Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.

    An unprecedented inside look at the Tampa Bay Bucs’ Super Bowl-winning season, written with the participation of Coach Bruce Arians, Tom Brady and the Bucs’ key staff and players.

    In Mastering Pizza, award-winning chef Marc Vetri tackles the topic with his trademark precision, making perfect pizza available to anyone. The recipes--gleaned from years spent researching recipes in Italy and perfecting them in America--have a variety of base doughs of different hydration levels, which allow home cooks to achieve the same results with a regular kitchen oven as they would with a professional pizza oven. The book covers popular standards like Margherita and Carbonara while also featuring unexpected toppings such as mussels and truffles--and even a dessert pizza made with Nutella. With transporting imagery from Italy and hardworking step-by-step photos to demystify the process, Mastering Pizza will help you make pizza as delicious as you find in Italy.

    Let MasterChef (TM): The Ultimate Cookbook help you make the leap from kitchen amateur to culinary master with tips and recipes from the show's most creative contestants and award-winning judges. Not only will you master the basics—how to season a pan, sharpen your knives, or make the perfect steak rub—but you'll also learn how to expand your own horizons, whether it's with an exotic new dish or a fresh take on the perfect filet. Enjoy more than 100 delectable recipes and 50 gorgeous photographs. From tender venison medallions to over-the-top seared lobster with bourbon and shallots, from perfectly crisp pan-fried potatoes to a decadent apple caramel spice cake, these recipes will help broaden your food landscape and perfect your home-cooked classics.With expert wine pairings from restaurateur and New York Times bestselling author Joe Bastianich and a foreword from Graham Elliot, an award-winning chef and Lollapalooza Culinary Director, MasterChef: The Ultimate Cookbook is all you need to take the next step in your own culinary journey.

    She is the most trusted name in British cooking and in How to Cook Delia Smith goes back to basics: Over 700 pages, 350 recipes and step-by-step photography, covering every technique you will ever need from how to boil an egg to Risotto Carbonara.

    Tooler Doolus’s Oven Spaghetti and Bobbie’s Lemon/Lime Jell-O Cake Supreme, Ernie Mickler has collected another whopping batch of the“most magnannygoshus” recipes of the Very Deepest South. Previously known as SINKIN SPELLS, HOT FLASHES, FITS AND CRAVINS, this collection has a new name and a new cover that calls to mind its best-selling brother, WHITE TRASH COOKING. Same good eatin’, though. With color photographs by the author.

    America's master of delicious cooking brings you over 200 of the tastiest, healthiest recipes ever created.

    Dr. Josh Axe loves food too, and he used to be just like you. He thought eating healthy meant eating sticks and grass, but he found that eating real, natural foods and using proper preparation can make food taste amazing. This book is filled with short, easy recipes that taste incredible and make you feel better. You're going to lose weight and feel great following these simple recipes.

    Now you can do the same "The Fiber35 Diet" will show you how to lose weight and improve your health by taking advantage of the extraordinary health benefits of fiber.In recent decades, a change has taken place in America. In contrast to the fiber-rich fruits, vegetables, legumes, and whole grains once prevalent in our diet, we now consume an overwhelming number and amount of processed foods filled with refined sugars and harmful trans fats. As a result, we have almost completely stripped our diet of what is quite possibly the most beneficial nutrient on the planet.In addition to helping prevent many of the major diseases of our time -- including diabetes, heart disease, and cancer -- fiber helps to increase satiety, reduce hunger, and actually decrease caloric intake."The Fiber35 Diet" will show you how getting 35 grams of fiber every day is the key to losing weight and staying healthy for life. Unlike many of the low-carbohydrate, high-protein diets that currently saturate the market, the Fiber35 Diet is based on scientifically verified techniques clinically proven to help you lose weight. Most important, this diet corrects one of the most dangerous falsehoods of our time: that carbohydrates are bad. "The Fiber 35 Diet" teaches you a lifetime eating system that helps you shed pounds safely and effectively.This book includes: Straightforward, easy-to-understand concepts that have been researched in detail and clinically proven. A personalized weight loss formula based on how many pounds you want to lose. Recommendations about dietary supplements and nutritious food choices. Healthful and fiber-rich recipes for breakfast, lunch, dinner, and snacks. A comprehensive strength and cardio training program designed to help you maintain your ideal body weight.Twenty years ago, author Brenda Watson was overweight, chronically tired, and battling constant health problems. Today she inspires hundreds of thousands of people just like you with her story of personal transformation. By starting the Fiber35 Diet, you are taking the first step on your own journey.

    Humans were thriving on this diet high in animal fat and proteins and low in carbohydrates, but things changed when we introduced unnatural and processed foods to our bodies. The Paleo movement is one of today's hottest diet and healthy-eating approaches. Its appeal comes from the fact that it is a sustainable alternative to more restrictive diets that often lead to burnout and failed weight loss efforts. The Paleo diet is about using natural foods to achieve great health and a perfect physique.Living Paleo For Dummies shows you how to adopt the Paleo lifestyle and improve your health and longevity. Offering more than 40 recipes for every meal of the day, and providing tips for getting around common roadblocks such as eating out, this essential guide to adopting a primal diet also provides the latest, cutting edge research from genetics, biochemistry, and anthropology to help you look, feel, and perform your best.-The details of eating the foods that our bodies were designed to eat-A complete introductory plan to kick start the Paleo journey-Tricks to save on the food bill while adhering to a primal meal planLiving Paleo For Dummies is for anyone looking for a fun and informative guide that simplifies the complexities of the Paleo Diet while outlining and explaining the science behind the benefits.

    From mouthwatering vegan baking mixes you can create, package, and label yourself, to DIY gift baskets, preserves, liquors, and more, you’ll find that perfect something for everyone, no matter what their views or inclinations. (No one can say no to a chocolate chip cookie after all—vegan or otherwise!)Vegan Food Gifts shows you how easy it is to create great homemade gifts that are not only kind and eco-conscious, but delicious too. So whether you are an expert chef or a beginner cook, a crafty genius or someone without an artistic bone in your body, you’ll find projects that not only suit your skills, but your budget too.Be the hit of the bake sale, the darling of the holidays, the hostess with the most-est, and more with Vegan Food Gifts.

    But cooking in a small kitchen, with minimal equipment, doesn't have to be limiting;  it can actually be is a great opportunity to hone food-prep skills and become a more efficient, versatile home chef. And the smarter the workspace, the easier it is to cook. In The Tiny Kitchen Cookbook, chef Annie Mahle shares her small-space cooking strategies and 50 of her favorite recipes she’s developed as the galley chef aboard the J&E Riggin, a windjammer she operates with her husband every summer off the coast of Maine. From her 6-by-8-foot kitchen, she prepares three beautiful, flavorful meals from scratch every day, for up to 30 people.   From versatile breakfast options, such as Sweet Corn and Jalepeno Pancakes or Pan Roasted Honey Pears with Oatmeal, to one-bowl salads and mains, stovetop meals such as Pan-Fried Red Snapper with Fresh Peas, Shiitakes, and Asparagus with Dill,  dishes that can be prepared in the toaster oven (for cooks without a full oven) such as Cheese-Stuffed Meatballs with Fresh Tomato Sauce and Fettuccini, and even make-ahead desserts in a mug, every recipe is delicious and utterly attainable in a kitchen with as little as six square feet of counter space. Along with gorgeous recipes Mahle delivers tips and techniques for making the most of a small kitchen. Strategies such as “shopping” the pantry before going to the store, transforming leftovers into new meals, create vertical storage options, and buy utensils that nest all help create meals with maximum flavor in minimal space.

    Godfrey also provides over 100 kitchen-tested recipes for you to try. In addition, you'll learn how to put together a personalized three-month supply and how to involve your entire family in planning and preparing meals. And as for that vitally important one-year supply, you'll learn what to store, how much to store, and how to store it. By the end of this book, you'll be building your food storage, and you'll be using it every day to make meals your family will love.

    It’s time to throw out those ready meals, step away from the microwave and discover how to cut calories without compromising on taste. The Cook Yourself Thin team don’t do denial or sums or regimes, but whether you want to lose a few inches, a few pounds, or stay in shape, they’ve got tips and tricks and 80 delicious recipes up their sleeves to make it easy. Simply discover the foods that are your downfall, swap for fantastic skinny alternatives and watch the pounds drop off. Never has dieting been so easy or tasted so good!