How should we communicate who we are, what we know, to asyet-unmet intelligent beings elsewhere in both time and space? Will they be able to decipher what we say? And what information will we leave to Earth's occupants a million years hence? How can we address an unknown destiny in which human culture itself may no longer exist?Combining the logical rigor of a scientist with the lyrical beauty of a novelist, Gregory Benford explores these and other fascinating questions in a provocative analysis of humanity's attempts to make its culture immortal, to cross the immense gulf that such deep-time messages must span in order to be understood. In clear, crisp language, he confronts our growing influence on events hundreds of thousands of years into the future, and explores the possible "messages" we may transmit to our distant descendants in the language of the planet itself -- from nuclear waste to global warming to the extinction of species.We are already sending messages into nearby space; in the coming ages we will be able to launch probes accurately to other stars. Our indelible legacy to future generations, or to the next occupants of this planet, is already being constructed. As we begin our incredible journey down the path of eternity, Gregory Benford masterfully calls forth some of the intriguing, astounding, undreamed -- of futures which may await us in deep time.Human civilization has evolved to the point at which we have begun consciously sending messages into the far future. How should we communicate who we are, what we know, to as-yet-unmet intelligent beings elsewhere in both time and space? Will they be able to decipher what we say? And what information will we leave to Earth's occupants a million years hence? How can we address an unknown destiny in which human culture itself may no longer exist?Combining the logical rigor of a scientist with the lyrical beauty of a novelist, Gregory Benford explores these and other fascinating questions in a provocative analysis of humanity's attempts t make its culture immortal, to cross the immense gulf that such deep-time messages must span in order to be understood. In clear, crisp language, he confronts our growing influence on events hundreds of thousands of years into the future, and explores the possible "messages' we may transmit to our distant descendants in the language of the planet itself-from nuclear waste to global warming to the extinction of species.

    Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading, at that point the largest gain in stock market history. Coming at a time of economic recession and declining technological competitiveness in the United States, the event provoked banner headlines and ignited a period of speculative frenzy over biotechnology as a revolutionary means for creating new and better kinds of pharmaceuticals, untold profit, and a possible solution to national economic malaise. Drawing from an unparalleled collection of interviews with early biotech players, Sally Smith Hughes offers the first book-length history of this pioneering company, depicting Genentech’s improbable creation, precarious youth, and ascent to immense prosperity. Hughes provides intimate portraits of the people significant to Genentech’s science and business, including cofounders Herbert Boyer and Robert Swanson, and in doing so sheds new light on how personality affects the growth of science. By placing Genentech’s founders, followers, opponents, victims, and beneficiaries in context, Hughes also demonstrates how science interacts with commercial and legal interests and university research, and with government regulation, venture capital, and commercial profits. Integrating the scientific, the corporate, the contextual, and the personal, Genentech tells the story of biotechnology as it is not often told, as a risky and improbable entrepreneurial venture that had to overcome a number of powerful forces working against it.

    From morpho butterflies in the rain forest to the blue jay flitting past your window, vanishingly few living things are blue—and most that appear so are doing sleight of hand with physics or complex chemistry. Flowers modify the red pigment anthocyanin to achieve their blue hue. Even the blue sky above us is a trick of the light. Yet this hard-to-spot accent color in our surroundings looms large in our affections. Science journalist Kai Kupferschmidt has been fascinated by blue since childhood. His quest to find and understand his favorite color and its hallowed place in our culture takes him to a gene-splicing laboratory in Japan, a volcanic lake in Oregon, and to Brandenburg, Germany—home of the last Spix’s macaws. From deep underground where blue minerals grow into crystals to miles away in space where satellites gaze down at our “blue marble” planet, wherever we do find blue, it always has a story to tell.