A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us.” If we can toss aside our fears and learn to approach them clearly—understanding how our own preconceptions lead us astray—statistics can point to ways we can live better and work smarter.As “perhaps the best popular economics writer in the world” (New Statesman), Tim Harford is an expert at taking complicated ideas and untangling them for millions of readers. In The Data Detective, he uses new research in science and psychology to set out ten strategies for using statistics to erase our biases and replace them with new ideas that use virtues like patience, curiosity, and good sense to better understand ourselves and the world. As a result, The Data Detective is a big-idea book about statistics and human behavior that is fresh, unexpected, and insightful.

    In a lucid exploration of the characteristics shared by these societies, the author examines such key elements as economic organization, politics, culture, and the role of religion. An essential introductory text for all students of history, Pre-Industrial Societies provides readers with all the necessary tools for gaining a substantial understanding of life in pre-modern times. In addition, as a perceptive insight into a lost world, italso acts as a starting point for anyone interested in the present possibilities and future challenges faced by our own global society.

    Widely used by both architects and students of architecture, The City Shaped won the AIA's prestigious book award in Architecture and Urbanism. With hundreds of photographs and drawings that illustrate Professor Kostof's innovative ideas, this has become one of the most important works on urbanization.

    Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin--because our ancestors were more likely to survive if they were constantly motivated--with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

    Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.

    It's what you have if you're a politician and you've strayed from your wife, and it's why five times as many Americans undergo plastic surgery and cosmetic procedures today than did just ten years ago. It's the value that parents teach their children with song lyrics like "I am special. Look at me," the skill teenagers and young adults obsessively hone on Facebook and MySpace, and the reason high school students physically beat classmates and then broadcast their violence on YouTube for all to see. It's the message preached by prosperity gospel and the vacuous ethos spread by celebrity newsmakers. And it's what's making people depressed, lonely, and buried under piles of debt.Jean M. Twenge's influential and controversial first book, Generation Me, generated a national debate with its trenchant depiction of the challenges twenty- and thirtysomethings face emotionally and professionally in today's world -- and the fallout these issues create for older generations as well as employers. Now, Dr. Twenge is on to a new incendiary topic that has repercussions for every age-group and class: the pernicious spread of narcissism in today's culture and its catastrophic effects. Dr. Twenge joins forces with W. Keith Campbell, Ph.D., a nationally recognized expert on narcissism, for The Narcissism Epidemic, their eye-opening exposition of the alarming rise of narcissism -- and they show how to stop it.Every day, you encounter the real costs of narcissism: in your relationships and family, in the workplace and the economy at large, in schools that fail to teach necessary skills, in culture, and in politics. Even the world economy has been damaged by risky, unrealistic overconfidence. Filled with arresting anecdotes that illustrate the hold narcissism has on us today -- from people hiring fake paparazzi in order to experience feeling famous to college students who won't leave a professor's office until their B+ becomes an A -- The Narcissism Epidemic is at once a riveting window into the consequences of narcissism, a probing analysis of the culture at large, and a prescription to combat the widespread problems caused by narcissism. As a society, we have a chance to slow the epidemic of narcissism once we learn to identify it, minimize the forces that sustain and transmit it, and treat it where we find it. Drawing on their own extensive research as well as decades of other experts' studies, Drs. Twenge and Campbell show us how.

    How did this marvel of self-organized complexity evolve? How is wealth created within this system? And how can wealth be increased for the benefit of individuals, businesses, and society? In The Origin of Wealth, Eric D. Beinhocker argues that modern science provides a radical perspective on these age-old questions, with far-reaching implications. According to Beinhocker, wealth creation is the product of a simple but profoundly powerful evolutionary formula: differentiate, select, and amplify. In this view, the economy is a "complex adaptive system" in which physical technologies, social technologies, and business designs continuously interact to create novel products, new ideas, and increasing wealth. Taking readers on an entertaining journey through economic history, from the Stone Age to modern economy, Beinhocker explores how "complexity economics" provides provocative insights on issues ranging from creating adaptive organizations to the evolutionary workings of stock markets to new perspectives on government policies. A landmark book that shatters conventional economic theory, The Origin of Wealth will rewire our thinking about how we came to be here—and where we are going.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    They start from a single assertion: Leaders do whatever keeps them in power. They don’t care about the “national interest”—or even their subjects—unless they have to. This clever and accessible book shows that the difference between tyrants and democrats is just a convenient fiction. Governments do not differ in kind but only in the number of essential supporters, or backs that need scratching. The size of this group determines almost everything about politics: what leaders can get away with, and the quality of life or misery under them. The picture the authors paint is not pretty. But it just may be the truth, which is a good starting point for anyone seeking to improve human governance.

    Under the cosmopolitan canopy, diverse peoples come together, and for the most part practice getting along. Anderson’s path-breaking study of this setting provides a new understanding of the complexities of present-day race relations and reveals the unique opportunities here for cross-cultural interaction.Anderson walks us through Center City Philadelphia, revealing and illustrating through his ethnographic fieldwork how city dwellers often interact across racial, ethnic, and social borders. People engage in a distinctive folk ethnography. Canopies operating in close proximity create a synergy that becomes a cosmopolitan zone. In the vibrant atmosphere of these public spaces, civility is the order of the day. However, incidents can arise that threaten and rend the canopy, including scenes of tension involving borders of race, class, sexual preference, and gender. But when they do—assisted by gloss—the resilience of the canopy most often prevails. In this space all kinds of city dwellers—from gentrifiers to the homeless, cabdrivers to doormen—manage to co-exist in the urban environment, gaining local knowledge as they do, which then helps reinforce and spread tolerance through contact and mutual understanding.With compelling, meticulous descriptions of public spaces such as 30th Street Station, Reading Terminal Market, and Rittenhouse Square, and quasi-public places like the modern-day workplace, Anderson provides a rich narrative account of how blacks and whites relate and redefine the color line in everyday public life. He reveals how eating, shopping, and people-watching under the canopy can ease racial tensions, but also how the spaces in and between canopies can reinforce boundaries. Weaving colorful observations with keen social insight, Anderson shows how the canopy—and its lessons—contributes to the civility of our increasingly diverse cities.

    As Harm de Blij argues in The Power of Place, in crucial ways--from the uneven distribution of natural resources to the unequal availability of opportunity--geography continues to hold billions of people in its grip. We areall born into natural and cultural environments that shape what we become, individually and collectively. From our mother tongue to our father's faith, from medical risks to natural hazards, where we start our journey has much to do with our destiny. Hundreds of millions of farmers in the riverbasins of Asia and Africa, and tens of millions of shepherds in isolated mountain valleys from the Andes to Kashmir, all live their lives much as their distant ancestors did, remote from the forces of globalization. Incorporating a series of persuasive maps, De Blij describes the tremendously variedenvironments across the planet and shows how migrations between them are comparatively rare. De Blij also looks at the ways we are redefining place so as to make its power even more potent than it has been, with troubling implications.

    Olson contends that governments can play an essential role in the development of markets. Reliable enforcement of private contracts and protection of individual rights to property depend on governments strong enough not to undermine them. His exploration of "market-augmenting governments" will stand as a cutting-edge work on economic growth and provide a useful framework in which to consider the Asian financial crisis and its aftermath. As Susan Lee noted in Forbes, "his pioneering insights might have won a Nobel Prize for Olson had he lived a bit longer."

    Davies discovered they were part of a network of children selling themselves on the streets of the city, running a nightly gauntlet of dangers: pimps, punters, the Vice Squad, disease, drugs. This propelled Davies into a journey of discovery through the slums and ghettoes of our cities. He found himself in crack houses and brothels, he befriended street gangs and drug dealers.Davies' journey into the hidden realm is powerful, disturbing and impressive, and is bound to rouse controversy and demands for change. He unravels threads of Britain`s social fabric as he travels deeper and deeper into the country of poverty, towards the dark heart of British society.

    Wresting this iconic urban center from these misleading, tired clich�s, The City-State of Boston highlights Boston's overlooked past as an autonomous city-state, and in doing so, offers a pathbreaking and brilliant new history of early America. Following Boston's development over three centuries, Mark Peterson discusses how this self-governing Atlantic trading center began as a refuge from Britain's Stuart monarchs and how--through its bargain with slavery and ratification of the Constitution--it would tragically lose integrity and autonomy as it became incorporated into the greater United States.Drawing from vast archives, and featuring unfamiliar figures alongside well-known ones, such as John Winthrop, Cotton Mather, and John Adams, Peterson explores Boston's origins in sixteenth-century utopian ideals, its founding and expansion into the hinterland of New England, and the growth of its distinctive political economy, with ties to the West Indies and southern Europe. By the 1700s, Boston was at full strength, with wide Atlantic trading circuits and cultural ties, both within and beyond Britain's empire. After the cataclysmic Revolutionary War, "Bostoners" aimed to negotiate a relationship with the American confederation, but through the next century, the new United States unraveled Boston's regional reign. The fateful decision to ratify the Constitution undercut its power, as Southern planters and slave owners dominated national politics and corroded the city-state's vision of a common good for all.Peeling away the layers of myth surrounding a revered city, The City-State of Boston offers a startlingly fresh understanding of America's history.