Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    It’s time to stop dreaming about what you want to write and finally do it! Let award-winning podcaster Mur Lafferty, who in the past has interviewed authors including John Scalzi, Neil Gaiman, Gail Carriger, Adam Christopher, and Kameron Hurley, guide you through the nuts-and-bolts process of honing your craft, including which writing myths to ignore, how to refine your creative process, listening to your inner muse while ignoring your inner bully, and more.  This book also contains writing exercises that will help the blossoming writer strengthen the writer’s muscle of writing every day. These include everything from situational writer's prompts to lists of ideas writers should try to jot down between writing sessions.With this helpful guide, you can make the phrase, "I've always wanted to write a story..." a thing of the past. Because you should be writing!

    Time is very short for me now, the final part of the ritual draws near... I cannot pretend that I am not frightened.” There were these two British writers, one lived in the country, the other in the city. The country writer loved to visit the city and partake of brandy and Greek kebabs in the local hostelry. The city writer liked to visit the country and guzzle ale and barbecued steak under the apple trees. The two writers needed an excuse for these indulgences, and so they invented one, and this excuse was called “collaborating on a story” ... It soon emerged that the story was to be about a legendary tree, which they both vaguely recalled from the tales their grandfathers used to tell them of mystery and myth. Soon they were delving with suppressed excitement into old documents at the British Museum and began to come up with some frightening discoveries. The first of these finds was in studying the original text, in Anglo-Saxon, of the Old English poem “The Dream of the Rood”. The marrying of the “tree” (crucifixion cross) and the “thorn” (a runic character) was too elaborately regular to be an accident of metre or alliterative language. Other discoveries followed, and the story gradually surfaced, like a dark secret from its burial mound. The Ragthorn: a dark and unsettling World Fantasy Award-winning novella by Robert Holdstock and Garry Kilworth. Also included in this volume, two bonus stories: “The Fabulous Beast” by Garry Kilworth, and “The Charisma Trees” by Robert Holdstock. Robert Holdstock: ‘Britain’s best fantasist … these are the visions of a real artist.’ – The Times ‘Our finest living mythmaker. His narratives – intense, exuberant, earthy, passionate, dense with metaphor – are new trails through the ancient forest of our imaginations. An essential writer.’ – Stephen Baxter ‘No other author has so successfully captured the magic of the wildwood.’ – Michael Moorcock ‘A new expression of the British genius for true fantasy.’ – Alan Garner, on Mythago Wood Garry Kilworth: ‘Garry Kilworth is arguably the finest writer of short fiction today, in any genre.’ – New Scientist ‘Kilworth is one of the most significant writers in the English language.’ – Fear Magazine ‘Probably one of the finest writers of short stories Britain has ever produced.’ – Bookstove Online ‘Kilworth is a master of his trade.’ – Punch Magazine

    Realistic, credible bad guys create essential story complications, personalize conflict, add immediacy to a story line, and force the protagonist to evolve. From mischief-makers to villains to arch nemeses, "Bullies, Bastards & Bitches" shows you how to create nuanced bad guys who are indispensable to the stories in which they appear. Through detailed instruction and examples from contemporary bestsellers and classic page-turners, author Jessica Page Morrell also shows you how to: Understand the subtle but key differences between unlikeable protagonists, anti-heroes, dark heroes, and bad boys Supply even your darkest sociopath with a sympathetic attribute that will engage readers Set the stage for an unforgettable standoff between your hero and your villain Choose the right type of female villain–femme fatale, mommy dearest, avenger, etc.–for your story "Bullies, Bastards & Bitches" is your all-encompassing bad-guy compendium to tapping into any character's dark side.

    Author and burger expert George Motz covers traditional grilling techniques as well as how to smoke, steam, poach, and deep-fry burgers based on signature recipes from around the country. Each chapter is dedicated to a specific regional burger, from the tortilla burger of New Mexico to the classic New York–style pub burger, and from the fried onion burger of Oklahoma to Hawaii’s Loco Moco. Motz provides expert instruction, tantalizing recipes, and vibrant color photography to help you create unique variations on America’s favorite dish in your own home. Recipes feature regional burgers from: California, Connecticut, Florida, Hawaii, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Utah, and Wisconsin.

    Many of us love to tell them, and even dream of making a living from it too. But what is a story? Hundreds of books about screenwriting and storytelling have been written, but none of them ask 'Why?' Why do we tell stories? And why do all stories function in an eerily similar way? John Yorke has been telling stories almost his entire adult life, and the more he has done it, the more he has asked himself why? Every great thinker or writer has their theories: Aristotle, David Hare, Lajos Egri, Robert McKee, Gustav Freytag, David Mamet, Christopher Booker, Charlie Kaufman, William Goldman and Aaron Sorkin - all have offered insightful and illuminating answers. Here, John Yorke draws on these figures and more as he takes us on a historical, philosophical, scientific and psychological journey to the heart of all storytelling.What he reveals is that there truly is a unifying shape to narrative - one that echoes the great fairytale journey into the woods, and one, like any great art, that comes from deep within. Much more than a 'how to write' book, Into the Woods is an exploration of this fundamental structure underneath all narrative forms, from film and television to theatre and novel-writing. With astonishing detail and wisdom, John Yorke explains to us a phenomenon that, whether it is as a simple fable, or a big-budget 3D blockbuster, most of us experience almost every day of our lives.

    In a story or a novel the "I" who tells this tale can be, and often is, an unreliable narrator but in nonfiction the reader must always be persuaded that the narrator is speaking truth.How does one pull from one's own boring, agitated self the truth-speaker who will tell the story a personal narrative needs to tell? That is the question The Situation and the Story asks--and answers. Taking us on a reading tour of some of the best memoirs and essays of the past hundred years, Gornick traces the changing idea of self that has dominated the century, and demonstrates the enduring truth-speaker to be found in the work of writers as diverse as Edmund Gosse, Joan Didion, Oscar Wilde, James Baldwin, or Marguerite Duras.This book, which grew out of fifteen years teaching in MFA programs, is itself a model of the lucid intelligence that has made Gornick one of our most admired writers of nonfiction. In it, she teaches us to write by teaching us how to read: how to recognize truth when we hear it in the writing of others and in our own.

    Sixty exercise sticks: First Sentences, Non Sequiturs, and Last Straws will get stories off the ground, 60 cards fuel creative descriptions and four spinner palettes will ignite unexpected plot twists. For any aspiring writer, this kit is the perfect first step on the path to literary greatness!Inspires writers with creative prompts and samplesGets writers in the right headspace to let creativity flowFeatures 60 writing exercises and other creative gamesMake those days and nights of struggling to create writing ideas go away without having to bury yourself in more books with Writer's Toolbox, which makes for the perfect gift for writers.

    Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

    It offers practical and inspiring advice on such subjects as structuring a plot and handling rejection. And it combines one of today's most successful fiction writers with a published non-fiction writer who teaches creative fiction. HOW I WRITE is the perfect reference for anyone looking to improve their writing, and for those fans who are hungry to find out more about just how Janet Evanovich ticks.

    A moving account of Dillard’s own experiences while writing her works, The Writing Life offers deep insight into one of the most mysterious professions.

    Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

    More comprehensive than ever before--and now 1,000 pages--this revised edition describes the insider dynamics at hundreds of U.S. and Canadian publishers, with hundreds of names and specialties for book acquisition editors. Nearly 200 of the most powerful literary agents reveal invaluable tips, as if they were having a private conversation with a special friend. With detailed information on what to do (and what not to do) to break the code, break down the walls, and get that first book, second book, or thirtieth book published, bought and read, Jeff Herman's Guide is the go-to source for writers everywhere.

    Now The Road to Dune is a companion work comparable to The Silmarillion, shedding light on and following the remarkable development of the bestselling science fiction novel of all time.In this fascinating volume, the world's millions of Dune fans can read--at long last--the unpublished chapters and scenes from Dune and Dune Messiah. The Road to Dune also includes some of the original correspondence between Frank Herbert and famed editor John W. Campbell, Jr., along with other correspondence during Herbert's years-long struggle to get his innovative work published, and the article "They Stopped the Moving Sands," Herbert's original inspiration for Dune.The Road to Dune also features newly discovered papers and manuscripts of Frank Herbert, and Spice Planet, an original novel by Brian Herbert and Kevin J. Anderson, based on a detailed outline left by Frank Herbert.The Road to Dune is a treasure trove of essays, articles, and fiction that every reader of Dune will want to add to their shelf.

    Facing the blank page, staying inspired, sustaining momentum, managing competing priorities and coping with rejection are just a few of the challenges writers face regularly."The Productive Writer" is your guide to learning the systems, strategies and psychology that can help you transform possibilities into probabilities in your writing life. You'll sharpen your productivity pencil by learning how to:Set clear goals--and achieve themCreate a writing schedule that really worksDiscover what keeps you writing, revising, and submittingCarve out writing time amidst the demands of work and familyWeed out habits and attitudes that are not serving youOrganize your thinking, workspace, papers and filesIncrease your odds of publication and prosperityUse social media to build an author platformGet comfortable going public and promoting your writingCreate a sustainable writing rhythm and lifestyleAccomplish what matters most to youCreate the writing life you most desire. "The Productive Writer" will help take you there.