Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    Bidwell offers her firsthand experience and advice on Mount Rushmore and the Black Hills — including the Southern Hills, the Badlands, and Keystone. Bidwell provides unique travel strategies such as Best Hiking Trails, Viewing Wildlife, and Fossil Collecting in the Parks, Grasslands, and National Forest. Expert tips include the best sights for dining, shopping, accommodations, and camping, providing travelers with the tools they need for a more personal and memorable visit to Mount Rushmore and the Black Hills.

    The devastating impact on the planet is well documented, from polluting oceans to harming wildlife. Yet we are so dependent on a vast variety of plastic products in our daily lives that going without is a real challenge. Filled with simple and practical ways to reduce the amount of plastic you use—such as buying loose fruit and vegetables and ditching the bottled water—this little book will help you find safe, reusable, and affordable alternatives in all areas of your life. Not only will you discover the health, cost, and waste benefits, but you’ll also find tips on how to handle the plastic you already have at home.

    There's no need to look through dozens of photos of birds that don't live in Ohio. This book features 111 species of Ohio birds, organized by color for ease of use. Do you see a yellow bird and don't know what it is? Go to the yellow section to find out. Fact-filled information, a compare feature, range maps and detailed photographs help to ensure that you positively identify the birds that you see.

    During our journey we will explore stories from Babylon, Greece, Ireland, Ethiopia, and various other cultures to fill in the missing pieces to one of the biggest mysteries on our planet. This 2nd Edition includes 40+ hours of additional audio and video content for your enjoyment. Make sure you download a free QR code scanner for your smart phone or tablet so you can take full advantage of the features in this book.

    She loved her work and threw herself into sixty-hour weeks—once walking into a subway pole, getting a concussion, and still going to the office. Her new boyfriend Matt lived across the river in a New Jersey town that had none of the glamour of New York. She liked Matt—a lot—yet she wasn’t sure what to make of weekends in gritty, dilapidated Union City.   But things changed the summer morning Heather discovered a beautiful stray cat and her three black-and-white kittens in Matt’s neighbor’s backyard. When she made eye contact with one of the kittens, she felt something she’d never felt before. She and Matt had to save the little animals. Because if they didn’t, who would?   The crazy world of cat rescue soon drew Heather in. As she and Matt worked together to figure out how to trap, tame, and find homes for their foundlings, she began to question the life she had back in Manhattan. This is the story of how three furry beings taught one woman about love, community, and what truly matters in life.

    The British expected R.101 to spearhead a fleet of imperial airships that would dominate the skies as British naval ships, a century earlier, had ruled the seas. The dream ended when, on its demonstration flight to India, R.101 crashed in France, tragically killing nearly all aboard.Combining meticulous research with superb storytelling, Fatal Flight guides us from the moment the great airship emerged from its giant shed—nearly the largest building in the British Empire—to soar on its first flight, to its last fateful voyage. The full story behind R.101 shows that, although it was a failure, it was nevertheless a supremely imaginative human creation. The technical achievement of creating R.101 reveals the beauty, majesty, and, of course, the sorrow of the human experience.The narrative follows First Officer Noel Atherstone and his crew from the ship’s first test flight in 1929 to its fiery crash on October 5, 1930. It reveals in graphic detail the heroic actions of Atherstone as he battled tremendous obstacles. He fought political pressures to hurry the ship into the air, fended off Britain’s most feted airship pilot, who used his influence to take command of the ship and nearly crashed it, and, a scant two months before departing for India, guided the rebuilding of the ship to correct its faulty design. After this tragic accident, Britain abandoned airships, but R.101 flew again, its scrap melted down and sold to the Zeppelin Company, who used it to create LZ 129, an airship even more mighty than R.101—and better known as the Hindenburg. Set against the backdrop of the British Empire at the height of its power in the early twentieth century,Fatal Flight portrays an extraordinary age in technology, fueled by humankind’s obsession with flight.

    Smith. But, thanks to the determination of a powerful senator, he would soon find himself at the agency’s helm. A Birkenstocks-wearing physics PhD, Jaczko was unlike any chairman the agency had ever seen: he was driven by a passion for technology and a concern for public safety, with no ties to the industry and no agenda other than to ensure that his agency made the world a safer place. And so Jaczko witnessed what outsiders like him were never meant to see—an agency overpowered by the industry it was meant to regulate and a political system determined to keep it that way. After an emergency trip to Japan to help oversee the frantic response to the horrifying nuclear disaster at Fukushima in 2011, and witnessing the American nuclear industry’s refusal to make the changes he considered necessary to prevent an equally catastrophic event from occurring here, Jaczko started saying aloud what no one else had dared. Confessions of a Rogue Nuclear Regulator is a wake-up call to the dangers of lobbying, the importance of governmental regulation, and the failures of congressional oversight. But it is also a classic tale of an idealist on a mission whose misadventures in Washington are astounding, absurd, and sometimes even funny—and Jaczko tells the story with humor, self-deprecation, and, yes, occasional bursts of outrage. Above all, Confessions of a Rogue Nuclear Regulator is a tale of confronting the truth about one of the most pressing public safety and environmental issues of our time: nuclear power will never be safe.

    Once you own a flash, though, you'll have a lot of questions about how to get it to create the light you need—questions about camera and flash settings, questions about direction, quality, and quantity of light. And in addition to knowing how to use your flash, you need to know which modifiers and triggers you might need, and you need to learn use them quickly.That’s why this book was created: to quickly get you to the technique, the setting, or exactly the right thing you need to do right now to improve your work.Here’s how it works: When you need to know how to do a particular thing, you turn to the chapter where it would be found, find the thing you need to do (it’s easy, each page covers just one single topic), and Scott tells you exactly how to do it just like he was sitting there beside you, using the same casual style as if he were telling a friend. That way, you get back to shooting fast. This isn’t a book of theory, full of confusing jargon and detailed multi-step concepts. This is a book on which button to click, which setting to use, and exactly how and when to use it, so you’re never “stuck” wondering how to use your flash again. This will be your “go to” book that sits within reach any time you’re shooting with flash, and you are going to love having this type of help right at your fingertips.

    Brady Nash was one of those men. When his friend Duff Coleridge is killed in Vietnam, Brady recognizes the mysterious circumstances and is compelled to search for the truth. With an extraordinary ability to shoot and a hard-nosed determination, Brady must face life and death through the scope of a rifle when he gets involved with a clandestine organization. Caught in a web of espionage and black-ops, Brady attempts to find the identity of Duff's killer. However, once he digs too deep, he'll soon find himself on the hit list. While "truth has a resonance to it that fills the cracks where falsehoods lie," Brady will quickly discover his search for truth is leading him to become more and more like the people he despises. Rick DeStefanis' The Gomorrah Principle: A Vietnam Sniper's Story is an exciting new thriller that blurs the line between right and wrong. Filled with gripping espionage and rigid tension, this enthralling story will have readers hooked from the opening pages. Historical fiction mixed with thrilling action, Brady's journey will engross and entertain with its ambitious story and complex themes. Filled with complex characters that eschew traditional cliches, The Gomorrah Principle is an exciting story that grabs readers with thrilling action and espionage but truly captivates them with its surprising depth. Not only perfect for action and thriller fans, this tantalizing novel will fit wonderfully in any casual reader's collection. A page-turner in every sense of the phrase, this mesmerizing story proves easy to pick up and hard to put down. With action, intrigue, and suspense set against a tumultuous time in United States history, The Gomorrah Principle has all of the ingredients to become an instant classic.

    Chock full of easy to understand instructions and full color pictures for the 24 recipes included, you are sure to succeed with this book, regardless of your skill level. With a few simple ingredients, and a little bit of time, you’ll be making bath bombs in an afternoon. You’re in good hands with this quick and easy guide to showing you not only the basics, but also more fun and challenging recipes like the Fizzy Pops, designed to look like tasty cake pop treats. Taking it a step further she has also included cupcake bath bombs with a sugar scrub topping. Who wouldn't love to make these? This book can be a project for yourself, a gift for a friend, or an enhancement to your knowledge in the world of bath and body crafts. Whatever the purpose, the reader will enjoy!

    In Junkyard Planet, Adam Minter—veteran journalist and son of an American junkyard owner—travels deeply into a vast, often hidden, multibillion-dollar industry that’s transforming our economy and environment.Minter takes us from back-alley Chinese computer recycling operations to high-tech facilities capable of processing a jumbo jet’s worth of recyclable trash every day. Along the way, we meet an unforgettable cast of characters who've figured out how to build fortunes from what we throw away: Leonard Fritz, a young boy "grubbing" in Detroit's city dumps in the 1930s; Johnson Zeng, a former plastics engineer roaming America in search of scrap; and Homer Lai, an unassuming barber turned scrap titan in Qingyuan, China. Junkyard Planet reveals how “going green” usually means making money—and why that’s often the most sustainable choice, even when the recycling methods aren’t pretty.With unmatched access to and insight on the junk trade, and the explanatory gifts and an eye for detail worthy of a John McPhee or William Langewiesche, Minter traces the export of America’s recyclables and the massive profits that China and other rising nations earn from it. What emerges is an engaging, colorful, and sometimes troubling tale of consumption, innovation, and the ascent of a developing world that recognizes value where Americans don’t. Junkyard Planet reveals that we might need to learn a smarter way to take out the trash.

    “I smoked in my twenties. I preferred red wine to sparkling water. I ate too much milk chocolate. I liked limericks. I know all the wrong I’ve done. But also, more than any of that, I’ve always longed for children.” Yet there she was: successful, social, mostly happy, and not a mother. Knowing that her chances of becoming pregnant naturally were quickly fading, Finn decided to gamble: she—like some 85,000 other women in the U.S. each year—would attempt in vitro fertilization. Almost three years later, she’s still trying, and in the process has become an accidental pioneer (and, at times, a guinea pig) in the ever-evolving science of IVF.“The Baby Chase” is a primer for anyone contemplating or undergoing IVF. More than that, it’s a story of longing, hope—and hormones—that will appeal to all parents, present and future.Finn’s engaging and honest account sheds light on a subject that few people who undergo IFV are willing to talk about: what happens when the science doesn’t work. “Usually, it’s only the people who come out on the other side, beaming, with a baby on one hip, who speak up about IVF,” she writes. “We never hear from those IVF has failed - it’s too crushing to talk about. We don’t hear from men and women in the middle of treatment, either.... People like me.”

    The fantastic journey began in 1977, before the first episode of Cosmos aired. The mission was planned as a grand tour beyond the moon; beyond Mars, Jupiter, and Saturn; and maybe even into interstellar space. The fact that it actually happened makes this humanity's greatest space mission.In The Interstellar Age, award-winning planetary scientist Jim Bell reveals what drove and continues to drive the members of this extraordinary team, including Ed Stone, Voyager's chief scientist and the one-time head of NASA's Jet Propulsion Lab; Charley Kohlhase, an orbital dynamics engineer who helped to design many of the critical slingshot maneuvers around planets that enabled the Voyagers to travel so far; and the geologist whose Earth-bound experience would prove of little help in interpreting the strange new landscapes revealed in the Voyagers' astoundingly clear images of moons and planets.Speeding through space at a mind-bending eleven miles a second, Voyager 1 is now beyond our solar system's planets. It carries with it artifacts of human civilization. By the time Voyager passes its first star in about 40,000 years, the gold record on the spacecraft, containing various music and images including Chuck Berry's "Johnny B. Goode," will still be playable.

    Fast Tract Digestion Heartburn is the first book to define and address the real cause of acid reflux. Acid reflux occurs as a result of digestive malabsorption of five difficult-to-digest carbohydrates. It leads to the overgrowth of gas-producing bacteria in the small intestine and the gas pressure drives acid reflux. Dropping a Mentos into a bottle of Coke is the perfect illustration of this phenomenon. Unfortunately, PPI drugs do not address the real cause, but also cause serious side effects including vitamin and mineral malabsorption, bone fractures, pneumonia, low blood magnesium levels, bacterial overgrowth, C diff infection and pneumonia as explained in the book.Fast Tract Digestion Heartburn offers science-based food choices and recipes (Fast Tract Diet) to limit the five difficult-to-digest carbohydrates, so that you can feel relief within a few days Also, it enables you to self-manage all of the symptoms of acid reflux going forward. The Fast Tract Diet is based on a scientific formula called Fermentation Potential (FP). FP is the key measure regardless of the carbohydrate count. Limiting foods with high FP will help control the overgrowth of bacteria in the small intestine and, as a result, acid reflux. The Fast Tract Diet was clinically tested on reflux sufferers in the Boston area. The results were overwhelming and proved the effectiveness of the diet as an alternative to proton pump inhibitor drugs.