That is maverick marketing whiz Mike Veeck's Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks—full of laughs, zany promotions, and free giveaways—enjoyable for everyone, but also how it can turn any organization into a thriving one.

    Walk. Write. These are the barest bones of Natalie Goldberg’s revolutionary writing and life practice, which she presents here in book form for the first time. A whole new slant on writing that she developed since the publication of her classic Writing Down the Bones, True Secret workshops have been limited until now to small, intensive groups at a remote center in the rural Southwest. In The True Secret of Writing, Goldberg makes this popular seminar available to any reader. The True Secret is for everyone, like eating and sleeping. It allows you to discover something real about your life, to mine the rich awareness in your mind, and to ground and empower yourself. Goldberg guides you through your own personal or group retreat, illuminating the steps of sitting in silent open mind, walking anchored to the earth, and writing without criticism. Just as Goldberg cuts through her students’ resistance with her no-nonsense instruction—“Shut up and write”—the True Secret cuts to the core of realizing yourself and your world. The capstone to forty years of teaching, The True Secret of Writing is Goldberg’s Zen boot camp, her legacy teaching. Stories of Natalie’s own search for truth and clarity and her students’ breakthroughs and insights give moving testament to how brilliantly her unique, tough-love method works. Beautiful homages to the work of other great teachers and observers of mind, life, and love provide further secrets and inspiration to which readers will return again and again. In her inimitable way, Goldberg will inspire you to pick up the pen, get writing, and keep going. The True Secret of Writing will help you with your writing—and your life.

     Imagine having a large list of happy readers who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list—one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails. • Learn new ways to think about your email list • Re-energize your existing subscribers • Embrace not just the basics, but next level methods • Improve engagement and watch those open/click rates soar • Build a happy list of passionate readers • Launch your books into the charts You’ll get a handle on open rates, click rates, and engagement—while also learning about yourself, your readers, and what you’re really selling when you send an email. (Spoiler: it’s not your books.) Whether you’re building a mailing list, want to grow an existing one, or simply want to raise your email game, Newsletter Ninja has solutions that will work for you.