The Invisible Rainbow is the groundbreaking story of electricity as it's never been told before--exposing its very real impact on the biosphere and human health.100,000 copies sold!Over the last 220 years, society has evolved a universal belief that electricity is 'safe' for humanity and the planet. Scientist and journalist Arthur Firstenberg disrupts this conviction by telling the story of electricity in a way it has never been told before--from an environmental point of view--by detailing the effects that this fundamental societal building block has had on our health and our planet.In The Invisible Rainbow, Firstenberg traces the history of electricity from the early eighteenth century to the present, making a compelling case that many environmental problems, as well as the major diseases of industrialized civilization--heart disease, diabetes, and cancer--are related to electrical pollution.Few individuals today are able to grasp the entirety of a scientific subject and present it in a highly engaging manner . . . Firstenberg has done just that with one of the most pressing but neglected problems of our technological age.--BRADLEY JOHNSON, MD, Amen Clinic, San Francisco[A] masterpiece.--Celia Farber, investigative journalistThis seminal book...will transform your understanding ...of the environmental and health effects of electricity and radio frequencies--Paradigm Explorer

    Indeed, starting from this tiny, common speck, Jan Zalasiewicz offers readers a stimulating tour that begins with the Universe's dramatic birth in the unimaginable violence of the Big Bang and explores the construction of the Solar System and the origins of our own planet. Zalasiewicz shows the almost incredible complexity present in the apparently mundane pebble, starting with the astonishing number of atoms in each. We learn that many events in the Earth's ancient past can be deciphered from a pebble: volcanic eruptions; the lives and deaths of extinct animals and plants; the alien nature of long-vanished oceans; and even the creations of fool's gold and oil deep underground. Zalasiewicz also demonstrates how geologists reach deep into the Earth's past by forensic analysis of even the tiniest amounts of mineral matter. The pebble may be small, and ordinary, but it is also an eloquent part of our Earth's extraordinary, never-ending story.

    

    

    Nobel-Prize-winner Claude Cohen-Tannoudji and his colleagues have written this book to eliminate precisely these difficulties. Fourteen chapters provide a clarity of organization, careful attention to pedagogical details, and a wealth of topics and examples which make this work a textbook as well as a timeless reference, allowing to tailor courses to meet students' specific needs. Each chapter starts with a clear exposition of the problem which is then treated, and logically develops the physical and mathematical concept. These chapters emphasize the underlying principles of the material, undiluted by extensive references to applications and practical examples which are put into complementary sections. The book begins with a qualitative introduction to quantum mechanical ideas using simple optical analogies and continues with a systematic and thorough presentation of the mathematical tools and postulates of quantum mechanics as well as a discussion of their physical content. Applications follow, starting with the simplest ones like e.g. the harmonic oscillator, and becoming gradually more complicated (the hydrogen atom, approximation methods, etc.). The complementary sections each expand this basic knowledge, supplying a wide range of applications and related topics as well as detailed expositions of a large number of special problems and more advanced topics, integrated as an essential portion of the text.

    But that's not the whole story. In courtship and display, sexual competition and rivalry, we are also guided by what Glenn Geher and Scott Barry Kaufman call Mating Intelligence--a range of mental abilities that haveevolved to help us find the right partner. Mating Intelligence is at work in our efforts to form, maintain, and end relationships. It guides us in flirtation, foreplay, copulation, finding and choosing a mate, and many other behaviors.In Mating Intelligence Unleashed, psychologists Geher and Kaufman take readers on a fascinating tour of the crossroads of mating and intelligence, drawing on cutting-edge research on evolutionary psychology, intelligence, creativity, personality, social psychology, neuroscience, and more. Theauthors show that despite what you may read in the latest issue of Maxim, Playboy, Vogue, or GQ, physical attractiveness isn't the whole story. Human mating draws on a range of mental skills and attributes--from the creative use of pick-up lines, to displays of charisma, intelligence, humor, personality, and compassion. Along the way, the authors shed new light on age-old questions, such as: What role does personality play in mating? Which traits are attractive--and which traits repulse? How do people really choose mates? How do men and women deceive each other? How important isemotional intelligence? Why do people create art--and does it have anything to do with sex? Do nice guys really finish last?Since Glenn Geher coined the term Mating Intelligence in 2006, it has drawn a great deal of media attention, ranging from a Psychology Today cover story to articles in the New Scientist, the Washington Times, the Huffington Post, and elsewhere. Now, in Mating Intelligence Unleashed, readers willhave the first full account of this revolutionary new approach to dating, mating, and love.

    Before this explosive growth into the modern age took place, an all-but-forgotten genius strove for forty years to win acceptance for the atomic theory of matter and an altogether new way of doing physics. Ludwig Boltz-mann battled with philosophers, the scientific establishment, and his own potent demons. His victory led the way to the greatest scientific achievements of the twentieth century. Now acclaimed science writer David Lindley portrays the dramatic story of Boltzmann and his embrace of the atom, while providing a window on the civilized world that gave birth to our scientific era. Boltzmann emerges as an endearingly quixotic character, passionately inspired by Beethoven, who muddled through the practical matters of life in a European gilded age. Boltzmann's story reaches from fin de siecle Vienna, across Germany and Britain, to America. As the Habsburg Empire was crumbling, Germany's intellectual might was growing; Edinburgh in Scotland was one of the most intellectually fertile places on earth; and, in America, brilliant independent minds were beginning to draw on the best ideas of the bureaucratized old world.Boltzmann's nemesis in the field of theoretical physics at home in Austria was Ernst Mach, noted today in the term Mach I, the speed of sound. Mach believed physics should address only that which could be directly observed. How could we know that frisky atoms jiggling about corresponded to heat if we couldn't see them? Why should we bother with theories that only told us what would probably happen, rather than making an absolute prediction? Mach and Boltzmann both believed in the power of science, but their approaches to physics could not have been more opposed. Boltzmann sought to explain the real world, and cast aside any philosophical criteria. Mach, along with many nineteenth-century scientists, wanted to construct an empirical edifice of absolute truths that obeyed strict philosophical rules. Boltzmann did not get on well with authority in any form, and he did his best work at arm's length from it. When at the end of his career he engaged with the philosophical authorities in the Viennese academy, the results were personally disastrous and tragic. Yet Boltzmann's enduring legacy lives on in the new physics and technology of our wired world.Lindley's elegant telling of this tale combines the detailed breadth of the best history, the beauty of theoretical physics, and the psychological insight belonging to the finest of novels.

    The text is divided into four parts: circuits, electronics, digital systems, and electromagnetics. Although it delves in depth into each of these topics, the text represents more than your basic survey of the basics of electrical engineering. A solid understanding of the fundamental principles on which modern electrical engineering is based is also provided. This edition includes a chapter on circuit analysis software SPICE, with a detailed discussion of the PC version known as PSPICE (from MicroSim Corp.). Numerous drill exercises have been added to this new edition, reinforcing ideas presented in the examples. There are over 1,000 end-of-chapter problems. This text is suitable for a variety of electrical engineering courses. It can be used as a text for an introduction to electrical engineering for both majors and non-majors or both, or can be split and the various chapters utilized for an introduction to circuits course, a first electronics course, or for a course on digital electronics and logic design.

    These black-and-white and vibrantly colored images, many resembling abstract art, are employed daily by scientists around the world, but most have never before been seen by the general public. Each chapter addresses a different set of techniques for studying the brain as revealed through the images, and each is introduced by a leading scientist in that field of study. Author Carl Schoonover’s captions provide detailed explanations of each image as well as the major insights gained by scientists over the course of the past 20 years. Accessible to a wide audience, this book reveals the elegant methods applied to study the mind, giving readers a peek at its innermost workings, helping us to understand them, and offering clues about what may lie ahead. Praise for Portraits of the Mind: "An odyssey through the brain, illuminated by a rainbow" --New York Times "Stunning images" --Scientific American "The collection of images in the new book Portraits of the Mind is truly impressive . . . The mix of history, science and art is terrific." -Wired.com "History, science, and art come together to provide a unique perspective on what's going on upstairs." --New Yorker.com "No knowledge of the source or subject matter of these images is necessary; the book is justified by their beauty alone." --Science "A remarkable new book"- -Discover.com "John Keats's insistence that truth is beauty is exemplified by Carl Schoonover's wonderful book Portraits of the Mind. Since one cannot understand the present without examining the past, this book offers a delightful and instructive way of accomplishing just that. I enthusiastically recommend this beautiful book both to students of brain science and to lovers of art." -Eric R. Kandel, MD, Nobel Prize in Physiology or Medicine, 2000; University Professor at Columbia; Fred Kavli Professor and Director, Kavli Institute for Brain Science; Senior Investigator at the Howard Hughes Medical Institute; and author of In Search of Memory: The Emergence of a New Science of Mind "Portraits of the Mind achieves a rare combination of beauty and knowledge. Its images of the brain are mesmerizing, from medieval engravings to modern visualizations as gorgeously abstract as anything by Rothko or de Kooning. And in explaining the nature of these images, this book also delivers an enlightening, up-to-date history of neuroscience." -Carl Zimmer, author of Soul Made Flesh: The Discovery of the Brain-and How It Changed the World and The Mind's Eye Goes Blind: Fifteen Journeys Through the Brain "Portraits of the Mind is a remarkable book that combines beautifully reproduced illustrations of the nervous system as it has been visualized over the centuries, as well as lively and authoritative commentaries by some of today's leading neuroscientists. It will be enjoyed by professionals and general readers alike." --Dale Purves, MD, Professor of Neurobiology, Psychology and Neuroscience; and Philosophy at Duke University

    calls "The coolest little startup in America." While a freshman at Princeton, Tom Szaky co- founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Five years later, this all-natural, highly effective fertilizer is available in every Home Depot, Target,Wal?Mart, and more than 3000 other locations. It's a thrilling entrepreneurial success story-and just the beginning of what makes Revolution in a Bottle fascinating. Szaky argues for a new approach to business, an "ecocapitalism" based on a "triple bottom line." Every business, he says, should aspire to be good for people, good for the environment, and (last but definitely not least) good for profits. He shows how the first two goals can help the third. Many companies brag about being environmentally-friendly. But no one does it as effectively as TerraCycle. Now they're also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams. In the spirit of TerraCycle, this book will be printed on 100% recycled materials. About the Cover: This may look like a book jacket, but it's actually your very own upcycling container. Tom Szaky, founder of TerraCycle, is dedicated to eliminating the concept of waste. His firm works with other companies to collect and reuse nonrecyclable packaging and upcycle it into eco-friendly affordable products. And they want your help. One such company is Bear Naked(r), an all-natural food and lifestyle brand that has partnered with Terra-Cycle to operate the Bear Naked(r) Bag Brigade. This free program makes a donation to a school or nonprofit for every bag a participant collects. Now you can join in by using your book jacket as an envelope. See the back flap for instructions-it's easy. Then fill it with a used Bear Naked(r) granola bag and drop it in a mailbox to become a part of TerraCycle's eco- revolution! Bear Naked(r) will even donate $1 to plant a tree in American Forests, up to $5,000. Offer expires 12/31/09 or after the first 25,000 copies are sold, whichever comes first.

    This discovery prompted a complete reevaluation of previous evidence for human origins.In the years since this dramatic discovery Johanson has continued to scour East Africa's Great rift Valley for the earliest evidence of human origins. In 1975 this team unearthed the "First Family", an unparalleled fossil assemblage of 13 individuals dating back to 3.2 million years ago; and in 1986 at the Rift's most famous location, Olduvai Gorge, this same team discovered a 1.8 million-year-old partial adult skeleton that necessitated a reassessment of the earliest members of our own genus Homo.Johanson's fieldwork continues unabated and recently more fossil members of Lucy's family have been found, including the 1992 discovery of the oldest, most complete skull of her species, with future research now planned for 1996 in the virtually unexplored regions of the most northern extension of the Rift Valley in Eritrea.From Lucy to Language is a summing up of this remarkable career and a stunning documentary of human life through time on Earth. It is a combination of the vital experience of field work and the intellectual rigor of primary research. It is the fusion of two great writing talents: Johanson and Blake Edgar, an accomplished science writer, editor of the California Academy of Sciences' Pacific Discovery, and co-author of Johanson's last book, Ancestors.From Lucy to Language is one of the greatest stories ever told, bracketing the timeline between bipedalism and human language. Part I addresses the central issues facing anyone seeking to decipher the mystery of human origins. In this section the authors provide answers to the basics -- "What are our closest living relatives?" -- tackle the controversial -- "What is race?" -- and contemplate the imponderables -- "Why did consciousness evolve?"From Lucy to Language is an encounter with the evidence. Early human fossils are hunted, discovered, identified, excavated, collected, preserved, labeled, cleaned, reconstructed, drawn, fondled, photographed, cast, compared, measured, revered, pondered, published, and argued over endlessly. Fossils like Lucy have become a talisman of sorts, promising to reveal the deepest secrets of our existence. In Part II the authors profile over fifty of the most significant early human fossils ever found. Each specimen is displayed in color and at actual size, most of them in multiple views. With them the authors present the cultural accoutrements associated with the fossils: stone tools which evidence increasing sophistication over time, the earliest stone, clay, and ivory art objects, and the culminating achievement of the dawn of human consciousness -- the magnificent rock and cave paintings of Europe, Africa, Australia, and the Americas.In the end From Lucy to Language is a reminder and a challenge. Like no species before us, we now seem poised to control vast parts of the planet and its life. We possess the power to influence, if not govern, evolution. For that reason, we must not forget our link to the natural world and our debt to natural selection. We need to "think deep", to add a dose of geologic time and evolutionary history to our perspective of who we are, where we came from, and where we are headed. This is the most poignant lesson this book has to offer.

    It ranges from the study of the universe itself to the smallest particles of matter contained within it - and everything in between. It explores everything from the big bang to theories about the end of the universe. If you want to better understand our physical world, as most of us do, gaining a basic understanding of science itself is profoundly important - yet many are intimidated by the breathtaking scope of such an endeavor. Now an award-winning science teacher has taken out the intimidation, harnessing that breathtaking scope into a series of 60 exciting, comprehensive, and accessible lectures that let you explore and understand the wealth of ideas, discoveries, and principles in all of the physical and biological sciences. You learn that understanding science comes from understanding not only its component disciplines - each of which has its own theories, pioneers, problems, and fundamental questions - but of knowing how these disciplines work with one another to create an entire mosaic of human knowledge. The lectures have been crafted to make those relationships crystal-clear, with an integrated approach that takes you through all of the major disciplines that fall under the umbrella of "science," including physics, chemistry, Earth science, geophysics, and biology. Each lecture covers one of the 60 fundamental principles of the scientific world - offering you new knowledge and insight into topics such as the scientific method, gravitation, atoms, the big bang, plate tectonics, volcanoes, proteins, ecosystems, and electricity.

    The implications of their discoveries form tomorrow's headlines, yet Angier writes about the scientists themselves and not merely theri successes. 4-page photo insert.

    Johnson-Bennett shares real cases to illustrate various problems and explains how she arrives at an appropriate solution through behavior modification. Her method requires a positive approach to correcting the behavior rather than punishment. She also uses interactive toys, which she believes helps not only to correct the behavior problem, but also to put the cat/owner relationship back in sync.

    Your life, your thoughts, your diseases, and your health are all the function of cells.But what do you really know about what goes on inside you?The last time most people thought about cells in any detail was probably in high school or a college general biology class. But the field of cell biology has advanced incredibly rapidly in recent decades, and a great deal of what we may have learned in high school and college is no longer accurate or particularly relevant.The Cell: Inside the Microscopic World that Determines Our Health, Our Consciousness, and Our Future is a fascinating story of the incredible complexity and dynamism inside the cell and of the fantastic advancements in our understanding of this microscopic world.Dr. Joshua Z. Rappoport is at the forefront of this field, and he will take you on a journey to discover:A deeper understanding of how cells work and the basic nature of life on earth.Fascinating histories of some of the key discoveries from the seventeenth century to the last decade and provocative thoughts on the current state of academic research.The knowledge required to better understand the new developments that are announced almost weekly in science and health care, such as cancer, cellular therapies, and the potential promise of stem cells.The ability to make better decisions about health and to debunk the misinformation that comes in daily via media.Using the latest scientific research, The Cell illustrates the diversity of cell biology and what it all means for your everyday life.