This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.Learn the three main strategies to help people change behaviorIdentify your target audience and the behaviors they seek to changeExtract user stories and identify obstacles to behavior changeDevelop effective interface designs that are enjoyable to useMeasure your product’s impact and learn ways to improve itUse practical examples from products like Nest, Fitbit, and Opower

    Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life.  Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.

    Instead, she became the first woman to run for U.S. president on a major party ticket.Veteran political journalist Anne Michaud knows the hidden agendas women employ to gain and cling to power. Working as a reporter for The Wall Street Journal and awarded “Columnist of the Year” by the New York News Publishers Association, Anne has researched the women behind some of the most notorious men in the public eye.She discovered a surprising pattern as old as the dynastic maneuverings of England’s medieval queens.Today, women married to the “royalty” of our times – politicians – make bold decisions to keep their “thrones” and their family’s history-making potential.Why They Stay reveals the inner lives of eight political wives as they fight to maintain a grip on power and pursue personal ambition:Melania & Donald Trump: A foreigner’s desire to live the American dreamHillary & Bill Clinton: One masterful decision launched her political careerJackie & John F. Kennedy: Coping in bed and all the way to the bankEleanor & Franklin D. Roosevelt: A lifeless marriage sparks a social championMarion Stein & Jeremy Thorpe: Riding out British scandal to provide for her sonsWendy & David Vitter: Married to the Party versus married to a manSilda Wall & Elliot Spitzer: Real-life drama spawns TV show The Good WifeHuma Abedin & Anthony Weiner: How to win against a man and the MediaThese political wives aren’t powerless pawns. They are shrewder than you expect. Why They Stay pulls back the curtain to reveal why women throughout history stand by their man … for better and for worse.

    Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.

    Spurred by her own experience struggling with the symptoms of menopause, Dolgen has devoted the last ten years of her life to helping other women during this often difficult time. While she’s not a doctor or scientist, she’s “talked the talk” with countless menopause experts, so that she can “walk the menopause walk” with you and share the keys to this menopause kingdom. Together with her son, Jack, she created this new, comprehensive guide to all things menopause—the symptoms, the treatments, the long-range effects on a woman’s health. Dolgen shares the expertise of numerous specialists to replace confusion and embarrassment with medically sound solutions, presented in an entertaining and informative way. You’ll find detailed descriptions and treatments for the symptoms you or your loved one may experience, from hot flashes and mood swings to mental fogginess and loss of libido, and lots more in between. In addition to sharing the latest research and proven treatments, Dolgen offers guidance to finding a menopause specialist who’s right for you, and she provides a clear explanation of what tests to ask for. You’ll also learn about the latest studies on hormone replacement as well as alternative therapies and remedies. Finally, Dolgen shares the real-life experiences of women—and those who love them—as they traverse the crazy ups and downs of perimenopause and menopause. Her motto is: Suffering in silence is OUT! Reaching out is IN!

    Most of us have unfinished business that might make us feel like we walk around dragging a heavy ball with a chain connected to our ankle. When you declutter and possibly downsize, you can free yourself of weighty matters that tie you down physically, mentally, emotionally, and spiritually.Lighter Living explains why you might want to simplify your home and your life. It shows you how to declutter and then organize what you keep. Finally, you are given a vision for lifelong decluttering and how it can lead to well-being and peace of mind.

    In user experience, stories help us to understand our users, learn about their goals, explain our research, and demonstrate our design ideas. In this book, Quesenbery and Brooks teach you how to craft and tell your own unique stories to improve your designs.

    Now with twice the number of stories of stupidity coming to the hospital, emergency room and operating room. DR Payne has been taking care of patients for over 18 years in places from Alaska to the American South and she has seen her share of Stupid. Feel a little less stupid today after you read this book. Sections include: Stupid in Action Stupid in Word Stupid in Thought Stupid Baby Names Notable Tattoos A Final Thought

     By the time you finish this book you'll be able to do everything from checking your grammar, to creating an infographic, to driving free traffic to your blog or website, all using free tools, sites and downloads. The book contains links to all resources mentioned. A handy little reference guide you'll keep on your Kindle or other device to refer back to again and again.

    It’s helpful for learning Agile and Scrum, and also for a basic preparation for the PSM I exam (Professional Scrum Master level 1). It can also act as a simple reference for Scrum practitioners.

    Chain mail, also known as chainmail, maille, or chainmaille is a great hobby for any age that doesn't involve just making armor.You can make almost anything from chainmail. Below are just a few examples of what you can make:• Jewerly (Bracelets, Necklaces, Anklets, Earrings, Rings)• Clothing (Bikini tops, Belts, Shirts, Ties)• Art• Armor• Inlays (pictures in your maille)• And much, much more!This introductory volume focuses on getting you up and chainmailing as fast as possible. It’ll zero in on the absolute minimum you’ll need to start weaving within 24 hours as outlined below:• The tools and materials you’ll need• Wrapping wire into coils with a coiling jig you’ll build• Cutting rings from the coils you wound• Weaving one of the most common and easiest weaves from detailed graphic instructions• Practicing the weave learned with three different exercises• Learning the European or Euro 4-in-1 weave• An elegant bracelet project for women or men Chainmail is neither difficult to learn nor expensive. All it takes is a willingness to try something new no matter your age, education, or income! Scoll up and click the "Look Inside" feature on the top left hand side of this page to see what's included in this book.A Personal Note From The Author:This introductory volume blends 10 years of my personal experience chainmailling. When I first started chainmailling, I knew nothing about it except what I'd seen online or in movies; chainmail armor. Not very exciting for the average person but the idea of weaving metal rings into something I could create without any special skills appealed to me. I stumbled across a website with instructions and rings for sale and I've been hooked ever since!

    Crafting sentences as dexterously as he does ceramic vases, Adler takes us on a whirlwind tour through gorgeously styled interior. Organized by type of furniture (bed, bookshelf, dining table, dresser, table), Adler divulges all the tricks and tips needed to artfully arrange anything in one’s home.

    The secret is in the system. Wellpreneurs who find clients online have a system in place that failing wellpreneurs don’t. This system brings more of the right people to your website, and turns them into paying clients. It’s this proven, step-by-step system you’ll learn in this book. Wellpreneur is a guide to nailing your niche and finding more clients online, written just for wellness entrepreneurs. If you’re a health coach, yoga teacher, personal trainer, nutritionist or other wellness professional, you’ll: - Get total clarity on your target market, so you know exactly who you’re serving (and why). - Learn the proven five-step Organic Growth System to attract ideal prospects to your website and turn them into paying clients. - Peek inside the businesses of successful wellpreneurs, to learn how they grew profitable wellness businesses online. - Streamline your online marketing, so you can spend less time marketing, and more time doing work you love! About the Author Amanda Cook is a digital marketer, award winning health coach, and host of The Wellpreneur Podcast, one of the top business podcasts on iTunes, reaching over 10,000 wellness entrepreneurs each month. She has interviewed more than 100 successful wellness entrepreneurs about how they built healthy businesses online, and has spoken at events on five continents. Her work has appeared in The Huffington Post UK, The Sunday Telegraph, Natural Health Magazine, MindBodyGreen, TinyBuddha and Copyblogger. Amanda teaches wellness entrepreneurs around the world to grow their business through digital marketing in her Wellpreneur Marketing Bootcamp, and lives in London and Hong Kong.

    This book aims to minimize the complexity of user-centered design for the Web with explanations and illustrations that focus on ideas rather than tools or techniques.

    Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.