet, spicy, and aromatic dishes prove that living the gluten-free lifestyle can be not only fun and easy, but delicious and nutritious too! This practical, guide shows you how to select the right ingredients and prepare classic healthy dishes for breakfast, lunch, dinner, and dessert. You'll find out what you can and can't use in gluten-free cooking, learn to spot the hidden gluten in foods, discover surprising ways to save money when you go shopping, and even manage your weight. You'll also learn how to convert your current favorite recipes to gluten-free delights using ingredients you probably already have in your kitchen. Discover how to:Prepare your kitchen for gluten-free cooking Shop for gluten-free products Boost nutrition and flavor in your dishes Get the kids involved in gluten-free cooking Make any meal gluten free Add color and nutrition at the same time Cook gluten-free without a recipe Do the "impossible"-- gluten-free baking Make gluten-free sandwiches, wraps, and pizzas Create fabulous gluten-free fish, chicken, and meat dishes Go gluten-free and vegetarian, too Complete with delightful lists of gluten-free comfort foods, kid's favorites, and ways to eat gluten-free while traveling Gluten-Free Cooking For Dummies is the best way yet to stay happy, healthy, well-fed, and wheatless!