How to Create a Mind: The Secret of Human Thought Revealed


Ray Kurzweil - 2012
    In How to Create a Mind, Kurzweil presents a provocative exploration of the most important project in human-machine civilization—reverse engineering the brain to understand precisely how it works and using that knowledge to create even more intelligent machines.Kurzweil discusses how the brain functions, how the mind emerges from the brain, and the implications of vastly increasing the powers of our intelligence in addressing the world’s problems. He thoughtfully examines emotional and moral intelligence and the origins of consciousness and envisions the radical possibilities of our merging with the intelligent technology we are creating.Certain to be one of the most widely discussed and debated science books of the year, How to Create a Mind is sure to take its place alongside Kurzweil’s previous classics which include Fantastic Voyage: Live Long Enough to Live Forever and The Age of Spiritual Machines.

Sex on Earth: A Celebration of Animal Reproduction


Jules Howard - 2014
    From that moment on, the world became ever more colorful and bizarre, ringing with elaborate songs and dances, epic battles, and rallying cries as the desires of males and females collided, generation after generation, in an unbroken chain of sex going back to the dawn of complex life on Earth.Animal life rings, bleeds, and howls with sex. It's everywhere. Right now warring hordes are locking horns, preening feathers, rampaging lustfully across the savanna, questioning the fidelity of the ones they love. A million females choose; a billion penises ejaculate (or snap off); a trillion sperm battle, block, and tackle. Sex made planet Earth, well, sexy.Writing in a brilliantly engaging style, biologist Jules Howard leads readers on a guided tour of the how and why of sex on Earth, in all its diversity. From sperm wars to cuckoldry, hermaphrodites, virgin births, "exploding" penises, and mallards' "booby-trapped" vaginas, Sex on Earth explores and celebrates the wonders and peculiarities of animal reproduction.

Tractatus Logico-Philosophicus


Ludwig Wittgenstein - 1921
    Written in short, carefully numbered paragraphs of extreme brilliance, it captured the imagination of a generation of philosophers. For Wittgenstein, logic was something we use to conquer a reality which is in itself both elusive and unobtainable. He famously summarized the book in the following words: 'What can be said at all can be said clearly; and what we cannot talk about we must pass over in silence.' David Pears and Brian McGuinness received the highest praise for their meticulous translation. The work is prefaced by Bertrand Russell's original introduction to the first English edition.

A Brief History of Earth: Four Billion Years in Eight Chapters


Andrew H. Knoll - 2021
    Probably most or even all of the above. The story of our home planet and the organisms spread across its surface is far more spectacular than any Hollywood blockbuster, filled with enough plot twists to rival a bestselling thriller. But only recently have we begun to piece together the whole mystery into a coherent narrative. Drawing on his decades of field research and up-to-the-minute understanding of the latest science, renowned geologist Andrew H. Knoll delivers a rigorous yet accessible biography of Earth, charting our home planet's epic 4.6 billion-year story. Placing twenty first-century climate change in deep context, A Brief History of Earth is an indispensable look at where we’ve been and where we’re going.Features original illustrations depicting Earth history and nearly 50 figures (maps, tables, photographs, graphs).

Scientific Advertising


Claude C. Hopkins - 1923
    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

Consciousness Explained


Daniel C. Dennett - 1991
    Dennett's exposition is nothing short of brilliant." --George Johnson, New York Times Book ReviewConsciousness Explained is a a full-scale exploration of human consciousness. In this landmark book, Daniel Dennett refutes the traditional, commonsense theory of consciousness and presents a new model, based on a wealth of information from the fields of neuroscience, psychology, and artificial intelligence. Our current theories about conscious life-of people, animal, even robots--are transformed by the new perspectives found in this book.

Why Nations Fail: The Origins of Power, Prosperity, and Poverty


Daron Acemoğlu - 2012
    None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence? Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities. The economic success thus spurred was sustained because the government became accountable and responsive to citizens and the great mass of people. Sadly, the people of the north have endured decades of famine, political repression, and very different economic institutions—with no end in sight. The differences between the Koreas is due to the politics that created these completely different institutional trajectories. Based on fifteen years of original research Acemoglu and Robinson marshall extraordinary historical evidence from the Roman Empire, the Mayan city-states, medieval Venice, the Soviet Union, Latin America, England, Europe, the United States, and Africa to build a new theory of political economy with great relevance for the big questions of today, including:    - China has built an authoritarian growth machine. Will it continue to grow at such high speed and overwhelm the West?    - Are America’s best days behind it? Are we moving from a virtuous circle in which efforts by elites to aggrandize power are resisted to a vicious one that enriches and empowers a small minority?    - What is the most effective way to help move billions of people from the rut of poverty to prosperity? More philanthropy from the wealthy nations of the West? Or learning the hard-won lessons of Acemoglu and Robinson’s breakthrough ideas on the interplay between inclusive political and economic institutions? Why Nations Fail will change the way you look at—and understand—the world.

Lonely Planet Indonesia


Lonely Planet - 2013
    Take in a traditional gamelan performance, laze on hidden beaches, or hike volcanic peaks; all with your trusted travel companion. Get to the heart of Indonesia and begin your journey now! Inside Lonely Planet Indonesia Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, cuisine, environment, outdoor activities, responsible travel and more Over 60 maps Covers Java, Bali, Nusa Tenggara, Maluku, Papua, Sumatra, Kalimantan, Sulawesi and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Indonesia, our most comprehensive guide to Indonesia, is perfect for both exploring top sights and taking roads less travelled. Looking for a guide focused on Bali or Lombok? Check out Lonely Planet Bali & Lombok for a comprehensive look at all these islands have to offer; or Pocket Bali, a handy-sized guide focused on the can't-miss sights for a quick trip. Authors: Written and researched by Lonely Planet. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves. *Source: Nielsen BookScan. Australia, UK and USA

Hope and Help for Your Nerves


Claire Weekes - 1969
    My heart beats too fast. My hands tremble and sweat. I feel like there's a weight on my chest. My stomach churns. I have terrible headaches. I can't sleep. Sometimes I can't even leave my house...These common symptoms of anxiety are "minor" only to the people who don't suffer from them. But to the millions they affect, these problems make the difference between a happy, healthy life and one of crippling fear and frustration.In Hope and Help for Your Nerves, Dr. Claire Weekes offers the results of years of experience treating real patients--including some who thought they'd never recover. With her simple, step-by-step guidance, you will learn how to understand and analyze your own symptoms of anxiety and find the power to conquer your fears for good.

Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty


Abhijit V. Banerjee - 2011
    But much of their work is based on assumptions that are untested generalizations at best, harmful misperceptions at worst.Abhijit Banerjee and Esther Duflo have pioneered the use of randomized control trials in development economics. Work based on these principles, supervised by the Poverty Action Lab, is being carried out in dozens of countries. Drawing on this and their 15 years of research from Chile to India, Kenya to Indonesia, they have identified wholly new aspects of the behavior of poor people, their needs, and the way that aid or financial investment can affect their lives. Their work defies certain presumptions: that microfinance is a cure-all, that schooling equals learning, that poverty at the level of 99 cents a day is just a more extreme version of the experience any of us have when our income falls uncomfortably low.This important book illuminates how the poor live, and offers all of us an opportunity to think of a world beyond poverty.Learn more at www.pooreconomics.com

The FALCON Method: A Proven System for Building Passive Income and Wealth Through Stock Investing


David Solyomi - 2017
    But the biggest risks in investing are emotional and psychological. That's why you The Falcon Method is designed to force you to make good investment decisions even when you get emotional.One bad investment decision could ruin your entire financial future. With The Falcon Method, you'll learn how to protect yourself from market risk (and from your own emotions) so you never again have to face financial ruin.Risky trading strategies advertised with get-rich-quick hype may create big wins for a lucky few, but most people just end up with big losses and nothing to show for all their hard work and the emotional rollercoaster they endured.Creating and maintaining real wealth through stock investing requires a long-term investment strategy that properly manages risk and prevents emotional decision-making so that you never suffer major losses.The FALCON Method is completely different than typical stock investing strategies. The reason it beats the market, again and again, is because it uses an evidence-based stock selection process that anyone can follow. You don't need to get lucky, take big risks, or fly by the seat of your pants in order to retire wealthy from stock investing.Successful investing requires structured decision-making based on a proven process, and that's exactly how The FALCON Method was created.If you're looking for a proven, step-by-step guide to getting higher returns in the stock market with less risk, this book is for you.You'll love this book if you are a fan of How to Day Trade for a Living by Andrew Aziz, The Total Money Makeover by Dave Ramsey, The Intelligent Investor by Benjamin Graham, and How to Make Money in Stocks by William J. O'Neil.Scroll up and click the "Buy Now" button to learn more.

Origin Story: A Big History of Everything


David Christian - 2018
    But what would it look like to study the whole of history, from the big bang through the present day -- and even into the remote future? How would looking at the full span of time change the way we perceive the universe, the earth, and our very existence?These were the questions David Christian set out to answer when he created the field of "Big History," the most exciting new approach to understanding where we have been, where we are, and where we are going. In Origin Story, Christian takes readers on a wild ride through the entire 13.8 billion years we've come to know as "history." By focusing on defining events (thresholds), major trends, and profound questions about our origins, Christian exposes the hidden threads that tie everything together -- from the creation of the planet to the advent of agriculture, nuclear war, and beyond.With stunning insights into the origin of the universe, the beginning of life, the emergence of humans, and what the future might bring, Origin Story boldly reframes our place in the cosmos.

The Sea Around Us


Rachel Carson - 1951
    Rachel Carson's rare ability to combine scientific insight with moving, poetic prose catapulted her book to first place on The New York Times best-seller list, where it enjoyed wide attention for thirty-one consecutive weeks. It remained on the list for more than a year and a half and ultimately sold well over a million copies, has been translated into 28 languages, inspired an Academy Award-winning documentary, and won both the 1952 National Book Award and the John Burroughs Medal.This classic work remains as fresh today as when it first appeared. Carson's writing teems with stunning, memorable images--the newly formed Earth cooling beneath an endlessly overcast sky; the centuries of nonstop rain that created the oceans; giant squids battling sperm whales hundreds of fathoms below the surface; and incredibly powerful tides moving 100 billion tons of water daily in the Bay of Fundy. Quite simply, she captures the mystery and allure of the ocean with a compelling blend of imagination and expertise.Reintroducing a classic work to a whole new generation of readers, this Special Edition features a new chapter written by Jeffrey Levinton, a leading expert in marine ecology, that brings the scientific side of The Sea Around Us completely up to date. Levinton incorporates the most recent thinking on continental drift, coral reefs, the spread of the ocean floor, the deterioration of the oceans, mass extinction of sea life, and many other topics. In addition, acclaimed nature writer Ann Zwinger has contributed a brief foreword.Today, with the oceans endangered by the dumping of medical waste and ecological disasters such as the Exxon oil spill in Alaska, this illuminating volume provides a timely reminder of both the fragility and the importance of the ocean and the life that abounds within it. Anyone who loves the sea, or who is concerned about our natural environment, will want to read this classic work.

Words You Will Never Read


Jessica Katoff - 2017
    Written as a catharsis in the months following the loss of her father in late 2016, Jessica has taken pen to page to say things he and others will never read, either because they can't, or just won't. Containing entirely new works, this is a can't miss release.

Deep Medicine: How Artificial Intelligence Can Make Healthcare Human Again


Eric J. Topol - 2019
    The doctor-patient relationship--the heart of medicine--is broken: doctors are too distracted and overwhelmed to truly connect with their patients, and medical errors and misdiagnoses abound. In Deep Medicine, leading physician Eric Topol reveals how artificial intelligence can help. AI has the potential to transform everything doctors do, from notetaking and medical scans to diagnosis and treatment, greatly cutting down the cost of medicine and reducing human mortality. By freeing physicians from the tasks that interfere with human connection, AI will create space for the real healing that takes place between a doctor who can listen and a patient who needs to be heard.Innovative, provocative, and hopeful, Deep Medicine shows us how the awesome power of AI can make medicine better, for all the humans involved.