Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

    Today, buffeted by one food fad after another, America is suffering from what can only be described as a national eating disorder. The omnivore's dilemma has returned with a vengeance, as the cornucopia of the modern American supermarket and fast-food outlet confronts us with a bewildering and treacherous food landscape. What's at stake in our eating choices is not only our own and our children's health, but the health of the environment that sustains life on earth.The Omnivore's Dilemma is a groundbreaking book in which one of America's most fascinating, original, and elegant writers turns his own omnivorous mind to the seemingly straightforward question of what we should have for dinner. The question has confronted us since man discovered fire, but, according to Michael Pollan, the bestselling author of The Botany of Desire, how we answer it today, ath the dawn of the twenty-first century, may well determine our very survival as a species. Should we eat a fast-food hamburger? Something organic? Or perhaps something we hunt, gather or grow ourselves?To find out, Pollan follows each of the food chains that sustain us—industrial food, organic or alternative food, and food we forage ourselves—from the source to a final meal, and in the process develops a definitive account of the American way of eating. His absorbing narrative takes us from Iowa cornfields to food laboratories, from feedlots and fast-food restaurants to organic farms and hunting grounds, always emphasizing our dynamic coevolutionary relationship with the handful of plant and animal species we depend on. Each time Pollan sits down to a meal, he deploys his unique blend of personal and investigative journalism to trace the origins of everything consumed, revealing what we unwittingly ingest and explaining how our taste for particular foods and flavors reflects our evolutionary inheritance.The surprising answers Pollan offers to the simple question posed by this book have profound political, economic, psychological, and even mortal implications for all of us. Ultimately, this is a book as much about visionary solutions as it is about problems, and Pollan contends that, when it comes to food, doing the right thing often turns out to be the tastiest thing an eater can do. Beautifully written and thrillingly argued, The Omnivore's Dilemma promises to change the way we think about the politics and pleasure of eating. For anyone who reads it, dinner will never again look, or taste, quite the same.

    VALUE(S) is a meditation on his experiences that examines the short-comings and challenges of the market in the past decade which he argues has led to rampant, public distrust and the need for radical change.Focusing on four major crises-the Global Financial Crisis, the Global Health Crisis, Climate Change and the 4th Industrial Revolution-- Carney proposes responses to each. His solutions are tangible action plans for leaders, companies and countries to transform the value of the market back into the value of humanity.

    The austere, incorruptible leader who has shut Eritrea off from the world in a permanent state of war and conscripted every adult into the armed forces. In Equatorial Guinea, the paranoid despot who thought Hitler was the saviour of Africa and waged a relentless campaign of terror against his own people. The Libyan army officer who authored a new work of political philosophy, The Green Book, and lived in a tent with a harem of female soldiers, running his country like a mafia family business.And behind these almost incredible stories of fantastic violence and excess lie the dark secrets of Western greed and complicity, the insatiable taste for chocolate, oil, diamonds and gold that has encouraged dictators to rule with an iron hand, siphoning off their share of the action into mansions in Paris and banks in Zurich and keeping their people in dire poverty.

    In it, Wendell Berry argues that good farming is a cultural development and spiritual discipline. Today’s agribusiness, however, takes farming out of its cultural context and away from families. As a result, we as a nation are more estranged from the land—from the intimate knowledge, love, and care of it. Sadly, as Berry notes in his Afterword to this third edition, his arguments and observations are more relevant than ever. We continue to suffer loss of community, the devaluation of human work, and the destruction of nature under an economic system dedicated to the mechanistic pursuit of products and profits. Although “this book has not had the happy fate of being proved wrong,” Berry writes, there are good people working “to make something comely and enduring of our life on this earth.” Wendell Berry is one of those people, writing and working, as ever, with passion, eloquence, and conviction.

    From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives.Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women​, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.

    Biomimics study nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world.Janine Benyus takes readers into the lab and in the field with maverick thinkers as they: discover miracle drugs by watching what chimps eat when they're sick; learn how to create by watching spiders weave fibers; harness energy by examining how a leaf converts sunlight into fuel in trillionths of a second; and many more examples.Composed of stories of vision and invention, personalities and pipe dreams, Biomimicry is must reading for anyone interested in the shape of our future.

    But this is no conventional story about the oil business. Rather, it is a portrait of the lifecycle of the Patch, showing just how deeply it continues to impact the lives of everyone around the world. In its heyday, the oil sands represented an industrial triumph and the culmination of a century of innovation, experiment, engineering, policy, and finance. Fort McMurray was a boomtown, the centre of a new gold rush, and the oilsands were reshaping the global energy, political, and financial landscapes. But in 2008, a new narrative emerged. As financial markets collapsed and the cold, hard, scientific reality of the Patch’s effect on the environment became clear, the region turned into a boogeyman and a lightning rod for the global movement combatting climate change. Suddenly, the streets of Fort McMurray were the front line of a high-stakes collision between two conflicting worldviews–one of industrial triumph and another of environmental stewardship–each backed by major players on the world stage. The Patch is a narrative-driven account of this ongoing conflict. It follows a select group of key characters whose experiences in and with the oil sands overlap in concentric narrative arcs. Through this insightful combination of global perspective and on-the-ground action, The Patch will show how the reach of the oil sands extends to all of us. From Fort Mac to the Bakken shale country of North Dakota, from Houston to London, from Saudi Arabia to the shores of Brazil, the whole world is connected in this enterprise. And it demands that we ask the question: In order to both fuel the world and to save it, what do we do about the Patch?

    From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume. While ranging enormously in scale and purpose, these companies and organizations are redefining how goods and services are exchanged, valued, and created—in areas as diverse as finance and travel, agriculture and technology, and education and retail. Traveling among global entrepreneurs and revolutionaries and exploring rising ventures as well as established companies adapting to these opportunities, authors Rachel Botsman and Roo Rogers outline in bold and imaginative ways how Collaborative Consumption may very well change the world. Anyone interested in the business opportunities and social power of collaboration will enjoy this smart, timely book.

    government predicts that forty of our fifty states—and 60 percent of the earth's land surface—will soon face alarming gaps between available water and the growing demand for it. Without action, food prices will rise, economic growth will slow, and political instability is likely to follow.Let There Be Water illustrates how Israel can serve as a model for the United States and countries everywhere by showing how to blunt the worst of the coming water calamities. Even with 60 percent of its country made of desert, Israel has not only solved its water problem; it also had an abundance of water. Israel even supplies water to its neighbors—the Palestinians and the Kingdom of Jordan—every day.Based on meticulous research and hundreds of interviews, Let There Be Water reveals the methods and techniques of the often offbeat inventors who enabled Israel to lead the world in cutting-edge water technology.Let There Be Water also tells unknown stories of how cooperation on water systems can forge diplomatic ties and promote unity. Remarkably, not long ago, now-hostile Iran relied on Israel to manage its water systems, and access to Israel's water know-how helped to warm China's frosty relations with Israel.Beautifully written, Let There Be Water is an inspiring account of the vision and sacrifice by a nation and people that have long made water security a top priority. Despite scant natural water resources, a rapidly growing population and economy, and often hostile neighbors, Israel has consistently jumped ahead of the water innovation-curve to assure a dynamic, vital future for itself. Every town, every country, and every reader can benefit from learning what Israel did to overcome daunting challenges and transform itself from a parched land into a water superpower.

    It’s not just that the grid has grown old and is now in dire need of basic repair. Today, as we invest great hope in new energy sources--solar, wind, and other alternatives--the grid is what stands most firmly in the way of a brighter energy future. If we hope to realize this future, we need to re-imagine the grid according to twenty-first-century values. It’s a project which forces visionaries to work with bureaucrats, legislators with storm-flattened communities, moneymen with hippies, and the left with the right. And though it might not yet be obvious, this revolution is already well under way.Cultural anthropologist Gretchen Bakke unveils the many facets of America's energy infrastructure, its most dynamic moments and its most stable ones, and its essential role in personal and national life. The grid, she argues, is an essentially American artifact, one which developed with us: a product of bold expansion, the occasional foolhardy vision, some genius technologies, and constant improvisation. Most of all, her focus is on how Americans are changing the grid right now, sometimes with gumption and big dreams and sometimes with legislation or the brandishing of guns.The Grid tells--entertainingly, perceptively--the story of what has been called “the largest machine in the world”: its fascinating history, its problematic present, and its potential role in a brighter, cleaner future.

    It’s a staple of small talk, the app on our smartphones, and often the first thing we check each morning. Yet behind these quotidian interactions is one of the most expansive machines human beings have ever constructed—a triumph of science, technology and global cooperation. But what is this ‘weather machine’ and who created it? In The Weather Machine, Andrew Blum takes readers on a fascinating journey through an everyday miracle. In a quest to understand how the forecast works, he visits old weather stations and watches new satellites blast off. He follows the dogged efforts of scientists to create a supercomputer model of the atmosphere and traces the surprising history of the algorithms that power their work. He discovers that we have quietly entered a golden age of meteorology—our tools allow us to predict weather more accurately than ever, and yet we haven’t learned to trust them, nor can we guarantee the fragile international alliances that allow our modern weather machine to exist.Written with the sharp wit and infectious curiosity Andrew Blum is known for, The Weather Machine pulls back the curtain on a universal part of our everyday lives, illuminating our relationships with technology, the planet, and the global community.