People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.Because a good blurb is all these things.This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasion The bad advice that’s killing your sales Copywriting super-hooks other than teasers How blurbs really work Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?

    She has taught all kinds--the award winning, the struggling, and those who have been silenced by poverty and hardship. Her innovative methods have worked in classrooms from elementary tograduate level, in jail cells and public housing projects, in convents and seminaries, in youth at-risk programs, and with groups of the terminally ill.Now, in Writing Alone and with Others, Schneider's acclaimed methods are available in a single, well-organized, and highly readable volume. The first part of the book guides the reader through the perils of the solitary writing life: fear, writer's block, and the bad habits of the internal critic.In the second section, Schneider describes the Amherst Writers and Artists workshop method, widely used across the U.S. and abroad. Chapters on fiction and poetry address matters of technique and point to further resources, while more than a hundred writing exercises offer specific ways to jumpstartthe blocked and stretch the rut-stuck. Schneider's innovative teaching method will refresh the experienced writer and encourage the beginner. Her book is the essential owner's manual for the writer's voice.

     Are you finally committed to writing that novel or screenplay, but have no idea how to get started? Or are you a published author, but know you need some plotting help to move your books and career up to that next level? You CAN write better books and scripts—by learning from the movies. Screenwriting is based on a simple (and powerful) structure that you already know from watching so many movies and television shows in your lifetime. And it's a structure that your reader or audience unconsciously expects, and that is crucial for you to deliver. In this workbook, award-winning author/screenwriter Alexandra Sokoloff shows you how to jump-start your plot and bring your characters and scenes vibrantly alive on the page by watching your favorite movies and learning from the storytelling structure and tricks of great filmmakers: • The High Concept Premise • The Three-Act, Eight-Sequence Structure • The Storyboard Grid • The Index Card Method of Plotting • The Setpiece Scene • Techniques of film pacing and suspense, character arc and drive, visual storytelling, and building image systems. Based on the internationally acclaimed Screenwriting Tricks for Authors workshops and blog, this new e book edition uses an enhanced format and layout, incorporates all the basic information from the first Screenwriting Tricks for Authors workbook and doubles the material, including ten full story breakdowns. Also available in PRINT --- the textbook-quality edition is 8 x 10 inches and lies open flat for easy highlighting and note-taking.

    But many writers still believe it's not for them. Perhaps they've tried it in the past and it hasn't worked. Or perhaps this new technology is confusing, expensive, or frustrating and that's held them back from taking advantage of it. If you're ready to take the next step and learn a new skill set that will give you a huge advantage over what other authors are doing today, grab Dictate Your Book and start working through the challenges that are holding you back from reaping the benefits of dictation. It includes: - Why you need to get started with dictation, even if you tried it before and hated it! - All of Monica’s best tips for making dictation work for you, whether you writing fiction or non-fiction - Every piece of equipment Monica recommends, plus half a dozen ways to test dictation before you buy - Monica’s full setup for her innovative Walk ’n Talks which helped her hit 4,000+ words per hour For authors who are ready to take their productivity to the next level, this short guide will help you get started!

    Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows. Iglesias not only encourages you to deliver emtional impact on as many pages as possible, he shows you how, offering hundreds of dramatic techniques to take your writing to the professional level.

    L. Doctorow, and Frank Rich, into a useful guide not just for writers but for everyone who wants to put their best foot forward in writing prose. Dreyer offers lessons on the ins and outs of punctuation and grammar, including how to navigate the words he calls "the confusables," like tricky homophones; the myriad ways to use (and misuse) a comma; and how to recognize--though not necessarily do away with--the passive voice. (Hint: If you can plausibly add "by zombies" to the end of a sentence, it's passive.) People are sharing their writing more than ever--on blogs, on Twitter--and this book lays out, clearly and comprehensibly, everything writers can do to keep readers focused on the real reason writers write: to communicate their ideas clearly and effectively. Chock-full of advice, insider wisdom, and fun facts on the rules (and nonrules) of the English language, this book will prove invaluable to everyone who wants to shore up their writing skills, mandatory for people who spend their time editing and shaping other people's prose, and--perhaps best of all--an utter treat for anyone who simply revels in language.

    Filled with professional tips and a wealth of instructive examples, this valuable, easy-to-use handbook can help you solve any and all writing problems.

    Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling. But this is only the prelude to an investigation into how and why we are 'programmed' to imagine stories in these ways, and how they relate to the inmost patterns of human psychology. Drawing on a vast array of examples, from Proust to detective stories, from the Marquis de Sade to E.T., Christopher Booker then leads us through the extraordinary changes in the nature of storytelling over the past 200 years, and why so many stories have 'lost the plot' by losing touch with their underlying archetypal purpose. Booker analyses why evolution has given us the need to tell stories and illustrates how storytelling has provided a uniquely revealing mirror to mankind's psychological development over the past 5000 years.This seminal book opens up in an entirely new way our understanding of the real purpose storytelling plays in our lives, and will be a talking point for years to come.

    Non-fiction, writing, how-to book.

    But, after developing the indie author mindset, he was earning $3,500 a day within a matter of weeks.The Indie Author Mindset shows you how simply changing your way of thinking about your writing business can revolutionise your career. Using Adam's personal experiences and examples, you'll be able to think differently about the business side of your writing career and lay down the foundations for long-term success.In The Indie Author Mindset, you'll discover: How to decide who to listen to — and who not to listen to How to unlock the power of residuals How to create more than half a dozen income streams from one book Lessons and advice from Bryan Cohen, David Gaughran, Brian Meeks and Mark Dawson Why almost every writer misunderstands profit and is doing advertising wrong And much, much more! This life-changing book is the motivational kick-up-the-backside all authors need. If you like a non-fiction book with a personal touch, practical tips you can apply every day and all the motivation you need to kick your career on to the next stage, The Indie Author Mindset is for you.

    So why not you?Over the last two decades, writing professor Susan Shapiro has taught more than 25,000 students of all ages and backgrounds at NYU, Columbia, Temple, The New School, and Harvard University. Now in The Byline Bible she reveals the wildly popular "Instant Gratification Takes Too Long" technique she's perfected, sharing how to land impressive clips to start or re-launch your career.In frank and funny prose, the bestselling author of 12 books walks you through every stage of crafting and selling short nonfiction pieces. She shows you how to spot trendy subjects, where to start, finish and edit, and divulges specific steps to submit work, have it accepted, get paid, and see your byline in your favorite publication in lightning speed.With a foreword by Peter Catapano, long-time editor at the New York Times where many of Shapiro's pupils have first seen print, this book offers everything you need to learn to write and sell your story in five weeks or less, including:- How to craft a cover letter and subject heading to get read and reviewed quickly - Who pay for essays, op-eds, regional, humor, or service pieces from unknown writers - Ways to follow up, build on your success, land a TV or radio spot, become a regular contributor, staff writer, and find a literary agent for your book with one amazing clipWhether you're just starting out or ready to enhance your professional portfolio, this essential guide will prove that three pages can change your life.

    This volume explores the most common male and female archetypes, provides instructions for using them to create original characters and gives examples of how other authors have brought such archetypes to life in novels, films and television.

    This nuts-and-bolts guide - complete with practical exercises at the end of each chapter - gives you all the tips and techniques you need to:Establish a realistic sense of time and placeUse description and setting to drive your storyCraft effective description and setting for different genresSkillfully master showing vs. tellingWith dozens of excerpts from some of today's most popular writers, Write Great Fiction: Description & Setting gives you all the information you need to create a sharp and believable world of people, places, events, and actions.

    There are more, but these are the most common, and the most universal, which means by understanding how to craft them, most readers will respond to them. Some will resonate more with you than others. That’s true with all readers, too. The important element to remember is to use hooks wisely and judiciously through your manuscript and to understand their intent. Why? Because hooks help guide your reader deeper and deeper into your book. They are road signs that intentionally entice and direct them to turn the page and keep reading. The intention of the first line of your book is to get the second line read. The intention of the second line is to compel the reader to read until the end of the first paragraph. The intention of the first paragraph is to get the first page read. The intention of the end of the first page is to get your reader to turn the page and keep going. But it doesn’t stop there. The intention of the end of a chapter or scene is to compel the reader to keep reading, at least begin the next scene or chapter where you thread in hooks. The intention of the end of your book is to entice the reader to pick up the next book in the series or, if you’re writing a stand alone or single title book, to feel compelled to find more of your books or find out about you as an author. The strongest hooks raise questions or reactions in a reader. A reaction, whether reluctant or not, is subconsciously drawn that makes the reader want to discover more. It’s not the kinds of questions raised that will take the reader to the end of the book to discover the answers, though some may have elements of that included. No, it’s smaller increments of curiosity we’re raising with our word choices and strategic use of hooks. We’re seeking the kinds of responses that pay off for both reader and author.

    Publish. Repeat., Fiction Unboxed offers something that’s never been offered before: a naked look into two writer’s process, as they wrote and published a book in 30 days, from scratch, in front of the world.In 2013 Sean Platt & Johnny B. Truant wrote and published 1.5 million words (a Harry Potter series and a half worth of fiction). The next year they showed the world how they did it.In May 2014, Johnny and Sean, along with their third partner David Wright, launched a Kickstarter campaign to see if their fans wanted to see how they wrote behind closed doors. They promised to start their newest project without knowing their story, characters, or even their genre, and publish the final draft before their 30 days were up. They promised to capture every email, every story meeting, and every word from every draft. They promised to show every molecule of their process, warts and all.They had 30 days for their fans to green light the campaign. It fully funded in 11 hours. Fiction Unboxed is as revealing as it is inspiring, empowering readers and writers as much as it will entertain them. With actionable advice that will benefit any writer, this book is a true gem for anyone who loves a well told story.