Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

    Real colour plates/diagrams have been given at appropriate places. Chapters on 'CultuMethods', 'Processing of Specimens' and 'Hospital Waste Management' have been included for practical understanding. Key Points have been provided for easy and quick recapitulation

    Not in a malicious way, but in the way an addict abuses their substance of choice. People are my vice—men specifically. I crave the emotional high they give me with a unique and reckless disregard for my own well-being—eagerly floating into an unsustainable euphoria, knowing full well that after every high comes an equal, if not more powerful, plummet into a devastating abyss. But like every junkie, I crawl willingly back into the arms of my demons.Oh, the price we pay to feel loved. We’d all sell our souls to the devil himself for that. Perhaps I have already. They say that acknowledging that you have a problem is one of the first steps to recovery. Well, in that case, my name is Charleston Smith and I have a fucking problem.

    Being a member of the law enforcement community is a source of pride for officers and families alike. But long hours, unpredictable shifts, and the crisis-driven nature of the profession can turn life on the home front into an emotional roller coaster. Dr. Ellen Kirschman, a psychologist who's worked with police officers for more than 30 years, gives you practical ways to deal with the challenges that come with the territory. Packed with stories from cops and their significant others, this book explains how to reduce spillover from on-the-job stress and cope with loneliness or worry during extended deployments. Dr. Kirschman acknowledges the tough realities of 21st-century law enforcement and offers frank, realistic suggestions for handling serious issues like alcohol abuse and domestic violence. She also covers special topics for women and minorities on the force. Whether you read it from cover to cover or reach for it when problems arise, I Love a Cop is an indispensable tool that everyone in your family can depend on. Mental health professionals, see also Counseling Cops: What Clinicians Need to Know, by Ellen Kirschman, Mark Kamena, and Joel Fay.

    The experience of this collection may be likened to getting run over by a 666-car locomotive engineered by Lucifer. This is the cream of grotesquerie's crop, a Whitman's Sampler of the heinous, and an absolutely gut-wrenching celebration of the furthest extremities of the scatological, the taboo, the unconscionable, and the blasphemous." -Edward Lee, author of THE HAUNTER OF THE THRESHOLD and THE DUNWICH ROMANCE If you thought Volume One was intense, you ain't seen nothing yet! Twenty-eight masters of the extreme contribute their most hardcore tales to the anthology that only Blood Bound Books could publish: D.O.A. II. Wrath James White, Jack Ketchum, Robert Devereaux, J.F. Gonzalez, David Quinn, Shane McKenzie, John McNee and many more. Pull back the coroner's sheet, hold your breath, and enjoy the ride. THIS IS NOT FOR THE SQUEAMISH.

    Welsch has just received the best news of her eleventh year—Ole Golly is coming back! Harriet can still remember how sad she was when her beloved nanny married George Waldenstein and moved away. But the circumstances of Ole Golly’s return remain unclear. Where is George Waldenstein?With Mr. and Mrs. Welsch living in France for three months, Sport confiding that he has a crush on a girl at school, and the arrival of a mysterious new neighbor, who’s going to require a whole lot of spying, Harriet already has her hands full. Then she overhears Ole Golly saying she’s innocent—but innocent of what? Harriet the Spy is on the case and ready to help Ole Golly in any way she can.

    In some of his best known cases including 'The Speckled Band' and 'The Reigate Puzzle', Holmes brings his unique powers of deduction to bear on the most challenging mysteries.(back cover)The adventure of the speckled band -- The adventures of the blue carbuncle -- The Musgrave ritual -- The Reigate puzzle -- Silver Blaze -- The adventure of the dancing men -- The adventure of the six Napoleons -- The missing three-quarter

    Offers a selecttion of the master of human comedy's short stories from the 1930s and 1940s.

    The novel follows them through adolescence, as Johannes struggles with the social hierarchy and becomes a successful author, and Victoria is forced into marrying Otto, a lieutenant, to save the troubled family economy.A lyrical excursion into unconsummated love, love that is described memorably as 'Blood and Blossoms'.

    Wessex was the "partly-real, partly-dream" county that formed the backdrop for most of Hardy's writings—named after an Anglo-Saxon kingdom and modeled on the real counties of Berkshire, Devon, Dorset, Hampshire, Somerset, and Wiltshire. The poems deal with classic Hardy themes of disappointment in love and life, and the struggle to live a meaningful life in an indifferent world. Although Hardy's poetry was not as well received as his fiction, he continued to publish collections until his death, and thanks in part to the influence of Philip Larkin, he is increasingly realized as a poet of great stature.

    Yet few know of his career as a journalist who covered world events from the Great Depression to Vietnam. Now, this distinctive collection offers a portrait of the artist as citizen, deeply engaged in the world around him. In addition to the complete text of Steinbeck's last published book, America and Americans , this volume brings together for the first time more than fifty of Steinbeck's finest essays and journalistic pieces on Salinas, Sag Harbor, Arthur Miller, Woody Guthrie, the Vietnam War and more. This edition is edited by Steinbeck scholar Susan Shillinglaw and Steinbeck biographer Jackson J. Benson.For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

    Kansas rider Dodge Mercer is an ex-gunslinger hungry for the quiet life and seeking only a little corner of peace in Arizona, so he drifts west looking for a spread of his own, but he runs up against the Southwest's three most dangerous things: a beautiful young woman, sorghum booze runners, and hot-flying lead!

    Lansdale, Caitlin Kiernan, Catherynne M. Valente, Kit Reed, Ekaterina Sedia, and thirteen other fine writers to create stories unlike any they've written before. Tales to make readers shiver with fear, jump at noises in the night, keep the lights on. These twenty nightmares, brought together by two renowned editors of the dark fantastic, are delightful visions sure to send shivers down the spines of horror readers.

    Gissing has been judged to be one of the foremost novelists of the late 19th century