For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    At nineteen, Jake Adelstein went to Japan in search of peace and tranquility. What he got was a life of crime . . . crime reporting, that is, at the prestigious Yomiuri Shinbun. For twelve years of eighty-hour workweeks, he covered the seedy side of Japan, where extortion, murder, human trafficking, and corruption are as familiar as ramen noodles and sake. But when his final scoop brought him face to face with Japan’s most infamous yakuza boss—and the threat of death for him and his family—Adelstein decided to step down . . . momentarily. Then, he fought back.In Tokyo Vice, Adelstein tells the riveting, often humorous tale of his journey from an inexperienced cub reporter—who made rookie mistakes like getting into a martial-arts battle with a senior editor—to a daring, investigative journalist with a price on his head. With its vivid, visceral descriptions of crime in Japan and an exploration of the world of modern-day yakuza that even few Japanese ever see, Tokyo Vice is a fascination, and an education, from first to last.

    It would not stop there. Before long, the business had turned into a sprawling multinational conglomerate engaged in almost every conceivable aspect of criminal mayhem. Yachts carrying $100 million in cocaine. Safe houses in Hong Kong filled with gold bars. Shipments of methamphetamine from North Korea. Weapons deals with Iran. Mercenary armies in Somalia. Teams of hitmen in the Philippines. Encryption programs so advanced that the government could not break them.The man behind it all, pulling the strings from a laptop in Manila, was Paul Calder Le Roux—a reclusive programmer turned criminal genius who could only exist in the networked world of the twenty-first century, and the kind of self-made crime boss that American law enforcement had never imagined.For half a decade, DEA agents played a global game of cat-and-mouse with Le Roux as he left terror and chaos in his wake. Each time they came close, he would slip away. It would take relentless investigative work, and a shocking betrayal from within his organization, to catch him. And when he was finally caught, the story turned again, as Le Roux struck a deal to bring down his own organization and the people he had once employed.Award-winning investigative journalist Evan Ratliff spent four years piecing together this intricate puzzle, chasing LeRoux's empire and his shadowy henchmen around the world, conducting hundreds of interviews and uncovering thousands of documents. The result is a riveting, unprecedented account of a crime boss built by and for the digital age.Advance praise for The Mastermind“As directors, we spend countless hours imagining heightened plots and memorable characters that will leave a lasting impression on audiences. The true tale of obsession, genius, intrigue, and vengeance detailed in The Mastermind is as gripping and cinematic as anything we could endeavor to conjure up.”—Joe and Anthony Russo, directors of Captain America: The Winter Soldier, Captain America: Civil War, and Avengers: Infinity War“With his relentless and fearless reporting, Evan Ratliff has pried open a hidden world filled with high-tech gangsters and drug kingpins and double-crossers and stone-cold hitmen. The story is as fascinating as it is terrifying, and it is one that will hold you in its grip.”—David Grann, author of Killers of the Flower Moon“If truth is stranger than fiction, then The Mastermind is the truest book you’ll read this year. The only thing predictable about it is how quickly you’ll turn the pages.”—Noah Hawley, author of Before the Fall and creator of the TV series Fargo “This is a mesmerizing, absolutely bonkers story about a man as brilliant as he is villainous. You’ll find yourself sucked in, freaked out, and ultimately blown away by Ratliff's storytelling and tireless reporting. The Mastermind is a masterpiece.”—Nick Thompson, editor-in-chief, Wired

    This foray into the often violent subcultures of Japan dramatically debunks the Western perception of a seemingly controlled and orderly society.

    A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency. For several years during the 1980s, Webb discovered, Contra elements shuttled thousands of tons of cocaine into the United States, with the profits going toward the funding of Contra rebels attempting a counterrevolution in their Nicaraguan homeland. Even more chilling, Webb quickly realized, was that the massive drug-dealing operation had the implicit approval--and occasional outright support--of the CIA, the very organization entrusted to prevent illegal drugs from being brought into the United States.Within the pages of Dark Alliance, Webb produces a massive amount of evidence that suggests that such a scenario did take place, and more disturbing evidence that the powers that be that allowed such an alliance are still determined to ruthlessly guard their secrets. Webb's research is impeccable--names, dates, places, and dollar amounts gather and mount with every page, eventually building a towering wall of evidence in support of his theories. After the original series of articles ran in the Mercury-News in late 1996, both Webb and his paper were so severely criticized by political commentators, government officials, and other members of the press that his own newspaper decided it best not to stand behind the series, in effect apologizing for the assertions and disavowing his work. Webb quit the paper in disgust in November 1997. His book serves as both a complex memoir of the time of the Contras and an indictment of the current state of America's press; Dark Alliance is as necessary and valuable as it is horrifying and grim. --Tjames Madison --This text refers to an out of print or unavailable edition of this title.

    At the age of eighteen, after one too many run-ins with the cops for drug possession, he left his upper-middle-class home in Princeton, New Jersey, for a stint at a rehab facility in Riverside, California. Instead of getting clean, he spent his year there shooting crystal meth and living as a petty criminal among not-so-petty ones until a near psychotic episode (among other things) convinced him to clean up.In stark prose infused with heartbreaking insight, wicked humor, and complete veracity, Salant provides graphic descriptions of life on crystal meth -- the incredible sex drive, the paranoia, the cravings. He details the slang, the scams, and the psychoses, and weaves them into a narrative that is breathtakingly honest and authentic. Salant grapples with his attraction to the thuggish life, eschewing easy answers -- his parents, both therapists, were loving and supportive, and his family's subtle dysfunctions typical of almost any American family.Exploring the allure and effects of the least understood drug of our time, "Leaving Dirty Jersey" is that rarity among memoirs -- a compulsively readable, superbly told story that is shocking precisely because it could happen to almost anyone.

    After they were jailed in 1969 for thirty years for murder, Pearson's biography The Profession of Violence enjoyed a cult following among the young and was said to be the most popular book in H.M.'s prisons, after the Bible. Ron died in 1995. Reg followed him five years later, and both of their funerals drew crowds on a scale unknown for film stars, let alone for two departed murderers. Since then, far from fading with their death, public fascination with the twins has never flagged. Their clothes and memorabilia are sold at auction like religious relics. Ron's childlike prison paintings fetch more money than those of many well-known artists. And people still refer to them like popular celebrities. Why? This is the question Pearson asked himself, and over the past three years he has been re-examining their history, unearthing much previously unknown material, and has come to some fascinating conclusions. The Immortal Murderers reveals new facts about the Krays' tortured relationship as identical twins; a relationship which helped predestine them to a life of crime; a relationship that made them utterly unlike any other major criminals. Pearson has discovered two new and unsuspected murders, along with fresh light on the killings of George Cornell and Jack 'the Hat' McVitie. There are facts about the twins' obsession with publicity, and how far this made them 'actor criminals' murdering for notoriety. Most riveting of all are the chapters which reveal how Ron Kray caused a major sexual scandal in which a prime minister, together with other leading politicians, condoned the most outrageous establishment cover-up in British politics since the war. The Immortal Murderers contains many more surprises, but the one thing that emerges is that the Kray twins were not only stranger but also far more important than anyone ever suspected. Fascination with them will forever remain; they will never lose their role as the immortal murderers.

    He invented such things as "the highly confident letter" (I'm highly confident that I can raise the money you need to buy company X) and "the blind pool" (Here's a billion dollars: let us help you buy a company), and he financed the biggest corporate raiders--men like Carl Icahn and Ronald Perelman.And then, on September 7, 1988, things changed. The Securities and Exchange Commission charged Milken and Drexel Burnham Lambert with insider trading and stock fraud. Waiting in the wings was the US District Attorney, who wanted to file criminal and racketeering charges. What motivated Milken in his drive for power and money? Did Drexel Burnham Lambert condone the breaking of laws? The Predators' Ball dramatically captures American business history in the making, uncovering the philosophy of greed that has dominated Wall Street in the 1980s.

    Bannon had long sensed that deep within America's soul lurked an explosive tension. Cambridge Analytica had the data to prove it, and in 2016 Bannon had a presidential campaign to use as his proving ground.Christopher Wylie might have seemed an unlikely figure to be at the center of such an operation. Canadian and liberal in his politics, he was only twenty-four when he got a job with a London firm that worked with the U.K. Ministry of Defense and was charged putatively with helping to build a team of data scientists to create new tools to identify and combat radical extremism online. In short order, those same military tools were turned to political purposes, and Cambridge Analytica was born. Wylie's decision to become a whistleblower prompted the largest data crime investigation in history. His story is both exposé and dire warning about a sudden problem born of very new and powerful capabilities. It has not only exposed the profound vulnerabilities and profound carelessness in the enormous companies that drive the attention economy, it has also exposed the profound vulnerabilities of democracy itself. What happened in 2016 was just a trial run. Ruthless actors are coming for your data, and they want to control what you think.

    Today, they call - or Skype - home the moment their flight has landed, and that's just the beginning. Thanks to cheap travel and easy communication, immigrants everywhere stay in intimate contact with their native countries, creating powerful cross-border networks.In Borderless Economics, Robert Guest, The Economist's Business Editor, travels through dozens of countries and 44 American states, observing how these networks create wealth, spread ideas and foster innovation. He shows how: * Brainy Indians in America collaborate with brainy Indians in India to build $70 fridges and $300 houses * Young Chinese study in the West and then return home (where they're known as "sea turtles"), infecting China with ideas that will eventually turn it democratic * The so-called "brain drain" - the flow of educated migrants from poorcountries to rich ones - actually reduces global poverty *America's unique ability to attract and absorb migrants lets it tap into the energy of all the world's diaspora networks. So despite its current woes, if the United States keeps its borders open, it will remain the world's most powerful nation indefinitely. With on-the-ground reporting from Asia, Africa, Europe and even Idaho, this book examines how migration, for the all the disruption it causes, makes the world wealthier and happier.

    When all was said and done, Gilbert Joseph Bland, Jr., had become the Al Capone of cartography. 20 illustrations throughout.

    Thirty thousand murdered since 2006; police chiefs shot within hours of taking office; mass graves comparable to those of civil wars; car bombs shattering storefronts; headless corpses heaped in town squares. And it is all because a few Americans are getting high. Or is it? The United States throws Black Hawk helicopters and drug agents at the problem. But in secret, Washington is confused and divided about what to do. Who are these mysterious figures tearing Mexico apart? they wonder. What is El Narco? El Narco draws the first definitive portrait of Mexico's drug cartels and how they have radically transformed in the last decade. El Narco is not a gang; it is a movement and an industry drawing in hundreds of thousands from bullet-ridden barrios to marijuana-growing mountains. And it has created paramilitary death squads with tens of thousands of men-at-arms from Guatemala to the Texas border. Journalist Ioan Grillo has spent a decade in Mexico reporting on the drug wars from the front lines. This piercing book joins testimonies from inside the cartels with firsthand dispatches and unsparing analysis. The devastation may be south of the Rio Grande, El Narco shows, but America is knee-deep in this conflict.

    Simpson trial brought the L.A.P.D. national notoriety as a corrupt force out of synch with the city it polices. But is this force of 8,000 men and women really made up of mavericks, racists, and rogues? In Boot, rookie police William Dinn takes readers inside that other L.A.P.D., where hardworking cops struggle to understand citizens' concerns and dodge criminals' bullets. National & L.A.

    The author magically transports his readers back into the strange and fascinating 19th-century world with this collection of mysterious and lurid stories that time forgot!

    Her mother beat her so severely that she was deaf and nearly blind by her first day in school. Her stepsister thought nothing of pouring boiling water over her, and virtually every day she was raped by her stepfather. At age 10 she was sold to a gang of dockworkers, viciously attacked, and left for dead in a field with a fractured skull. Today, Shy is an internationally respected advocate in the fight for justice for victims of child sexual abuse. Six years ago, her testimony secured the imprisonment of her stepfather and his associates for a catalogue of crimes against children. This success was achieved only after a journey through extensive psychiatric care, prison, and near-suicide. Shy’s experiences expose the extreme wickedness of which some are capable, but also tell a story of hope, strength, and courage.