And as any good manager of a hotel, a store, a restaurant, or an attraction knows, the key to getting guests to come back is not actually the rooms or the product or the food itself; it's how guests feel when they're there. It's about hospitality. No matter how much effort and time we spend on excellence--stirring worship time, inspiring sermons, a good coffee blend in the foyer--what our guests really want when they come to our churches is to feel welcome, comfortable, and understood.Written by a church consultant and a hospitality expert, The Come Back Effect shows church, ministry, and even business leaders the secret to helping a first-time guest return again and again. Through an engaging, story-driven approach, they explain how service and hospitality are two different things, show how Jesus practiced hospitality, and invite leaders to develop and implement changes that lead to repeat visits and, eventually, to sustained growth.

    This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!

     Are you finally committed to writing that novel or screenplay, but have no idea how to get started? Or are you a published author, but know you need some plotting help to move your books and career up to that next level? You CAN write better books and scripts—by learning from the movies. Screenwriting is based on a simple (and powerful) structure that you already know from watching so many movies and television shows in your lifetime. And it's a structure that your reader or audience unconsciously expects, and that is crucial for you to deliver. In this workbook, award-winning author/screenwriter Alexandra Sokoloff shows you how to jump-start your plot and bring your characters and scenes vibrantly alive on the page by watching your favorite movies and learning from the storytelling structure and tricks of great filmmakers: • The High Concept Premise • The Three-Act, Eight-Sequence Structure • The Storyboard Grid • The Index Card Method of Plotting • The Setpiece Scene • Techniques of film pacing and suspense, character arc and drive, visual storytelling, and building image systems. Based on the internationally acclaimed Screenwriting Tricks for Authors workshops and blog, this new e book edition uses an enhanced format and layout, incorporates all the basic information from the first Screenwriting Tricks for Authors workbook and doubles the material, including ten full story breakdowns. Also available in PRINT --- the textbook-quality edition is 8 x 10 inches and lies open flat for easy highlighting and note-taking.

     You will learn the ancient secrets of human psychology: the nine fundamental fears that motivate human behavior the nine core character types the nine stages of character change and so much more Complete beginners and seasoned veterans will benefit greatly from this material. You don’t even have to be a writer. The only requirement is that you come open-minded and ready to learn. About story. About character. And about yourself. Scroll up and get your copy now. What readers are saying… "Highly recommended to the writer wanting an effective tool to help develop believable characters." ~ Amazon Andy "Full of useful ideas." ~ Untamed Pen "Great book—must have for creating characters and developing plot around them!" ~ Susan Mi "Great jumping off point for characters and arcs." ~ Gail Clifford "I heartily recommend this book as a great tool for all writers." ~ Harry Rankin "A wonderful book." ~ Candace Segar "Gave me that AHA! moment of epiphany. I would recommend this book." ~ Dcortez "A great piece for new and veteran writers suffering from character block." ~ Cullen "They don't get better than this. It will fix your story and possibly your life." ~Amazon Customer Scroll up and grab your copy today. Scroll up and get your copy now.

    

    You want to control the future of your manuscript and your writing career.Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the bible of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits.You'll find:- Complete step-by-step guidance on publishing and marketing a book - Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd - A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you - Practical advice on making the decision between offset printing and print-on-demand - How to leverage the Internet to create buzz and promote your book with killer PR - The latest information on e-publishing - A detailed marketing plan and timetable to keep you on track - Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books - Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites - Valuable case studies and examples of how other publishers excel - An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry - Thirty-one creative ideas for generating capital to launch your publishing companyThe Complete Guide to Self-Publishing is the one book you need to take control of your writing career.Read it. Believe it. Do it.Your future depends on it.

    This classic reference work for writers, editors, and publishers was in print through 39 editions for nearly one hundred years. New Hart's Rules is a brand-new text that brings the principles of the old text into the 21st century, providing answers to questions of editorial style for a new generation of editorial professionals. Writers and editors of all kinds will find this handy guide an indispensable companion in their work. Twenty chapters give information on all aspects of writing and of preparing copy for publication, whether in print or electronically. New Hart's Rules covers a broad range of topics including publishing terms, layout and headings, how to present numbers and dates, how to treat illustrations, hyphenation, punctuation, UK and US usage, bibliographies and notes, and indexing. The chapters have been compiled by a team of experts and consultants, and the book draws on the unrivalled expertise of Oxford's Reference Department. It is also endorsed by the Society for Editors and Proofreaders. The text is designed and organized for maximum accessibility with clearly displayed examples throughout. Authoritative and comprehensive, New Hart's Rules is the essential desk guide for all writers and editors, and together with the New Oxford Spelling Dictionary and the New Oxford Dictionary forWriters and Editors forms the complete editorial reference set.

    An international bestseller, millions of readers have found it to be an invaluable guide to living the artist’s life. Still as vital today—or perhaps even more so—than it was when it was first published one decade ago, it is a powerfully provocative and inspiring work. In a new introduction to the book, Julia Cameron reflects upon the impact of The Artist’s Way and describes the work she has done during the last decade and the new insights into the creative process that she has gained. Updated and expanded, this anniversary edition reframes The Artist’s Way for a new century.

    At once a memoir, meditation on the artistic process, and advice on craft, Still Writing is an intimate and eloquent companion to living a creative life.Through a blend of deeply personal stories about what formed her as a writer, tales from other authors, and a searching look at her own creative process, Shapiro offers her gift to writers everywhere: an elegant guide of hard-won wisdom and advice for staying the course. "The writer's life requires courage, patience, empathy, openness. It requires the ability to be alone with oneself. Gentle with oneself. To be disciplined, and at the same time, take risks." Writers--and anyone with an artistic temperament--will find inspiration and comfort in these pages. Offering lessons learned over twenty years of teaching and writing, Shapiro brings her own revealing insights to weave an indispensable almanac for modern writers.Like Anne Lamott's Bird by Bird, Virginia Woolf's A Writer's Diary, and Stephen King's On Writing, Dani Shapiro's Still Writing is a lodestar for aspiring scribes and an eloquent memoir of the writing life.

    Jim Felici brings together a vast amount of knowledge in this book. Must-have!" --Erik Spiekermann, author, Stop Stealing Sheep (and Find Out How Type Works)This book is about how type should look and how to make it look that way; in other words, how to set type like a professional. It releases the craft knowledge that used to reside almost exclusively in the heads of people working in type shops. The shops are gone, the technologies have changed, but the goal remains the same. This book explains in very practical terms how to use today's computerized tools to achieve that secret of good design: well-set type.Beautifully designed and richly illustrated, The Complete Manual of Typography is an essential reference for anyone who works with type. Designers, print production professionals, and corporate communications managers can go straight to the index to find focused answers to specific questions, while educators and students can read it as a textbook from cover to cover. You'll find:History, basic concepts, and anatomy of good typography, concisely presented and indexed for quick reference by busy professionals. Straight-ahead instructions for how to manage fonts, handle corrupted or missing fonts, and find the characters you need. Clear, useful explanations of what makes good type good (and bad type bad) . Detailed guidance on controlling the fundamentals of type, including measure, point size, leading, kerning, and hyphenation and justification. Practical advice on how to fix and avoid composition problems such as loose lines, bad rags, widows and orphans. Hard-to-find rules for managing indents and alignments, skews, wraps, expert-set characters, and tables. Scores of workarounds that show how to wring good type out of uncooperative word-processing and layout programs.

    

    You won't need to learn any web programming or turn yourself into a computer geek.What is WordPress?WordPress is a powerful publishing tool that's the single most popular way of publishing websites and blogs. It's used by Fortune 500 companies, startups, small businesses, bloggers and non-profits alike to build a professional presence on the web.Because WordPress lets you add and edit content through a web-based admin area, it's easier to use then you might imagine. In fact, you can build a great-looking site without being a web designer or computer geek. You can edit your website design as much as you like and add new features with a few clicks of the mouse, or you can use the default design for an equally professional-looking site.In plain English, this step-by-step book, written by a WordPress expert, helps you buy a domain name, get web hosting and set up WordPress so you can make a beautiful website or blog.Clear explanations and over 55 images of the admin screens and tools mean you can see exactly how to do all this.What you'll learn in WordPress Step-by-Step*How to choose a great domain name and get professional, reliable hosting * How to install WordPress in a few mouse clicks* How to publish posts and pages with correctly formatted text* How to give your website a professional touch by using images and videos* How to customize the design of your site without needing to be a programmer* How to extend your site even further with "plugins" * How to structure your site so you'll get found by Google* How to keep your website secure * How to solve the most common WordPress problems...and more.There's also a free bonus chapter on getting the first visitors to your site.Plus, the book is packed with links to additional resources and free design themes and plugins to help you build a website on a budget.By the time you've read the book you'll have a unique, professional and easy-to-use website to be proud of - and you'll have created it yourself!Important: This book is currently the most up-to-date WordPress book available on Amazon. Some of the older WordPress books were published more than a year ago - a lot has changed since then. This guide describes how to use the latest version of WordPress (3.5).Whether you want to build a simple website for your company or organization, make money with a blog or a full online store, this non-geek guide will get you online quickly.

    Poverty thrust them forward instead of keeping them back. Therefore, if you are poor make your circumstances a means to an end. Have ambition, keep a goal in sight and bend every energy to reach that goal. A story is told of Thomas Carlyle the day he attained the highest honor the literary world could confer upon him when he was elected Lord Rector of Edinburgh University. After his installation speech, in going through the halls, he met a student seemingly deep in study.

     When you are planning to write a new story, all you need to focus on are the characters, and how they are going to change during the course of the romance as a result of the relationship. That is what will make your story both unique and compelling. Advanced story craft techniques are very handy at the editing and revision stage when you shape your story for the reader – but not here! Instead, we use the power of character arc and emotional conflict to create a simple but effective emotional story map for your romance novel. As you write your romance, your characters will come to life on the page, and reveal their true personalities through what they say and do. But first you have to get those characters onto the page and interacting with one another – fast! This is the six-step writing process professional romance authors use to develop their novels – and stay motivated and excited by their story. Now you can do the same. And keep your pants on! Find out how to outline your romance novel when you don’t know a thing about story structure and the whole ideas of pre-planning your story freezes you. And enjoy doing it!

    But few have been written by literary agents, who receive thousands of queries each year and who grapple with them on a daily basis. Even fewer books have been written by literary agents who are currently active, who are willing to write from the trenches and offer their perspective on why they reject query letters, and why they accept them. During his last 16 years as a literary agent, New York literary agent Noah Lukeman, President of Lukeman Literary Management Ltd and author of three critically-acclaimed books on the craft of writing, has read thousands of query letters. Now, for the first time, he offers his insights on the query letter, sharing an insider's perspective, giving insights and practical tips about what works and what doesn’t. "Lukeman’s advice is practical—and often entails multiple, time-consuming steps—without a hint of the flakiness that creeps into many writing guides." --Publishers Weekly (regarding The Plot Thickens) This 100,000 word file also includes for free two of Noah Lukeman’s other books--How to Land (and Keep) a Literary Agent and Ask a Literary Agent.