And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    The great heritage of western civilization - from the Greek and Roman classics to Jewish and Christian works - would have been utterly lost were it not for the holy men and women of unconquered Ireland. In this delightful and illuminating look into a crucial but little-known "hinge" of history, Thomas Cahill takes us to the "island of saints and scholars, " the Ireland of St. Patrick and the Book of Kells. Here, far from the barbarian despoliation of the continent, monks and scribes laboriously, lovingly, even playfully preserved the west's written treasures. With the return of stability in Europe, these Irish scholars were instrumental in spreading learning. Thus the Irish not only were conservators of civilization, but became shapers of the medieval mind, putting their unique stamp on western culture.

    . . . Wonderland inspires grins and well-what-d'ya-knows" —The New York Times Book Review From the New York Times-bestselling author of How We Got to Now and Where Good Ideas Come From, a look at the world-changing innovations we made while keeping ourselves entertained. This lushly illustrated history of popular entertainment takes a long-zoom approach, contending that the pursuit of novelty and wonder is a powerful driver of world-shaping technological change. Steven Johnson argues that, throughout history, the cutting edge of innovation lies wherever people are working the hardest to keep themselves and others amused.Johnson's storytelling is just as delightful as the inventions he describes, full of surprising stops along the journey from simple concepts to complex modern systems. He introduces us to the colorful innovators of leisure: the explorers, proprietors, showmen, and artists who changed the trajectory of history with their luxurious wares, exotic meals, taverns, gambling tables, and magic shows.In Wonderland, Johnson compellingly argues that observers of technological and social trends should be looking for clues in novel amusements. You'll find the future wherever people are having the most fun.

    If so, you’re rather psychologically peculiar.Unlike much of the world today, and most people who have ever lived, WEIRD people are highly individualistic, self-obsessed, control-oriented, nonconformist, and analytical. They focus on themselves—their attributes, accomplishments, and aspirations—over their relationships and social roles. How did WEIRD populations become so psychologically distinct? What role did these psychological differences play in the industrial revolution and the global expansion of Europe during the last few centuries?In The WEIRDest People in the World, Joseph Henrich draws on cutting-edge research in anthropology, psychology, economics, and evolutionary biology to explore these questions and more. He illuminates the origins and evolution of family structures, marriage, and religion, and the profound impact these cultural transformations had on human psychology. Mapping these shifts through ancient history and late antiquity, Henrich reveals that the most fundamental institutions of kinship and marriage changed dramatically under pressure from the Roman Catholic Church. It was these changes that gave rise to the WEIRD psychology that would coevolve with impersonal markets, occupational specialization, and free competition—laying the foundation for the modern world.Provocative and engaging in both its broad scope and its surprising details, The WEIRDest People in the World explores how culture, institutions, and psychology shape one another, and explains what this means for both our most personal sense of who we are as individuals and also the large-scale social, political, and economic forces that drive human history. Include black-and-white illustrations.

    Our language even has a word—Machiavellian—that encapsulates the images those responses conjure up: An indistinct figure quietly making his way through the darkest corridors of power, hatching plots to play one rival against another A cold-blooded political liar, ready to justify any duplicity undertaken in the name of a noble end that will ultimately justify the most malignant means A coolly practical leader—amoral at best—willing to do whatever is necessary in a world governed not by ideas of right or wrong, but by solutions dictated by realpolitik.But does the Machiavelli most of us think we know bear any resemblance to the Machiavelli who lived, pondered, and wrote?According to Professor William R. Cook, a reading of Machiavelli that considers only those qualities that we today call "Machiavellian" is incomplete, and Machiavelli himself "certainly would not recognize" such sinister interpretations or caricatures of his writings and beliefs. Indeed, The Prince—on the pages of which so much of this image was built—was not even published in his lifetime.In the 24 lectures that make up Machiavelli in Context, Professor Cook offers the opportunity to meet an extraordinarily thoughtful and sincere student of history and its lessons, and to learn that there is far more to him than can be gleaned from any reading of The Prince, no matter how thorough.Although The Prince is the work by which most of us think we know Machiavelli, and although some have indeed called it the first and most important book of political science ever written, it was not, according to Professor Cook, either Machiavelli's most important work or the one most representative of his beliefs. Those distinctions belong, instead, to his Discourses on the First Ten Books of Livy, a longer work started at about the same time and which would, like The Prince, not be published until well after his death."Everyone who has seriously studied the works of Machiavelli agrees that he ... believed in the superiority of a republican form of government, defined as a mixed constitution with elements of monarchy, aristocracy, and democracy."Once we recover the context of the writing of The Prince, and analyze it along with the Discourses on the First Ten Books of Livy, it will be clear how The Prince can be read as a book designed to guide leaders in the creation—for Machiavelli, restoration—of republican government in Italy."Ultimately, Machiavelli's goal wasn't much different from ours. It was to live in a free and equal participatory society, because he believed that was the greatest way in which human beings could live and flourish."In fact, says Professor Cook, "Machiavelli's republican thought influenced the development of institutions and values both in Europe and in America."To present a complete and well-rounded picture of Machiavelli's ideas on how human societies should be organized and governed, Professor Cook sets aside much of Machiavelli's written output—which included the political work The Art of War, a biography, many letters, and even some plays—to focus on The Prince, the Discourses, and, more briefly, his Florentine Histories.In doing so, Professor Cook draws on the same qualities so evident in his previous courses for The Teaching Company: Tocqueville and the American Experience, Dante's Divine Comedy, Francis of Assisi, and St. Augustine's Confessions.Teaching in the relaxed and informal style of those courses, Professor Cook moves easily among the different disciplines so pertinent to an understanding of Machiavelli's ideas, including history, philosophy, government, and the elements of leadership. He is unfailingly clear, always provides any definitions needed to understand the material at hand, and is always ready with a touch of wit whenever that is appropriate.Because so much of our contemporary misunderstanding of Machiavelli's ideas comes from a lack of context, Professor Cook carefully sets the stage for a complete perspective of Machiavelli's world.Long before he turns to the works themselves, you'll have learned about Florence and its political history, both before and during Machiavelli's lifetime; the developing Renaissance culture of Machiavelli's time, especially as it bears on the use of ancient political thought by writers and political leaders; and Machiavelli's own life story, including his education, service to the Florentine Republic, years spent in exile south of Florence, and the ways each period of his life affected his writings.The result is a thorough grounding in the information one needs to understand and appreciate this stunningly original thinker.You'll learn, for example, what Machiavelli means when he discusses the important ideas of virtù and Fortuna.Though these are today invariably translated as virtue and fortune, Machiavelli's meanings can involve much more. Though he sometimes uses virtù in the sense we would understand today, he often uses the word—which comes from the classical Latin word for Man—as a means of describing the way one practices successful statecraft: aggressively, with no reluctance to use lies, deceit, and cruelty that may be required to maintain power, and hence the stability the people deserve.In a similar way Machiavelli uses Fortuna in a different sense than might have been used by, say, Dante when he describes the vagaries of fate over which we have no control.Instead, Machiavelli uses the adage, "Fortune is like a river." Though we cannot control fortune, which may well choose to make the river flood, a good ruler, practicing virtù, can indeed prepare for it, and thus modify its effects.You'll see how Machiavelli first became exposed to history and one of its earliest great practitioners—the Roman historian, Livy—through his own experience of Fortuna.Though printed books such as Livy's Early History of Rome were too expensive for a family like the young Machiavelli's in the 15th century, his father did own a copy. He had written the index, and a copy of the book had been part of his payment. Thus Machiavelli grew up with the volumes about which he would one day write his own most important work, Discourses on the First Ten Books of Livy.You'll be introduced to Cesare Borgia, the son of Pope Alexander VI and the man regarded as Machiavelli's model for The Prince, especially in the way his actions embodied the virtù so important to Machiavelli.Professor Cook brings this out in a shocking story of Borgia's use of a tough and merciless Spaniard—Ramiro d'Orco—to impose order and stability on the area of north central Italy known as the Romagna that had come under Borgia's rule and was beset by crime and violence.D'Orco's brutal methods had the desired effect. And when the job was completed, the local people emerged from their homes one morning to find the two halves of Ramiro d'Orco's body on opposite sides of the town square of Cesana, because d'Orco had been too tough, and Cesare Borgia needed a way to advertise further his concern for the people whose loyalty he wanted.The story also embodies, for Machiavelli, the idea that cruelty can be "well-used," just as being merciful—withholding such cruelty when a leader deems it needed—may be less than merciful in its long-term impact.Finally, you will get to see, throughout these lectures, the development of Machiavelli's reliance on history for its lessons, his role as a Renaissance Humanist thinker, and the emergence of his republican views, which still have tremendous influence today as we ask how republics start, grow, succeed, or fail.As Professor Cook notes, we are not going to agree with all of Machiavelli's answers. But his commitment to asking the right questions—to thinking, reflecting, and learning everything history has to teach us about the best ways to govern and safeguard the future—was total.

    In his groundbreaking Before the Dawn, Wade reveals humanity's origins as never before--a journey made possible only recently by genetic science, whose incredible findings have answered such questions as: What was the first human language like? How large were the first societies, and how warlike were they? When did our ancestors first leave Africa, and by what route did they leave? By eloquently solving these and numerous other mysteries, Wade offers nothing less than a uniquely complete retelling of a story that began 500 centuries ago.

    It ranges from the study of the universe itself to the smallest particles of matter contained within it - and everything in between. It explores everything from the big bang to theories about the end of the universe. If you want to better understand our physical world, as most of us do, gaining a basic understanding of science itself is profoundly important - yet many are intimidated by the breathtaking scope of such an endeavor. Now an award-winning science teacher has taken out the intimidation, harnessing that breathtaking scope into a series of 60 exciting, comprehensive, and accessible lectures that let you explore and understand the wealth of ideas, discoveries, and principles in all of the physical and biological sciences. You learn that understanding science comes from understanding not only its component disciplines - each of which has its own theories, pioneers, problems, and fundamental questions - but of knowing how these disciplines work with one another to create an entire mosaic of human knowledge. The lectures have been crafted to make those relationships crystal-clear, with an integrated approach that takes you through all of the major disciplines that fall under the umbrella of "science," including physics, chemistry, Earth science, geophysics, and biology. Each lecture covers one of the 60 fundamental principles of the scientific world - offering you new knowledge and insight into topics such as the scientific method, gravitation, atoms, the big bang, plate tectonics, volcanoes, proteins, ecosystems, and electricity.

    That book was the last surviving manuscript of an ancient Roman philosophical epic, On the Nature of Things, by Lucretius—a beautiful poem of the most dangerous ideas: that the universe functioned without the aid of gods, that religious fear was damaging to human life, and that matter was made up of very small particles in eternal motion, colliding and swerving in new directions.The copying and translation of this ancient book—the greatest discovery of the greatest book-hunter of his age—fueled the Renaissance, inspiring artists such as Botticelli and thinkers such as Giordano Bruno; shaped the thought of Galileo and Freud, Darwin and Einstein; and had a revolutionary influence on writers such as Montaigne and Shakespeare and even Thomas Jefferson.

    Drawing on momentous (yet dimly remembered) historical epidemics, contemporary analyses, and cutting-edge research from a range of scientific disciplines, bestselling author, physician, sociologist, and public health expert Nicholas A. Christakis explores what it means to live in a time of plague—an experience that is paradoxically uncommon to the vast majority of humans who are alive, yet deeply fundamental to our species.Unleashing new divisions in our society as well as opportunities for cooperation, this 21st-century pandemic has upended our lives in ways that will test, but not vanquish, our already frayed collective culture. Featuring new, provocative arguments and vivid examples ranging across medicine, history, sociology, epidemiology, data science, and genetics, Apollo's Arrow envisions what happens when the great force of a deadly germ meets the enduring reality of our evolved social nature.

    Offering multilevel insight into one of the most astounding real-life dramas of modern history, The Fall and Rise of China weaves together the richly diverse developments and sociopolitical currents that created the China we now see in the headlines.As we enter what some are already calling the "Chinese century," the role of China is deeply fundamental to our reading of the direction of world civilization and history. In 48 penetrating lectures, The Fall and Rise of China takes you to the heart of the events behind China's new global presence, leaving you with a clear view of both the story itself and its critical implications for our world.Course Lecture Titles48 Lectures, 30 minutes per lecture 1. The Splendor That Was China, 600–1700 2. Malthus and Manchu Hubris, 1730–1800 3. Barbarians at the Gate, 1800–1860 4. Rural Misery and Rebellion, 1842–1860 5. The Self-Strengthening Movement, 1860–1890 6. Hundred Days of Reform and the Boxer Uprising 7. The End of Empire, 1900–1911 8. The Failed Republic, 1912–1919 9. The Birth of Chinese Communism, 1917–1925 10. Chiang, Mao, and Civil War, 1926–1934 11. The Republican Experiment, 1927–1937 12. "Resist Japan!" 1937–1945 13. Chiang's Last Stand, 1945–1949 14. "The Chinese People Have Stood Up!" 15. Korea, Taiwan, and the Cold War, 1950–1954 16. Socialist Transformation, 1953–1957 17. Cracks in the Monolith, 1957–1958 18. The Great Leap Forward, 1958–1960 19. Demise of the Great Leap Forward, 1959–1962 20. "Never Forget Class Struggle!" 1962–1965 21. "Long Live Chairman Mao!" 1964–1965 22. Mao's Last Revolution Begins, 1965–1966 23. The Children's Crusade, 1966–1967 24. The Storm Subsides, 1968–1969 25. The Sino-Soviet War of Nerves, 1964–1969 26. Nixon, Kissinger, and China, 1969–1972 27. Mao's Deterioration and Death, 1971–1976 28. The Legacy of Mao Zedong—An Appraisal 29. The Post-Mao Interregnum, 1976–1977 30. Hua Guofeng and the Four Modernizations 31. Deng Takes Command, 1978–1979 32. The Historic Third Plenum, 1978 33. The "Normalization" of U.S.-China Relations 34. Deng Consolidates His Power, 1979–1980 35. Socialist Democracy and the Rule of Law 36. Burying Mao, 1981–1983 37. "To Get Rich Is Glorious," 1982–1986 38. The Fault Lines of Reform, 1984–1987 39. The Road to Tiananmen, 1987–1989 40. The Empire Strikes Back, 1989 41. After the Deluge, 1989–1992 42. The "Roaring Nineties," 1992–1999 43. The Rise of Chinese Nationalism, 1993–2001 44. China's Lost Territories—Taiwan, Hong Kong 45. China in the New Millennium, 2000–2008 46. China's Information Revolution 47. "One World, One Dream"—The 2008 Olympics 48. China's Rise—The Sleeping Giant Stirs

    The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point.A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.

    North America was settled by people with distinct religious, political, and ethnographic characteristics, creating regional cultures that have been at odds with one another ever since. Subsequent immigrants didn't confront or assimilate into an "American" or "Canadian" culture, but rather into one of the eleven distinct regional ones that spread over the continent each staking out mutually exclusive territory.In American Nations, Colin Woodard leads us on a journey through the history of our fractured continent, and the rivalries and alliances between its component nations, which conform to neither state nor international boundaries. He illustrates and explains why "American" values vary sharply from one region to another. Woodard reveals how intranational differences have played a pivotal role at every point in the continent's history, from the American Revolution and the Civil War to the tumultuous sixties and the "blue county/red county" maps of recent presidential elections. American Nations is a revolutionary and revelatory take on America's myriad identities and how the conflicts between them have shaped our past and are molding our future.

    In 19 lectures, professional storyteller Dr. Hannah B. Harvey takes listeners through the seasons and investigates the surprising stories behind seemingly odd holiday traditions. Dr. Harvey explores the social, political, and performative history of holidays, ranging from Hanukkah and Mardi Gras to Mother’s Day and Thanksgiving, illustrating the way traditions survive across time and cultures.In these fascinating lectures, Dr. Harvey turns the spotlight on the histories of American and international holidays, and listeners will discover the answers to such questions as• How did Charles Dickens and Queen Victoria save Christmas from disappearing into obscurity in the 19th century?• Why is "Auld Lang Syne" considered the "official" song of New Year’s celebrations?• How did the iconic masculine images of fishing rods, barbecue grills, and lying in hammocks become synonymous with Father’s Day?• Why should we thank ancient Rome’s Romulus and Remus for Valentine’s Day?• To what cultures do we owe such loveable creatures as Easter bunnies and spring-predicting groundhogs?• Why did Puritans seek to stamp out Christmas celebrations in America?• How are the ancient Roman festival of Hilaria and today’s April Fool’s Day alike?The Hidden History of Holidays is an eye-opening and entertaining look at what makes these festive celebrations so pervasive and powerful. By the end of these lectures, listeners will never think about greeting cards, broomsticks, or barbecues in the same way again.

    With Humankind, he brings that mentality to bear against one of our most entrenched ideas: namely, that human beings are by nature selfish and self-interested.By providing a new historical perspective of the last 200,000 years of human history, Bregman sets out to prove that we are in fact evolutionarily wired for cooperation rather than competition, and that our instinct to trust each other has a firm evolutionary basis going back to the beginning of Homo sapiens. Bregman systematically debunks our understanding of the Milgram electrical-shock experiment, the Zimbardo prison experiment, and the Kitty Genovese "bystander effect."In place of these, he offers little-known true stories: the tale of twin brothers on opposing sides of apartheid in South Africa who came together with Nelson Mandela to create peace; a group of six shipwrecked children who survived for a year and a half on a deserted island by working together; a study done after World War II that found that as few as 15% of American soldiers were actually capable of firing at the enemy.The ultimate goal of Humankind is to demonstrate that while neither capitalism nor communism has on its own been proven to be a workable social system, there is a third option: giving "citizens and professionals the means (left) to make their own choices (right)." Reorienting our thinking toward positive and high expectations of our fellow man, Bregman argues, will reap lasting success. Bregman presents this idea with his signature wit and frankness, once again making history, social science and economic theory accessible and enjoyable for lay readers.

    Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists, the “Bomber Mafia,” asked: What if precision bombing could cripple the enemy and make war far less lethal? In contrast, the bombing of Tokyo on the deadliest night of the war was the brainchild of General Curtis LeMay, whose brutal pragmatism and scorched-earth tactics in Japan cost thousands of civilian lives, but may have spared even more by averting a planned US invasion. In The Bomber Mafia, Gladwell asks, “Was it worth it?” Things might have gone differently had LeMay’s predecessor, General Haywood Hansell, remained in charge. Hansell believed in precision bombing, but when he and Curtis LeMay squared off for a leadership handover in the jungles of Guam, LeMay emerged victorious, leading to the darkest night of World War II. The Bomber Mafia is a riveting tale of persistence, innovation, and the incalculable wages of war.