But what is the riveting story behind the story—and what does it take to make a bestseller these days? As author and n+1 co-founder Keith Gessen reveals in this 17,000-word e-book (expanded from the article appearing in the October issue of Vanity Fair), the passage from MFA classroom to national book tour is its own treacherous, absorbing—and wildly unpredictable—adventure. Harbach, Gessen’s friend and colleague, was a struggling writer who toiled relentlessly for ten years on The Art of Fielding, before it eventually hauled in a $650,000 advance. At each step of the way several vivid characters fought tooth and nail to ensure the book’s survival, including Chris Parris-Lamb, Harbach’s passionate young agent; Michael Pietsch, a renowned editor at the publishing house Little, Brown; and Keith Hayes, the book’s tireless designer. In this e-book of sweeping scope and fascinating, behind-the-scenes detail, Gessen pulls back the curtain on the insular, fiercely political, and cutthroat literary world of Manhattan—a place where the “Big Six” publishing houses, owned by multinational conglomerates, reign supreme, while smaller houses are left to fend for themselves. Gessen exposes the modern-day book business for what it is: a largely uncertain enterprise—but rife with courageous, enthusiastic individuals—struggling to redefine itself in the face of its own digital revolution.

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Facing the blank page, staying inspired, sustaining momentum, managing competing priorities and coping with rejection are just a few of the challenges writers face regularly."The Productive Writer" is your guide to learning the systems, strategies and psychology that can help you transform possibilities into probabilities in your writing life. You'll sharpen your productivity pencil by learning how to:Set clear goals--and achieve themCreate a writing schedule that really worksDiscover what keeps you writing, revising, and submittingCarve out writing time amidst the demands of work and familyWeed out habits and attitudes that are not serving youOrganize your thinking, workspace, papers and filesIncrease your odds of publication and prosperityUse social media to build an author platformGet comfortable going public and promoting your writingCreate a sustainable writing rhythm and lifestyleAccomplish what matters most to youCreate the writing life you most desire. "The Productive Writer" will help take you there.

    She proclaims, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and see them as the wonderful and necessary things they are. Using examples from literature, history, neighborhood signage, and her own imagination, Truss shows how meaning is shaped by commas and apostrophes, and the hilarious consequences of punctuation gone awry.Featuring a foreword by Frank McCourt, and interspersed with a lively history of punctuation from the invention of the question mark in the time of Charlemagne to George Orwell shunning the semicolon, Eats, Shoots & Leaves makes a powerful case for the preservation of proper punctuation.