The 20 stand-alone chapters of this new work describe how technological failures result from the incompatibilities between the way things are designed and the way people actually perceive, think, and act. New technologies will succeed or fail based on our ability to minimize these incompatibilities between the characteristics of people and the characteristics of the things we create and use.This book is the quintessential 'must read' for all those who deal with technology in any fashion. From the frustration of an awkward ATM machine to the threat of accidental, nuclear Armageddon, Casey shows how the same crucial factors come into play told through the very eyes of those people who saw and experienced these things. No student of design, psychology, behavioral science, or technology should be without this book, and neither should any intelligent member of society who wants to know what goes on with the successes and failures of modern technology.Sit ringside to the action where compelling events unfold. The stories in this book will take you to airports and airline cabins, an amusement park, a fertility clinic, a pharmaceutical plant, an emergency dispatch center, the Olympic games, and a bank; to hospitals, spacecraft, ships, and cars. From the coasts of Peru and Monterey, in orbit aboard the International Space Station, the freeways of Southern California and the back roads of France, the battlefields of Afghanistan, and a nuclear fuel plant in Japan this is The Atomic Chef.

     #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path.  The Growth Hacking Book is an almanac for growth in today’s hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public.  But they are not secrets anymore. This book is for you if you want to learn about:  The concept of Growth Hacking  The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers  Identifying and analyzing growth channels  The future of Growth Marketing  ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics.  It proves the maxim that says — you don’t choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V.

    Studioilse, the award-winning design studio founded by Ilse Crawford, bridges the worlds of interior design, architecture, and product design with the philosophy of putting the human being at the center. Fascinated by what drives us and makes us feel alive, Crawford says: "When I look at making spaces, I don’t just look at the visual. I’m much more interested in the sensory thing, in thinking about it from the human context, the primal perspective, the thing that touches you." Featuring Studioilse’s work to date, from private residences to hotels, restaurants, and retail projects, this book illustrates the effectiveness of design grounded in human needs and desires. Layering materials and textures, combined with her understanding of human behavior, Crawford’s designs are sensual and accessible. A forerunner of the holistic design movement a decade ago, her humanistic approach has now become the norm. This volume illustrates why Crawford’s design philosophy is so seminal—her work has influenced not only a generation of Dutch and European designers, but also Americans due to her acclaimed Soho House New York. With new photography and essays by Crawford and design critic Edwin Heatcote, this inspirational volume is sure to be one of the most important design books of the year.

    This revised fourth edition reflects the most recent changes in residential frame construction. It contains more details for engineered wood products, fasteners, and seismic hold-down requirements, as well as the latest IRC code updates. It is well annotated and covers foundations, floors, walls, stairs, and roofs. Because examples are taken from actual job sites by a trusted expert, this book is an invaluable visual aid that can help builders and homeowners alike to tackle a wide range of framing projects.

    When Brooke and Steve Giannetti decided to leave their suburban Santa Monica home to build a new life on a farm, they looked into themselves, and traveled to Belgium and France, for inspiration. Brooke’s inviting prose combines with 200 photographs and Steve’s architectural drawings to show their inspirations, their materials selections, and the enviable result of their team effort and creativity: an idyllic farm in California’s Ojai Valley. We see every corner of the family home, guesthouse, lush gardens, and delightful animal quarters. Steve Giannetti is a renowned architect, and Brooke is an interior decorator and writer of the design blog Velvet and Linen. They also own Giannetti Home, a store that sells furniture and products for the home in their signature Patina style. The couple’s work has been featured in the Veranda, Coastal Living, Good Housekeeping, the New York Times. They are the authors of Patina Style.

    

    This book describes how they restored each room of this well-worn house and resurrected its abandoned gardens. It also includes simple decorating solutions.

    Here is a clear and enthusiastic introduction to buildings methods from ancient times to the present day, including recent advances in science and technology that have had important effects on the planning and construction of buildings: improved materials (steel, concrete, plastics), progress in antiseismic designs, and the revolutionary changes in both architectural and structural design made possible by the computer.

    Cloud computing is rapidly transitioning from a niche technology embraced by startups and tech-forward companies to the foundation upon which enterprise systems build their future. In order to compete in today’s marketplace, organizations large and small are embracing cloud architectures and practices.

    This inspirational yet thoroughly practical guide shows even the most inexperienced weekend carpenter how to design and build a lifetime of memories for the entire family. With more than 200,000 copies of their popular Weekend Project Books sold, David and Jeanie Stiles have become America's First Couple of do-it-yourself woodworking. In Tree Houses You Can Actually Build, they explain basic building procedures through clear, simple instructions and non-technical line drawings that illustrate every step of the project, from the earliest sketches to the final cedar shingle. The authors outline five basic designs that can be adapted to virtually any set of conditions, and throughout the book, they emphasize safety for both adults and children. In addition to line drawings, the book contains a section of full-color photographs highlighting a variety of tree house projects, plus helpful building tips based on interviews with their owners.

    The three featured craftsmen — Lloyd House, Bruce Atkey, and Sun Ray Kelley — combine imaginative architecture with innovative contexts: everything from unusual house-boats to sculptural dwellings made of driftwood are included. With stunning color and black-and-white photographs, as well as detailed black-and-white drawings of the homes, this collection of unique and progressive designs creates a template for a future filled with forward-thinking architecture.

    The best-selling reference focuses on the basic materials and methods used in building construction. Emphasizing common construction systems such as light wood frames, masonry bearing walls, steel frames, and reinforced concrete, the new edition includes new coverage of green design and energy-efficient construction energies, and is based on the International Building Code(r).

    This book traces the growth of the Hell's Angels organization from the early, rowdy "club" to the insidious, far-reaching superstructure that now exists. Today's Angels still value the grinning death's head, but they keep it for funerals, runs, initiations, and laying heavies. Angels, like the undercover policemen who tail them, prefer street clothes to blend with their surroudings. In a world of drugs, prostitution and pornography, the shadow the Angels' wings falls on all of us. Hell's Angels: Taking care of Business is a fascinating and startling read.

    Whenyou upgrade to Extra Class, you gain access to the entire Amateur Radio frequency spectrum. Ues this book to ace the top-level ham radio licensing exam. Our expert instruction will lead you through all of the knowledge you need to pass the exam: rules, specific operating skills and more advanced electronics theory.

    For the first time in the history of humankind, more people live in cities than in the country. Yet, at the same time, more and more city dwellers are yearning for rural farms, mountain cabins, or seaside homes. These kinds of refuges offer modern men and women a promise of what urban centers usually cannot provide: quiet, relaxation, being out of reach, getting back to basics, feeling human again. Rock the Shack is a survey of such contemporary refuges from around the world--from basic to luxury. The book features a compelling range of sparingly to intricately furnished cabins, cottages, second homes, tree houses, transformations, shelters, and cocoons. The look of the included structures from the outside is just as important as the view from inside. What these diverse projects have in common is an exceptional spirit that melds the uniqueness of a geographic location with the individual character of the building's owner and architect.