This is the story of how old ideas that were mocked or ignored for centuries are now storming back to the cutting edge of science and technology, informing the way we lead our lives. This is the story of Lamarck and the modern-day epigeneticist whose research vindicated his mocked 200-year-old theory of evolution; of the return of cavalry use in the war in Afghanistan; of Tesla’s bringing back the electric car; and of the cognitive scientists who made breakthroughs by turning to ancient Greek philosophy. Drawing on examples from business to philosophy to science, Rethink shows what we can learn by revisiting old, discarded ideas and considering them from a novel perspective. From within all these rich anecdotes of overlooked ideas come good ones, helping us find new ways to think about ideas in our own time—from out-of-the-box proposals in the boardroom to grand projects for social and political change. Armed with this picture of the surprising evolution of ideas and their triumphant second lives, Rethink helps you see the world differently. In the bestselling tradition of Malcolm Gladwell, Poole’s new approach to a familiar topic is fun, convincing, and brilliant—and offers a clear takeaway: if you want to affect the future, start by taking a look at the past.

    Here live the Starkadders - Aunt Ada Doom, Judith, Amos, Seth, Reuben, Elfine...They lead messy, untidy lives, full of dark thoughts, moody silences, and sudden noisy quarrels. That is, until their attractive young cousin arrives from London. Neat, sensible, efficient, Flora Poste cannot bear messes (they are so uncivilized). She begins to tidy up the Starkadders' lives at once ...

    It is so important that it provides the fundamental underpinning of all modern sciences. Without it, we'd have no nuclear power or nuclear bombs, no lasers, no TV, no computers, no science of molecular biology, no understanding of DNA, no genetic engineering—at all. John Gribbin tells the complete story of quantum mechanics, a truth far stranger than any fiction. He takes us step-by-step into an ever more bizarre and fascinating place—requiring only that we approach it with an open mind. He introduces the scientists who developed quantum theory. He investigates the atom, radiation, time travel, the birth of the universe, superconductors and life itself. And in a world full of its own delights, mysteries and surprises, he searches for Schrödinger's Cat—a search for quantum reality—as he brings every reader to a clear understanding of the most important area of scientific study today—quantum physics.

    Attaining Your Desires is a simple guide to using the Law of Attraction in your everyday life. Chapters include How to Get What You Want, How to Overcome Adverse Condition, Strengthening Your Will, and making Your Subjective Mind Work for You. Long out of print, this landmark book is now once again available in its original, intended form. PS. For maximal benefit, this book should be read together with Dr Norman Vincent Peale's The Power of Positive Thinking, and Napoleon Hill's Think and Grow Rich

    We all know there's no one right way to build a bicycle, no one right way to design an automobile, no one right way to make a pair of shoes, but we're convinced that there must be only one right way to live -- and the one we have is it, no matter what. Beyond Civilization makes practical sense of the vision of Daniel Quinn's best-selling novel Ishmael. Examining ancient civilizations such as the Maya and the Olmec, as well as modern-day microcosms of alternative living like circus societies, Quinn guides us on a quest for a new model for society, one that is forward-thinking and encourages diversity instead of suppressing it. Beyond Civilization is not about a "New World Order" but a "New Personal World Order" that would allow people to assert control over their own destiny and grant them the freedom to create their own way of life right now -- not in some distant utopian future.

    This study guide includes the following sections: Plot Summary, Chapter Summaries & Analysis, Characters, Objects/Places, Themes, Style, Quotes, and Topics for Discussion.

    Just about everyone has at least heard of Albert Einstein's formulation of 1905, which came into the world as something of an afterthought. But far fewer can explain his insightful linkage of energy to mass. David Bodanis offers an easily grasped gloss on the equation. Mass, he writes, "is simply the ultimate type of condensed or concentrated energy," whereas energy "is what billows out as an alternate form of mass under the right circumstances." Just what those circumstances are occupies much of Bodanis's book, which pays homage to Einstein and, just as important, to predecessors such as Maxwell, Faraday, and Lavoisier, who are not as well known as Einstein today. Balancing writerly energy and scholarly weight, Bodanis offers a primer in modern physics and cosmology, explaining that the universe today is an expression of mass that will, in some vastly distant future, one day slide back to the energy side of the equation, replacing the "dominion of matter" with "a great stillness"--a vision that is at once lovely and profoundly frightening. Without sliding into easy psychobiography, Bodanis explores other circumstances as well; namely, Einstein's background and character, which combined with a sterling intelligence to afford him an idiosyncratic view of the way things work--a view that would change the world. --Gregory McNamee

    This is a new view of mathematics, not the one we learned at school but a comprehensive guide to the patterns that recur through the universe and underlie human affairs. A Beginner's Guide to Constructing, the Universe shows you: Why cans, pizza, and manhole covers are round.Why one and two weren't considered numbers by the ancient Greeks.Why squares show up so often in goddess art and board games.What property makes the spiral the most widespread shape in nature, from embryos and hair curls to hurricanes and galaxies. How the human body shares the design of a bean plant and the solar system. How a snowflake is like Stonehenge, and a beehive like a calendar. How our ten fingers hold the secrets of both a lobster a cathedral, and much more.

    In this new book Hawking takes us to the cutting edge of theoretical physics, where truth is often stranger than fiction, to explain in laymen's terms the principles that control our universe. Like many in the community of theoretical physicists, Professor Hawking is seeking to uncover the grail of science - the elusive Theory of Everything that lies at the heart of the cosmos. In his accessible and often playful style, he guides us on his search to uncover the secrets of the universe - from supergravity to supersymmetry, from quantum theory to M-theory, from holography to duality. He takes us to the wild frontiers of science, where superstring theory and p-branes may hold the final clue to the puzzle. And he lets us behind the scenes of one of his most exciting intellectual adventures as he seeks "to combine Einstein's General Theory of Relativity and Richard Feynman's idea of multiple histories into one complete unified theory that will describe everything that happens in the universe." With characteristic exuberance, Professor Hawking invites us to be fellow travelers on this extraordinary voyage through space-time. Copious four-color illustrations help clarify this journey into a surreal wonderland where particles, sheets, and strings move in eleven dimensions; where black holes evaporate and disappear, taking their secret with them; and where the original cosmic seed from which our own universe sprang was a tiny nut. The Universe in a Nutshell is essential reading for all of us who want to understand the universe in which we live. Like its companion volume, A Brief History of Time, it conveys the excitement felt within the scientific community as the secrets of the cosmos reveal themselves.

    This race-realist endeavor exposes many inconvenient truths and will certainly become a catalyst for candid conversation.Flooded with statistics, headlines, pictures and other evidence, this book is not simply an anecdotal tale of a miserable, inner-city co-existence... it’s a war report.

    He comes from the Left. When he was a child, his mother would search supermarket shelves for politically reputable citrus fruit, and despair. Aged 13, when he learned his kind and thoughtful English teacher voted Conservative, he nearly fell off his chair: 'To be good, you had to be on the Left.' Today he's no less confused. When he looks around him, in the aftermath of the invasion of Iraq, he sees a community of Left-leaning liberals standing on their heads. Why do apologies for a militant Islam standing for everything the liberal-Left is against come from a section of it? After the US/UK wars in Bosnia and Kosovo against Milosevic's ethnic cleansers, why were some on the Left denying the existence of Serb concentration camps? Why is Palestine a cause for the liberal-Left, but not, for instance, China, the Sudan, Zimbabwe or North Korea? Why can't those who say they support the Palestinian cause tell you what type of Palestine they'd like to see? After the 9/11 attacks on New York and Washington DC, why were you as likely to read that a conspiracy of Jews controlled US or UK foreign policy in a liberal literary journal as in a neo-Nazi rag? It's easy to know what the Left is fighting against--the evils of Bush and corporations--but what and who are they fighting for? As he tours the follies of the Left, he asks us to reconsider what it means to be liberal today. With the angry satire of Swift, he reclaims the values of democracy and solidarity that united the movement against fascism, asking: What's Left?.

    Heath's translation of the thirteen books of Euclid's Elements. In keeping with Green Lion's design commitment, diagrams have been placed on every spread for convenient reference while working through the proofs; running heads on every page indicate both Euclid's book number and proposition numbers for that page; and adequate space for notes is allowed between propositions and around diagrams. The all-new index has built into it a glossary of Euclid's Greek terms.Heath's translation has stood the test of time, and, as one done by a renowned scholar of ancient mathematics, it can be relied upon not to have inadvertantly introduced modern concepts or nomenclature. We have excised the voluminous historical and scholarly commentary that swells the Dover edition to three volumes and impedes classroom use of the original text. The single volume is not only more convenient, but less expensive as well.

    

    An intriguing introduction to psychoanalysis, it shows how subconscious motives underlie even the most ordinary mistakes we make in talking, walking and remembering.The Interpretation of Dreams records Freud's revolutionary inquiry into the meaning of dreams and the power of the unconscious.Three Contributions of the Theory of Sex is the seminal work in which Freud traces the development of sexual instinct in humans from infancy to maturity.Wit and Its Relation to the Unconcious expands on the theories Freud set forth in The Interpretation of Dreams. It demonstrates how all forms of humor attest to the fundamental orderliness of the human mind.Totem and Taboo extends Freud's analysis of the individual psyche to society and culture.The History of the Psychoanalytic Movement makes clear the ultimate incompatibility of Freud's ideas with those of his onetime followers Adler and Jung.The Basic Writings of Sigmund Freud is presented here in the translation by Dr. A. A. Brill, who for almost forty years was the standard bearer of Freudian theories in America.

    Yet you'd have to fly every day for the next 26,000 years to assure yourself of dying in a crash. A leisurely canoe ride is more than 100 times deadlier. Think city streets are unsafe? You're more likely to come to harm in your own home, where every year you stand a 1 in 650 chance of being injured by your bed, mattress, or pillows—and each year 800 Americans die in accidents involving soft furnishings.We live in a world governed by fear, where packets of peanuts "may contain nuts" and children must be ever on the alert to "stranger danger." And yet, life expectancy has never been higher. Crime rates have plunged. Even unintentional injuries are down. So if we're so safe, why are we so afraid?How to Live Dangerously is a hilarious, straight-talking look at the things that terrify us. It considers life's real risks, not to mention the often ridiculous methods we've contrived to keep ourselves "safe." It encourages you to ignore fearmongers and embrace a new kind of freedom, in which we all worry a little less—and live a whole lot more.